This Chicago-based automation device is assisting their 150,000 customers send out less e-mails while, at the same time, achieving much better results. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 and July 2021 using its automated process. That definitely indicates good value for cash, however considering it’s on the more expensive end of the spectrum, how much bang for your buck do you really obtain?
Flaunting numerous features and integrations, along with fast and pleasant assistance, they do sound like a powerhouse e-mail marketing tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually everything you need within a newsletter advertising and marketing tool, plus their innovative automations are difficult to beat. The entry-level plan begins at $15 each month (for up to 500 clients, paid monthly), or if you want to access professional features such as the inbuilt CRM, lead racking up, touchdown web pages and also SMS sending out, the Plus plan begins at $70 each month.
One of their vital functions is marketing automation. Aside from autoresponders, which can be based upon myriad conditions, you can automate listing as well as contact monitoring, in addition to bargains, if you choose to utilize their CRM software. This ‘Deals’ system (sales pipeline) also permits you to add notes to contacts, established consultations, send straight messages to them, as well as much more.
The ‘Conversations’ attribute is another one to note. You can utilize it to send targeted messages directly to your web site site visitors in order to enhance the overall client experience and also develop a sort of sales funnel to aid you convert extra visitors.
Having all your info and activity in one place indicates that you can swiftly obtain a alternative view of exactly how your sales and also advertising initiatives are carrying out. Not needing to utilize a number of service providers for your different digital advertising and marketing efforts will likewise potentially conserve you money.
Let’s dive in and also take a better take a look at ActiveCampaign:
Cons as well as pros
Extremely powerful automation:
One of the most effective marketing automation tools out there. This vital attribute of ActiveCampaign is not just extremely effective but additionally easy to use. Integrated involvement lets you integrate all the networks that can be made use of within an automation: marketing campaigns, sales follow-ups, message, as well as extra. This feature makes it a fantastic email marketing tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking as well as page brows through. Acquisition tracking is offered on greater plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a great addition to help you enhance acquisitions, commitment, and engagement.
In our deliverability examinations, ActiveCampaign proves to be one of the most effective tools in getting e-mails supplied.
ActiveCampaign supplies to do the account migration for totally free if you are coming from a various e-mail advertising and marketing software application.
Steeper discovering contour:
This might just be taken into consideration a con if you’re after a simple as well as fast email service. There are easier e-mail e-newsletter solutions out there, so you might wish to look in other places if this is all you require.
No totally free plan:
There is no cost-free strategy offered ( just a free test). There are if you’re looking for a simple device
Charges for customer sneak peek:
You can sneak peek just how your e-newsletter views on different email clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve examined, permitting you to set up virtually any automation you can consider– triggered projects, sales follow-ups, automated division, vibrant email web content and so on. You can currently automatically send out one-to-one sales emails using your very own inbox.
You require an incorporated sales and also advertising and marketing system for your company:
ActiveCampaign’s built-in CRM perfectly links up to all your email advertising information, allowing sales teams to act quickly. Attributes like lead racking up as well as social data can additionally help to simplify your sales follow-up processes.
You need a tool that does multi-channel advertising and marketing:
Apart from sending out emails, ActiveCampaign likewise permits you to set up landing pages, send SMS and also customized ‘Conversations’ to web site site visitors, established chatbot automations and even handle just how Facebook advertisements are shown to contacts. It’s a wonderful service if you would certainly such as to be able to streamline a excellent piece of your advertising and marketing as well as offer your customers a far better overall experience.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and getting acquainted with it takes a lot more work than various other devices. As well as the routine maintenance you’ll need to set up, screen and optimize email projects.
You only need easy automations:
If you just wish to establish fundamental e-mail sequences (for example, a welcome campaign), we would certainly suggest more affordable options like MailerLite which is much much easier to utilize. Or else, you’ll be spending for a tonne of additionals ( as well as complexity) that you merely won’t need.
There’s no complimentary strategy, and with a trial duration of just 14 days, they do not offer you much time to evaluate whether it’s ideal for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use layout, with easily navigable food selections. The dashboard has a valuable ‘Getting Started’ slider to assist brand-new customers, and it has actually demo data to offer you an idea of exactly how ideal to make use of areas. A nice attribute is the Content Manager, which shops all your properties in a centralized center, making it very easy to maintain things organized.
With so much capability, it might be a little complicated for outright novices initially.
Editor – 4 out of 5 stars
The drag and also decline email home builder is fast and has a pair of convenient attributes. Surprisingy, there is no quick means to preview your newsletter– you’ll need to go into the email settings.
An easy to use If/Then/Else reasoning is available via ‘conditional content’ which permits you to show specific clients various material based on specific problems like passions, links clicked in the past, and so on. You can currently add individualized trademarks to your one-to-one emails with the brand-new signature customization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS triggered, advanced automation. ActiveCampaign do not have a committed transactional e-mail server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive themes to select from. You can conveniently sneak peek them in an additional window, both on mobile as well as desktop. Other devices use a little a lot more features/content blocks within the email building contractor. They use individuals a totally free customized email design on the Plus strategy and greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unbeatable. It’s incredibly powerful, as well as very straightforward, enabling you to automate follow-up projects, edit several conditions and also much more. This is all done using an user friendly flowchart-style automation home builder. There are additionally pre-made ‘recipes’ ( themes) for you to make use of, or get ideas from. Otherwise, you can develop your own automation from the ground up.
Listing Management- 5 out of 5 stars
Contrasted to a few other tools, taking care of calls and also checklists is made a lot easier because of their automation features which allow you to arrange individuals into listings. Find out more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, allows you create your very own custom-made areas. Apart from the conventional kinds, which are totally receptive, it likewise allows you to produce floating kinds and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score pretty extremely, landing e-mails generally inbox of the most popular service providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively consistent, which is great information for email marketing professionals.
Records and also Analysis – 4.5 out of 5 stars
Allows reporting on basically every little thing (opens, click-maps, web page check outs, geo-tracking). Ecommerce records are likewise readily available on certain prepare for Shopify, BigCommerce, WooCommerce, and also much more. The “Recommendations for you” area supplies practical tips on activities you can take. Other records consist of call trends, deal reports, chat conversion, automation reports, etc. Custom-made reports are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their website as well as support are both readily available in English, plus 5 other languages. You can change your user profile to among greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
An email customer preview is available, too, but at a price of $1 per test/client, which seems a bit high. You can currently send out a examination email for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this after that puts them in an exemption list.
Blocklist – Yes
This is the abovementioned ‘exclusion checklist’. You can import contacts directly right into this checklist, and export too.
Storage available for images as well as information – Unlimited
Photos above 1000px will certainly be downsized.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s possible to utilize your very own monitoring domain name to enhance your e-newsletter’s business branding.
Different degrees of account accessibility – Yes
This is a very adaptable system, without specific degrees. You specify the group names as well as additionally the exact gain access to for each and every of those teams by means of tick-boxes. 2-Factor Authentication for an extra safety layer is readily available as well.
Integrations – Yes
ActiveCampaign deal plenty of integration options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise supports all kinds of form and study tools like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
The templates are varied and simple to modify. Touchdown pages are hosted on a custom-made domain name or subdomain. On the Professional plan and up, you can produce individualized internet experiences by hiding or removing certain aspects. You can likewise include unique switches, that include calling a telephone number, downloading and install a file or sending out an email.
Consumer Support – 5 out of 5 stars
They likewise have video tutorials readily available, webinars ( live as well as archived ) and individually training on the ‘Plus’ strategy. Live chat is additionally offered on all plans, however no phone assistance.
General score – 4.5 out of 5 stars
ActiveCampaign is among one of the most powerful email marketing solutions on the marketplace, barely missing out on a point when it involves pro features. Small businesses will benefit from exceptional sales automation, client monitoring with the use of automated process and also the brand-new attributes they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a excellent range of professional functions. Allow’s break those down a little and also analyze what works as well as what could be boosted:
ActiveCampaign Marketing Automation
We’ve examined the advertising automation abilities of lots of ESPs and haven’t yet found a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their emphasis, permitting you to automate basically anything: projects, bargains, ecommerce automation, SMS, call administration, etc.
Advertising and marketing automation is included on all plans, nonetheless, sales automation is reserved for customers on the Plus plan (from $70/mo) and also greater.
One-to-one email automation is rather unique to ActiveCampaign. You’ll be able to cause automations straight via your inbox communications with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or greater and also this isn’t inexpensive in any way.
We’ve been keeping an eye on ActiveCampaign for several years, and have actually seen them proactively include brand-new features constantly, specifically around the area of automation. This is a excellent indication, as some other ActiveCampaign competitors have not been fairly so upcoming.
ActiveCampaign automation layouts
We checked out ActiveCampaign’s automation design templates, otherwise called ‘ dishes’ and also found that they are both actually well put together and also easy to modify. There are heaps to select from (750 as a matter of fact!), and also the groups make it very easy to discover what you’re looking for.
activecampaign automation themes
Various other devices have a tendency to give quite general templates, whereas ActiveCampaign offers a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with many themes, you can really feel overloaded by the choices. It may show up that some recipes are repeated, however, after changing the themes carefully, you can see there are tiny distinctions in between them. I can see exactly how this could be a little complex for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign supplies you with a selection of automation layouts:
activecampaign sms templates
Understand that SMS sending is only readily available on the Plus plan and greater, which begins at $70/month, so it’s not cheap. If you desire your own customized SMS number for sending out, you’ll likewise need to be on the expensive Enterprise account.
As mentioned over, ActiveCampaign includes a integrated CRM.
Small company proprietors looking for contact administration software application will discover this function especially useful, to make use of along with the innovative email advertising abilities.
After comprehensive testing, we found that the software application was rather easy to use. You can establish multiple offer pipelines, as well as edit/add new stages to mirror your unique sales procedure. The drag and decrease software program makes it easy to manually move offers through the pipeline.
The more advanced user can take advantage of this variety of CRM automation templates, which covers whatever from lead scoring to task monitoring:
crm actions activecampaign
Pricing begins at $70/month for this function, as it is reserved for those on the Plus plan as well as higher. It’s not precisely cheap, however when you think about whatever you’re obtaining ( sophisticated sales as well as advertising automation, lead & get in touch with racking up, email & SMS sending, Facebook Custom Audience combination, etc) it’s really not a bad deal.
When contrasted against the very best CRM software application for small companies, we discovered that the majority of services charged per customer, whereas ActiveCampaign consisted of 25 user accounts, which will truly aid keep prices down.
We likewise carried out a comprehensive comparison of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign in fact had a lot of advantages over the CRM giant. Most especially, it’s value for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown page templates, as well as you can also develop your very own and also save it as a custom page for future use.
activecampaign touchdown page design templates
After assessing the layouts as well as editor, we would certainly claim they are modern as well as eye-catching , the only point is that it isn’t so very easy to relocate blocks around the page when editing and enhancing. You can’t move an component up or down slightly, rather, you can only move it between the detailed areas. I imagine ActiveCampaign has established it up like this to ensure that every aspect is aligned, yet it implies you have less imaginative flexibility than with various other site and landing web page builders like Wix.
I additionally couldn’t discover a way to include a web link to photos, which isn’t suitable.
touchdown web page home builder activecampaign
The cool ( as well as special) thing about ActiveCampaign’s landing web pages is that you can include dynamic material (web customization) to ensure that each user sees precisely what’s pertinent to them. This will certainly aid you to target leads in an smart means, e.g. just revealing individuals material that’s pertinent to their geolocation or market or revealing them items based upon their purchase background. You can additionally enable tracking on your pages.
Do we recommend ActiveCampaign?
It’s really tough to fault ActiveCampaign, not just do they use practically whatever you need within an email advertising system, but they do it effectively.
The reporting uses you insight into almost all aspects, such as page brows through, geo-tracking, openers, ecommerce and also more. One area that is slightly lacking is the e-mail building contractor, not using an experience as slick as other solutions out there, with a few niggling attributes that could be done better (like the modification history).
Email and also chat assistance are terrific, with a individual feel to the communications. With their ‘Plus’ plan you also obtain access to individually training and also helpful webinars, which is a great enhancement.
I believe this ActiveCampaign review shows that it is truly one of the very best options you could make if you’re looking for an all-in-one digital advertising and marketing device. Their advertising and marketing as well as sales automation is the actual bargain and also makes various other devices’ automated workflows look pale in comparison. (See why it makes an excellent Mailchimp choice below.).
You’ll need to be prepared to place in a bit of time as a result of the somewhat steeper knowing curve, as well as probably invest a bit even more cash, but your business will gain the benefits. If, on the other hand, you’re simply searching for a basic way to blast out e-newsletters, a option like GetResponse or MailerLite might be a bit less complicated to obtain your head around.
On a side note, ActiveCampaign provides a variety of really useful free tools, regardless of whether you’re a customer or not. You can locate every little thing from content and social networks schedule design templates to a subject line generator. Take a look at the free tools here.
Attempt ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most inexpensive options, as a matter of fact, their totally free plan is very generous. Their approach to email advertising and marketing style is remarkable, offering modern-looking templates. It’s additionally one of the easiest devices we’ve ever used.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with tons of professional options (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, and also their layout as well as testing tools are excellent. Check out the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the most inexpensive all-in-one email advertising devices on the market. It’s offered in 6 languages and also comes with sophisticated automation alternatives as well as a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your get in touches with, bargains as well as leads. There are plenty of automations to help you simplify your procedures.
What is ActiveCampaign utilized for?
ActiveCampaign can be made use of for anything from newsletter creation to contact administration. Coming with a myriad of functions, this all-in-one advertising and marketing automation software program is a great choice for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send e-mail newsletters, screen offers and also manage your contacts. The most remarkable attribute is the sales and also advertising automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown web page home builder permits you to develop contemporary touchdown pages with vibrant web content blocks, suggesting you can individualize your content relying on that’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iphone and also Android. You can watch campaigns as well as email automation information, routine and also send campaigns, track email performance metrics, manage get in touches with, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising service for local business. It safely shops your customer data and supplies a safe way to manage your customers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability prices are among the leading 5 lead to our bi-annual tests. Scoring in the very early to mid-nineties, we would certainly say they have very good deliverability.
We’ve assessed the advertising automation capacities of dozens of ESPs and also haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their emphasis, permitting you to automate practically anything: projects, offers, ecommerce automation, SMS, contact monitoring, etc.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with lots of professional choices (e.g. a webinar device) and excellent automations.