This Chicago-based automation device is helping their 150,000 clients send out less emails while, at the same time, achieving far better results. ActiveCampaign reported that their customers conserved 38.4 million hours between July 2020 and July 2021 utilizing its automated operations. That certainly suggests good value for money, but considering it’s on the more expensive end of the spectrum, just how much bang for your buck do you truly get?
Boasting lots of attributes and combinations, as well as friendly as well as fast assistance, they do seem like a powerhouse email advertising tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign offer practically whatever you need within a e-newsletter marketing tool, plus their sophisticated automations are difficult to defeat. The entry-level strategy begins at $15 monthly (for up to 500 clients, paid month-to-month), or if you intend to accessibility pro functions such as the inbuilt CRM, lead racking up, landing web pages as well as SMS sending, the Plus strategy starts at $70 each month.
Among their key features is marketing automation. Besides autoresponders, which can be based on myriad problems, you can automate list and also get in touch with administration, as well as bargains, if you decide to utilize their CRM software program. This ‘Deals’ system (sales pipe) likewise allows you to include notes to get in touches with, set up appointments, send direct messages to them, and far more.
The ‘Conversations’ feature is one more one to note. You can use it to send out targeted messages right to your internet site visitors in order to optimize the total customer experience as well as produce a sort of sales channel to aid you convert much more site visitors.
Having all your information as well as activity in one location means that you can rapidly obtain a all natural sight of exactly how your sales as well as advertising efforts are performing. Not needing to make use of a number of suppliers for your numerous digital advertising initiatives will certainly likewise possibly save you money.
Let’s dive in as well as take a better take a look at ActiveCampaign:
Cons and also pros
Extremely powerful automation:
Among the very best marketing automation devices available. This vital function of ActiveCampaign is not only extremely effective but additionally easy to use. Integrated interaction lets you combine all the channels that can be made use of within an automation: advertising and marketing projects, sales follow-ups, text, as well as more. This attribute makes it a great e-mail marketing device for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking and web page check outs. Acquisition tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” area is a wonderful enhancement to assist you boost purchases, loyalty, and also interaction.
In our deliverability examinations, ActiveCampaign confirms to be one of the most effective devices in obtaining e-mails delivered.
If you are coming from a various email advertising software application, ActiveCampaign uses to do the account movement absolutely free.
Steeper discovering curve:
If you’re after a simple as well as quick e-mail service, this might just be considered a disadvantage. There are simpler email e-newsletter services available, so you might want to look in other places if this is all you require.
No totally free strategy:
There is no totally free strategy available (only a totally free test). If you’re searching for a easy device, there are
Charges for client sneak peek:
You can sneak peek how your newsletter searches different e-mail customers, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter solution for you?
You’re significant concerning marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve checked, permitting you to set up essentially any type of automation you can consider– activated campaigns, sales follow-ups, automated division, dynamic e-mail web content and so on. You can currently immediately send out one-to-one sales emails by means of your very own inbox.
You need an incorporated sales and also marketing platform for your organization:
ActiveCampaign’s integrated CRM perfectly connects to all your email advertising data, allowing sales groups to act rapidly. Features like lead racking up and social data can also aid to simplify your sales follow-up procedures.
You need a tool that executes multi-channel marketing:
In addition to sending e-mails, ActiveCampaign additionally permits you to establish landing pages, send SMS and also customized ‘Conversations’ to internet site site visitors, established chatbot automations and even manage exactly how Facebook ads are presented to get in touches with. It’s a terrific option if you would certainly such as to be able to systematize a good portion of your marketing as well as offer your customers a better all-round experience.
Not suggested if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, as well as getting acquainted with it takes a great deal even more work than various other tools. As well as the normal maintenance you’ll need to set up, monitor and optimize email projects.
You only require simple automations:
If you only want to establish basic e-mail series ( as an example, a welcome project), we would certainly suggest more affordable options like MailerLite which is far much easier to utilize. Or else, you’ll be spending for a tonne of bonus (and intricacy) that you merely won’t require.
There’s no totally free strategy, as well as with a test period of just 14 days, they do not give you much time to analyze whether it’s appropriate for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward style, with easily navigable food selections. The control panel has a beneficial ‘Getting Started’ slider to aid brand-new users, and also it has demo information to give you an suggestion of exactly how finest to utilize areas. A nice feature is the Content Manager, which shops all your assets in a centralized center, making it very easy to maintain points arranged.
With a lot functionality, it may be a little difficult for outright newbies at first.
Editor – 4 out of 5 stars
The drag and drop e-mail contractor is fast and has a couple of useful features. One is that you can save custom-made ‘blocks’ to reuse, and also the other that it allows you to see modifications other individuals have made, Google Docs-style. However, finding your last action to undo can be painstaking due to several auto-saves every min! One more problem we had was in producing columns, though, in the case of products, this has been helped by the new item block. Surprisingy, there is no quick way to sneak peek your e-newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else logic is readily available using ‘conditional web content’ which permits you to show specific clients different content based on certain conditions like passions, links clicked in the past, etc. You can now add customized signatures to your one-to-one emails with the new signature personalization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign do not have a devoted transactional e-mail web server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive templates to select from. You can smoothly sneak peek them in one more home window, both on mobile as well as desktop. Various other tools use a little much more features/content blocks within the email builder. They use customers a free customized email layout on the Plus plan and also higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation really is unbeatable. Otherwise, you can develop your own automation from scratch.
List Management- 5 out of 5 stars
Compared to a few other tools, managing checklists and calls is made a lot easier due to their automation features which permit you to organize individuals right into lists. Find out more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you create your very own personalized areas. Apart from the common forms, which are totally receptive, it additionally enables you to develop floating forms and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score quite highly, landing e-mails in the main inbox of one of the most preferred carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather constant, which is great news for e-mail marketing experts.
Reports and also Analysis – 4.5 out of 5 stars
Ecommerce reports are likewise offered on certain strategies for Shopify, BigCommerce, WooCommerce, as well as more. Various other reports include get in touch with trends, offer reports, chat conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their web site as well as support are both available in English, plus 5 other languages. You can transform your customer profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An e-mail client preview is available, too, yet at a price of $1 per test/client, which appears a little bit steep. You can currently send out a test e-mail for evaluation to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this after that places them in an exemption list.
Blocklist – Yes
This is the abovementioned ‘exclusion checklist’. You can import get in touches with straight right into this listing, as well as export as well.
Storage space offered for information and also pictures – Unlimited
Images over 1000px will certainly be downsized.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s feasible to utilize your own tracking domain name to boost your e-newsletter’s company branding.
Various degrees of account gain access to – Yes
This is a extremely adaptable system, without particular levels. You specify the team names as well as also the precise gain access to for every of those groups by means of tick-boxes. 2-Factor Authentication for an extra safety and security layer is readily available as well.
Integrations – Yes
ActiveCampaign deal plenty of combination choices, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise sustains all kinds of type as well as survey devices like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
The themes are very easy and varied to edit. Touchdown web pages are hosted on a custom domain name or subdomain. On the Professional plan and up, you can develop tailored internet experiences by concealing or removing particular elements. You can additionally add special buttons, that include calling a phone number, downloading a data or sending an email.
Client Support – 5 out of 5 stars
Support is friendly as well as rapid , using all mediums and also readily available in a number of languages. Their knowledge base is easily searchable and specifically useful , I had very little problem finding pertinent search results. They additionally have video tutorials readily available, webinars ( archived as well as real-time ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is likewise readily available on all plans, but no phone assistance.
Overall score – 4.5 out of 5 stars
ActiveCampaign is among the most powerful email marketing services on the market, hardly missing out on a thing when it involves pro features. Small businesses will gain from superb sales automation, client administration via making use of automated workflows and also the brand-new attributes they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a great variety of pro functions. Allow’s break those down a little and evaluate what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising and marketing automation capabilities of loads of ESPs as well as have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate virtually anything: projects, deals, ecommerce automation, SMS, call management, etc.
Marketing automation is consisted of on all plans, nevertheless, sales automation is booked for individuals on the Plus strategy (from $70/mo) and also greater.
One-to-one email automation is rather special to ActiveCampaign. You’ll have the ability to set off automations directly with your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional plan ($ 187/mo) or greater as well as this isn’t cheap whatsoever.
We’ve been keeping an eye on ActiveCampaign for many years, and have seen them proactively include new functions regularly, particularly around the area of automation. This is a great indication, as a few other ActiveCampaign rivals haven’t been fairly so forthcoming.
ActiveCampaign automation themes
We explored ActiveCampaign’s automation templates, or else referred to as ‘ dishes’ and located that they are both actually well created and easy to edit. There are lots to choose from (750 as a matter of fact!), and also the groups make it simple to discover what you’re trying to find.
activecampaign automation templates
Other devices have a tendency to offer quite general themes, whereas ActiveCampaign provides a entire host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous design templates, you can really feel overloaded by the choices. It might appear that some recipes are repeated, nevertheless, after revising the templates closely, you can see there are little differences in between them. I can see just how this could be a little complicated for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and also greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign provides you with a range of automation templates:
activecampaign sms design templates
Know that SMS sending is just readily available on the Plus plan and also greater, which begins at $70/month, so it’s not cheap. You’ll likewise require to be on the costly Enterprise account if you want your own personalized SMS number for sending out.
As discussed above, ActiveCampaign includes a built-in CRM.
Small business proprietors searching for contact management software application will certainly locate this function specifically helpful, to utilize alongside the advanced email marketing capabilities.
After considerable testing, we found that the software application was pretty easy to use. You can establish several deal pipes, and edit/add brand-new phases to mirror your special sales process. The drag as well as decrease software makes it simple to by hand move deals with the pipeline.
The advanced user can take advantage of this variety of CRM automation design templates, which covers everything from lead racking up to task management:
crm activities activecampaign
Pricing starts at $70/month for this feature, as it is booked for those on the Plus strategy and higher. It’s not precisely inexpensive, however when you take into consideration everything you’re getting ( innovative sales and advertising get in touch with, automation & lead racking up, email & SMS sending, Facebook Custom Audience combination, and so on) it’s actually not a bad deal.
When compared versus the very best CRM software program for small companies, we located that a lot of services charged per user, whereas ActiveCampaign included 25 customer accounts, which will truly aid maintain expenses down.
We also carried out a in-depth contrast of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign actually had a great deal of benefits over the CRM giant. Most significantly, it’s worth for cash.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown web page design templates, and you can also develop your own and wait as a customized web page for future use.
activecampaign touchdown web page layouts
After examining the designs and editor, we ‘d state they are modern and also appealing , the only thing is that it isn’t so very easy to move blocks around the web page when modifying. For example, you can not relocate an element up or down somewhat, rather, you can just move it in between the outlined sections. I picture ActiveCampaign has set it up similar to this so that every aspect is aligned, however it suggests you have less creative flexibility than with various other site and landing web page building contractors like Wix.
I also could not discover a means to add a link to pictures, which isn’t excellent.
landing web page building contractor activecampaign
The cool ( and also special) feature of ActiveCampaign’s landing web pages is that you can consist of vibrant material (web personalization) so that each customer sees specifically what’s pertinent to them. This will certainly help you to target leads in an smart means, e.g. just showing individuals material that’s pertinent to their geolocation or market or revealing them items based on their purchase background. You can also make it possible for tracking on your pages.
So do we recommend ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not just do they use nearly whatever you need within an email advertising and marketing platform, but they do it effectively.
The reporting supplies you insight right into almost all elements, such as web page sees, geo-tracking, openers, ecommerce and also more. One location that is a little lacking is the email builder, not offering an experience as slick as other solutions available, with a few niggling functions that could be done better (like the alteration background).
The assistance is as marketed: friendly, rapid and handy . Chat and email assistance are wonderful, with a individual feel to the interactions. Their knowledge base is conveniently searchable and also in fact returns pertinent results a high percent of the time. With their ‘Plus’ prepare you even obtain access to one-on-one training and also practical webinars, which is a nice enhancement.
I think this ActiveCampaign review reveals that it is really one of the best selections you might make if you’re seeking an all-in-one electronic advertising and marketing tool. Their advertising and sales automation is the real offer and makes various other tools’ automatic process look pale in comparison. (See why it makes an superb Mailchimp alternative here.).
You’ll need to be prepared to put in a little time as a result of the a little steeper knowing contour, and also perhaps invest a little more money, but your business will enjoy the rewards. If, on the other hand, you’re simply seeking a easy means to blow up out newsletters, a service like GetResponse or MailerLite might be a bit easier to obtain your head around.
On a side note, ActiveCampaign provides a variety of truly useful complimentary devices, despite whether you’re a customer or not. You can discover everything from web content as well as social media calendar templates to a subject line generator. Check out the free devices below.
Attempt ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most budget-friendly services, in fact, their complimentary strategy is very generous. Their technique to email marketing design is admirable, supplying modern-looking layouts. It’s also among the most convenient tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with tons of professional alternatives (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they use their system in greater than 20 languages, and also their layout and screening tools are excellent. Check out the complete contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one email marketing tools on the market. It’s readily available in 6 languages and also features innovative automation alternatives and a built-in CRM.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your get in touches with, deals and leads. There are plenty of automations to help you enhance your procedures.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from e-newsletter production to call monitoring. Featuring a myriad of functions, this all-in-one advertising and marketing automation software is a excellent selection for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send out e-mail newsletters, display bargains and also manage your get in touches with. However, one of the most significant feature is the sales and also marketing automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown page building contractor enables you to produce modern-day landing web pages with vibrant content blocks, implying you can individualize your material depending on who’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is readily available for iOS as well as Android. You can check out projects and email automation details, timetable and also send out projects, track e-mail efficiency metrics, handle get in touches with, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising solution for small businesses. It safely stores your client data as well as supplies a safe and secure method to manage your subscribers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability prices are among the leading 5 cause our bi-annual examinations. Scoring in the early to mid-nineties, we would certainly claim they have very good deliverability.
We’ve evaluated the marketing automation capabilities of dozens of ESPs as well as haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate basically anything: projects, bargains, ecommerce automation, SMS, contact management, etc.
One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with tons of pro options (e.g. a webinar tool) as well as excellent automations.