This Chicago-based automation tool is assisting their 150,000 clients send less emails while, at the same time, accomplishing much better outcomes. ActiveCampaign reported that their consumers conserved 38.4 million hrs between July 2020 as well as July 2021 using its automated operations. That definitely suggests good value for cash, but considering it’s on the pricier end of the spectrum, how much value do you really get?
Flaunting lots of attributes and also integrations, along with pleasant and quick support, they do seem like a powerhouse email advertising and marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically everything you require within a e-newsletter advertising and marketing device, plus their innovative automations are hard to beat. The entry-level strategy begins at $15 monthly (for as much as 500 subscribers, paid regular monthly), or if you want to accessibility pro features such as the inbuilt CRM, lead scoring, landing pages and also SMS sending out, the Plus strategy starts at $70 monthly.
Among their essential attributes is marketing automation. Aside from autoresponders, which can be based on myriad conditions, you can automate checklist as well as contact monitoring, in addition to deals, if you determine to utilize their CRM software program. This ‘Deals’ system (sales pipeline) additionally permits you to add notes to contacts, set up visits, send out straight messages to them, and also a lot more.
The ‘Conversations’ attribute is one more one to keep in mind. You can use it to send out targeted messages right to your internet site visitors in order to enhance the overall consumer experience as well as produce a type of sales channel to aid you transform much more site visitors.
Having all your info as well as activity in one location indicates that you can quickly obtain a all natural sight of how your sales and advertising initiatives are performing. Not having to make use of a number of service providers for your different digital advertising and marketing initiatives will additionally potentially save you money.
Let’s dive in and take a more detailed look at ActiveCampaign:
Cons and pros
Very powerful automation:
Among the most effective advertising automation tools available. This key feature of ActiveCampaign is not just incredibly powerful however also easy to use. Integrated engagement allows you integrate all the networks that can be used within an automation: advertising and marketing projects, sales follow-ups, message, as well as more. This attribute makes it a wonderful email advertising and marketing device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking as well as page visits. Acquisition monitoring is available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a wonderful addition to help you increase acquisitions, loyalty, and involvement.
In our deliverability tests, ActiveCampaign shows to be one of the very best tools in obtaining emails delivered.
ActiveCampaign offers to do the account movement for totally free if you are coming from a various email advertising and marketing software application.
Steeper discovering curve:
This could just be taken into consideration a con if you’re after a straightforward and also fast e-mail remedy. There are simpler e-mail e-newsletter solutions around, so you might intend to look in other places if this is all you require.
No free plan:
Sadly, there is no free strategy readily available ( just a cost-free trial). If you’re searching for a simple tool, there are
Costs for customer preview:
You can preview how your newsletter views on numerous email customers, however, this is billed at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re significant regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation device we’ve checked, permitting you to establish essentially any type of automation you can think of– activated projects, sales follow-ups, automated segmentation, dynamic email content and so on. You can currently instantly send one-to-one sales e-mails using your very own inbox.
You need an incorporated sales and advertising and marketing system for your service:
ActiveCampaign’s integrated CRM perfectly connects to all your e-mail advertising information, allowing sales groups to act swiftly. Attributes like lead racking up as well as social data can additionally help to streamline your sales follow-up procedures.
You require a device that does multi-channel advertising and marketing:
Besides sending out emails, ActiveCampaign additionally allows you to set up touchdown web pages, send out SMS and personalized ‘Conversations’ to website visitors, set up chatbot automations and also even manage how Facebook ads are shown to contacts. If you ‘d such as to be able to streamline a excellent chunk of your marketing and provide your clients a far better overall experience, it’s a excellent service.
Not recommended if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an sophisticated device, as well as obtaining acquainted with it takes a great deal more work than other devices. And also the routine maintenance you’ll need to set up, monitor and also optimize email projects.
You just require simple automations:
If you just want to establish basic email sequences ( as an example, a welcome campaign), we ‘d advise extra economical alternatives like MailerLite which is far easier to use. Otherwise, you’ll be paying for a tonne of additionals (and intricacy) that you simply won’t require.
You’re not exactly sure:
Sadly, there’s no totally free plan, as well as with a trial duration of just 14 days, they don’t give you much time to analyze whether it’s appropriate for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely straightforward layout, with conveniently navigable menus. The dashboard has a beneficial ‘Getting Started’ slider to aid brand-new users, as well as it has demo information to provide you an idea of exactly how finest to use sections. A nice function is the Content Manager, which stores all your possessions in a centralized center, making it simple to maintain things organized.
With so much capability, it may be a little challenging for absolute newbies at.
Editor – 4 out of 5 stars
The drag as well as decline e-mail builder is quick and has a couple of helpful functions. Surprisingy, there is no quick way to preview your newsletter– you’ll need to go right into the email setups.
An easy to use If/Then/Else reasoning is offered via ‘conditional web content’ which permits you to reveal certain consumers different material based on specific conditions like passions, links clicked in the past, etc. You can now add tailored trademarks to your one-to-one emails with the new signature customization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign do not have a devoted transactional e-mail web server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive themes to select from. Other devices provide somewhat extra features/content blocks within the e-mail home builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is irresistible. It’s extremely effective, and really straightforward, enabling you to automate follow-up projects, edit numerous problems and much more. This is all done using an simple flowchart-style automation contractor. There are also pre-made ‘ dishes’ ( design templates) for you to use, or get ideas from. Otherwise, you can construct your own automation from scratch.
Listing Management- 5 out of 5 stars
Compared to some other tools, handling lists and also calls is made a lot easier because of their automation features which enable you to organize people into lists. Learn more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you develop your own custom fields. Aside from the basic types, which are totally receptive, it additionally permits you to produce floating forms and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score rather very, touchdown emails generally inbox of one of the most popular providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly consistent, which is great news for e-mail marketers.
Records and also Analysis – 4.5 out of 5 stars
Permits reporting on primarily everything ( opens up, click-maps, web page sees, geo-tracking). Ecommerce reports are likewise available on certain prepare for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” area provides helpful tips on activities you can take. Other records consist of call fads, offer records, chat conversion, automation reports, etc. Personalized records are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their website as well as assistance are both offered in English, plus 5 other languages. You can alter your customer profile to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
An e-mail customer preview is readily available, as well, but at a rate of $1 per test/client, which seems a little bit steep. You can currently send out a test email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, as well as this then places them in an exemption checklist.
Blocklist – Yes
This is the previously mentioned ‘ exemption checklist’. You can import calls directly right into this list, and also export too.
Storage offered for information as well as photos – Unlimited
Pictures over 1000px will be scaled down.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s feasible to utilize your own monitoring domain to enhance your e-newsletter’s business branding.
Various degrees of account access – Yes
This is a very flexible system, without particular levels. You define the group names as well as also the exact gain access to for each and every of those groups using tick-boxes. 2-Factor Authentication for an added safety and security layer is available too.
Assimilations – Yes
ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, and WordPress. It also sustains all kinds of kind and survey devices like Typeform and SurveyMonkey.
Touchdown Page Builder – Yes
The templates are diverse as well as easy to edit. Touchdown web pages are hosted on a custom-made domain or subdomain. On the Professional plan and up, you can produce tailored internet experiences by concealing or removing specific elements. You can likewise include special buttons, which include calling a phone number, downloading a documents or sending an email.
Customer Support – 5 out of 5 stars
They also have video clip tutorials available, webinars ( online and archived ) as well as individually training on the ‘Plus’ plan. Live conversation is likewise offered on all strategies, however no phone support.
General score – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most powerful e-mail marketing services on the marketplace, hardly missing a thing when it involves professional features. Local business will gain from excellent sales automation, customer monitoring with using automated operations and also the new attributes they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good range of professional features. Let’s damage those down a little and also examine what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation abilities of loads of ESPs and also haven’t yet located a suit for ActiveCampaign. Though ActiveCampaign’s rivals include advertising and marketing automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate virtually anything: campaigns, offers, ecommerce automation, SMS, get in touch with monitoring, etc.
Advertising and marketing automation is included on all plans, however, sales automation is reserved for individuals on the Plus strategy (from $70/mo) and also greater.
One-to-one e-mail automation is fairly distinct to ActiveCampaign. You’ll be able to trigger automations directly via your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional plan ($ 187/mo) or higher and this isn’t affordable whatsoever.
We’ve been checking ActiveCampaign for many years, and also have actually seen them proactively add new features constantly, particularly around the area of automation. This is a excellent indication, as a few other ActiveCampaign rivals have not been quite so honest.
ActiveCampaign automation templates
We looked into ActiveCampaign’s automation templates, otherwise known as ‘recipes’ and located that they are both actually well put together and easy to modify. There are loads to select from (750 as a matter of fact!), as well as the groups make it easy to locate what you’re looking for.
activecampaign automation templates
Various other tools often tend to supply rather basic templates, whereas ActiveCampaign supplies a whole host of integration-specific templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with a lot of themes, you can really feel overloaded by the alternatives. It may show up that some recipes are repeated, nevertheless, after revising the layouts closely, you can see there are small differences between them. I can see how this could be a little complex for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia as well as Twilio, and also ActiveCampaign supplies you with a selection of automation templates:
activecampaign sms templates
Understand that SMS sending out is only available on the Plus plan as well as higher, which begins at $70/month, so it’s not inexpensive. You’ll additionally need to be on the pricey Enterprise account if you want your own customized SMS number for sending.
As pointed out above, ActiveCampaign includes a built-in CRM.
Small company proprietors looking for get in touch with administration software will certainly discover this function particularly helpful, to use alongside the innovative email advertising capabilities.
After comprehensive screening, we found that the software program was rather easy to use. You can establish multiple deal pipelines, as well as edit/add new phases to show your one-of-a-kind sales process. The drag and also decline software application makes it simple to by hand move deals with the pipeline.
The advanced individual can gain from this variety of CRM automation templates, which covers whatever from lead racking up to task administration:
crm activities activecampaign
Prices starts at $70/month for this feature, as it is reserved for those on the Plus plan and also higher. It’s not precisely economical, however when you take into consideration everything you’re obtaining (advanced sales and marketing get in touch with, lead & automation racking up, email & SMS sending, Facebook Custom Audience integration, etc) it’s actually not a bad deal.
When contrasted versus the very best CRM software program for small companies, we discovered that a lot of service fee per user, whereas ActiveCampaign consisted of 25 customer accounts, which will truly aid maintain costs down.
We additionally carried out a thorough comparison of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign really had a lot of advantages over the CRM titan. Most especially, it’s worth for cash.
ActiveCampaign Landing Pages
There are a overall of 56 receptive touchdown web page design templates, and also you can likewise construct your very own as well as wait as a custom page for future usage.
activecampaign landing page design templates
After evaluating the layouts and editor, we would certainly state they are contemporary as well as attractive , the only thing is that it isn’t so simple to move blocks around the web page when editing and enhancing. You can’t move an component up or down slightly, rather, you can only move it in between the laid out areas. I picture ActiveCampaign has set it up similar to this so that every aspect is straightened, but it means you have less innovative liberty than with various other site as well as touchdown web page home builders like Wix.
I also could not locate a way to include a link to images, which isn’t excellent.
landing web page building contractor activecampaign
The cool (and one-of-a-kind) feature of ActiveCampaign’s landing pages is that you can consist of dynamic material ( internet personalization) to ensure that each customer sees exactly what’s relevant to them. This will assist you to target leads in an smart method, e.g. only revealing users web content that’s relevant to their geolocation or sector or revealing them items based upon their acquisition background. You can additionally enable tracking on your web pages.
Do we advise ActiveCampaign?
It’s really tough to fault ActiveCampaign, not just do they use practically every little thing you require within an email marketing platform, however they do it very well.
The coverage provides you insight right into almost all aspects, such as web page visits, geo-tracking, openers, ecommerce and even more. One location that is somewhat lacking is the e-mail builder, not using an experience as slick as various other services available, with a couple of niggling attributes that could be done better (like the alteration background).
Email and also chat support are terrific, with a individual feel to the communications. With their ‘Plus’ plan you even obtain accessibility to individually training as well as valuable webinars, which is a good enhancement.
I assume this ActiveCampaign review reveals that it is truly one of the very best options you could make if you’re trying to find an all-in-one electronic advertising device. Their advertising and also sales automation is the real bargain and makes other devices’ automatic process look light in contrast. (See why it makes an outstanding Mailchimp option right here.).
You’ll require to be prepared to place in a little bit of time as a result of the somewhat steeper understanding curve, and also probably spend a bit more cash, yet your business will reap the incentives. If, on the other hand, you’re simply trying to find a simple means to blast out newsletters, a remedy like GetResponse or MailerLite may be a bit much easier to get your head around.
On a side note, ActiveCampaign provides a variety of really helpful cost-free tools, regardless of whether you’re a consumer or otherwise. You can find every little thing from material and social media sites calendar templates to a subject line generator. Take a look at the cost-free devices right here.
Attempt ActiveCampaign currently free of cost for 14 days.
# 1 MailerLite.
MailerLite is among the most cost effective options, in fact, their free strategy is extremely charitable. Their strategy to email advertising and marketing layout is exceptional, using modern-looking templates. It’s also one of the simplest tools we’ve ever made use of.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) as well as good automations. Unlike ActiveCampaign, they use their platform in greater than 20 languages, and also their design as well as testing tools are outstanding. Check out the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the cheapest all-in-one e-mail marketing tools on the market. It’s offered in 6 languages as well as includes innovative automation options and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to handle your contacts, deals as well as leads. There are lots of automations to assist you improve your procedures. Learn even more below.
What is ActiveCampaign made use of for?
ActiveCampaign can be utilized for anything from e-newsletter production to get in touch with administration. Including a myriad of functions, this all-in-one advertising automation software application is a fantastic option for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of jobs, such as send email e-newsletters, display bargains as well as manage your get in touches with. The most notable function is the sales as well as advertising automation capabilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown web page home builder permits you to produce modern-day landing web pages with dynamic material blocks, meaning you can customize your material depending on who’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iphone and Android. You can check out campaigns and also email automation details, schedule and also send campaigns, track email efficiency metrics, handle contacts, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing service for small companies. It safely shops your customer information and offers a safe way to manage your customers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Scoring in the very early to mid-nineties, we would certainly say they have excellent deliverability.
We’ve assessed the advertising automation abilities of lots of ESPs as well as have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, permitting you to automate practically anything: projects, offers, ecommerce automation, SMS, contact monitoring, etc.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with lots of pro options (e.g. a webinar device) and excellent automations.