This Chicago-based automation tool is aiding their 150,000 customers send less emails while, at the same time, attaining far better results. ActiveCampaign reported that their clients saved 38.4 million hrs in between July 2020 and also July 2021 utilizing its computerized process. That definitely suggests good value for cash, but considering it’s on the more expensive end of the spectrum, just how much bang for your buck do you truly get?
Boasting numerous functions and integrations, in addition to friendly as well as fast assistance, they do sound like a powerhouse e-mail advertising tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign offer practically every little thing you require within a e-newsletter advertising device, plus their advanced automations are tough to beat. The entry-level plan begins at $15 monthly (for up to 500 subscribers, paid regular monthly), or if you want to gain access to pro attributes such as the in-built CRM, lead racking up, landing pages and also SMS sending, the Plus strategy starts at $70 each month.
Among their essential features is marketing automation. Aside from autoresponders, which can be based upon myriad problems, you can automate checklist as well as contact management, as well as deals, if you choose to utilize their CRM software program. This ‘Deals’ system (sales pipeline) likewise enables you to include notes to calls, set up consultations, send direct messages to them, as well as far more.
The ‘Conversations’ function is one more one to note. You can utilize it to send out targeted messages right to your web site visitors in order to optimize the total consumer experience and also develop a type of sales funnel to help you convert extra site visitors.
Having all your information and also task in one place indicates that you can promptly obtain a all natural view of how your sales as well as advertising and marketing initiatives are executing. Not having to use a number of suppliers for your various electronic advertising initiatives will also potentially save you cash.
Let’s dive in and also take a more detailed check out ActiveCampaign:
Cons and also pros
Extremely powerful automation:
Among the best advertising automation tools out there. This essential function of ActiveCampaign is not only extremely powerful yet also easy to use. Integrated involvement lets you integrate all the channels that can be used within an automation: advertising and marketing campaigns, sales follow-ups, text, as well as extra. This feature makes it a excellent e-mail advertising device for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking as well as page gos to. Purchase tracking is available on greater prepare for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” section is a nice addition to aid you raise acquisitions, commitment, as well as engagement.
In our deliverability tests, ActiveCampaign verifies to be one of the best devices in getting emails delivered.
ActiveCampaign provides to do the account movement for free if you are coming from a various e-mail advertising software.
Steeper learning contour:
If you’re after a quick as well as easy e-mail solution, this could only be taken into consideration a con. There are less complex e-mail newsletter solutions available, so you may intend to look somewhere else if this is all you need.
No cost-free plan:
There is no free strategy offered ( just a totally free trial). If you’re trying to find a simple tool, there are
Charges for client preview:
You can preview exactly how your e-newsletter views various e-mail customers, however, this is billed at $1 per test/client.
Is ActiveCampaign the best newsletter solution for you?
You’re significant regarding marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve checked, permitting you to establish practically any automation you can consider– triggered projects, sales follow-ups, automated segmentation, vibrant email content and more. You can currently automatically send out one-to-one sales emails via your very own inbox.
You need an incorporated sales as well as advertising system for your organization:
ActiveCampaign’s inbuilt CRM seamlessly links to all your email advertising data, permitting sales groups to act swiftly. Functions like lead scoring and also social data can additionally assist to simplify your sales follow-up processes.
You require a device that performs multi-channel advertising:
Apart from sending out emails, ActiveCampaign likewise permits you to set up touchdown web pages, send out SMS and also individualized ‘Conversations’ to internet site site visitors, established chatbot automations and also take care of how Facebook advertisements are displayed to contacts. If you ‘d like to be able to centralize a excellent chunk of your advertising and also give your customers a better overall experience, it’s a fantastic solution.
Not advised if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and obtaining acquainted with it takes a whole lot even more job than various other tools. In addition to the regular upkeep you’ll require to set up, monitor and optimize email projects.
You only require straightforward automations:
If you only want to set up basic e-mail series ( for instance, a welcome project), we ‘d suggest more budget-friendly alternatives like MailerLite which is much simpler to use. Or else, you’ll be spending for a tonne of extras (and intricacy) that you merely will not require.
There’s no cost-free plan, and with a trial period of simply 14 days, they do not give you much time to assess whether it’s appropriate for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very user-friendly design, with quickly accessible food selections. The dashboard has a valuable ‘Getting Started’ slider to assist new users, and also it has actually demo information to offer you an idea of just how best to utilize areas. A nice function is the Content Manager, which stores all your possessions in a centralized center, making it easy to maintain points organized.
With so much capability, it might be a little challenging for outright beginners at.
Editor – 4 out of 5 stars
The drag and also decrease e-mail contractor is fast as well as has a couple of useful functions. One is that you can save personalized ‘blocks’ to reuse, and the various other that it enables you to see changes other individuals have made, Google Docs-style. Nevertheless, discovering your last action to reverse can be painstaking because of multiple auto-saves every min! An additional issue we had remained in producing columns, though, in the case of items, this has been helped by the brand-new product block. Surprisingy, there is no fast way to preview your newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else reasoning is offered using ‘conditional web content’ which enables you to reveal certain consumers various material based on certain conditions like passions, links clicked in the past, and so on. You can now include personalized trademarks to your one-to-one emails with the new signature personalization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS set off, advanced automation. ActiveCampaign don’t have a specialized transactional email web server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive themes to pick from. Various other devices offer a little a lot more features/content blocks within the email building contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation really is irresistible. It’s exceptionally effective, and really straightforward, allowing you to automate follow-up projects, edit several problems and also a lot more. This is all done using an user friendly flowchart-style automation building contractor. There are also pre-made ‘ dishes’ ( layouts) for you to utilize, or obtain concepts from. Otherwise, you can develop your own automation from the ground up.
Listing Management- 5 out of 5 stars
Compared to a few other devices, taking care of listings and also contacts is made a lot easier as a result of their automation features which enable you to organize individuals right into checklists. Discover more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your very own personalized fields. In addition to the typical kinds, which are fully responsive, it also allows you to develop floating kinds and modals. You can immediately install a type on your site rather of having to replicate as well as paste it into your shop’s code if you’re on Shopify. This type can include a discount code to encourage customers to purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up quite extremely, touchdown e-mails generally inbox of the most popular service providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather regular, which is excellent information for email online marketers.
Records and Analysis – 4.5 out of 5 stars
Allows reporting on essentially everything ( opens up, click-maps, web page sees, geo-tracking). Ecommerce records are also available on certain plans for Shopify, BigCommerce, WooCommerce, as well as extra. The “Recommendations for you” area uses valuable ideas on activities you can take. Various other records include contact fads, offer reports, conversation conversion, automation reports, etc. However, customized records are just readily available on the Enterprise plan.
Languages – 4 out of 5 stars
Their site as well as assistance are both available in English, plus 5 other languages. You can alter your user profile to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An email client preview is readily available, also, but at a rate of $1 per test/client, which seems a little bit high. You can now send out a examination e-mail for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and this then places them in an exclusion listing.
Blocklist – Yes
This is the aforementioned ‘ exemption listing’. You can import contacts directly into this listing, as well as export too.
Storage space available for data as well as photos – Unlimited
Images over 1000px will certainly be scaled down.
SPF as well as DKIM are supported.
Very Own Domain – Yes
It’s feasible to use your own tracking domain to boost your newsletter’s company branding.
Various degrees of account accessibility – Yes
This is a extremely flexible system, without certain degrees. You specify the group names as well as additionally the specific accessibility for each and every of those groups by means of tick-boxes. 2-Factor Authentication for an extra protection layer is readily available too.
Integrations – Yes
ActiveCampaign offer a lot of integration options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise sustains all type of kind and survey devices like Typeform and SurveyMonkey. You shouldn’t have a trouble discovering what you need as they likewise integrate with Zapier. Find all integrations below.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can produce personalized internet experiences by concealing or eliminating certain aspects. You can additionally add special switches, which consist of calling a phone number, downloading and install a documents or sending an email.
Client Support – 5 out of 5 stars
They additionally have video clip tutorials readily available, webinars ( archived and also live ) as well as one-on-one training on the ‘Plus’ plan. Live chat is likewise available on all plans, however no phone support.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective e-mail marketing services on the marketplace, hardly missing out on a point when it involves pro functions. Local business will certainly gain from superb sales automation, customer management through making use of automated operations and also the new attributes they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great variety of pro attributes. Let’s damage those down a little and analyze what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capacities of loads of ESPs and also have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate practically anything: campaigns, offers, ecommerce automation, SMS, get in touch with management, and so on.
Advertising automation is included on all plans, nevertheless, sales automation is scheduled for users on the Plus plan (from $70/mo) and also higher.
One-to-one e-mail automation is quite distinct to ActiveCampaign. You’ll have the ability to set off automations straight with your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t inexpensive whatsoever.
We’ve been keeping track of ActiveCampaign for several years, as well as have seen them proactively include brand-new functions continuously, specifically around the location of automation. This is a very good indicator, as a few other ActiveCampaign rivals have not been fairly so forthcoming.
ActiveCampaign automation design templates
We considered ActiveCampaign’s automation layouts, otherwise called ‘ dishes’ and also located that they are both actually well put together as well as easy to modify. There are loads to pick from (750 as a matter of fact!), as well as the classifications make it very easy to find what you’re trying to find.
activecampaign automation templates
Various other tools often tend to supply quite basic themes, whereas ActiveCampaign provides a entire host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with many templates, you can feel overwhelmed by the choices. It might appear that some recipes are repeated, however, after revising the templates carefully, you can see there are little distinctions in between them. I can see exactly how this could be a little complex for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and also higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign provides you with a variety of automation templates:
activecampaign sms layouts
Be aware that SMS sending is just offered on the Plus strategy and higher, which begins at $70/month, so it’s not inexpensive. You’ll also need to be on the costly Enterprise account if you want your own custom SMS number for sending out.
As discussed over, ActiveCampaign features a built-in CRM.
Small company owners seeking call management software will certainly discover this function particularly valuable, to use along with the advanced email advertising and marketing capabilities.
After extensive screening, we discovered that the software was quite easy to use. You can establish numerous offer pipelines, and also edit/add new stages to show your unique sales procedure. The drag as well as drop software application makes it very easy to manually relocate offers via the pipe.
The advanced user can benefit from this range of CRM automation templates, which covers every little thing from lead scoring to task administration:
crm actions activecampaign
Pricing begins at $70/month for this function, as it is reserved for those on the Plus strategy and greater. It’s not specifically low-cost, yet when you consider every little thing you’re obtaining ( sophisticated sales and also advertising and marketing lead, call & automation racking up, email & SMS sending out, Facebook Custom Audience combination, etc) it’s actually not a bad deal.
When compared versus the very best CRM software application for small businesses, we found that many service fee per customer, whereas ActiveCampaign consisted of 25 customer accounts, which will really aid keep prices down.
We likewise conducted a in-depth comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign really had a great deal of benefits over the CRM giant. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing web page layouts, and also you can additionally develop your own and wait as a custom-made web page for future use.
activecampaign landing page themes
After evaluating the layouts as well as editor, we ‘d say they are contemporary and attractive , the only thing is that it isn’t so easy to relocate blocks around the web page when editing and enhancing. For instance, you can not relocate an element up or down somewhat, instead, you can just relocate between the described sections. I picture ActiveCampaign has actually established it up such as this to ensure that every aspect is straightened, but it means you have much less creative freedom than with other website and landing web page contractors like Wix.
I additionally couldn’t discover a way to include a web link to pictures, which isn’t excellent.
touchdown page home builder activecampaign
The cool ( as well as special) feature of ActiveCampaign’s landing web pages is that you can consist of vibrant content (web personalization) to ensure that each user sees specifically what’s appropriate to them. This will certainly help you to target leads in an intelligent method, e.g. only showing customers web content that’s relevant to their geolocation or industry or showing them items based on their purchase background. You can additionally enable monitoring on your web pages.
Do we advise ActiveCampaign?
It’s actually tough to fault ActiveCampaign, not only do they provide nearly everything you require within an email marketing platform, but they do it very well.
The coverage uses you insight into nearly all aspects, such as page sees, geo-tracking, openers, ecommerce as well as even more. One area that is slightly doing not have is the email building contractor, not supplying an experience as slick as other solutions available, with a couple of worrying functions that could be done better (like the modification background).
Email as well as chat support are great, with a individual feel to the interactions. With their ‘Plus’ prepare you even get accessibility to one-on-one training as well as helpful webinars, which is a great addition.
I believe this ActiveCampaign testimonial reveals that it is actually one of the most effective choices you can make if you’re looking for an all-in-one digital advertising and marketing device. Their marketing and also sales automation is the actual bargain as well as makes various other tools’ automatic workflows look light in comparison. (See why it makes an exceptional Mailchimp alternative right here.).
You’ll need to be prepared to place in a little bit of time because of the somewhat steeper learning contour, and perhaps invest a little bit even more money, however your service will gain the incentives. If, on the other hand, you’re simply looking for a simple means to blast out newsletters, a remedy like GetResponse or MailerLite may be a bit simpler to obtain your head around.
On a side note, ActiveCampaign uses a series of really useful complimentary tools, despite whether you’re a client or not. You can locate whatever from web content and social media sites calendar layouts to a subject line generator. Check out the totally free devices here.
Try ActiveCampaign now free of charge for 14 days.
# 1 MailerLite.
MailerLite is among the most inexpensive services, in fact, their totally free plan is really generous. Their approach to email advertising style is remarkable, providing modern-looking templates. It’s also one of the most convenient tools we’ve ever used.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with lots of pro alternatives (e.g. a webinar device) and excellent automations. Unlike ActiveCampaign, they use their system in more than 20 languages, and their layout as well as screening devices are superb. Read the complete comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the most affordable all-in-one e-mail advertising and marketing tools on the market. It’s available in 6 languages and also comes with sophisticated automation alternatives as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to handle your calls, deals as well as leads. There are plenty of automations to help you simplify your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from e-newsletter creation to contact management. Including a myriad of attributes, this all-in-one marketing automation software is a great choice for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of tasks, such as send email e-newsletters, screen offers and handle your contacts. The most noteworthy function is the sales as well as advertising automation capabilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing web page contractor enables you to create modern-day touchdown web pages with vibrant web content blocks, meaning you can customize your material depending upon who’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is readily available for iphone as well as Android. You can see campaigns and also email automation details, timetable as well as send out projects, track email performance metrics, handle calls, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a official email marketing solution for small companies. It securely shops your customer information as well as uses a protected means to handle your subscribers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability prices are amongst the top 5 cause our bi-annual tests. Rating in the very early to mid-nineties, we ‘d state they have excellent deliverability.
We’ve examined the advertising automation capabilities of dozens of ESPs and have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their focus, allowing you to automate basically anything: projects, offers, ecommerce automation, SMS, call management, etc.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with lots of professional alternatives (e.g. a webinar device) as well as great automations.