This Chicago-based automation tool is assisting their 150,000 clients send fewer e-mails while, at the same time, accomplishing much better outcomes. ActiveCampaign reported that their customers conserved 38.4 million hours between July 2020 and also July 2021 using its automatic workflows. That definitely suggests good value for money, however considering it’s on the more expensive end of the spectrum, how much value do you actually obtain?
Flaunting several functions and integrations, along with friendly and also fast support, they do seem like a giant email advertising device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you require within a e-newsletter advertising device, plus their advanced automations are difficult to beat. The entry-level plan starts at $15 per month (for as much as 500 customers, paid month-to-month), or if you wish to gain access to pro features such as the inbuilt CRM, lead scoring, landing pages as well as SMS sending, the Plus strategy starts at $70 monthly.
One of their crucial attributes is marketing automation. Aside from autoresponders, which can be based on myriad problems, you can automate checklist and call management, as well as bargains, if you determine to utilize their CRM software application. This ‘Deals’ system (sales pipeline) additionally enables you to add notes to calls, established consultations, send out direct messages to them, as well as a lot more.
The ‘Conversations’ attribute is another one to note. You can utilize it to send targeted messages right to your website site visitors in order to enhance the general consumer experience as well as develop a sort of sales channel to aid you convert much more site visitors.
Having all your information and also activity in one location implies that you can quickly get a all natural view of just how your sales and also marketing initiatives are doing. Not needing to utilize a number of companies for your various digital advertising and marketing efforts will certainly likewise potentially save you cash.
Allow’s dive in as well as take a more detailed look at ActiveCampaign:
Pros as well as Cons
Exceptionally powerful automation:
Among the very best marketing automation devices available. This essential feature of ActiveCampaign is not just very powerful however additionally easy to use. Integrated engagement lets you incorporate all the networks that can be made use of within an automation: advertising campaigns, sales follow-ups, message, and also a lot more. This attribute makes it a fantastic email advertising and marketing tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking as well as web page check outs. Purchase monitoring is readily available on greater plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a nice enhancement to help you raise purchases, loyalty, as well as engagement.
In our deliverability examinations, ActiveCampaign shows to be among the most effective tools in getting e-mails provided.
If you are coming from a different e-mail advertising and marketing software program, ActiveCampaign supplies to do the account migration free of cost.
Steeper knowing curve:
If you’re after a fast and easy email remedy, this could only be thought about a con. There are less complex email e-newsletter services available, so you may intend to look somewhere else if this is all you need.
No free plan:
However, there is no free plan available (only a totally free test). If you’re searching for a simple device, there are
Costs for customer sneak peek:
You can sneak peek just how your e-newsletter views various email clients, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve tested, allowing you to establish essentially any kind of automation you can consider– activated campaigns, sales follow-ups, automated division, vibrant email material and so forth. You can now automatically send one-to-one sales emails by means of your own inbox.
You require an incorporated sales as well as marketing system for your business:
ActiveCampaign’s built-in CRM perfectly connects to all your email advertising and marketing information, permitting sales teams to act promptly. Functions like lead racking up and also social information can likewise aid to improve your sales follow-up processes.
You require a tool that performs multi-channel advertising and marketing:
Aside from sending out e-mails, ActiveCampaign also enables you to set up touchdown pages, send SMS as well as individualized ‘Conversations’ to site visitors, set up chatbot automations and even manage exactly how Facebook ads are presented to contacts. It’s a great option if you would certainly like to have the ability to streamline a good chunk of your advertising as well as offer your clients a much better all-round experience.
Not recommended if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an sophisticated tool, and obtaining acquainted with it takes a great deal more job than various other devices. Not to mention the routine maintenance you’ll need to set up, screen and maximize e-mail projects.
You only need easy automations:
If you only wish to set up standard e-mail series ( for instance, a welcome campaign), we would certainly advise a lot more economical choices like MailerLite which is far less complicated to utilize. Otherwise, you’ll be spending for a tonne of bonus (and intricacy) that you simply will not need.
Regrettably, there’s no totally free plan, and also with a test period of simply 14 days, they do not offer you much time to evaluate whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use layout, with easily accessible menus. The dashboard has a beneficial ‘Getting Started’ slider to assist new customers, and it has actually demo information to provide you an concept of how finest to use sections. A wonderful feature is the Content Manager, which shops all your possessions in a centralized hub, making it simple to keep points arranged.
With so much performance, it may be a little complex for outright beginners initially.
Editor – 4 out of 5 stars
The drag and also decline email home builder is quick and also has a number of handy features. One is that you can save customized ‘ obstructs’ to recycle, and also the various other that it enables you to see changes other individuals have made, Google Docs-style. Discovering your last action to reverse can be painstaking due to numerous auto-saves every minute! Another concern we had remained in creating columns, though, when it comes to items, this has actually been assisted by the new product block. Surprisingy, there is no quick method to preview your e-newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else reasoning is available via ‘conditional web content’ which enables you to reveal specific clients different web content based on certain problems like interests, web links clicked in the past, and so on. You can currently include customized trademarks to your one-to-one e-mails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS set off, advanced automation. ActiveCampaign don’t have a devoted transactional email web server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive templates to select from. Various other tools supply a little a lot more features/content blocks within the e-mail contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is unsurpassable. Or else, you can construct your very own automation from scrape.
Listing Management- 5 out of 5 stars
Compared to a few other tools, taking care of calls and listings is made much easier due to their automation features which allow you to organize people right into lists. Find out more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you create your very own custom areas. Apart from the conventional forms, which are totally receptive, it additionally enables you to produce floating kinds as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score quite highly, touchdown emails generally inbox of the most prominent companies like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather consistent, which is excellent news for e-mail marketing professionals.
Records and also Analysis – 4.5 out of 5 stars
Ecommerce reports are additionally readily available on particular plans for Shopify, BigCommerce, WooCommerce, as well as extra. Other reports consist of get in touch with trends, deal records, conversation conversion, automation records, etc.
Languages – 4 out of 5 stars
Their internet site and also assistance are both offered in English, plus 5 other languages. You can change your user account to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is just a ‘pass’ or ‘ stop working’ that you get prior to you send out your campaign, yet there are no variables existing to assist understand the judgment. An e-mail client sneak peek is offered, also, yet at a price of $1 per test/client, which seems a bit high. You can now send out a test email for review to as much as 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, as well as this then places them in an exemption list.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import calls directly into this checklist, and also export as well.
Storage space offered for information and photos – Unlimited
Photos over 1000px will be downsized.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s feasible to use your very own tracking domain name to enhance your newsletter’s firm branding.
Various levels of account gain access to – Yes
This is a really versatile system, without particular levels. You specify the group names as well as likewise the specific accessibility for each and every of those groups by means of tick-boxes. 2-Factor Authentication for an added safety layer is readily available also.
Integrations – Yes
ActiveCampaign offer a lot of assimilation choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally supports all type of type and survey devices like Typeform and also SurveyMonkey. You should not have a problem discovering what you need as they likewise integrate with Zapier. Find all combinations right here.
Touchdown Page Builder – Yes
The templates are different as well as simple to edit. Touchdown pages are hosted on a custom-made domain name or subdomain. On the Professional strategy as well as up, you can develop customized internet experiences by hiding or removing certain elements. You can likewise add special switches, that include calling a phone number, downloading a data or sending out an email.
Client Support – 5 out of 5 stars
Assistance is pleasant and fast , by means of all mediums and readily available in a number of languages. Their knowledge base is especially beneficial as well as easily searchable , I had extremely little difficulty finding relevant search results page. They additionally have video tutorials offered, webinars ( real-time as well as archived ) and one-on-one training on the ‘Plus’ plan. Live conversation is also offered on all plans, yet no phone assistance.
Total ranking – 4.5 out of 5 stars
ActiveCampaign is among one of the most powerful email advertising and marketing solutions on the market, barely missing out on a thing when it pertains to professional features. Small businesses will benefit from excellent sales automation, customer management with making use of automated process and the brand-new attributes they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good series of pro features. Let’s break those down a little and also evaluate what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising automation abilities of loads of ESPs as well as have not yet located a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising automation as part of their item, it isn’t always at the facility. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate practically anything: campaigns, deals, ecommerce automation, SMS, contact monitoring, and so on.
Marketing automation is included on all plans, nevertheless, sales automation is reserved for users on the Plus plan (from $70/mo) and greater.
One-to-one e-mail automation is rather one-of-a-kind to ActiveCampaign. You’ll be able to trigger automations straight through your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or greater and also this isn’t low-cost whatsoever.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have actually seen them proactively add new features continuously, specifically around the location of automation. This is a very good indicator, as some other ActiveCampaign competitors have not been fairly so forthcoming.
ActiveCampaign automation layouts
We considered ActiveCampaign’s automation templates, otherwise known as ‘recipes’ and located that they are both truly well created and easy to modify. There are loads to select from (750 actually!), and also the classifications make it very easy to locate what you’re trying to find.
activecampaign automation templates
Other tools have a tendency to give quite general templates, whereas ActiveCampaign supplies a entire host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many design templates, you can feel overloaded by the options. It may show up that some dishes are repeated, nevertheless, after revising the templates closely, you can see there are tiny distinctions between them. I can see how this could be a little confusing for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign gives you with a range of automation themes:
activecampaign sms templates
Realize that SMS sending is just readily available on the Plus plan as well as greater, which begins at $70/month, so it’s not inexpensive. You’ll additionally need to be on the costly Enterprise account if you want your very own custom-made SMS number for sending.
As stated over, ActiveCampaign features a integrated CRM.
Local business proprietors trying to find call monitoring software will discover this function especially beneficial, to use along with the advanced email advertising and marketing abilities.
After comprehensive testing, we located that the software application was quite easy to use. You can set up multiple offer pipelines, and edit/add brand-new phases to mirror your one-of-a-kind sales procedure. The drag and also decrease software application makes it simple to manually move deals through the pipe.
The more advanced customer can take advantage of this range of CRM automation layouts, which covers everything from lead racking up to task management:
crm activities activecampaign
Prices begins at $70/month for this feature, as it is reserved for those on the Plus plan and also greater. It’s not specifically economical, yet when you think about every little thing you’re obtaining (advanced sales as well as advertising contact, automation & lead scoring, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s actually not a bad deal.
When compared against the very best CRM software program for small companies, we discovered that the majority of service fee per customer, whereas ActiveCampaign included 25 user accounts, which will really help maintain expenses down.
We additionally carried out a detailed comparison of ActiveCampaign vs HubSpot and also found that ActiveCampaign in fact had a great deal of advantages over the CRM giant. Most significantly, it’s value for cash.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing web page themes, as well as you can additionally construct your very own and also save it as a custom web page for future usage.
activecampaign landing page themes
After evaluating the designs and also editor, we would certainly say they are modern-day and appealing , the only thing is that it isn’t so simple to move blocks around the web page when editing. You can not move an component up or down slightly, rather, you can only move it between the detailed sections. I envision ActiveCampaign has established it up such as this to make sure that every component is lined up, but it means you have less creative liberty than with other internet site and also touchdown web page contractors like Wix.
I likewise could not locate a means to include a link to pictures, which isn’t perfect.
touchdown page home builder activecampaign
The cool ( and also unique) thing about ActiveCampaign’s touchdown web pages is that you can include vibrant material ( internet personalization) so that each customer sees exactly what’s relevant to them. This will help you to target leads in an smart method, e.g. just revealing customers web content that’s relevant to their geolocation or industry or showing them items based upon their acquisition history. You can likewise allow monitoring on your web pages.
So do we recommend ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not only do they provide practically everything you need within an e-mail advertising platform, but they do it very well.
The coverage provides you understanding into nearly all aspects, such as web page brows through, geo-tracking, openers, ecommerce and also even more. One location that is slightly lacking is the email building contractor, not offering an experience as slick as various other solutions out there, with a couple of niggling attributes that could be done better (like the modification history).
The support is as advertised: pleasant, useful as well as rapid . Chat as well as email support are great, with a personal feeling to the interactions. Their data base is conveniently searchable as well as in fact returns appropriate results a high percentage of the moment. With their ‘Plus’ plan you even get access to individually training and also helpful webinars, which is a great addition.
I think this ActiveCampaign evaluation shows that it is truly among the best selections you can make if you’re looking for an all-in-one digital advertising device. Their marketing and sales automation is the genuine bargain and makes other devices’ computerized process look pale in contrast. (See why it makes an superb Mailchimp choice right here.).
You’ll require to be prepared to put in a little time due to the somewhat steeper discovering contour, as well as maybe spend a bit even more money, yet your service will reap the rewards. If, on the other hand, you’re simply looking for a straightforward method to blast out newsletters, a service like GetResponse or MailerLite might be a bit less complicated to obtain your head around.
On a side note, ActiveCampaign uses a range of actually beneficial cost-free devices, regardless of whether you’re a client or not. You can locate whatever from content and social media schedule templates to a subject line generator. Look into the totally free devices here.
Try ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most economical remedies, as a matter of fact, their complimentary plan is extremely charitable. Their technique to email advertising design is remarkable, supplying modern-looking layouts. It’s likewise among the most convenient tools we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, and their layout and testing devices are exceptional. Read the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one email advertising tools on the market. It’s offered in 6 languages as well as includes innovative automation choices as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your contacts, deals and leads. There are lots of automations to assist you enhance your processes. Find out more below.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from newsletter creation to speak to administration. Featuring a myriad of features, this all-in-one advertising automation software is a wonderful selection for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send out e-mail e-newsletters, screen offers and handle your get in touches with. The most remarkable function is the sales and advertising automation capabilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown page home builder allows you to create modern landing web pages with vibrant material blocks, implying you can individualize your material relying on that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iOS and also Android. You can check out projects and e-mail automation details, schedule and send campaigns, track email efficiency metrics, take care of calls, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising and marketing solution for small companies. It safely shops your client information and also provides a secure way to handle your customers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability rates are among the leading 5 lead to our bi-annual examinations. Rating in the very early to mid-nineties, we would certainly state they have excellent deliverability.
We’ve examined the advertising automation capacities of lots of ESPs and have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate basically anything: campaigns, bargains, ecommerce automation, SMS, contact management, and so on.
One-to-one e-mail automation is quite unique to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with tons of pro alternatives (e.g. a webinar device) and excellent automations.