This Chicago-based automation device is helping their 150,000 customers send out fewer emails while, at the same time, attaining much better results. ActiveCampaign reported that their customers saved 38.4 million hours in between July 2020 and also July 2021 utilizing its computerized workflows. That definitely implies good value for money, however considering it’s on the costlier end of the range, just how much value do you really get?
Boasting several attributes and also combinations, as well as pleasant and fast assistance, they do sound like a giant e-mail marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they measure up to their vibrant insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically everything you require within a newsletter advertising and marketing tool, plus their sophisticated automations are hard to defeat. The entry-level plan begins at $15 monthly (for as much as 500 subscribers, paid regular monthly), or if you wish to accessibility professional features such as the inbuilt CRM, lead racking up, touchdown pages and also SMS sending out, the Plus plan starts at $70 per month.
One of their essential features is marketing automation. Apart from autoresponders, which can be based upon myriad conditions, you can automate listing as well as contact administration, in addition to offers, if you decide to utilize their CRM software. This ‘Deals’ system (sales pipe) also enables you to add notes to contacts, set up appointments, send out straight messages to them, as well as far more.
The ‘Conversations’ feature is an additional one to note. You can utilize it to send targeted messages right to your web site visitors in order to optimize the overall consumer experience and also produce a sort of sales funnel to help you convert extra site visitors.
Having all your info and task in one location suggests that you can rapidly get a alternative view of exactly how your sales as well as advertising and marketing initiatives are carrying out. Not having to utilize a number of service providers for your different electronic marketing initiatives will certainly additionally possibly save you money.
Let’s dive in and also take a more detailed take a look at ActiveCampaign:
Cons and pros
Incredibly effective automation:
Among the best marketing automation devices available. This essential function of ActiveCampaign is not just incredibly effective however additionally easy to use. Integrated interaction allows you combine all the channels that can be used within an automation: advertising and marketing campaigns, sales follow-ups, text, as well as more. This feature makes it a great e-mail advertising tool for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking and web page check outs. Acquisition tracking is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a great enhancement to help you raise acquisitions, loyalty, and interaction.
In our deliverability tests, ActiveCampaign confirms to be among the most effective devices in getting emails delivered.
ActiveCampaign provides to do the account movement for free if you are coming from a various e-mail advertising software program.
Steeper knowing curve:
If you’re after a straightforward as well as fast e-mail option, this could just be considered a disadvantage. There are easier email newsletter solutions available, so you may wish to look elsewhere if this is all you require.
No totally free strategy:
However, there is no totally free plan readily available (only a cost-free trial). If you’re looking for a straightforward tool, there are
Charges for client sneak peek:
You can preview just how your newsletter views on numerous email customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter solution for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve tested, allowing you to set up essentially any type of automation you can consider– set off projects, sales follow-ups, automated segmentation, vibrant email content and so on. You can currently immediately send one-to-one sales emails by means of your very own inbox.
You require an integrated sales and advertising system for your business:
ActiveCampaign’s inbuilt CRM seamlessly links up to all your e-mail advertising and marketing data, permitting sales groups to act rapidly. Features like lead scoring and social information can also help to simplify your sales follow-up processes.
You need a device that executes multi-channel marketing:
Besides sending out emails, ActiveCampaign additionally enables you to set up touchdown web pages, send SMS and personalized ‘Conversations’ to website visitors, established chatbot automations as well as even manage how Facebook advertisements are shown to calls. If you ‘d such as to be able to systematize a great portion of your marketing and offer your clients a much better all-round experience, it’s a fantastic solution.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, and also obtaining familiarized with it takes a whole lot even more work than other devices. As well as the routine maintenance you’ll need to establish, monitor and also enhance email campaigns.
You just require basic automations:
If you only want to set up standard e-mail sequences ( as an example, a welcome campaign), we would certainly suggest extra affordable alternatives like MailerLite which is far less complicated to make use of. Or else, you’ll be paying for a tonne of additionals ( and also complexity) that you merely will not require.
Sadly, there’s no complimentary strategy, as well as with a trial period of simply 14 days, they do not offer you much time to analyze whether it’s right for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward layout, with quickly navigable food selections. The control panel has a valuable ‘Getting Started’ slider to assist brand-new customers, as well as it has actually demo information to offer you an concept of just how finest to use areas. A great function is the Content Manager, which shops all your possessions in a central center, making it very easy to maintain things organized.
With so much functionality, it may be a little complex for absolute beginners at first.
Editor – 4 out of 5 stars
The drag and also drop e-mail contractor is quick as well as has a number of convenient features. One is that you can conserve personalized ‘blocks’ to reuse, as well as the other that it enables you to see modifications other individuals have actually made, Google Docs-style. Nevertheless, locating your last activity to undo can be painstaking due to multiple auto-saves every min! One more concern we had remained in creating columns, though, when it comes to products, this has been assisted by the brand-new product block. Surprisingy, there is no fast way to sneak peek your e-newsletter– you’ll need to enter into the e-mail settings.
An easy to use If/Then/Else reasoning is offered by means of ‘conditional web content’ which enables you to show specific consumers various content based upon specific conditions like rate of interests, links clicked in the past, etc. You can now add tailored trademarks to your one-to-one emails with the brand-new trademark personalization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS activated, advanced automation. ActiveCampaign don’t have a dedicated transactional e-mail server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive layouts to pick from. Various other tools use a little more features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unbeatable. Or else, you can develop your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to some other tools, taking care of contacts and also checklists is made much easier due to their automation functions which allow you to organize individuals right into lists. Learn more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your very own custom fields. In addition to the basic kinds, which are totally responsive, it likewise permits you to create floating forms as well as modals. If you’re on Shopify, you can instantly install a form on your website as opposed to having to replicate as well as paste it into your shop’s code. This kind can consist of a price cut code to encourage users to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score quite highly, landing emails generally inbox of the most preferred service providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively constant, which is good information for e-mail online marketers.
Records and Analysis – 4.5 out of 5 stars
Ecommerce reports are additionally available on specific strategies for Shopify, BigCommerce, WooCommerce, and also extra. Various other records include call trends, offer records, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their site and also support are both readily available in English, plus 5 other languages. You can transform your user profile to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
These are both offered. Spam testing is simply a ‘pass’ or ‘ stop working’ that you obtain before you send out your campaign, yet there are no variables present to help recognize the ruling. An email client preview is readily available, as well, but at a rate of $1 per test/client, which seems a bit steep. You can now send a test email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, as well as this after that puts them in an exemption listing.
Blocklist – Yes
This is the previously mentioned ‘ exemption listing’. You can import contacts directly right into this listing, and also export also.
Storage offered for data and pictures – Unlimited
Photos above 1000px will be downsized.
SPF and DKIM are supported.
Own Domain – Yes
It’s possible to use your own tracking domain name to enhance your e-newsletter’s firm branding.
Various degrees of account gain access to – Yes
This is a very adaptable system, without particular levels. You define the group names as well as additionally the specific access for every of those teams using tick-boxes. 2-Factor Authentication for an additional security layer is offered also.
Integrations – Yes
ActiveCampaign deal lots of combination choices, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise supports all kinds of kind and study devices like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
The templates are simple and different to modify. Landing web pages are hosted on a custom domain name or subdomain. On the Professional plan as well as up, you can produce customized internet experiences by hiding or eliminating certain aspects. You can also include special buttons, which include calling a telephone number, downloading and install a documents or sending out an email.
Customer Support – 5 out of 5 stars
Assistance is rapid and also friendly , via all tools and readily available in several languages. Their data base is especially helpful and also quickly searchable , I had extremely little problem finding relevant search results. They likewise have video tutorials available, webinars ( archived and also live ) and also individually training on the ‘Plus’ plan. Live conversation is also available on all strategies, but no phone support.
General ranking – 4.5 out of 5 stars
ActiveCampaign is one of the most effective email marketing services on the market, hardly missing out on a point when it pertains to professional functions. Small companies will certainly benefit from exceptional sales automation, subscriber administration via using automated operations as well as the brand-new features they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a great series of professional functions. Allow’s break those down a little and evaluate what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising automation abilities of lots of ESPs and also have not yet found a match for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate practically anything: projects, bargains, ecommerce automation, SMS, call administration, etc.
Advertising automation is consisted of on all plans, nevertheless, sales automation is booked for users on the Plus plan (from $70/mo) and higher.
One-to-one e-mail automation is quite distinct to ActiveCampaign. You’ll have the ability to cause automations straight via your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional plan ($ 187/mo) or greater and also this isn’t inexpensive in any way.
We’ve been keeping track of ActiveCampaign for years, and have actually seen them proactively include new attributes regularly, particularly around the location of automation. This is a excellent indicator, as a few other ActiveCampaign rivals have not been quite so honest.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation design templates, otherwise known as ‘recipes’ and also located that they are both really well put together and also easy to modify. There are lots to choose from (750 as a matter of fact!), and also the categories make it simple to discover what you’re seeking.
activecampaign automation layouts
Other tools have a tendency to give fairly basic themes, whereas ActiveCampaign supplies a whole host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many templates, you can really feel overwhelmed by the choices. It may appear that some dishes are duplicated, nevertheless, after changing the design templates closely, you can see there are small differences between them. I can see exactly how this could be a little confusing for some, but, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as higher. You can integrate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign gives you with a variety of automation layouts:
activecampaign sms design templates
Realize that SMS sending is just available on the Plus strategy as well as greater, which starts at $70/month, so it’s not affordable. If you desire your own custom SMS number for sending out, you’ll likewise require to be on the costly Enterprise account.
As discussed above, ActiveCampaign includes a built-in CRM.
Small business proprietors searching for call monitoring software application will discover this feature especially helpful, to utilize alongside the sophisticated email advertising capabilities.
After comprehensive screening, we discovered that the software program was quite easy to use. You can establish multiple offer pipes, and also edit/add new phases to show your one-of-a-kind sales process. The drag as well as decrease software program makes it simple to manually relocate bargains through the pipeline.
The advanced individual can take advantage of this range of CRM automation design templates, which covers everything from lead scoring to task monitoring:
crm activities activecampaign
Rates starts at $70/month for this feature, as it is scheduled for those on the Plus strategy and higher. It’s not exactly cheap, yet when you take into consideration whatever you’re getting ( innovative sales as well as advertising call, lead & automation scoring, email & SMS sending, Facebook Custom Audience combination, and so on) it’s actually not a bad deal.
When compared versus the most effective CRM software program for small businesses, we discovered that the majority of services charged per customer, whereas ActiveCampaign included 25 user accounts, which will really assist maintain prices down.
We also conducted a detailed contrast of ActiveCampaign vs HubSpot and found that ActiveCampaign actually had a lot of advantages over the CRM titan. Most especially, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 responsive touchdown page templates, and you can also build your own and save it as a personalized web page for future usage.
activecampaign touchdown web page layouts
After assessing the layouts and editor, we would certainly say they are attractive and also modern-day , the only thing is that it isn’t so simple to relocate blocks around the page when modifying. You can not relocate an element up or down a little, instead, you can only move it between the outlined sections. I envision ActiveCampaign has set it up similar to this to make sure that every component is straightened, but it suggests you have less creative flexibility than with various other web site and also touchdown web page builders like Wix.
I likewise couldn’t discover a method to include a link to images, which isn’t perfect.
landing web page home builder activecampaign
The cool ( as well as special) feature of ActiveCampaign’s landing web pages is that you can include dynamic content ( internet customization) to make sure that each customer sees specifically what’s pertinent to them. This will certainly help you to target leads in an intelligent way, e.g. only revealing individuals material that’s relevant to their geolocation or market or showing them items based upon their acquisition background. You can likewise enable tracking on your pages.
So do we advise ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not just do they supply practically whatever you require within an email marketing platform, yet they do it very well.
The coverage provides you insight into almost all aspects, such as page sees, geo-tracking, openers, ecommerce and more. One area that is somewhat doing not have is the email home builder, not providing an experience as slick as other solutions available, with a few worrying attributes that could be done better (like the modification history).
The support is as promoted: friendly, quick and practical . Email as well as chat support are wonderful, with a individual feel to the communications. Their knowledge base is easily searchable and also in fact returns relevant results a high portion of the moment. With their ‘Plus’ plan you also obtain access to one-on-one training as well as useful webinars, which is a nice enhancement.
If you’re looking for an all-in-one digital marketing tool, I assume this ActiveCampaign review reveals that it is truly one of the finest selections you can make. Their marketing as well as sales automation is the real offer and also makes other tools’ automated operations look pale in comparison. (See why it makes an excellent Mailchimp choice below.).
You’ll require to be prepared to place in a little bit of time because of the somewhat steeper learning curve, and possibly spend a bit more money, however your business will gain the benefits. If, on the other hand, you’re simply looking for a simple way to blast out newsletters, a solution like GetResponse or MailerLite might be a bit simpler to obtain your head around.
On a side note, ActiveCampaign uses a range of actually helpful cost-free devices, no matter whether you’re a customer or otherwise. You can discover every little thing from web content as well as social media sites schedule themes to a subject line generator. Check out the complimentary tools here.
Try ActiveCampaign currently free of charge for 14 days.
# 1 MailerLite.
MailerLite is one of the most inexpensive remedies, actually, their free plan is really charitable. Their method to email marketing design is exceptional, offering modern-looking layouts. It’s additionally one of the simplest tools we’ve ever used.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with tons of pro alternatives (e.g. a webinar tool) and also good automations. Unlike ActiveCampaign, they use their platform in greater than 20 languages, as well as their design as well as screening devices are exceptional. Check out the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one email marketing devices on the market. It’s offered in 6 languages and features advanced automation alternatives and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to manage your get in touches with, deals and also leads. There are lots of automations to assist you simplify your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from newsletter creation to get in touch with management. Coming with a myriad of attributes, this all-in-one advertising and marketing automation software is a terrific selection for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of jobs, such as send out e-mail newsletters, monitor bargains as well as manage your contacts. However, the most significant attribute is the sales and also advertising automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page building contractor enables you to create contemporary landing pages with dynamic web content blocks, implying you can individualize your content depending upon who’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is available for iphone as well as Android. You can see projects as well as email automation details, routine and send projects, track e-mail efficiency metrics, handle contacts, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing solution for small companies. It securely shops your consumer data as well as offers a protected means to handle your clients.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability rates are amongst the leading 5 results in our bi-annual tests. Scoring in the very early to mid-nineties, we would certainly claim they have great deliverability.
We’ve evaluated the marketing automation capacities of loads of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, permitting you to automate basically anything: projects, offers, ecommerce automation, SMS, call monitoring, etc.
One-to-one e-mail automation is rather distinct to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and good automations.