This Chicago-based automation device is aiding their 150,000 customers send out less e-mails while, at the same time, attaining better outcomes. ActiveCampaign reported that their customers conserved 38.4 million hours between July 2020 as well as July 2021 using its automated process. That definitely implies good value for cash, yet considering it’s on the more expensive end of the spectrum, how much value do you really get?
Flaunting numerous functions and also combinations, as well as quick and friendly support, they do seem like a giant e-mail marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign offer nearly every little thing you need within a newsletter marketing tool, plus their innovative automations are hard to beat. The entry-level strategy begins at $15 monthly (for approximately 500 subscribers, paid monthly), or if you want to access professional functions such as the in-built CRM, lead racking up, landing pages and also SMS sending, the Plus strategy starts at $70 each month.
Among their crucial features is marketing automation. Aside from autoresponders, which can be based on myriad conditions, you can automate checklist and also get in touch with monitoring, as well as bargains, if you make a decision to utilize their CRM software. This ‘Deals’ system (sales pipeline) likewise permits you to include notes to contacts, established consultations, send out straight messages to them, and also much more.
The ‘Conversations’ attribute is one more one to keep in mind. You can use it to send targeted messages directly to your web site visitors in order to optimize the total customer experience as well as create a kind of sales funnel to assist you convert much more site visitors.
Having all your info as well as task in one area implies that you can rapidly get a holistic sight of how your sales and advertising initiatives are executing. Not needing to make use of a number of suppliers for your various electronic marketing initiatives will certainly likewise possibly save you cash.
Let’s dive in and also take a better check out ActiveCampaign:
Pros as well as Cons
Very effective automation:
Among the best marketing automation devices out there. This vital feature of ActiveCampaign is not just incredibly effective however also easy to use. Integrated engagement lets you combine all the networks that can be utilized within an automation: advertising projects, sales follow-ups, message, and extra. This function makes it a great e-mail advertising device for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and also page gos to. Purchase tracking is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a great enhancement to assist you boost acquisitions, commitment, and involvement.
In our deliverability tests, ActiveCampaign shows to be among the most effective devices in obtaining e-mails provided.
ActiveCampaign uses to do the account movement for free if you are coming from a different e-mail advertising software application.
Steeper knowing contour:
If you’re after a simple and also quick e-mail option, this might just be thought about a con. There are less complex e-mail e-newsletter services available, so you might wish to look somewhere else if this is all you require.
No cost-free strategy:
Regrettably, there is no cost-free strategy readily available ( just a totally free test). If you’re trying to find a straightforward tool, there are
Costs for client preview:
You can sneak peek just how your newsletter views on different e-mail customers, however, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re significant about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve checked, enabling you to set up essentially any kind of automation you can think about– triggered campaigns, sales follow-ups, automated division, vibrant email web content and so forth. You can currently instantly send out one-to-one sales emails by means of your very own inbox.
You require an integrated sales and advertising system for your company:
ActiveCampaign’s built-in CRM perfectly connects to all your email advertising data, enabling sales groups to act rapidly. Attributes like lead racking up and also social information can also assist to streamline your sales follow-up procedures.
You need a device that carries out multi-channel marketing:
Aside from sending out e-mails, ActiveCampaign also permits you to set up landing pages, send out SMS and personalized ‘Conversations’ to internet site visitors, established chatbot automations and even manage how Facebook advertisements are shown to contacts. It’s a excellent remedy if you would certainly such as to have the ability to streamline a good portion of your advertising and also give your customers a better overall experience.
Not advised if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced device, and obtaining acquainted with it takes a great deal even more job than various other tools. In addition to the normal maintenance you’ll require to establish, screen as well as enhance email projects.
You just need basic automations:
If you only intend to set up standard e-mail series ( for instance, a welcome campaign), we would certainly recommend more economical alternatives like MailerLite which is far simpler to utilize. Otherwise, you’ll be spending for a tonne of additionals ( and also complexity) that you merely won’t need.
You’re not sure:
There’s no free plan, as well as with a test duration of just 14 days, they don’t offer you much time to assess whether it’s appropriate for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward design, with easily accessible food selections. The control panel has a valuable ‘Getting Started’ slider to aid brand-new individuals, and it has actually demo information to offer you an concept of exactly how ideal to make use of areas. A good function is the Content Manager, which shops all your assets in a central hub, making it simple to keep things organized.
With so much performance, it may be a little complicated for absolute newbies at.
Editor – 4 out of 5 stars
The drag and decrease e-mail home builder is rapid and has a number of convenient functions. One is that you can save customized ‘ obstructs’ to recycle, as well as the various other that it enables you to see adjustments other individuals have made, Google Docs-style. Nevertheless, locating your last activity to reverse can be painstaking as a result of multiple auto-saves every minute! Another problem we had remained in creating columns, however, in the case of products, this has actually been helped by the new item block. Surprisingy, there is no quick way to sneak peek your e-newsletter– you’ll need to enter into the email setups.
An easy to use If/Then/Else logic is offered by means of ‘conditional web content’ which permits you to show particular consumers various web content based upon specific problems like interests, links clicked in the past, etc. You can now include customized signatures to your one-to-one emails with the brand-new trademark personalization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B screening, RSS activated, advanced automation. ActiveCampaign don’t have a specialized transactional email web server.
Choice and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive templates to choose from. Other tools provide slightly much more features/content blocks within the email building contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is unequalled. It’s exceptionally effective, and also extremely user-friendly, permitting you to automate follow-up campaigns, edit numerous problems and a lot more. This is all done by means of an easy-to-use flowchart-style automation home builder. There are likewise pre-made ‘recipes’ ( themes) for you to make use of, or get ideas from. Or else, you can construct your very own automation from the ground up.
Listing Management- 5 out of 5 stars
Compared to some other devices, taking care of lists and also get in touches with is made a lot easier because of their automation features which permit you to organize people right into checklists. Find out more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, allows you develop your very own customized fields. Apart from the conventional kinds, which are fully receptive, it likewise enables you to produce floating types as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to rack up pretty very, landing emails in the main inbox of the most preferred suppliers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly constant, which is excellent information for e-mail online marketers.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are likewise readily available on certain strategies for Shopify, BigCommerce, WooCommerce, and extra. Other reports include get in touch with trends, deal records, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their site as well as support are both readily available in English, plus 5 various other languages. You can transform your customer account to among greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An e-mail customer preview is readily available, too, however at a cost of $1 per test/client, which appears a bit high. You can currently send a examination email for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and also this after that puts them in an exemption listing.
Blocklist – Yes
This is the aforementioned ‘ exemption checklist’. You can import get in touches with directly right into this checklist, and also export as well.
Storage readily available for data as well as images – Unlimited
Pictures over 1000px will certainly be downsized.
SPF and also DKIM are supported.
Own Domain – Yes
It’s feasible to use your very own monitoring domain name to improve your newsletter’s company branding.
Various levels of account gain access to – Yes
This is a very flexible system, without details levels. You specify the group names and likewise the precise accessibility for each of those groups through tick-boxes. 2-Factor Authentication for an added protection layer is offered also.
Integrations – Yes
ActiveCampaign offer a lot of assimilation choices, such as PayPal, Shopify, Google Analytics, and WordPress. It also supports all sort of type and study devices like Typeform and also SurveyMonkey. You should not have a trouble locating what you require as they also incorporate with Zapier. Discover all integrations below.
Touchdown Page Builder – Yes
On the Professional plan as well as up, you can develop tailored web experiences by concealing or eliminating specific components. You can also include unique buttons, which include calling a phone number, downloading a documents or sending an e-mail.
Consumer Support – 5 out of 5 stars
Support is fast and pleasant , through all mediums as well as offered in numerous languages. Their data base is especially helpful and quickly searchable , I had very little problem discovering appropriate search results page. They likewise have video tutorials available, webinars ( archived and live ) as well as individually training on the ‘Plus’ strategy. Live chat is likewise available on all strategies, but no phone support.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective e-mail advertising services on the market, barely missing out on a thing when it comes to pro functions. Small businesses will certainly benefit from excellent sales automation, client administration through using automated operations and the new attributes they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a great range of pro attributes. Let’s damage those down a little and also analyze what jobs and what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation capacities of dozens of ESPs and also haven’t yet located a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate essentially anything: campaigns, deals, ecommerce automation, SMS, call management, etc.
Advertising automation is included on all strategies, however, sales automation is reserved for users on the Plus strategy (from $70/mo) as well as greater.
One-to-one e-mail automation is quite unique to ActiveCampaign. You’ll have the ability to set off automations directly via your inbox communications with leads. The only drawback is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t economical in any way.
We’ve been checking ActiveCampaign for years, and also have seen them proactively include new features continuously, especially around the area of automation. This is a great sign, as a few other ActiveCampaign competitors have not been fairly so upcoming.
ActiveCampaign automation templates
We checked out ActiveCampaign’s automation templates, otherwise called ‘ dishes’ as well as located that they are both truly well put together as well as easy to edit. There are tons to choose from (750 in fact!), as well as the categories make it very easy to discover what you’re trying to find.
activecampaign automation design templates
Various other devices often tend to supply quite general templates, whereas ActiveCampaign supplies a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with many design templates, you can really feel overwhelmed by the options. It might appear that some dishes are duplicated, however, after modifying the themes very closely, you can see there are little differences between them. I can see just how this could be a little confusing for some, yet, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and higher. You can incorporate with a number of devices, such as ClickSend, MessageMedia as well as Twilio, and ActiveCampaign supplies you with a range of automation design templates:
activecampaign sms templates
Realize that SMS sending out is only readily available on the Plus plan and also greater, which starts at $70/month, so it’s not affordable. You’ll likewise require to be on the pricey Enterprise account if you desire your very own customized SMS number for sending out.
As discussed above, ActiveCampaign includes a built-in CRM.
Small business proprietors trying to find contact management software application will find this feature particularly valuable, to use together with the advanced email marketing capacities.
After comprehensive screening, we found that the software application was rather easy to use. You can establish several offer pipes, as well as edit/add brand-new stages to mirror your one-of-a-kind sales process. The drag as well as drop software program makes it very easy to by hand move bargains through the pipeline.
The advanced user can gain from this variety of CRM automation themes, which covers whatever from lead racking up to task management:
crm actions activecampaign
Prices starts at $70/month for this attribute, as it is scheduled for those on the Plus strategy as well as greater. It’s not precisely affordable, but when you take into consideration whatever you’re getting (advanced sales and advertising automation, contact & lead racking up, email & SMS sending, Facebook Custom Audience integration, etc) it’s actually not a bad deal.
When compared versus the best CRM software application for small companies, we found that most service fee per individual, whereas ActiveCampaign consisted of 25 individual accounts, which will actually aid maintain costs down.
We additionally performed a comprehensive contrast of ActiveCampaign vs HubSpot and also located that ActiveCampaign actually had a great deal of advantages over the CRM giant. Most especially, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive touchdown web page design templates, and you can also build your very own and wait as a customized page for future usage.
activecampaign touchdown page templates
After assessing the designs as well as editor, we ‘d say they are contemporary and also eye-catching , the only point is that it isn’t so simple to relocate blocks around the web page when modifying. You can’t relocate an aspect up or down a little, rather, you can only relocate it in between the laid out sections. I think of ActiveCampaign has actually established it up similar to this to make sure that every aspect is straightened, yet it indicates you have much less imaginative freedom than with various other website and landing page home builders like Wix.
I also couldn’t find a way to add a web link to pictures, which isn’t perfect.
landing page building contractor activecampaign
The cool (and distinct) aspect of ActiveCampaign’s landing web pages is that you can include dynamic web content ( internet personalization) to ensure that each individual sees precisely what’s relevant to them. This will assist you to target leads in an intelligent means, e.g. only revealing customers content that’s relevant to their geolocation or industry or showing them products based on their acquisition history. You can additionally allow tracking on your pages.
Do we recommend ActiveCampaign?
It’s truly hard to fault ActiveCampaign, not just do they use almost everything you need within an e-mail marketing system, yet they do it extremely well.
The coverage supplies you insight into nearly all aspects, such as web page visits, geo-tracking, openers, ecommerce as well as even more. One location that is somewhat lacking is the email home builder, not using an experience as slick as various other solutions available, with a few niggling functions that could be done better (like the alteration history).
The assistance is as promoted: pleasant, valuable and quick . Email as well as chat assistance are fantastic, with a individual feel to the communications. Their data base is conveniently searchable and also really returns appropriate results a high portion of the moment. With their ‘Plus’ intend you also obtain accessibility to individually training as well as useful webinars, which is a great addition.
I think this ActiveCampaign review shows that it is actually one of the most effective selections you might make if you’re searching for an all-in-one digital advertising and marketing tool. Their marketing and also sales automation is the genuine bargain and also makes other tools’ computerized workflows look light in contrast. (See why it makes an superb Mailchimp option right here.).
You’ll require to be prepared to place in a bit of time because of the slightly steeper knowing curve, and probably invest a little more money, however your service will certainly gain the incentives. If, on the other hand, you’re just trying to find a basic way to blow up out e-newsletters, a service like GetResponse or MailerLite may be a little bit less complicated to get your head around.
On a side note, ActiveCampaign offers a variety of truly beneficial cost-free devices, despite whether you’re a customer or not. You can discover whatever from web content and social media sites schedule design templates to a subject line generator. Have a look at the free tools here.
Attempt ActiveCampaign currently free of cost for 14 days.
# 1 MailerLite.
MailerLite is among the most affordable remedies, in fact, their cost-free strategy is extremely charitable. Their approach to email advertising and marketing layout is admirable, providing modern-looking themes. It’s also among the easiest devices we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) as well as great automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, and their design and also testing devices are superb. Review the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages and also comes with sophisticated automation options and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your calls, deals and leads. There are plenty of automations to assist you streamline your processes.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from newsletter creation to contact administration. Featuring a myriad of functions, this all-in-one advertising automation software program is a fantastic selection for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of jobs, such as send out e-mail e-newsletters, monitor deals and manage your contacts. Nonetheless, the most notable function is the sales and marketing automation capabilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page home builder permits you to create contemporary landing web pages with dynamic material blocks, suggesting you can personalize your web content relying on that’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iphone and also Android. You can check out campaigns and email automation information, timetable as well as send projects, track email performance metrics, manage contacts, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising and marketing service for small businesses. It securely shops your customer data as well as offers a secure way to handle your subscribers.
ActiveCampaign deliverability – is it any type of good?
ActiveCampaign’s deliverability rates are among the leading 5 results in our bi-annual tests. Rating in the early to mid-nineties, we would certainly state they have great deliverability.
We’ve evaluated the marketing automation capacities of lots of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate practically anything: projects, deals, ecommerce automation, SMS, contact monitoring, and so on.
One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with lots of pro alternatives (e.g. a webinar tool) and also good automations.