This Chicago-based automation device is aiding their 150,000 clients send out fewer emails while, at the same time, achieving better outcomes. ActiveCampaign reported that their consumers conserved 38.4 million hours in between July 2020 and also July 2021 using its automatic operations. That certainly indicates good value for money, yet considering it’s on the more expensive end of the spectrum, just how much value do you actually obtain?
Flaunting lots of functions as well as integrations, in addition to friendly and also fast support, they do sound like a powerhouse e-mail advertising tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically whatever you require within a e-newsletter marketing tool, plus their advanced automations are tough to defeat. The entry-level strategy begins at $15 each month (for approximately 500 customers, paid month-to-month), or if you wish to gain access to professional features such as the in-built CRM, lead racking up, landing web pages as well as SMS sending, the Plus strategy starts at $70 each month.
Among their essential attributes is marketing automation. Aside from autoresponders, which can be based upon myriad problems, you can automate list and also get in touch with management, as well as deals, if you make a decision to utilize their CRM software application. This ‘Deals’ system (sales pipeline) additionally allows you to add notes to calls, set up consultations, send direct messages to them, and also far more.
The ‘Conversations’ function is an additional one to note. You can use it to send out targeted messages straight to your website visitors in order to maximize the total consumer experience and also create a kind of sales channel to help you transform much more visitors.
Having all your info and activity in one area indicates that you can rapidly get a alternative view of exactly how your sales and also advertising and marketing efforts are performing. Not having to use a number of providers for your different electronic marketing efforts will certainly additionally possibly save you cash.
Let’s dive in as well as take a more detailed look at ActiveCampaign:
Pros and Cons
Incredibly powerful automation:
One of the best advertising and marketing automation tools out there. This vital attribute of ActiveCampaign is not just exceptionally effective yet additionally simple to utilize.
Deals reporting on all areas such as click-maps, geo-tracking and web page check outs. Acquisition monitoring is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a wonderful enhancement to aid you boost acquisitions, loyalty, and also involvement.
In our deliverability tests, ActiveCampaign confirms to be one of the very best devices in getting emails supplied.
ActiveCampaign uses to do the account migration for complimentary if you are coming from a various e-mail marketing software application.
Steeper discovering contour:
If you’re after a straightforward as well as fast e-mail solution, this might only be considered a con. There are simpler e-mail newsletter services out there, so you may intend to look elsewhere if this is all you require.
No totally free plan:
There is no totally free plan readily available ( just a totally free test). If you’re looking for a easy tool, there are
Charges for client sneak peek:
You can preview exactly how your e-newsletter searches numerous e-mail customers, however, this is billed at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter solution for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve tested, allowing you to establish practically any type of automation you can think about– caused campaigns, sales follow-ups, automated division, dynamic e-mail content and so forth. You can currently automatically send one-to-one sales e-mails via your own inbox.
You require an integrated sales and advertising system for your organization:
ActiveCampaign’s integrated CRM perfectly links up to all your e-mail advertising and marketing information, allowing sales groups to act rapidly. Attributes like lead scoring and social information can likewise assist to enhance your sales follow-up procedures.
You require a device that carries out multi-channel marketing:
Besides sending e-mails, ActiveCampaign additionally enables you to establish touchdown web pages, send out SMS and also individualized ‘Conversations’ to site site visitors, set up chatbot automations as well as even manage how Facebook advertisements are shown to contacts. If you ‘d such as to be able to systematize a excellent piece of your marketing as well as give your consumers a better all-round experience, it’s a great remedy.
Not advised if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative tool, and getting acquainted with it takes a lot more work than other tools. And also the regular upkeep you’ll need to establish, screen and also enhance email campaigns.
You only require basic automations:
If you only intend to set up fundamental e-mail series ( for instance, a welcome campaign), we ‘d suggest more affordable alternatives like MailerLite which is much much easier to make use of. Or else, you’ll be paying for a tonne of bonus (and intricacy) that you merely won’t require.
There’s no totally free strategy, as well as with a trial duration of just 14 days, they don’t offer you much time to examine whether it’s ideal for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly design, with easily navigable menus. The dashboard has a useful ‘Getting Started’ slider to assist brand-new users, as well as it has demo data to give you an suggestion of exactly how finest to utilize areas. A nice feature is the Content Manager, which shops all your properties in a centralized center, making it very easy to maintain things arranged.
With so much performance, it may be a little difficult for outright beginners at.
Editor – 4 out of 5 stars
The drag and decline email contractor is fast and has a pair of convenient features. Surprisingy, there is no quick way to sneak peek your e-newsletter– you’ll require to go right into the email setups.
An easy to use If/Then/Else logic is readily available by means of ‘conditional content’ which enables you to reveal particular customers different web content based on specific problems like passions, links clicked in the past, and so on. You can currently include personalized signatures to your one-to-one e-mails with the new signature personalization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B screening, RSS activated, advanced automation. ActiveCampaign don’t have a specialized transactional e-mail server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive layouts to select from. Various other tools provide somewhat a lot more features/content blocks within the e-mail contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is unequalled. It’s extremely powerful, as well as extremely user-friendly, allowing you to automate follow-up projects, edit multiple conditions and also far more. This is all done through an easy-to-use flowchart-style automation building contractor. There are additionally pre-made ‘recipes’ (templates) for you to utilize, or obtain concepts from. Or else, you can construct your own automation from scratch.
List Management- 5 out of 5 stars
Compared to some other tools, handling contacts and also checklists is made much easier because of their automation features which permit you to arrange individuals into lists. Discover more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your own custom areas. Apart from the typical kinds, which are fully receptive, it also allows you to produce floating forms as well as modals. If you’re on Shopify, you can immediately install a form on your site instead of having to duplicate as well as paste it right into your shop’s code. This kind can consist of a discount rate code to urge users to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to rack up rather extremely, touchdown e-mails generally inbox of the most popular providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather constant, which is excellent information for e-mail online marketers.
Reports and also Analysis – 4.5 out of 5 stars
Allows reporting on basically every little thing ( opens up, click-maps, page visits, geo-tracking). Ecommerce records are likewise offered on certain prepare for Shopify, BigCommerce, WooCommerce, and a lot more. The “Recommendations for you” section uses valuable tips on actions you can take. Various other records consist of call trends, bargain records, chat conversion, automation records, etc. Regrettably, customized reports are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their website and also support are both readily available in English, plus 5 other languages. You can transform your customer profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An email client preview is readily available, too, but at a cost of $1 per test/client, which appears a little bit high. You can now send a test e-mail for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and this after that puts them in an exemption checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion listing’. You can import get in touches with straight right into this listing, and also export as well.
Storage readily available for pictures and data – Unlimited
Images above 1000px will be scaled down.
SPF and DKIM are supported.
Own Domain – Yes
It’s possible to use your very own monitoring domain name to improve your newsletter’s company branding.
Different levels of account gain access to – Yes
This is a really versatile system, without details levels. You define the team names and likewise the precise accessibility for every of those groups using tick-boxes. 2-Factor Authentication for an extra safety layer is available also.
Combinations – Yes
ActiveCampaign offer plenty of integration alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It likewise supports all kinds of kind and also survey devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy and up, you can produce customized web experiences by concealing or getting rid of particular elements. You can likewise add special switches, which consist of calling a phone number, downloading a data or sending out an email.
Client Support – 5 out of 5 stars
Support is quick and pleasant , via all tools and readily available in several languages. Their data base is conveniently searchable and also particularly valuable , I had extremely little difficulty finding appropriate search results. They also have video clip tutorials offered, webinars ( archived and also real-time ) and individually training on the ‘Plus’ strategy. Live chat is additionally readily available on all plans, but no phone support.
Total score – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most effective e-mail marketing solutions on the marketplace, rarely missing out on a thing when it comes to pro features. Small companies will benefit from outstanding sales automation, subscriber management through the use of automated workflows as well as the brand-new functions they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a excellent series of professional functions. Allow’s break those down a little and examine what works and also what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capacities of lots of ESPs as well as haven’t yet discovered a match for ActiveCampaign. Though ActiveCampaign’s rivals include advertising automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate practically anything: campaigns, offers, ecommerce automation, SMS, contact monitoring, and so on.
Advertising and marketing automation is consisted of on all plans, however, sales automation is booked for users on the Plus strategy (from $70/mo) as well as greater.
One-to-one email automation is rather special to ActiveCampaign. You’ll be able to activate automations directly with your inbox communications with leads. The only drawback is that you’ll need to be on the Professional plan ($ 187/mo) or greater as well as this isn’t low-cost in all.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have seen them proactively include new attributes frequently, specifically around the location of automation. This is a great indication, as some other ActiveCampaign rivals have not been quite so honest.
ActiveCampaign automation themes
We checked out ActiveCampaign’s automation templates, otherwise known as ‘ dishes’ and located that they are both truly well put together and easy to modify. There are bunches to choose from (750 in fact!), as well as the categories make it simple to discover what you’re looking for.
activecampaign automation templates
Various other devices tend to supply fairly basic themes, whereas ActiveCampaign gives a whole host of integration-specific templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with many templates, you can feel overloaded by the choices. It might appear that some dishes are duplicated, however, after revising the themes very closely, you can see there are little distinctions between them. I can see just how this could be a little confusing for some, but, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and also higher. You can integrate with a number of devices, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign provides you with a variety of automation templates:
activecampaign sms themes
Know that SMS sending is just offered on the Plus plan and also higher, which begins at $70/month, so it’s not cheap. If you want your own personalized SMS number for sending out, you’ll also need to be on the expensive Enterprise account.
As discussed over, ActiveCampaign includes a built-in CRM.
Small business proprietors seeking get in touch with management software application will locate this attribute especially valuable, to make use of alongside the advanced email advertising abilities.
After considerable testing, we found that the software program was quite easy to use. You can establish numerous offer pipelines, and edit/add brand-new stages to show your unique sales procedure. The drag and decline software application makes it easy to by hand move deals via the pipe.
The advanced customer can take advantage of this variety of CRM automation templates, which covers everything from lead scoring to task management:
crm activities activecampaign
Pricing begins at $70/month for this function, as it is reserved for those on the Plus plan and also greater. It’s not precisely affordable, but when you think about whatever you’re getting ( innovative sales and advertising and marketing contact, automation & lead scoring, email & SMS sending out, Facebook Custom Audience combination, and so on) it’s really not a bad deal.
When compared against the best CRM software application for local business, we discovered that most services charged per customer, whereas ActiveCampaign consisted of 25 user accounts, which will truly aid keep expenses down.
We also carried out a comprehensive contrast of ActiveCampaign vs HubSpot and discovered that ActiveCampaign in fact had a lot of benefits over the CRM titan. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a overall of 56 receptive touchdown page design templates, and also you can also construct your own and save it as a custom page for future usage.
activecampaign touchdown page design templates
After analyzing the layouts and editor, we ‘d say they are appealing and also contemporary , the only point is that it isn’t so simple to move blocks around the page when editing. For example, you can’t relocate an component up or down slightly, instead, you can just move it in between the described sections. I picture ActiveCampaign has established it up like this to ensure that every component is straightened, however it means you have much less innovative liberty than with other web site and landing web page contractors like Wix.
I likewise could not discover a way to add a link to images, which isn’t suitable.
touchdown page contractor activecampaign
The cool ( as well as distinct) aspect of ActiveCampaign’s touchdown web pages is that you can consist of vibrant content ( internet customization) so that each user sees precisely what’s relevant to them. This will certainly assist you to target leads in an smart means, e.g. just showing customers material that’s pertinent to their geolocation or industry or showing them products based upon their acquisition background. You can likewise enable monitoring on your pages.
So do we recommend ActiveCampaign?
It’s truly hard to fault ActiveCampaign, not only do they use nearly everything you require within an e-mail advertising and marketing system, however they do it very well.
The reporting uses you insight right into nearly all aspects, such as web page check outs, geo-tracking, openers, ecommerce as well as even more. One location that is a little doing not have is the email contractor, not using an experience as slick as other solutions available, with a couple of niggling functions that could be done better (like the modification background).
Chat and also email support are fantastic, with a individual feeling to the communications. With their ‘Plus’ prepare you even get accessibility to one-on-one training and also practical webinars, which is a wonderful addition.
If you’re looking for an all-in-one electronic advertising and marketing tool, I think this ActiveCampaign testimonial shows that it is really one of the ideal options you could make. Their advertising as well as sales automation is the actual offer and also makes various other devices’ automatic operations look light in contrast. (See why it makes an superb Mailchimp option here.).
You’ll need to be prepared to put in a bit of time due to the slightly steeper knowing contour, as well as probably invest a bit even more money, but your business will enjoy the incentives. If, on the other hand, you’re just searching for a straightforward way to blow up out e-newsletters, a remedy like GetResponse or MailerLite might be a little bit simpler to get your head around.
On a side note, ActiveCampaign provides a range of truly beneficial free devices, regardless of whether you’re a customer or not. You can discover every little thing from content and also social media sites schedule themes to a subject line generator. Take a look at the free devices here.
Try ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is one of the most cost effective solutions, actually, their totally free plan is extremely charitable. Their approach to email advertising and marketing design is praiseworthy, using modern-looking templates. It’s additionally one of the most convenient tools we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with tons of pro alternatives (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they supply their system in greater than 20 languages, and also their layout as well as screening devices are excellent. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the cheapest all-in-one email advertising devices on the market. It’s readily available in 6 languages as well as includes innovative automation options and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your calls, deals and leads. There are lots of automations to assist you simplify your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from newsletter creation to speak to administration. Coming with a myriad of attributes, this all-in-one advertising automation software is a fantastic option for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send e-mail e-newsletters, display deals and manage your calls. However, the most significant feature is the sales and advertising and marketing automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing web page building contractor enables you to develop modern-day touchdown web pages with dynamic web content blocks, indicating you can individualize your content depending upon who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is offered for iphone and also Android. You can see campaigns as well as e-mail automation details, schedule and also send out campaigns, track e-mail efficiency metrics, handle get in touches with, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail marketing solution for local business. It safely shops your consumer information as well as offers a protected means to handle your customers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability prices are amongst the top 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we ‘d state they have excellent deliverability.
We’ve assessed the advertising and marketing automation capacities of lots of ESPs as well as have not yet found a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, contact monitoring, etc.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with tons of professional options (e.g. a webinar tool) and great automations.