This Chicago-based automation tool is aiding their 150,000 consumers send fewer emails while, at the same time, achieving far better outcomes. ActiveCampaign reported that their consumers conserved 38.4 million hrs between July 2020 as well as July 2021 utilizing its automatic process. That absolutely suggests good value for cash, but considering it’s on the costlier end of the spectrum, just how much bang for your buck do you actually obtain?
Boasting many attributes and also integrations, in addition to fast as well as friendly assistance, they do seem like a giant email advertising tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually every little thing you need within a newsletter advertising device, plus their innovative automations are tough to defeat. The entry-level plan starts at $15 monthly (for up to 500 subscribers, paid monthly), or if you wish to gain access to professional attributes such as the in-built CRM, lead scoring, landing pages and also SMS sending out, the Plus plan begins at $70 per month.
One of their crucial functions is marketing automation. Apart from autoresponders, which can be based upon myriad problems, you can automate listing as well as contact management, as well as bargains, if you choose to utilize their CRM software application. This ‘Deals’ system (sales pipeline) likewise enables you to add notes to calls, established consultations, send direct messages to them, and a lot more.
The ‘Conversations’ attribute is an additional one to note. You can use it to send out targeted messages right to your website site visitors in order to enhance the overall consumer experience and also develop a kind of sales funnel to assist you transform much more site visitors.
Having all your info and task in one area suggests that you can swiftly get a alternative view of exactly how your sales and also advertising efforts are doing. Not having to make use of a number of companies for your different electronic marketing efforts will certainly likewise possibly conserve you cash.
Let’s dive in and also take a more detailed check out ActiveCampaign:
Cons and pros
Very powerful automation:
One of the best advertising and marketing automation devices out there. This crucial feature of ActiveCampaign is not only extremely powerful however likewise very easy to make use of.
Deals reporting on all locations such as click-maps, geo-tracking as well as web page brows through. Purchase tracking is available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a great addition to help you raise acquisitions, loyalty, as well as engagement.
In our deliverability tests, ActiveCampaign shows to be one of the best tools in obtaining emails supplied.
ActiveCampaign supplies to do the account movement for complimentary if you are coming from a various email marketing software application.
Steeper learning contour:
If you’re after a straightforward and quick email solution, this could just be taken into consideration a disadvantage. There are easier e-mail e-newsletter solutions out there, so you may intend to look elsewhere if this is all you need.
No complimentary plan:
There is no totally free plan available (only a totally free test). There are if you’re looking for a basic device
Charges for customer preview:
You can preview how your newsletter searches various email clients, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter solution for you?
You’re severe regarding marketing automation:
ActiveCampaign is hands-down the most powerful automation device we’ve tested, permitting you to establish practically any type of automation you can consider– triggered campaigns, sales follow-ups, automated segmentation, vibrant e-mail content and so on. You can currently automatically send one-to-one sales e-mails via your very own inbox.
You need an integrated sales as well as advertising platform for your business:
ActiveCampaign’s built-in CRM perfectly links up to all your e-mail advertising and marketing data, permitting sales teams to act promptly. Functions like lead scoring and also social data can likewise assist to improve your sales follow-up processes.
You need a device that carries out multi-channel advertising:
Apart from sending e-mails, ActiveCampaign likewise enables you to establish landing pages, send SMS and also customized ‘Conversations’ to site visitors, set up chatbot automations and also even handle exactly how Facebook ads are presented to calls. If you ‘d such as to be able to streamline a good piece of your advertising and give your consumers a much better overall experience, it’s a terrific solution.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced device, as well as obtaining acquainted with it takes a lot more job than various other tools. Not to mention the normal maintenance you’ll need to set up, screen and also maximize e-mail campaigns.
You only require straightforward automations:
If you just want to set up basic email sequences ( for instance, a welcome campaign), we would certainly suggest much more economical options like MailerLite which is much simpler to utilize. Or else, you’ll be paying for a tonne of bonus ( as well as complexity) that you merely will not need.
You’re not exactly sure:
Sadly, there’s no complimentary plan, as well as with a trial duration of just 14 days, they do not provide you much time to examine whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use layout, with conveniently navigable menus. The control panel has a valuable ‘Getting Started’ slider to help brand-new customers, and it has demo information to provide you an suggestion of exactly how ideal to use areas. A good feature is the Content Manager, which stores all your assets in a centralized center, making it easy to maintain things organized.
With so much performance, it may be a little complex for outright beginners initially.
Editor – 4 out of 5 stars
The drag and drop e-mail building contractor is fast and also has a couple of convenient features. Surprisingy, there is no fast means to preview your newsletter– you’ll need to go right into the e-mail settings.
An easy to use If/Then/Else reasoning is readily available by means of ‘conditional web content’ which enables you to reveal specific customers different web content based on particular conditions like rate of interests, web links clicked in the past, and so on. You can now include customized signatures to your one-to-one emails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B screening, RSS activated, progressed automation. ActiveCampaign do not have a devoted transactional email server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive themes to pick from. You can easily preview them in an additional home window, both on mobile and desktop. Various other devices provide somewhat extra features/content blocks within the e-mail builder. They supply individuals a complimentary customized e-mail style on the Plus plan and also greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation really is irresistible. It’s exceptionally effective, as well as really user-friendly, permitting you to automate follow-up projects, modify multiple problems and also a lot more. This is all done through an user friendly flowchart-style automation home builder. There are likewise pre-made ‘ dishes’ ( layouts) for you to utilize, or obtain concepts from. Or else, you can build your very own automation from square one.
List Management- 5 out of 5 stars
Compared to some other tools, handling lists and contacts is made much easier as a result of their automation features which enable you to arrange individuals into listings. Find out more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you develop your very own personalized fields. Aside from the common forms, which are fully responsive, it additionally enables you to produce floating forms as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score pretty very, touchdown emails in the main inbox of the most popular service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is relatively consistent, which is good information for email marketers.
Reports and Analysis – 4.5 out of 5 stars
Allows reporting on basically everything (opens, click-maps, web page check outs, geo-tracking). Ecommerce records are also available on particular prepare for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” area provides helpful tips on activities you can take. Other records include get in touch with trends, deal reports, chat conversion, automation records, and so on. Custom-made records are just offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their web site as well as support are both available in English, plus 5 various other languages. You can alter your customer account to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail client sneak peek is offered, too, yet at a rate of $1 per test/client, which appears a bit steep. You can now send a test email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, and also this after that places them in an exemption list.
Blocklist – Yes
This is the previously mentioned ‘ exemption listing’. You can import calls directly right into this checklist, and export too.
Storage space readily available for data and also images – Unlimited
Images above 1000px will certainly be scaled down.
SPF and DKIM are sustained.
Very Own Domain – Yes
It’s feasible to utilize your very own tracking domain to improve your e-newsletter’s firm branding.
Various levels of account accessibility – Yes
This is a really flexible system, without specific levels. You specify the team names as well as also the precise accessibility for every of those groups by means of tick-boxes. 2-Factor Authentication for an additional protection layer is readily available too.
Integrations – Yes
ActiveCampaign deal plenty of integration choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also sustains all sort of form as well as study devices like Typeform as well as SurveyMonkey. You shouldn’t have a problem locating what you require as they also incorporate with Zapier. Locate all combinations right here.
Landing Page Builder – Yes
On the Professional strategy and up, you can create tailored web experiences by hiding or removing certain aspects. You can also add special switches, which include calling a phone number, downloading a documents or sending an e-mail.
Client Support – 5 out of 5 stars
They also have video tutorials readily available, webinars ( archived and also live ) and one-on-one training on the ‘Plus’ strategy. Live conversation is likewise available on all plans, yet no phone support.
Total rating – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most effective e-mail advertising solutions on the market, hardly missing out on a thing when it concerns pro functions. Small businesses will certainly gain from exceptional sales automation, client management via the use of automated operations and also the new functions they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a great series of pro attributes. Let’s damage those down a little and also evaluate what jobs and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation capabilities of dozens of ESPs as well as have not yet found a suit for ActiveCampaign. Though ActiveCampaign’s competitors include marketing automation as part of their product, it isn’t necessarily at the center. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate practically anything: campaigns, offers, ecommerce automation, SMS, get in touch with management, and so on.
Advertising and marketing automation is included on all strategies, nevertheless, sales automation is reserved for users on the Plus plan (from $70/mo) and also greater.
One-to-one e-mail automation is quite distinct to ActiveCampaign. You’ll be able to activate automations directly via your inbox interactions with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or higher as well as this isn’t affordable whatsoever.
We’ve been keeping track of ActiveCampaign for several years, as well as have seen them proactively add brand-new functions continuously, particularly around the area of automation. This is a great sign, as some other ActiveCampaign rivals have not been rather so honest.
ActiveCampaign automation themes
We checked out ActiveCampaign’s automation layouts, or else called ‘recipes’ as well as discovered that they are both really well created and easy to edit. There are tons to choose from (750 as a matter of fact!), and also the groups make it very easy to discover what you’re trying to find.
activecampaign automation design templates
Various other tools tend to provide rather basic layouts, whereas ActiveCampaign offers a entire host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many themes, you can really feel overloaded by the options. It may show up that some recipes are duplicated, nonetheless, after changing the templates carefully, you can see there are tiny differences between them. I can see how this could be a little complex for some, but, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and also higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign provides you with a range of automation design templates:
activecampaign sms themes
Realize that SMS sending out is only available on the Plus strategy and also higher, which begins at $70/month, so it’s not inexpensive. You’ll additionally require to be on the pricey Enterprise account if you desire your own custom SMS number for sending out.
As pointed out over, ActiveCampaign features a integrated CRM.
Small business owners trying to find get in touch with management software will certainly find this feature particularly beneficial, to utilize together with the innovative email advertising abilities.
After substantial screening, we discovered that the software was quite easy to use. You can establish numerous offer pipes, and also edit/add brand-new stages to mirror your one-of-a-kind sales procedure. The drag and drop software program makes it very easy to by hand relocate offers with the pipe.
The more advanced individual can take advantage of this series of CRM automation templates, which covers every little thing from lead racking up to job monitoring:
crm actions activecampaign
Rates starts at $70/month for this feature, as it is reserved for those on the Plus plan as well as greater. It’s not precisely low-cost, but when you consider every little thing you’re getting (advanced sales as well as advertising call, lead & automation racking up, email & SMS sending out, Facebook Custom Audience integration, etc) it’s in fact not a bad deal.
When compared versus the best CRM software for small businesses, we discovered that many services charged per user, whereas ActiveCampaign consisted of 25 user accounts, which will truly aid maintain expenses down.
We also performed a thorough comparison of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign really had a great deal of advantages over the CRM titan. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a total of 56 receptive touchdown web page layouts, and you can also construct your very own and save it as a personalized web page for future use.
activecampaign landing page layouts
After examining the designs and editor, we would certainly state they are modern-day and appealing , the only thing is that it isn’t so easy to relocate blocks around the web page when modifying. You can not relocate an aspect up or down a little, rather, you can only move it between the detailed sections. I imagine ActiveCampaign has set it up such as this to ensure that every component is lined up, however it indicates you have much less creative freedom than with other site as well as landing web page building contractors like Wix.
I likewise couldn’t locate a means to include a web link to photos, which isn’t perfect.
landing web page building contractor activecampaign
The cool (and distinct) feature of ActiveCampaign’s touchdown pages is that you can include vibrant content (web customization) so that each user sees precisely what’s relevant to them. This will help you to target leads in an smart means, e.g. just showing customers web content that’s relevant to their geolocation or industry or showing them items based on their acquisition history. You can likewise allow tracking on your pages.
So do we advise ActiveCampaign?
It’s actually tough to fault ActiveCampaign, not just do they provide virtually whatever you require within an email advertising platform, yet they do it extremely well.
The coverage offers you insight into mostly all elements, such as page check outs, geo-tracking, openers, ecommerce as well as even more. One area that is somewhat doing not have is the e-mail builder, not using an experience as slick as other solutions around, with a few niggling features that could be done better (like the revision history).
The support is as marketed: pleasant, rapid as well as handy . Email and chat support are terrific, with a personal feeling to the interactions. Their data base is quickly searchable as well as actually returns relevant results a high percentage of the moment. With their ‘Plus’ plan you also obtain accessibility to one-on-one training and also helpful webinars, which is a great addition.
I assume this ActiveCampaign testimonial shows that it is actually among the very best choices you could make if you’re trying to find an all-in-one electronic marketing device. Their marketing and sales automation is the actual offer and makes other tools’ automatic process look pale in comparison. (See why it makes an excellent Mailchimp choice below.).
You’ll require to be prepared to place in a bit of time as a result of the somewhat steeper knowing contour, and also perhaps invest a little even more cash, however your business will enjoy the rewards. If, on the other hand, you’re just trying to find a basic means to blow up out newsletters, a remedy like GetResponse or MailerLite may be a little bit simpler to get your head around.
On a side note, ActiveCampaign supplies a variety of truly helpful cost-free devices, no matter whether you’re a consumer or not. You can find everything from material and also social media sites schedule themes to a subject line generator. Check out the complimentary devices below.
Try ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget friendly solutions, as a matter of fact, their cost-free strategy is really generous. Their method to email advertising design is remarkable, using modern-looking themes. It’s additionally among the simplest tools we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with tons of professional options (e.g. a webinar device) as well as good automations. Unlike ActiveCampaign, they offer their system in greater than 20 languages, and their style as well as screening devices are superb. Check out the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the cheapest all-in-one email marketing tools on the marketplace. It’s offered in 6 languages and features sophisticated automation options and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your calls, bargains as well as leads. There are a lot of automations to help you simplify your procedures. Learn more right here.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from newsletter production to contact monitoring. Coming with a myriad of functions, this all-in-one advertising automation software application is a terrific option for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of jobs, such as send email newsletters, screen bargains and also handle your get in touches with. The most notable feature is the sales and advertising automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page home builder permits you to develop modern landing pages with dynamic web content blocks, implying you can individualize your web content depending on that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is available for iOS and also Android. You can check out campaigns and email automation details, timetable and also send projects, track email efficiency metrics, take care of get in touches with, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail advertising service for small companies. It safely stores your consumer information as well as provides a secure means to manage your customers.
ActiveCampaign deliverability – is it any type of good?
ActiveCampaign’s deliverability rates are amongst the top 5 lead to our bi-annual tests. Scoring in the very early to mid-nineties, we ‘d state they have excellent deliverability.
We’ve assessed the advertising automation abilities of dozens of ESPs and haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, enabling you to automate essentially anything: projects, bargains, ecommerce automation, SMS, get in touch with monitoring, and so on.
One-to-one e-mail automation is rather distinct to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with tons of professional options (e.g. a webinar device) and also great automations.