This Chicago-based automation tool is helping their 150,000 customers send less emails while, at the same time, accomplishing far better results. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 and July 2021 using its automatic workflows. That certainly indicates good value for cash, but considering it’s on the costlier end of the range, how much value do you actually obtain?
Flaunting numerous features and also combinations, along with fast and also pleasant assistance, they do seem like a giant email advertising device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign deal virtually everything you require within a e-newsletter advertising and marketing tool, plus their advanced automations are hard to defeat. The entry-level strategy starts at $15 per month (for approximately 500 subscribers, paid month-to-month), or if you want to gain access to pro features such as the inbuilt CRM, lead racking up, touchdown web pages as well as SMS sending out, the Plus strategy starts at $70 monthly.
One of their vital functions is marketing automation. Besides autoresponders, which can be based upon myriad conditions, you can automate checklist and also contact management, along with deals, if you make a decision to use their CRM software program. This ‘Deals’ system (sales pipeline) also allows you to include notes to calls, set up consultations, send out direct messages to them, as well as much more.
The ‘Conversations’ function is another one to keep in mind. You can utilize it to send out targeted messages right to your web site visitors in order to maximize the total client experience and develop a sort of sales funnel to assist you transform more site visitors.
Having all your information and activity in one area implies that you can swiftly obtain a all natural view of exactly how your sales and also advertising initiatives are performing. Not having to use a number of companies for your different electronic advertising efforts will additionally potentially conserve you money.
Allow’s dive in as well as take a better consider ActiveCampaign:
Pros as well as Cons
Incredibly effective automation:
One of the ideal advertising and marketing automation tools out there. This key feature of ActiveCampaign is not only incredibly effective however also simple to use.
Deals reporting on all areas such as click-maps, geo-tracking as well as page check outs. Purchase tracking is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” area is a good enhancement to help you raise acquisitions, loyalty, and engagement.
In our deliverability examinations, ActiveCampaign confirms to be one of the most effective devices in obtaining e-mails supplied.
ActiveCampaign offers to do the account movement for complimentary if you are coming from a different email advertising software application.
Steeper learning curve:
This could only be taken into consideration a con if you’re after a fast and also straightforward e-mail solution. There are less complex email newsletter solutions available, so you may wish to look somewhere else if this is all you require.
No free plan:
Sadly, there is no cost-free strategy readily available (only a complimentary trial). If you’re searching for a simple tool, there are
Fees for customer sneak peek:
You can sneak peek how your e-newsletter views on various e-mail customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re major concerning marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve tested, enabling you to establish essentially any kind of automation you can think of– set off campaigns, sales follow-ups, automated division, dynamic e-mail web content and so on. You can currently immediately send one-to-one sales emails via your very own inbox.
You need an incorporated sales and also advertising and marketing system for your company:
ActiveCampaign’s inbuilt CRM flawlessly links to all your email advertising and marketing information, allowing sales teams to act quickly. Functions like lead racking up and social information can likewise aid to enhance your sales follow-up procedures.
You need a tool that carries out multi-channel advertising and marketing:
Aside from sending out e-mails, ActiveCampaign likewise enables you to set up landing web pages, send SMS as well as customized ‘Conversations’ to web site visitors, established chatbot automations and also also take care of exactly how Facebook advertisements are displayed to contacts. It’s a wonderful service if you would certainly such as to be able to systematize a excellent piece of your marketing as well as provide your customers a far better all-round experience.
Not advised if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, and also obtaining familiarized with it takes a great deal even more job than other devices. As well as the routine upkeep you’ll need to establish, monitor and enhance e-mail campaigns.
You only require straightforward automations:
If you only want to establish fundamental e-mail sequences ( as an example, a welcome project), we would certainly suggest more budget-friendly alternatives like MailerLite which is far much easier to use. Or else, you’ll be paying for a tonne of extras (and complexity) that you merely won’t need.
However, there’s no free plan, and with a test duration of simply 14 days, they do not provide you much time to evaluate whether it’s best for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use design, with conveniently accessible menus. The control panel has a beneficial ‘Getting Started’ slider to aid brand-new customers, as well as it has demo data to give you an concept of exactly how finest to use sections. A wonderful feature is the Content Manager, which stores all your possessions in a central hub, making it very easy to maintain points arranged.
With so much performance, it may be a little complex for outright beginners at.
Editor – 4 out of 5 stars
The drag as well as drop e-mail home builder is rapid and also has a couple of handy functions. Surprisingy, there is no fast method to preview your newsletter– you’ll require to go into the e-mail settings.
An easy to use If/Then/Else reasoning is readily available by means of ‘conditional web content’ which enables you to reveal particular consumers various content based upon particular problems like rate of interests, web links clicked in the past, and so on. You can currently add personalized signatures to your one-to-one emails with the new trademark customization tag.
Email types – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS set off, progressed automation. ActiveCampaign do not have a dedicated transactional email web server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive layouts to select from. You can smoothly preview them in an additional home window, both on mobile as well as desktop. Other devices supply slightly much more features/content blocks within the email home builder. They provide customers a cost-free personalized email style on the Plus strategy and also greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is unequalled. Or else, you can build your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to some other devices, handling checklists and also calls is made a lot easier because of their automation functions which permit you to organize individuals into checklists. Find out more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your very own personalized areas. Besides the common kinds, which are totally receptive, it also enables you to create floating forms and modals. You can immediately embed a type on your site rather of having to copy and paste it into your store’s code if you’re on Shopify. This type can include a price cut code to encourage customers to purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score rather highly, touchdown e-mails generally inbox of the most prominent service providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively constant, which is excellent information for email marketing professionals.
Reports and Analysis – 4.5 out of 5 stars
Permits reporting on primarily whatever (opens, click-maps, web page check outs, geo-tracking). Ecommerce reports are likewise offered on certain prepare for Shopify, BigCommerce, WooCommerce, and much more. The “Recommendations for you” area supplies practical ideas on actions you can take. Other reports consist of call patterns, deal reports, conversation conversion, automation records, etc. Customized reports are only available on the Enterprise plan.
Languages – 4 out of 5 stars
Their web site as well as assistance are both available in English, plus 5 various other languages. You can change your user profile to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is merely a ‘pass’ or ‘ stop working’ that you obtain prior to you send out your project, yet there are no variables present to assist understand the judgment. An email client sneak peek is available, too, but at a rate of $1 per test/client, which appears a little bit steep. You can now send out a examination e-mail for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this after that puts them in an exclusion list.
Blocklist – Yes
This is the aforementioned ‘exclusion list’. You can import calls directly into this list, and export also.
Storage space available for pictures and also information – Unlimited
Images over 1000px will be scaled down.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s possible to use your very own monitoring domain to boost your newsletter’s company branding.
Various levels of account access – Yes
This is a really versatile system, without certain degrees. You define the team names and also the exact access for each of those teams using tick-boxes. 2-Factor Authentication for an additional protection layer is offered as well.
Integrations – Yes
ActiveCampaign deal a lot of integration choices, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all sort of form as well as study tools like Typeform as well as SurveyMonkey. You shouldn’t have a trouble discovering what you need as they also integrate with Zapier. Find all combinations here.
Landing Page Builder – Yes
The themes are diverse and easy to edit. Landing web pages are hosted on a personalized domain name or subdomain. On the Professional strategy as well as up, you can create individualized internet experiences by hiding or removing certain components. You can also add unique switches, that include calling a contact number, downloading a file or sending an email.
Client Support – 5 out of 5 stars
Support is quick as well as pleasant , by means of all mediums as well as offered in several languages. Their data base is particularly helpful and also conveniently searchable , I had very little trouble locating appropriate search results. They additionally have video clip tutorials readily available, webinars ( archived as well as live ) and individually training on the ‘Plus’ plan. Live chat is also readily available on all strategies, however no phone assistance.
Total ranking – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful email advertising and marketing services on the market, barely missing a thing when it comes to professional features. Small companies will gain from superb sales automation, customer management via the use of automated workflows and also the new attributes they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good series of professional features. Allow’s damage those down a little and assess what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation capabilities of loads of ESPs and also haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate practically anything: projects, bargains, ecommerce automation, SMS, get in touch with administration, etc.
Advertising automation is included on all plans, nonetheless, sales automation is reserved for individuals on the Plus strategy (from $70/mo) and also greater.
One-to-one email automation is quite one-of-a-kind to ActiveCampaign. You’ll have the ability to trigger automations directly with your inbox interactions with leads. The only downside is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and also this isn’t inexpensive whatsoever.
We’ve been keeping an eye on ActiveCampaign for many years, and also have actually seen them proactively add new features continuously, especially around the area of automation. This is a very good sign, as a few other ActiveCampaign rivals have not been rather so upcoming.
ActiveCampaign automation layouts
We looked into ActiveCampaign’s automation layouts, otherwise referred to as ‘ dishes’ as well as discovered that they are both truly well created and easy to modify. There are heaps to choose from (750 as a matter of fact!), and also the categories make it very easy to locate what you’re looking for.
activecampaign automation design templates
Various other devices have a tendency to give fairly basic layouts, whereas ActiveCampaign provides a entire host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many design templates, you can feel overwhelmed by the options. It might appear that some recipes are duplicated, nevertheless, after changing the design templates carefully, you can see there are tiny differences between them. I can see exactly how this could be a little confusing for some, but, at the end of the day, our experience tells us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as greater. You can incorporate with a number of tools, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign offers you with a range of automation layouts:
activecampaign sms layouts
Know that SMS sending is just readily available on the Plus strategy and also greater, which starts at $70/month, so it’s not low-cost. You’ll also require to be on the costly Enterprise account if you want your own custom-made SMS number for sending.
As pointed out over, ActiveCampaign includes a built-in CRM.
Local business proprietors searching for contact administration software application will certainly locate this feature specifically valuable, to use alongside the sophisticated e-mail marketing abilities.
After extensive screening, we located that the software application was rather easy to use. You can set up multiple offer pipelines, and also edit/add new stages to reflect your special sales process. The drag and also drop software application makes it simple to by hand move deals via the pipe.
The more advanced individual can gain from this series of CRM automation themes, which covers everything from lead scoring to job management:
crm actions activecampaign
Pricing starts at $70/month for this function, as it is reserved for those on the Plus strategy and also greater. It’s not specifically cheap, but when you think about everything you’re getting ( innovative sales and also marketing contact, automation & lead racking up, email & SMS sending, Facebook Custom Audience integration, and so on) it’s in fact not a bad deal.
When contrasted against the most effective CRM software for small companies, we located that the majority of services charged per individual, whereas ActiveCampaign consisted of 25 customer accounts, which will truly help maintain prices down.
We likewise conducted a comprehensive contrast of ActiveCampaign vs HubSpot and also found that ActiveCampaign in fact had a great deal of benefits over the CRM giant. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive landing page design templates, and you can also construct your own as well as wait as a custom-made page for future use.
activecampaign landing web page themes
After examining the designs and editor, we would certainly claim they are contemporary and appealing , the only thing is that it isn’t so easy to move blocks around the web page when editing and enhancing. For instance, you can’t relocate an component up or down slightly, rather, you can just move it between the laid out sections. I picture ActiveCampaign has set it up similar to this so that every element is lined up, however it implies you have less innovative freedom than with other website and also touchdown web page building contractors like Wix.
I additionally couldn’t find a means to add a link to pictures, which isn’t optimal.
landing page home builder activecampaign
The cool (and distinct) thing about ActiveCampaign’s touchdown web pages is that you can include dynamic content (web personalization) to ensure that each individual sees specifically what’s relevant to them. This will certainly help you to target leads in an intelligent means, e.g. only revealing customers material that’s appropriate to their geolocation or sector or showing them items based on their acquisition history. You can also enable tracking on your web pages.
Do we suggest ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not only do they offer practically whatever you need within an email marketing system, but they do it quite possibly.
The reporting supplies you insight right into mostly all aspects, such as web page check outs, geo-tracking, openers, ecommerce and also even more. One location that is slightly lacking is the e-mail builder, not using an experience as slick as various other services around, with a few niggling functions that could be done better (like the modification background).
Chat as well as email support are wonderful, with a individual feeling to the communications. With their ‘Plus’ intend you even get access to individually training as well as valuable webinars, which is a great enhancement.
If you’re looking for an all-in-one electronic advertising tool, I believe this ActiveCampaign review shows that it is truly one of the ideal choices you could make. Their marketing and sales automation is the real bargain and also makes various other tools’ automatic operations look light in contrast. (See why it makes an outstanding Mailchimp alternative right here.).
You’ll need to be prepared to place in a little time due to the a little steeper knowing contour, and also maybe spend a bit even more cash, yet your service will gain the rewards. If, on the other hand, you’re just seeking a straightforward method to blow up out e-newsletters, a service like GetResponse or MailerLite may be a little bit easier to get your head around.
On a side note, ActiveCampaign uses a variety of actually beneficial free devices, no matter whether you’re a consumer or not. You can locate everything from material as well as social media calendar themes to a subject line generator. Check out the complimentary devices below.
Attempt ActiveCampaign now free of cost for 14 days.
# 1 MailerLite.
MailerLite is among the most inexpensive remedies, in fact, their complimentary strategy is really charitable. Their method to email marketing style is exceptional, using modern-looking layouts. It’s additionally among the easiest devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with lots of pro alternatives (e.g. a webinar device) as well as good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their layout and also testing devices are exceptional. Review the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one e-mail advertising tools on the market. It’s available in 6 languages and also features advanced automation choices as well as a integrated CRM.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your contacts, bargains and also leads. There are lots of automations to help you simplify your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from newsletter development to contact administration. Including a myriad of functions, this all-in-one advertising automation software program is a excellent option for all company dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of jobs, such as send out email e-newsletters, display bargains and also handle your get in touches with. The most significant attribute is the sales as well as advertising automation capabilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing page building contractor permits you to create modern touchdown web pages with dynamic material blocks, implying you can customize your material depending upon who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iOS and also Android. You can watch projects and also e-mail automation information, routine and also send projects, track email efficiency metrics, manage calls, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising service for small companies. It safely shops your customer information and also provides a protected way to manage your clients.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability prices are amongst the leading 5 lead to our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d claim they have great deliverability.
We’ve evaluated the marketing automation capabilities of loads of ESPs and also haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate virtually anything: projects, offers, ecommerce automation, SMS, get in touch with administration, and so on.
One-to-one e-mail automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and also good automations.