This Chicago-based automation tool is aiding their 150,000 clients send fewer emails while, at the same time, achieving far better outcomes. ActiveCampaign reported that their customers saved 38.4 million hours between July 2020 and also July 2021 utilizing its automated process. That definitely suggests good value for cash, yet considering it’s on the costlier end of the spectrum, how much bang for your buck do you truly obtain?
Boasting lots of functions and combinations, as well as quick and also friendly support, they do seem like a powerhouse email advertising and marketing device. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign deal nearly every little thing you need within a e-newsletter advertising and marketing tool, plus their innovative automations are difficult to defeat. The entry-level strategy starts at $15 per month (for up to 500 customers, paid month-to-month), or if you intend to gain access to professional attributes such as the in-built CRM, lead racking up, landing web pages and also SMS sending, the Plus plan begins at $70 per month.
One of their vital attributes is marketing automation. Other than autoresponders, which can be based upon myriad problems, you can automate list as well as get in touch with administration, as well as offers, if you determine to utilize their CRM software application. This ‘Deals’ system (sales pipe) likewise allows you to include notes to get in touches with, set up visits, send out straight messages to them, and also a lot more.
The ‘Conversations’ function is one more one to note. You can use it to send targeted messages directly to your site visitors in order to optimize the overall customer experience as well as create a sort of sales funnel to assist you transform a lot more site visitors.
Having all your info as well as task in one place indicates that you can swiftly obtain a alternative sight of exactly how your sales and marketing efforts are performing. Not needing to make use of a variety of companies for your numerous electronic advertising and marketing initiatives will certainly also possibly save you money.
Let’s dive in and also take a better consider ActiveCampaign:
Pros and Cons
Incredibly powerful automation:
Among the very best advertising automation devices available. This essential attribute of ActiveCampaign is not only extremely effective however also easy to use. Integrated engagement lets you combine all the networks that can be utilized within an automation: advertising and marketing projects, sales follow-ups, text, and extra. This function makes it a great e-mail marketing device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking as well as page brows through. Purchase monitoring is available on higher prepare for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a good enhancement to assist you increase purchases, loyalty, as well as engagement.
In our deliverability tests, ActiveCampaign verifies to be one of the best tools in getting e-mails supplied.
ActiveCampaign supplies to do the account movement for free if you are coming from a different email marketing software application.
Steeper knowing contour:
If you’re after a basic and quick e-mail service, this might only be thought about a con. There are easier e-mail e-newsletter services available, so you might wish to look in other places if this is all you need.
No free strategy:
There is no complimentary strategy available ( just a totally free trial). If you’re searching for a easy tool, there are
Costs for customer preview:
You can preview how your newsletter views on numerous e-mail clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter solution for you?
You’re significant about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve examined, enabling you to establish virtually any automation you can consider– activated campaigns, sales follow-ups, automated division, vibrant e-mail web content and so on. You can now instantly send one-to-one sales emails via your own inbox.
You require an integrated sales and advertising platform for your organization:
ActiveCampaign’s built-in CRM effortlessly connects to all your e-mail advertising information, enabling sales groups to act promptly. Features like lead racking up as well as social data can also assist to simplify your sales follow-up processes.
You require a device that does multi-channel advertising:
In addition to sending e-mails, ActiveCampaign also enables you to establish landing pages, send out SMS as well as personalized ‘Conversations’ to site visitors, established chatbot automations and also handle just how Facebook advertisements are displayed to get in touches with. It’s a great service if you would certainly like to be able to centralize a great portion of your advertising and marketing and provide your consumers a far better overall experience.
Not recommended if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated tool, and obtaining acquainted with it takes a great deal more job than various other tools. As well as the routine maintenance you’ll need to establish, screen and maximize email projects.
You just need easy automations:
If you just wish to set up fundamental email sequences (for example, a welcome campaign), we ‘d suggest extra economical alternatives like MailerLite which is far simpler to use. Otherwise, you’ll be spending for a tonne of extras (and complexity) that you simply won’t need.
However, there’s no free strategy, and also with a trial duration of simply 14 days, they do not provide you much time to evaluate whether it’s appropriate for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use design, with quickly accessible menus. The dashboard has a helpful ‘Getting Started’ slider to assist brand-new individuals, as well as it has actually demo data to offer you an idea of just how best to make use of sections. A good feature is the Content Manager, which shops all your assets in a central hub, making it simple to maintain things organized.
With so much capability, it may be a little complicated for outright newbies in the beginning.
Editor – 4 out of 5 stars
The drag and decrease e-mail builder is rapid as well as has a pair of useful attributes. Surprisingy, there is no quick method to sneak peek your newsletter– you’ll require to go into the email settings.
An easy to use If/Then/Else logic is readily available using ‘conditional web content’ which allows you to show certain customers different content based on particular conditions like passions, web links clicked in the past, and so on. You can now add personalized trademarks to your one-to-one e-mails with the new signature customization tag.
Email types – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign don’t have a devoted transactional e-mail web server.
Option as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive templates to pick from. Other devices supply somewhat more features/content blocks within the e-mail building contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is irresistible. It’s very powerful, as well as extremely user-friendly, enabling you to automate follow-up campaigns, modify numerous conditions and also far more. This is all done using an user friendly flowchart-style automation builder. There are also pre-made ‘ dishes’ ( themes) for you to utilize, or obtain suggestions from. Otherwise, you can develop your very own automation from square one.
List Management- 5 out of 5 stars
Contrasted to some other devices, taking care of calls as well as lists is made a lot easier due to their automation features which permit you to organize individuals right into checklists. Learn more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your very own personalized areas. Aside from the standard forms, which are fully responsive, it additionally enables you to produce floating types as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score quite highly, touchdown emails in the main inbox of one of the most popular companies like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather consistent, which is excellent information for e-mail marketing experts.
Records as well as Analysis – 4.5 out of 5 stars
Permits reporting on essentially every little thing ( opens up, click-maps, page visits, geo-tracking). Ecommerce records are likewise readily available on certain prepare for Shopify, BigCommerce, WooCommerce, and much more. The “Recommendations for you” area supplies handy pointers on actions you can take. Other reports include call patterns, deal records, conversation conversion, automation reports, etc. However, custom reports are only offered on the Enterprise strategy.
Languages – 4 out of 5 stars
Their site and also assistance are both offered in English, plus 5 other languages. You can change your customer account to among greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
An e-mail client sneak peek is readily available, also, yet at a price of $1 per test/client, which seems a little bit high. You can now send a test email for testimonial to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this after that places them in an exemption list.
Blocklist – Yes
This is the aforementioned ‘exclusion list’. You can import get in touches with directly right into this list, and export too.
Storage available for images and also data – Unlimited
Photos over 1000px will certainly be scaled down.
SPF and also DKIM are supported.
Own Domain – Yes
It’s feasible to utilize your own tracking domain to enhance your e-newsletter’s firm branding.
Various levels of account access – Yes
This is a extremely adaptable system, without specific degrees. You specify the group names as well as likewise the precise accessibility for each of those teams through tick-boxes. 2-Factor Authentication for an additional protection layer is readily available also.
Integrations – Yes
ActiveCampaign deal lots of assimilation choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all kinds of form and study devices like Typeform and also SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can create tailored internet experiences by hiding or eliminating particular elements. You can likewise include unique buttons, which consist of calling a phone number, downloading and install a file or sending an e-mail.
Consumer Support – 5 out of 5 stars
Assistance is fast as well as friendly , using all tools and also offered in numerous languages. Their knowledge base is specifically helpful and also quickly searchable , I had very little trouble locating relevant search results. They likewise have video clip tutorials readily available, webinars ( archived and also real-time ) and individually training on the ‘Plus’ strategy. Live chat is also available on all strategies, yet no phone assistance.
General rating – 4.5 out of 5 stars
ActiveCampaign is among one of the most powerful e-mail advertising solutions on the marketplace, barely missing out on a thing when it involves professional features. Local business will certainly gain from excellent sales automation, client monitoring through the use of automated process as well as the new functions they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a good series of professional attributes. Let’s damage those down a little and evaluate what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation abilities of lots of ESPs and haven’t yet discovered a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising and marketing automation as part of their item, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate basically anything: campaigns, deals, ecommerce automation, SMS, get in touch with administration, and so on.
Advertising and marketing automation is consisted of on all strategies, however, sales automation is scheduled for customers on the Plus strategy (from $70/mo) and higher.
One-to-one email automation is fairly distinct to ActiveCampaign. You’ll have the ability to trigger automations straight with your inbox interactions with leads. The only drawback is that you’ll need to be on the Professional plan ($ 187/mo) or greater as well as this isn’t cheap at all.
We’ve been keeping track of ActiveCampaign for several years, as well as have actually seen them proactively add new attributes constantly, particularly around the area of automation. This is a excellent sign, as some other ActiveCampaign competitors have not been quite so honest.
ActiveCampaign automation themes
We looked into ActiveCampaign’s automation themes, or else referred to as ‘recipes’ and also discovered that they are both truly well put together and easy to edit. There are lots to pick from (750 actually!), and also the classifications make it simple to discover what you’re looking for.
activecampaign automation templates
Other devices often tend to provide rather basic themes, whereas ActiveCampaign provides a whole host of integration-specific templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with numerous design templates, you can really feel overwhelmed by the options. It may appear that some dishes are repeated, however, after modifying the layouts very closely, you can see there are tiny differences between them. I can see exactly how this could be a little complex for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy as well as higher. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign supplies you with a range of automation layouts:
activecampaign sms layouts
Understand that SMS sending is just available on the Plus strategy and also greater, which starts at $70/month, so it’s not low-cost. If you want your own customized SMS number for sending out, you’ll likewise need to be on the pricey Enterprise account.
As stated over, ActiveCampaign includes a built-in CRM.
Local business owners trying to find get in touch with monitoring software application will certainly find this attribute especially beneficial, to utilize together with the advanced e-mail advertising and marketing capacities.
After comprehensive screening, we discovered that the software application was rather easy to use. You can set up numerous deal pipelines, and edit/add new stages to mirror your one-of-a-kind sales procedure. The drag and decline software application makes it very easy to by hand move bargains via the pipe.
The advanced individual can take advantage of this range of CRM automation themes, which covers whatever from lead scoring to job administration:
crm activities activecampaign
Rates begins at $70/month for this feature, as it is reserved for those on the Plus strategy as well as greater. It’s not precisely cheap, yet when you consider whatever you’re getting ( innovative sales and also marketing get in touch with, lead & automation scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s actually not a bad deal.
When compared against the very best CRM software for small companies, we found that the majority of services charged per user, whereas ActiveCampaign consisted of 25 user accounts, which will truly assist maintain costs down.
We likewise performed a thorough contrast of ActiveCampaign vs HubSpot and discovered that ActiveCampaign actually had a lot of benefits over the CRM giant. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a overall of 56 responsive landing web page layouts, as well as you can additionally develop your own and also save it as a custom page for future use.
activecampaign landing web page design templates
After analyzing the designs and editor, we ‘d say they are attractive and modern , the only point is that it isn’t so very easy to move blocks around the page when editing. For instance, you can’t move an element up or down a little, rather, you can only relocate between the described sections. I envision ActiveCampaign has set it up like this to ensure that every component is lined up, yet it suggests you have much less imaginative freedom than with various other web site and touchdown web page building contractors like Wix.
I likewise couldn’t find a method to add a link to pictures, which isn’t ideal.
landing page home builder activecampaign
The cool (and unique) feature of ActiveCampaign’s landing web pages is that you can consist of vibrant web content (web personalization) so that each individual sees precisely what’s appropriate to them. This will help you to target leads in an smart way, e.g. only showing individuals content that’s pertinent to their geolocation or industry or showing them products based on their acquisition history. You can additionally allow tracking on your pages.
Do we suggest ActiveCampaign?
It’s really tough to fault ActiveCampaign, not only do they supply practically every little thing you require within an email marketing system, however they do it effectively.
The coverage supplies you insight into mostly all facets, such as web page sees, geo-tracking, openers, ecommerce and also more. One area that is a little doing not have is the e-mail builder, not offering an experience as slick as various other solutions out there, with a few worrying features that could be done better (like the modification history).
The assistance is as advertised: friendly, quick and handy . Chat and also email assistance are great, with a personal feeling to the communications. Their knowledge base is conveniently searchable and also in fact returns appropriate results a high percent of the time. With their ‘Plus’ plan you also obtain access to one-on-one training and also valuable webinars, which is a nice addition.
I think this ActiveCampaign testimonial shows that it is actually among the best choices you might make if you’re trying to find an all-in-one digital advertising and marketing device. Their advertising and marketing and also sales automation is the real deal as well as makes other tools’ computerized operations look light in contrast. (See why it makes an superb Mailchimp choice below.).
You’ll need to be prepared to put in a little time due to the somewhat steeper knowing curve, and also maybe spend a little more money, yet your organization will reap the benefits. If, on the other hand, you’re just seeking a simple way to blast out e-newsletters, a solution like GetResponse or MailerLite might be a little bit easier to obtain your head around.
On a side note, ActiveCampaign supplies a range of truly valuable free tools, no matter whether you’re a customer or not. You can discover everything from content as well as social networks calendar design templates to a subject line generator. Look into the complimentary tools here.
Try ActiveCampaign now completely free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most inexpensive solutions, as a matter of fact, their free strategy is really charitable. Their strategy to email advertising and marketing layout is exceptional, using modern-looking themes. It’s likewise among the easiest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with lots of pro choices (e.g. a webinar device) and also good automations. Unlike ActiveCampaign, they supply their platform in greater than 20 languages, as well as their design and also screening tools are superb. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most inexpensive all-in-one email marketing tools on the market. It’s readily available in 6 languages and includes innovative automation choices and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your get in touches with, deals and also leads. There are lots of automations to assist you streamline your procedures. Discover even more below.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from e-newsletter creation to contact monitoring. Including a myriad of features, this all-in-one advertising and marketing automation software application is a wonderful selection for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of tasks, such as send e-mail e-newsletters, display bargains and also manage your contacts. Nevertheless, one of the most remarkable attribute is the sales as well as advertising automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown web page home builder permits you to produce modern-day touchdown web pages with dynamic content blocks, indicating you can personalize your content relying on that’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is available for iphone as well as Android. You can see projects as well as e-mail automation information, schedule and send out campaigns, track email performance metrics, manage contacts, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official email advertising solution for small companies. It securely shops your customer information as well as offers a safe and secure method to manage your customers.
ActiveCampaign deliverability – is it any type of excellent?
ActiveCampaign’s deliverability rates are among the top 5 cause our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly claim they have excellent deliverability.
We’ve reviewed the marketing automation capacities of loads of ESPs and also have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their focus, allowing you to automate practically anything: campaigns, offers, ecommerce automation, SMS, contact monitoring, etc.
One-to-one email automation is fairly distinct to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with lots of pro options (e.g. a webinar tool) and great automations.