This Chicago-based automation tool is helping their 150,000 clients send out fewer e-mails while, at the same time, achieving better outcomes. ActiveCampaign reported that their customers saved 38.4 million hours in between July 2020 and also July 2021 utilizing its automated workflows. That certainly implies good value for money, yet considering it’s on the pricier end of the spectrum, how much value do you actually get?
Boasting many features as well as combinations, along with friendly and fast assistance, they do seem like a powerhouse e-mail marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer nearly every little thing you require within a e-newsletter advertising and marketing device, plus their advanced automations are hard to defeat. The entry-level plan starts at $15 per month (for as much as 500 clients, paid monthly), or if you want to gain access to professional attributes such as the in-built CRM, lead scoring, touchdown web pages as well as SMS sending out, the Plus plan begins at $70 each month.
Among their essential functions is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate checklist and also get in touch with administration, in addition to offers, if you determine to utilize their CRM software application. This ‘Deals’ system (sales pipe) also allows you to add notes to calls, set up visits, send straight messages to them, and also a lot more.
The ‘Conversations’ feature is one more one to keep in mind. You can utilize it to send targeted messages straight to your internet site site visitors in order to optimize the general consumer experience and also create a sort of sales funnel to assist you transform much more site visitors.
Having all your details as well as activity in one place means that you can swiftly obtain a all natural sight of exactly how your sales as well as advertising initiatives are executing. Not having to use a number of suppliers for your numerous electronic advertising efforts will certainly also possibly conserve you cash.
Allow’s dive in as well as take a closer take a look at ActiveCampaign:
Cons and also pros
Exceptionally effective automation:
Among the best marketing automation devices available. This key feature of ActiveCampaign is not only incredibly effective yet also easy to use. Integrated interaction lets you combine all the networks that can be made use of within an automation: advertising and marketing campaigns, sales follow-ups, message, and also more. This feature makes it a excellent email marketing device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and also page visits. Purchase tracking is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a nice enhancement to assist you raise purchases, loyalty, as well as interaction.
In our deliverability examinations, ActiveCampaign shows to be one of the most effective tools in obtaining emails supplied.
ActiveCampaign offers to do the account movement for complimentary if you are coming from a various email marketing software.
Steeper knowing contour:
If you’re after a fast and easy e-mail option, this could just be considered a disadvantage. There are simpler email e-newsletter services out there, so you may wish to look in other places if this is all you require.
No free strategy:
There is no free plan readily available (only a totally free trial). There are if you’re looking for a straightforward device
Charges for customer preview:
You can preview just how your newsletter looks on numerous e-mail clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal newsletter service for you?
You’re severe regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve tested, enabling you to establish essentially any automation you can consider– triggered projects, sales follow-ups, automated segmentation, dynamic e-mail content and so on. You can now instantly send one-to-one sales e-mails via your own inbox.
You require an incorporated sales and also advertising and marketing platform for your business:
ActiveCampaign’s integrated CRM flawlessly links up to all your email advertising and marketing data, enabling sales groups to act promptly. Functions like lead racking up and also social data can likewise aid to enhance your sales follow-up procedures.
You require a tool that carries out multi-channel advertising:
Aside from sending e-mails, ActiveCampaign additionally enables you to set up landing web pages, send SMS and also customized ‘Conversations’ to internet site visitors, established chatbot automations and also even handle how Facebook advertisements are shown to get in touches with. If you ‘d such as to be able to centralize a great chunk of your advertising and offer your consumers a much better overall experience, it’s a excellent remedy.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced device, and getting familiarized with it takes a great deal even more job than various other tools. In addition to the regular upkeep you’ll require to set up, display and also optimize email campaigns.
You just require basic automations:
If you just wish to set up basic e-mail sequences ( for instance, a welcome project), we ‘d recommend a lot more affordable options like MailerLite which is much less complicated to utilize. Or else, you’ll be spending for a tonne of extras (and complexity) that you just won’t require.
You’re not exactly sure:
There’s no complimentary strategy, as well as with a trial period of just 14 days, they don’t offer you much time to assess whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly layout, with conveniently navigable food selections. The control panel has a valuable ‘Getting Started’ slider to help new individuals, and also it has actually demo information to offer you an idea of how finest to utilize sections. A nice feature is the Content Manager, which stores all your assets in a central hub, making it very easy to keep points organized.
With a lot functionality, it might be a little challenging for absolute newbies initially.
Editor – 4 out of 5 stars
The drag as well as drop e-mail building contractor is fast and also has a couple of handy functions. Surprisingy, there is no quick method to preview your newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else reasoning is offered using ‘conditional material’ which permits you to show certain customers various content based upon particular conditions like interests, web links clicked in the past, and so on. You can now add personalized trademarks to your one-to-one e-mails with the new signature customization tag.
Email kinds – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign do not have a dedicated transactional e-mail server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive templates to choose from. You can conveniently preview them in one more home window, both on mobile and also desktop computer. Other devices use slightly more features/content blocks within the email home builder. They provide customers a totally free tailored email design on the Plus strategy as well as higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is unbeatable. It’s extremely effective, as well as extremely straightforward, allowing you to automate follow-up projects, modify numerous problems and far more. This is all done via an easy-to-use flowchart-style automation building contractor. There are also pre-made ‘recipes’ ( themes) for you to use, or get concepts from. Otherwise, you can construct your own automation from scratch.
List Management- 5 out of 5 stars
Contrasted to some other tools, taking care of checklists as well as get in touches with is made much easier because of their automation functions which allow you to organize individuals into checklists. Discover more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your very own custom fields. Aside from the standard kinds, which are completely receptive, it also allows you to develop floating forms as well as modals. If you’re on Shopify, you can instantly install a form on your website instead of having to replicate and paste it right into your shop’s code. This type can include a discount code to encourage individuals to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score rather very, touchdown emails in the main inbox of one of the most preferred suppliers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather consistent, which is great news for email marketing professionals.
Records and Analysis – 4.5 out of 5 stars
Enables reporting on generally every little thing (opens, click-maps, web page check outs, geo-tracking). Ecommerce records are likewise available on specific prepare for Shopify, BigCommerce, WooCommerce, as well as a lot more. The “Recommendations for you” area offers practical suggestions on actions you can take. Other records consist of get in touch with trends, bargain reports, chat conversion, automation reports, and so on. Unfortunately, customized reports are only available on the Enterprise plan.
Languages – 4 out of 5 stars
Their internet site and also assistance are both available in English, plus 5 other languages. You can change your user profile to among more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An email client preview is offered, too, however at a rate of $1 per test/client, which appears a little bit high. You can now send out a examination e-mail for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, as well as this then places them in an exclusion checklist.
Blocklist – Yes
This is the previously mentioned ‘ exemption listing’. You can import contacts straight right into this listing, as well as export as well.
Storage space readily available for information as well as images – Unlimited
Photos above 1000px will certainly be downsized.
SPF and DKIM are supported.
Very Own Domain – Yes
It’s possible to use your own tracking domain name to boost your newsletter’s firm branding.
Different levels of account access – Yes
This is a very flexible system, without particular degrees. You define the group names as well as likewise the exact accessibility for every of those teams through tick-boxes. 2-Factor Authentication for an additional safety and security layer is available too.
Combinations – Yes
ActiveCampaign offer plenty of combination alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally sustains all kinds of type as well as survey devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
On the Professional plan and up, you can create individualized web experiences by concealing or eliminating certain elements. You can likewise include unique switches, which include calling a phone number, downloading and install a documents or sending an email.
Customer Support – 5 out of 5 stars
They likewise have video tutorials available, webinars ( archived and also live ) and one-on-one training on the ‘Plus’ plan. Live chat is additionally available on all plans, but no phone support.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is among one of the most effective email marketing services on the marketplace, hardly missing a point when it involves professional functions. Small businesses will certainly take advantage of superb sales automation, customer management with making use of automated workflows and the brand-new functions they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a excellent variety of pro features. Allow’s break those down a little and also assess what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation capacities of loads of ESPs as well as have not yet discovered a match for ActiveCampaign. Though ActiveCampaign’s competitors consist of advertising and marketing automation as part of their item, it isn’t always at the facility. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate basically anything: campaigns, offers, ecommerce automation, SMS, get in touch with monitoring, etc.
Marketing automation is included on all plans, nonetheless, sales automation is reserved for users on the Plus plan (from $70/mo) as well as higher.
One-to-one e-mail automation is fairly special to ActiveCampaign. You’ll be able to trigger automations straight with your inbox communications with leads. The only downside is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and also this isn’t inexpensive at all.
We’ve been keeping track of ActiveCampaign for many years, and also have actually seen them proactively include brand-new attributes constantly, specifically around the area of automation. This is a excellent indicator, as some other ActiveCampaign competitors haven’t been quite so forthcoming.
ActiveCampaign automation templates
We checked into ActiveCampaign’s automation layouts, or else referred to as ‘ dishes’ and also found that they are both actually well created and also easy to edit. There are lots to choose from (750 as a matter of fact!), as well as the classifications make it easy to locate what you’re trying to find.
activecampaign automation design templates
Other tools tend to offer rather basic templates, whereas ActiveCampaign offers a entire host of integration-specific design templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with numerous templates, you can really feel overloaded by the alternatives. It might appear that some recipes are duplicated, nevertheless, after modifying the themes very closely, you can see there are tiny distinctions between them. I can see just how this could be a little complicated for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and also higher. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign provides you with a variety of automation templates:
activecampaign sms themes
Understand that SMS sending is only readily available on the Plus plan as well as higher, which begins at $70/month, so it’s not affordable. You’ll additionally require to be on the pricey Enterprise account if you desire your very own custom SMS number for sending.
As pointed out above, ActiveCampaign features a built-in CRM.
Small company owners looking for call administration software program will locate this attribute especially valuable, to utilize along with the sophisticated e-mail advertising capacities.
After comprehensive testing, we discovered that the software program was pretty easy to use. You can establish multiple bargain pipelines, and also edit/add brand-new phases to show your unique sales procedure. The drag and also decrease software makes it easy to manually relocate offers through the pipeline.
The advanced customer can take advantage of this variety of CRM automation templates, which covers every little thing from lead scoring to job administration:
crm activities activecampaign
Rates begins at $70/month for this feature, as it is reserved for those on the Plus plan as well as greater. It’s not precisely affordable, but when you think about everything you’re getting (advanced sales and also marketing automation, lead & call scoring, email & SMS sending out, Facebook Custom Audience integration, etc) it’s really not a bad deal.
When compared against the very best CRM software program for small businesses, we found that the majority of services charged per user, whereas ActiveCampaign consisted of 25 customer accounts, which will really aid maintain expenses down.
We likewise carried out a comprehensive contrast of ActiveCampaign vs HubSpot as well as located that ActiveCampaign actually had a lot of benefits over the CRM titan. Most especially, it’s value for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing web page themes, as well as you can additionally construct your own and also wait as a custom web page for future usage.
activecampaign landing page layouts
After analyzing the styles and also editor, we ‘d claim they are attractive and also modern-day , the only thing is that it isn’t so simple to move blocks around the page when modifying. You can not relocate an aspect up or down a little, rather, you can only move it between the described areas. I imagine ActiveCampaign has actually established it up like this to ensure that every component is straightened, but it indicates you have much less creative liberty than with other website as well as touchdown web page contractors like Wix.
I also could not locate a method to include a web link to photos, which isn’t excellent.
touchdown page builder activecampaign
The cool ( as well as unique) feature of ActiveCampaign’s touchdown pages is that you can include dynamic material ( internet customization) to ensure that each user sees exactly what’s pertinent to them. This will help you to target leads in an intelligent way, e.g. only revealing individuals content that’s pertinent to their geolocation or sector or showing them items based on their acquisition history. You can additionally make it possible for monitoring on your web pages.
Do we advise ActiveCampaign?
It’s truly tough to fault ActiveCampaign, not just do they offer practically whatever you require within an email advertising and marketing system, yet they do it very well.
The reporting offers you understanding right into mostly all facets, such as page sees, geo-tracking, openers, ecommerce and even more. One area that is a little lacking is the e-mail contractor, not offering an experience as slick as various other solutions around, with a couple of niggling functions that could be done better (like the revision history).
Email and chat assistance are fantastic, with a personal feeling to the interactions. With their ‘Plus’ plan you even obtain access to individually training and handy webinars, which is a nice addition.
I think this ActiveCampaign evaluation shows that it is truly one of the most effective selections you could make if you’re looking for an all-in-one digital advertising device. Their advertising and marketing and sales automation is the actual offer and also makes other devices’ automatic workflows look light in contrast. (See why it makes an superb Mailchimp choice below.).
You’ll require to be prepared to place in a bit of time as a result of the somewhat steeper discovering curve, as well as maybe spend a bit more money, yet your business will certainly enjoy the benefits. If, on the other hand, you’re just searching for a easy way to blast out e-newsletters, a solution like GetResponse or MailerLite might be a bit much easier to obtain your head around.
On a side note, ActiveCampaign offers a series of really helpful totally free tools, despite whether you’re a customer or not. You can locate whatever from web content as well as social media sites schedule layouts to a subject line generator. Have a look at the free tools here.
Attempt ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is among the most budget friendly services, actually, their free plan is extremely charitable. Their technique to email advertising design is remarkable, using modern-looking design templates. It’s also among the most convenient devices we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with lots of professional options (e.g. a webinar tool) and excellent automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, and also their layout as well as testing tools are outstanding. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the least expensive all-in-one email marketing tools on the marketplace. It’s readily available in 6 languages and comes with sophisticated automation choices as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your get in touches with, deals as well as leads. There are lots of automations to assist you streamline your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from newsletter development to call administration. Featuring a myriad of attributes, this all-in-one advertising automation software program is a great option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a whole host of jobs, such as send out email newsletters, monitor bargains and also handle your get in touches with. The most notable attribute is the sales and advertising automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing web page contractor permits you to develop modern touchdown pages with dynamic content blocks, implying you can customize your content depending upon that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is available for iOS and Android. You can see campaigns and also email automation details, schedule and also send out campaigns, track e-mail efficiency metrics, handle get in touches with, and also much more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail advertising service for small companies. It safely stores your consumer information and also provides a secure means to handle your customers.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability rates are amongst the top 5 results in our bi-annual tests. Rating in the early to mid-nineties, we ‘d say they have very good deliverability.
We’ve assessed the advertising and marketing automation abilities of dozens of ESPs and also haven’t yet found a match for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their focus, permitting you to automate essentially anything: campaigns, deals, ecommerce automation, SMS, contact management, and so on.
One-to-one email automation is quite distinct to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with tons of pro options (e.g. a webinar device) and also excellent automations.