This Chicago-based automation tool is helping their 150,000 consumers send out fewer e-mails while, at the same time, accomplishing far better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 and July 2021 using its computerized process. That absolutely implies good value for money, yet considering it’s on the pricier end of the spectrum, just how much value do you really get?
Flaunting several features and combinations, in addition to friendly and fast support, they do sound like a powerhouse e-mail marketing device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their vibrant cases.
ActiveCampaign Review Summary
ActiveCampaign deal almost whatever you require within a e-newsletter marketing device, plus their sophisticated automations are tough to defeat. The entry-level strategy starts at $15 monthly (for as much as 500 customers, paid monthly), or if you want to access professional features such as the built-in CRM, lead scoring, touchdown pages as well as SMS sending, the Plus strategy starts at $70 monthly.
Among their essential attributes is marketing automation. Other than autoresponders, which can be based on myriad conditions, you can automate checklist and call administration, in addition to deals, if you make a decision to use their CRM software application. This ‘Deals’ system (sales pipeline) likewise permits you to add notes to contacts, set up appointments, send out direct messages to them, and much more.
The ‘Conversations’ feature is one more one to note. You can use it to send out targeted messages straight to your web site visitors in order to maximize the total consumer experience as well as produce a sort of sales channel to assist you transform a lot more visitors.
Having all your details as well as task in one area suggests that you can quickly obtain a alternative view of how your sales and advertising initiatives are doing. Not needing to make use of a number of providers for your numerous digital advertising and marketing initiatives will additionally possibly save you cash.
Let’s dive in and take a more detailed look at ActiveCampaign:
Cons and pros
Extremely powerful automation:
One of the best marketing automation devices out there. This essential function of ActiveCampaign is not just exceptionally effective but likewise easy to utilize.
Deals reporting on all areas such as click-maps, geo-tracking and web page sees. Purchase tracking is available on greater plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a great addition to assist you raise acquisitions, loyalty, as well as engagement.
In our deliverability tests, ActiveCampaign verifies to be one of the best devices in getting e-mails delivered.
ActiveCampaign uses to do the account migration for complimentary if you are coming from a various e-mail advertising and marketing software application.
Steeper discovering curve:
If you’re after a simple and fast e-mail option, this could just be considered a con. There are easier e-mail e-newsletter solutions out there, so you might intend to look elsewhere if this is all you require.
No complimentary plan:
There is no cost-free strategy readily available (only a complimentary trial). There are if you’re looking for a easy device
Charges for customer sneak peek:
You can sneak peek just how your e-newsletter views numerous e-mail clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve evaluated, enabling you to establish virtually any automation you can think of– set off campaigns, sales follow-ups, automated division, dynamic email content and so forth. You can currently immediately send one-to-one sales e-mails by means of your own inbox.
You require an integrated sales and advertising system for your business:
ActiveCampaign’s built-in CRM seamlessly links to all your email marketing data, allowing sales groups to act rapidly. Attributes like lead scoring and also social information can likewise help to streamline your sales follow-up processes.
You need a tool that executes multi-channel marketing:
Besides sending e-mails, ActiveCampaign also allows you to set up landing pages, send SMS and individualized ‘Conversations’ to internet site site visitors, established chatbot automations as well as also handle how Facebook advertisements are presented to calls. It’s a fantastic solution if you would certainly such as to have the ability to streamline a great chunk of your marketing and give your customers a far better all-round experience.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative tool, and getting familiarized with it takes a great deal more work than other tools. Not to mention the regular maintenance you’ll need to establish, screen and also enhance e-mail campaigns.
You only need easy automations:
If you only want to set up fundamental e-mail sequences (for example, a welcome project), we would certainly advise much more economical alternatives like MailerLite which is far less complicated to use. Otherwise, you’ll be spending for a tonne of additionals (and intricacy) that you just won’t require.
You’re not sure:
Unfortunately, there’s no cost-free strategy, and also with a trial period of just 14 days, they do not give you much time to examine whether it’s best for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly design, with easily navigable menus. The dashboard has a valuable ‘Getting Started’ slider to help new users, and it has actually demo information to offer you an suggestion of just how finest to use areas. A wonderful attribute is the Content Manager, which stores all your possessions in a central hub, making it easy to keep things arranged.
With so much functionality, it may be a little difficult for outright beginners at.
Editor – 4 out of 5 stars
The drag and also decline email home builder is fast and also has a couple of handy features. Surprisingy, there is no quick means to sneak peek your e-newsletter– you’ll need to go into the email settings.
An easy to use If/Then/Else reasoning is available through ‘conditional content’ which enables you to reveal certain clients various content based on specific problems like interests, web links clicked in the past, etc. You can now add individualized signatures to your one-to-one e-mails with the new signature customization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign do not have a committed transactional email server.
Choice and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive design templates to choose from. You can easily sneak peek them in another home window, both on mobile as well as desktop computer. Other tools offer slightly a lot more features/content blocks within the e-mail building contractor. They provide customers a cost-free personalized e-mail layout on the Plus strategy and greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unbeatable. It’s very effective, and very easy to use, permitting you to automate follow-up projects, modify multiple conditions and much more. This is all done by means of an simple flowchart-style automation contractor. There are additionally pre-made ‘recipes’ ( themes) for you to utilize, or get concepts from. Otherwise, you can develop your own automation from square one.
Listing Management- 5 out of 5 stars
Compared to a few other devices, managing checklists and get in touches with is made much easier because of their automation functions which allow you to organize people into listings. Discover more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, allows you create your own customized areas. Apart from the standard types, which are completely responsive, it additionally allows you to develop floating kinds and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to rack up rather highly, landing e-mails generally inbox of the most popular carriers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather consistent, which is good news for email marketing professionals.
Records and Analysis – 4.5 out of 5 stars
Enables reporting on basically everything ( opens up, click-maps, web page brows through, geo-tracking). Ecommerce reports are likewise readily available on certain plans for Shopify, BigCommerce, WooCommerce, as well as a lot more. The “Recommendations for you” section uses useful recommendations on activities you can take. Various other reports include get in touch with trends, bargain records, conversation conversion, automation records, and so on. However, customized records are just available on the Enterprise plan.
Languages – 4 out of 5 stars
Their site and also assistance are both readily available in English, plus 5 various other languages. You can change your customer account to among greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
An email client preview is offered, also, however at a rate of $1 per test/client, which appears a little bit steep. You can currently send out a examination email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after 3 times, and this then places them in an exclusion list.
Blocklist – Yes
This is the previously mentioned ‘exclusion list’. You can import get in touches with straight right into this checklist, and export as well.
Storage offered for information as well as images – Unlimited
Photos over 1000px will be downsized.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s possible to utilize your own monitoring domain name to improve your e-newsletter’s company branding.
Different degrees of account access – Yes
This is a really adaptable system, without certain degrees. You specify the group names and additionally the exact accessibility for each and every of those groups via tick-boxes. 2-Factor Authentication for an additional safety layer is available also.
Combinations – Yes
ActiveCampaign offer plenty of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It also sustains all kinds of form and also study tools like Typeform as well as SurveyMonkey. You shouldn’t have a trouble finding what you need as they likewise incorporate with Zapier. Locate all assimilations here.
Touchdown Page Builder – Yes
On the Professional strategy as well as up, you can create tailored internet experiences by concealing or getting rid of particular elements. You can also include special buttons, which consist of calling a phone number, downloading and install a data or sending out an e-mail.
Client Support – 5 out of 5 stars
Support is fast and friendly , by means of all tools and readily available in numerous languages. Their knowledge base is especially beneficial as well as easily searchable , I had very little problem finding pertinent search engine result. They also have video tutorials available, webinars ( archived and online ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is additionally available on all plans, yet no phone support.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most effective email advertising solutions on the marketplace, rarely missing out on a point when it involves pro functions. Small businesses will take advantage of outstanding sales automation, client administration via the use of automated operations as well as the new functions they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a good range of professional attributes. Let’s damage those down a little and also examine what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation abilities of loads of ESPs as well as have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, contact administration, and so on.
Advertising and marketing automation is included on all plans, nonetheless, sales automation is reserved for users on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is rather special to ActiveCampaign. You’ll have the ability to trigger automations directly via your inbox interactions with leads. The only downside is that you’ll require to be on the Professional plan ($ 187/mo) or greater as well as this isn’t cheap in all.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have seen them proactively add new functions regularly, specifically around the location of automation. This is a very good sign, as a few other ActiveCampaign rivals haven’t been fairly so forthcoming.
ActiveCampaign automation design templates
We checked into ActiveCampaign’s automation design templates, or else known as ‘ dishes’ as well as found that they are both actually well assembled and easy to modify. There are lots to choose from (750 in fact!), and the groups make it easy to discover what you’re seeking.
activecampaign automation themes
Other tools often tend to supply quite basic layouts, whereas ActiveCampaign offers a entire host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many themes, you can feel overwhelmed by the alternatives. It may appear that some dishes are repeated, however, after revising the design templates closely, you can see there are small differences between them. I can see just how this could be a little complex for some, yet, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as greater. You can incorporate with a number of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign provides you with a variety of automation themes:
activecampaign sms design templates
Understand that SMS sending is only offered on the Plus plan as well as higher, which begins at $70/month, so it’s not inexpensive. If you want your very own customized SMS number for sending, you’ll also need to be on the costly Enterprise account.
As stated over, ActiveCampaign includes a integrated CRM.
Small company proprietors seeking get in touch with monitoring software program will certainly locate this attribute especially beneficial, to use together with the innovative email marketing abilities.
After substantial screening, we located that the software program was rather easy to use. You can establish several bargain pipes, and also edit/add brand-new phases to mirror your one-of-a-kind sales procedure. The drag and decrease software application makes it very easy to by hand relocate bargains with the pipeline.
The more advanced user can gain from this series of CRM automation layouts, which covers whatever from lead scoring to job administration:
crm activities activecampaign
Pricing begins at $70/month for this attribute, as it is reserved for those on the Plus strategy and also greater. It’s not precisely low-cost, yet when you take into consideration every little thing you’re getting (advanced sales and also marketing automation, call & lead scoring, email & SMS sending out, Facebook Custom Audience integration, etc) it’s actually not a bad deal.
When contrasted against the most effective CRM software program for small companies, we located that most service fee per user, whereas ActiveCampaign included 25 user accounts, which will actually aid maintain costs down.
We also conducted a detailed contrast of ActiveCampaign vs HubSpot and discovered that ActiveCampaign actually had a lot of benefits over the CRM giant. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a total of 56 responsive landing page layouts, and you can additionally build your very own and also wait as a custom-made page for future usage.
activecampaign landing web page layouts
After evaluating the layouts and editor, we would certainly state they are modern as well as attractive , the only thing is that it isn’t so easy to relocate blocks around the page when editing. For example, you can not move an component up or down somewhat, instead, you can only relocate in between the laid out sections. I picture ActiveCampaign has set it up such as this to ensure that every element is aligned, yet it implies you have less imaginative liberty than with other internet site and also landing web page building contractors like Wix.
I also couldn’t locate a way to add a link to pictures, which isn’t optimal.
touchdown page builder activecampaign
The cool ( and also one-of-a-kind) aspect of ActiveCampaign’s touchdown web pages is that you can consist of dynamic material ( internet customization) to ensure that each user sees specifically what’s appropriate to them. This will aid you to target leads in an intelligent way, e.g. just showing individuals web content that’s appropriate to their geolocation or industry or revealing them products based on their acquisition background. You can also enable tracking on your pages.
So do we suggest ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not just do they provide nearly everything you need within an e-mail marketing platform, however they do it effectively.
The coverage provides you insight right into almost all elements, such as web page sees, geo-tracking, openers, ecommerce and also more. One area that is a little lacking is the email home builder, not providing an experience as slick as various other services around, with a few niggling functions that could be done better (like the alteration history).
Email as well as talk support are terrific, with a personal feeling to the communications. With their ‘Plus’ intend you also get accessibility to individually training and also practical webinars, which is a wonderful addition.
I think this ActiveCampaign evaluation reveals that it is actually among the very best choices you can make if you’re searching for an all-in-one electronic advertising and marketing tool. Their advertising as well as sales automation is the genuine bargain and makes various other devices’ computerized operations look pale in contrast. (See why it makes an superb Mailchimp alternative right here.).
You’ll require to be prepared to place in a little bit of time as a result of the a little steeper understanding curve, as well as perhaps spend a bit more money, yet your business will certainly enjoy the incentives. If, on the other hand, you’re simply searching for a easy way to blast out newsletters, a service like GetResponse or MailerLite could be a little bit less complicated to obtain your head around.
On a side note, ActiveCampaign uses a range of really valuable complimentary devices, despite whether you’re a client or not. You can locate everything from material as well as social networks schedule design templates to a subject line generator. Have a look at the totally free tools right here.
Attempt ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is among the most budget-friendly solutions, actually, their cost-free plan is very generous. Their strategy to email marketing style is exceptional, offering modern-looking themes. It’s likewise one of the most convenient devices we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with lots of pro alternatives (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they use their system in more than 20 languages, and also their layout and testing tools are exceptional. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the cheapest all-in-one email advertising and marketing devices on the market. It’s available in 6 languages as well as features innovative automation options as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your get in touches with, deals and also leads. There are a lot of automations to help you improve your procedures. Discover more below.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from e-newsletter creation to contact administration. Including a myriad of functions, this all-in-one advertising automation software is a terrific choice for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of jobs, such as send email newsletters, monitor deals and also manage your get in touches with. Nevertheless, one of the most remarkable feature is the sales and advertising automation abilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing web page builder enables you to produce contemporary landing web pages with vibrant material blocks, meaning you can individualize your web content depending on that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is readily available for iphone and Android. You can view projects and e-mail automation information, routine as well as send campaigns, track e-mail efficiency metrics, take care of get in touches with, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising and marketing solution for small companies. It safely stores your client data and offers a secure means to handle your clients.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Scoring in the very early to mid-nineties, we would certainly say they have great deliverability.
We’ve evaluated the advertising automation capabilities of loads of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate essentially anything: projects, bargains, ecommerce automation, SMS, contact monitoring, and so on.
One-to-one email automation is fairly distinct to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with tons of pro choices (e.g. a webinar tool) and excellent automations.