This Chicago-based automation tool is helping their 150,000 consumers send out less e-mails while, at the same time, attaining much better results. ActiveCampaign reported that their clients conserved 38.4 million hours between July 2020 as well as July 2021 utilizing its automated workflows. That certainly suggests good value for money, yet considering it’s on the costlier end of the range, how much value do you truly obtain?
Boasting many functions as well as integrations, in addition to friendly and also fast support, they do seem like a giant e-mail advertising device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign deal almost whatever you require within a newsletter advertising device, plus their innovative automations are hard to beat. The entry-level strategy begins at $15 each month (for approximately 500 customers, paid regular monthly), or if you want to gain access to pro features such as the in-built CRM, lead racking up, touchdown pages and also SMS sending, the Plus plan starts at $70 monthly.
Among their crucial functions is marketing automation. In addition to autoresponders, which can be based on myriad conditions, you can automate list as well as contact administration, as well as offers, if you determine to use their CRM software application. This ‘Deals’ system (sales pipeline) also permits you to add notes to contacts, established visits, send out direct messages to them, as well as a lot more.
The ‘Conversations’ feature is another one to note. You can use it to send targeted messages directly to your site site visitors in order to optimize the overall customer experience and also develop a sort of sales funnel to aid you transform more site visitors.
Having all your info as well as activity in one place indicates that you can promptly obtain a alternative sight of how your sales as well as marketing initiatives are carrying out. Not needing to make use of a number of providers for your numerous digital marketing initiatives will likewise potentially save you money.
Let’s dive in and take a better take a look at ActiveCampaign:
Cons as well as pros
Extremely powerful automation:
One of the most effective advertising automation tools out there. This crucial feature of ActiveCampaign is not only incredibly powerful however also easy to use. Integrated involvement allows you incorporate all the channels that can be used within an automation: advertising and marketing campaigns, sales follow-ups, text, as well as a lot more. This attribute makes it a fantastic email advertising tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and page sees. Acquisition tracking is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a wonderful enhancement to aid you raise purchases, loyalty, and also involvement.
In our deliverability examinations, ActiveCampaign confirms to be among the most effective tools in getting e-mails delivered.
If you are originating from a different e-mail advertising software, ActiveCampaign offers to do the account migration free of charge.
Steeper understanding curve:
If you’re after a straightforward and also fast email option, this might only be thought about a disadvantage. There are less complex e-mail e-newsletter solutions out there, so you might want to look elsewhere if this is all you need.
No free plan:
Sadly, there is no free strategy readily available ( just a cost-free test). There are if you’re looking for a simple device
Charges for client preview:
You can sneak peek exactly how your e-newsletter looks on numerous e-mail customers, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the best newsletter solution for you?
You’re serious regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation device we’ve tested, enabling you to establish basically any type of automation you can think of– activated campaigns, sales follow-ups, automated segmentation, vibrant email content and so forth. You can now immediately send one-to-one sales emails by means of your very own inbox.
You need an integrated sales as well as advertising system for your company:
ActiveCampaign’s inbuilt CRM perfectly links to all your e-mail marketing data, permitting sales teams to act quickly. Features like lead racking up and also social data can additionally aid to simplify your sales follow-up procedures.
You need a device that executes multi-channel marketing:
Besides sending e-mails, ActiveCampaign additionally enables you to establish landing web pages, send SMS and also individualized ‘Conversations’ to site site visitors, set up chatbot automations as well as even manage just how Facebook advertisements are presented to get in touches with. If you would certainly like to be able to streamline a good chunk of your advertising and also provide your customers a much better all-round experience, it’s a excellent option.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced device, as well as obtaining acquainted with it takes a great deal even more job than other devices. And also the routine upkeep you’ll need to establish, display and also enhance email campaigns.
You just need basic automations:
If you only intend to establish fundamental email sequences ( for instance, a welcome project), we ‘d recommend more budget-friendly alternatives like MailerLite which is much easier to utilize. Otherwise, you’ll be spending for a tonne of extras ( and also complexity) that you just won’t need.
You’re not exactly sure:
There’s no cost-free plan, as well as with a trial period of simply 14 days, they don’t provide you much time to assess whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use layout, with conveniently accessible menus. The control panel has a useful ‘Getting Started’ slider to assist new users, and it has demo information to give you an idea of exactly how finest to make use of sections. A great attribute is the Content Manager, which shops all your possessions in a centralized hub, making it easy to keep things arranged.
With so much capability, it may be a little complicated for outright novices at.
Editor – 4 out of 5 stars
The drag as well as decline e-mail builder is rapid as well as has a number of handy functions. One is that you can conserve custom ‘blocks’ to recycle, and also the other that it permits you to see modifications other individuals have made, Google Docs-style. Nonetheless, finding your last activity to reverse can be painstaking because of numerous auto-saves every min! One more issue we had was in producing columns, however, in the case of products, this has actually been aided by the brand-new product block. Surprisingy, there is no fast means to sneak peek your newsletter– you’ll require to enter into the e-mail setups.
An easy to use If/Then/Else logic is readily available via ‘conditional material’ which enables you to reveal specific customers different web content based on particular problems like rate of interests, links clicked in the past, and so on. You can now add tailored signatures to your one-to-one e-mails with the new trademark personalization tag.
Email kinds – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B screening, RSS triggered, progressed automation. ActiveCampaign do not have a committed transactional email web server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive templates to select from. You can conveniently preview them in an additional window, both on mobile and also desktop. Other devices offer a little a lot more features/content blocks within the email building contractor. They supply customers a complimentary personalized e-mail layout on the Plus plan as well as greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is irresistible. Or else, you can build your own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to some other devices, managing get in touches with and also checklists is made much easier as a result of their automation features which allow you to organize individuals into listings. Learn more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your very own personalized areas. Aside from the common kinds, which are fully receptive, it additionally enables you to create floating kinds as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up pretty highly, touchdown e-mails in the main inbox of one of the most prominent suppliers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively regular, which is excellent information for e-mail marketing experts.
Reports and Analysis – 4.5 out of 5 stars
Permits reporting on basically everything ( opens up, click-maps, web page check outs, geo-tracking). Ecommerce reports are also offered on certain prepare for Shopify, BigCommerce, WooCommerce, and also more. The “Recommendations for you” area provides helpful pointers on actions you can take. Other records consist of call trends, offer reports, conversation conversion, automation records, etc. Custom-made reports are just offered on the Enterprise strategy.
Languages – 4 out of 5 stars
Their website and support are both available in English, plus 5 other languages. You can transform your individual account to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An email client sneak peek is offered, also, but at a rate of $1 per test/client, which appears a little bit high. You can currently send out a test email for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, as well as this after that puts them in an exemption checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion listing’. You can import calls straight right into this list, and also export also.
Storage space available for information as well as images – Unlimited
Photos over 1000px will be scaled down.
SPF and DKIM are supported.
Very Own Domain – Yes
It’s possible to utilize your own monitoring domain to boost your newsletter’s company branding.
Various degrees of account access – Yes
This is a really versatile system, without certain levels. You define the team names as well as also the specific access for each and every of those groups using tick-boxes. 2-Factor Authentication for an added safety layer is offered too.
Assimilations – Yes
ActiveCampaign offer a lot of combination options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally supports all type of kind and also survey devices like Typeform as well as SurveyMonkey. You should not have a problem locating what you require as they also integrate with Zapier. Locate all assimilations here.
Touchdown Page Builder – Yes
The layouts are simple as well as different to modify. Touchdown web pages are hosted on a customized domain or subdomain. On the Professional strategy and up, you can develop tailored internet experiences by hiding or getting rid of specific components. You can likewise add special buttons, that include calling a contact number, downloading a documents or sending an e-mail.
Client Support – 5 out of 5 stars
They additionally have video clip tutorials available, webinars ( live as well as archived ) and also individually training on the ‘Plus’ strategy. Live conversation is likewise offered on all plans, but no phone assistance.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is among the most powerful e-mail advertising services on the market, rarely missing a point when it comes to professional functions. Small companies will certainly take advantage of excellent sales automation, customer administration with making use of automated process as well as the brand-new features they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a excellent range of pro functions. Allow’s break those down a little and evaluate what jobs and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve evaluated the marketing automation capabilities of dozens of ESPs as well as have not yet found a match for ActiveCampaign. Though ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t always at the facility. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate basically anything: projects, deals, ecommerce automation, SMS, get in touch with management, etc.
Advertising automation is included on all strategies, nevertheless, sales automation is booked for users on the Plus plan (from $70/mo) as well as greater.
One-to-one e-mail automation is fairly special to ActiveCampaign. You’ll have the ability to set off automations straight with your inbox interactions with leads. The only downside is that you’ll need to be on the Professional strategy ($ 187/mo) or higher and this isn’t low-cost in any way.
We’ve been keeping an eye on ActiveCampaign for many years, and also have seen them proactively add brand-new attributes continuously, specifically around the area of automation. This is a very good sign, as some other ActiveCampaign competitors haven’t been rather so forthcoming.
ActiveCampaign automation templates
We considered ActiveCampaign’s automation themes, or else referred to as ‘recipes’ and found that they are both actually well created and also easy to modify. There are bunches to pick from (750 in fact!), and the groups make it simple to find what you’re seeking.
activecampaign automation layouts
Other devices have a tendency to provide fairly basic layouts, whereas ActiveCampaign provides a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with a lot of design templates, you can really feel overwhelmed by the alternatives. It may appear that some dishes are duplicated, nevertheless, after changing the templates very closely, you can see there are tiny differences between them. I can see exactly how this could be a little confusing for some, however, at the end of the day, our experience informs us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and also greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign provides you with a selection of automation layouts:
activecampaign sms templates
Understand that SMS sending out is just available on the Plus plan and also greater, which starts at $70/month, so it’s not low-cost. If you desire your own personalized SMS number for sending out, you’ll likewise need to be on the costly Enterprise account.
As discussed above, ActiveCampaign features a built-in CRM.
Small business proprietors trying to find call monitoring software will certainly discover this attribute especially beneficial, to utilize along with the advanced email advertising abilities.
After comprehensive testing, we found that the software was rather easy to use. You can set up multiple deal pipes, and edit/add new stages to show your special sales procedure. The drag and also drop software makes it easy to by hand move deals via the pipeline.
The advanced customer can benefit from this range of CRM automation themes, which covers every little thing from lead racking up to task monitoring:
crm actions activecampaign
Rates begins at $70/month for this attribute, as it is scheduled for those on the Plus plan and also greater. It’s not specifically cheap, yet when you take into consideration every little thing you’re getting ( innovative sales as well as marketing automation, get in touch with & lead scoring, email & SMS sending out, Facebook Custom Audience combination, etc) it’s really not a bad deal.
When contrasted against the most effective CRM software application for small businesses, we located that a lot of services charged per customer, whereas ActiveCampaign included 25 user accounts, which will really aid keep prices down.
We likewise performed a in-depth contrast of ActiveCampaign vs HubSpot as well as located that ActiveCampaign in fact had a great deal of benefits over the CRM giant. Most significantly, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive landing web page layouts, and you can likewise construct your own as well as save it as a custom web page for future usage.
activecampaign touchdown page layouts
After analyzing the styles and editor, we would certainly say they are attractive as well as modern-day , the only point is that it isn’t so simple to move blocks around the web page when editing. You can’t relocate an element up or down somewhat, instead, you can only relocate it between the outlined areas. I visualize ActiveCampaign has established it up such as this so that every aspect is aligned, but it implies you have less creative freedom than with other internet site and landing page home builders like Wix.
I likewise couldn’t find a method to add a link to pictures, which isn’t optimal.
touchdown page building contractor activecampaign
The cool (and unique) aspect of ActiveCampaign’s touchdown web pages is that you can include vibrant content ( internet customization) so that each individual sees specifically what’s relevant to them. This will certainly assist you to target leads in an smart means, e.g. just showing users web content that’s pertinent to their geolocation or industry or showing them items based on their purchase background. You can additionally make it possible for monitoring on your web pages.
Do we advise ActiveCampaign?
It’s really hard to fault ActiveCampaign, not only do they offer virtually everything you require within an e-mail advertising platform, yet they do it extremely well.
The reporting provides you insight right into nearly all aspects, such as web page visits, geo-tracking, openers, ecommerce and also more. One area that is somewhat lacking is the e-mail contractor, not supplying an experience as slick as other services around, with a couple of niggling attributes that could be done better (like the revision history).
Email and talk assistance are great, with a individual feeling to the communications. With their ‘Plus’ intend you also obtain access to individually training and also handy webinars, which is a nice enhancement.
I assume this ActiveCampaign evaluation reveals that it is really one of the best selections you could make if you’re trying to find an all-in-one digital marketing tool. Their marketing as well as sales automation is the genuine offer and also makes various other devices’ automated operations look light in comparison. (See why it makes an excellent Mailchimp choice here.).
You’ll require to be prepared to put in a bit of time due to the somewhat steeper learning contour, and perhaps invest a little even more cash, but your company will certainly gain the benefits. If, on the other hand, you’re just looking for a straightforward way to blow up out newsletters, a option like GetResponse or MailerLite could be a bit simpler to obtain your head around.
On a side note, ActiveCampaign offers a series of really helpful cost-free tools, no matter whether you’re a consumer or not. You can find everything from material and also social media sites schedule layouts to a subject line generator. Take a look at the totally free devices here.
Attempt ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most inexpensive options, as a matter of fact, their cost-free strategy is very generous. Their method to email advertising and marketing style is praiseworthy, providing modern-looking themes. It’s also one of the easiest tools we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with lots of pro options (e.g. a webinar device) as well as excellent automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their style and screening tools are exceptional. Review the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one email marketing tools on the marketplace. It’s available in 6 languages and includes advanced automation options and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to manage your get in touches with, deals and leads. There are a lot of automations to aid you improve your processes. Discover more below.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from newsletter development to call management. Featuring a myriad of features, this all-in-one marketing automation software program is a wonderful selection for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of tasks, such as send email e-newsletters, screen offers and also manage your contacts. The most noteworthy feature is the sales as well as advertising and marketing automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown page home builder allows you to create modern touchdown pages with vibrant content blocks, suggesting you can individualize your material depending upon that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS as well as Android. You can view projects as well as email automation information, routine and also send projects, track email performance metrics, handle calls, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing solution for small companies. It safely shops your client information as well as offers a secure way to handle your customers.
ActiveCampaign deliverability – is it any type of excellent?
ActiveCampaign’s deliverability prices are amongst the leading 5 results in our bi-annual tests. Rating in the very early to mid-nineties, we ‘d say they have excellent deliverability.
We’ve examined the advertising and marketing automation capabilities of dozens of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, enabling you to automate essentially anything: projects, offers, ecommerce automation, SMS, contact management, and so on.
One-to-one email automation is rather special to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with lots of professional choices (e.g. a webinar device) and also excellent automations.