This Chicago-based automation device is aiding their 150,000 clients send fewer e-mails while, at the same time, achieving much better results. ActiveCampaign reported that their clients conserved 38.4 million hrs between July 2020 as well as July 2021 using its automatic workflows. That absolutely implies good value for money, but considering it’s on the more expensive end of the spectrum, just how much bang for your buck do you truly get?
Flaunting numerous attributes and also combinations, along with fast as well as friendly assistance, they do sound like a giant e-mail marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically whatever you require within a e-newsletter advertising tool, plus their advanced automations are hard to beat. The entry-level strategy starts at $15 per month (for as much as 500 subscribers, paid month-to-month), or if you intend to gain access to professional functions such as the in-built CRM, lead racking up, touchdown pages and SMS sending out, the Plus strategy begins at $70 monthly.
Among their essential functions is marketing automation. In addition to autoresponders, which can be based on myriad conditions, you can automate list and get in touch with monitoring, in addition to bargains, if you decide to use their CRM software. This ‘Deals’ system (sales pipeline) also enables you to include notes to calls, set up consultations, send direct messages to them, and far more.
The ‘Conversations’ function is an additional one to keep in mind. You can utilize it to send targeted messages straight to your internet site site visitors in order to maximize the overall consumer experience as well as produce a sort of sales funnel to assist you transform more visitors.
Having all your details and also task in one place means that you can swiftly obtain a holistic view of how your sales as well as advertising and marketing initiatives are carrying out. Not needing to use a number of service providers for your different digital advertising initiatives will certainly likewise possibly conserve you money.
Let’s dive in as well as take a closer check out ActiveCampaign:
Pros and also Cons
Exceptionally powerful automation:
One of the very best marketing automation devices out there. This vital attribute of ActiveCampaign is not only very effective however additionally easy to use. Integrated engagement allows you integrate all the networks that can be used within an automation: marketing campaigns, sales follow-ups, text, and also extra. This attribute makes it a excellent email advertising and marketing tool for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking and also web page sees. Acquisition monitoring is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” area is a nice enhancement to help you enhance purchases, commitment, and also interaction.
In our deliverability tests, ActiveCampaign confirms to be among the very best devices in getting e-mails provided.
If you are coming from a various email marketing software application, ActiveCampaign supplies to do the account migration free of cost.
Steeper discovering curve:
This may only be taken into consideration a disadvantage if you’re after a quick and straightforward e-mail solution. There are simpler email newsletter services out there, so you might want to look in other places if this is all you require.
No complimentary plan:
There is no totally free strategy readily available (only a complimentary test). There are if you’re looking for a simple tool
Charges for customer preview:
You can sneak peek how your newsletter looks on various email customers, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the appropriate newsletter solution for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve checked, permitting you to set up essentially any automation you can think of– triggered projects, sales follow-ups, automated segmentation, dynamic email content and so forth. You can currently immediately send one-to-one sales emails by means of your very own inbox.
You need an integrated sales and also advertising and marketing system for your business:
ActiveCampaign’s integrated CRM flawlessly links up to all your e-mail advertising and marketing information, permitting sales teams to act quickly. Functions like lead racking up and social information can likewise help to enhance your sales follow-up processes.
You need a tool that carries out multi-channel advertising:
In addition to sending out emails, ActiveCampaign also allows you to set up touchdown web pages, send out SMS as well as personalized ‘Conversations’ to site visitors, established chatbot automations and also also manage exactly how Facebook ads are displayed to get in touches with. It’s a terrific remedy if you ‘d like to have the ability to streamline a great chunk of your advertising and also provide your consumers a much better overall experience.
Not advised if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, and also getting familiarized with it takes a whole lot more job than various other tools. Not to mention the regular maintenance you’ll require to set up, screen as well as maximize e-mail campaigns.
You only need simple automations:
If you only want to establish basic email series ( for instance, a welcome project), we ‘d advise much more affordable choices like MailerLite which is much easier to make use of. Or else, you’ll be spending for a tonne of bonus ( and also complexity) that you just will not need.
You’re not sure:
There’s no complimentary plan, and with a trial duration of simply 14 days, they do not offer you much time to evaluate whether it’s best for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward layout, with easily navigable menus. The dashboard has a helpful ‘Getting Started’ slider to assist new users, and it has demo information to provide you an idea of how finest to make use of sections. A wonderful function is the Content Manager, which shops all your properties in a centralized center, making it very easy to keep things organized.
With a lot performance, it may be a little complicated for absolute newbies in the beginning.
Editor – 4 out of 5 stars
The drag as well as decline e-mail builder is fast and also has a couple of convenient attributes. Surprisingy, there is no quick way to sneak peek your e-newsletter– you’ll require to go into the e-mail settings.
An easy to use If/Then/Else reasoning is offered by means of ‘conditional content’ which permits you to reveal certain clients different material based upon particular problems like passions, web links clicked in the past, and so on. You can now include personalized trademarks to your one-to-one emails with the brand-new trademark personalization tag.
Email types – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign don’t have a specialized transactional email web server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive design templates to choose from. Various other devices supply slightly a lot more features/content blocks within the e-mail building contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unequalled. It’s incredibly effective, and also really easy to use, permitting you to automate follow-up campaigns, edit numerous conditions as well as far more. This is all done by means of an easy-to-use flowchart-style automation builder. There are also pre-made ‘ dishes’ ( layouts) for you to utilize, or get suggestions from. Otherwise, you can build your very own automation from the ground up.
Checklist Management- 5 out of 5 stars
Contrasted to some other tools, managing get in touches with and also checklists is made a lot easier because of their automation features which permit you to arrange individuals right into listings. Find out more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, lets you produce your own personalized areas. Aside from the standard forms, which are fully receptive, it additionally enables you to produce floating kinds and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to score pretty very, landing emails in the main inbox of one of the most popular carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively regular, which is good news for email marketing experts.
Records as well as Analysis – 4.5 out of 5 stars
Permits reporting on basically everything (opens, click-maps, web page check outs, geo-tracking). Ecommerce records are also readily available on certain prepare for Shopify, BigCommerce, WooCommerce, and a lot more. The “Recommendations for you” area offers handy suggestions on actions you can take. Other records consist of call trends, bargain reports, chat conversion, automation records, etc. Sadly, custom reports are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their web site as well as support are both available in English, plus 5 other languages. You can change your individual account to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An email client preview is available, also, but at a price of $1 per test/client, which appears a little bit high. You can now send out a test e-mail for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, and this then places them in an exemption checklist.
Blocklist – Yes
This is the previously mentioned ‘ exemption listing’. You can import get in touches with straight into this listing, and export too.
Storage available for pictures and information – Unlimited
Images above 1000px will certainly be scaled down.
SPF as well as DKIM are supported.
Own Domain – Yes
It’s possible to utilize your very own tracking domain to improve your e-newsletter’s firm branding.
Various degrees of account gain access to – Yes
This is a really adaptable system, without details degrees. You specify the group names as well as likewise the specific access for each and every of those teams using tick-boxes. 2-Factor Authentication for an added security layer is available too.
Combinations – Yes
ActiveCampaign offer plenty of integration options, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all kinds of kind and also study devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
The layouts are different and also very easy to edit. Landing pages are hosted on a custom-made domain or subdomain. On the Professional strategy and up, you can create tailored web experiences by hiding or eliminating specific aspects. You can additionally include unique switches, which include calling a telephone number, downloading a data or sending out an e-mail.
Client Support – 5 out of 5 stars
Assistance is friendly and rapid , via all tools and offered in several languages. Their data base is particularly helpful and easily searchable , I had very little problem finding relevant search results. They likewise have video clip tutorials offered, webinars ( online and also archived ) as well as individually training on the ‘Plus’ strategy. Live chat is also offered on all plans, yet no phone assistance.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most powerful email advertising solutions on the market, rarely missing out on a thing when it comes to pro attributes. Small companies will certainly benefit from excellent sales automation, customer administration via making use of automated workflows and also the new features they’re constantly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a great variety of pro attributes. Let’s break those down a little as well as assess what works as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation abilities of lots of ESPs and also haven’t yet discovered a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising and marketing automation as part of their item, it isn’t always at the facility. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate essentially anything: projects, offers, ecommerce automation, SMS, contact administration, etc.
Advertising and marketing automation is included on all plans, nevertheless, sales automation is booked for users on the Plus strategy (from $70/mo) as well as greater.
One-to-one e-mail automation is quite distinct to ActiveCampaign. You’ll be able to set off automations directly via your inbox interactions with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or higher and also this isn’t inexpensive whatsoever.
We’ve been monitoring ActiveCampaign for years, and also have actually seen them proactively include new attributes constantly, particularly around the location of automation. This is a very good sign, as some other ActiveCampaign rivals have not been rather so upcoming.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation design templates, otherwise known as ‘recipes’ and also located that they are both actually well created and easy to edit. There are lots to select from (750 in fact!), and also the categories make it easy to find what you’re searching for.
activecampaign automation layouts
Other tools tend to provide fairly basic design templates, whereas ActiveCampaign provides a whole host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with so many themes, you can really feel overloaded by the options. It may appear that some recipes are duplicated, nevertheless, after modifying the layouts carefully, you can see there are tiny distinctions between them. I can see how this could be a little complex for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as greater. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign provides you with a variety of automation templates:
activecampaign sms templates
Understand that SMS sending is only available on the Plus strategy and greater, which starts at $70/month, so it’s not economical. You’ll also need to be on the expensive Enterprise account if you want your own personalized SMS number for sending.
As mentioned over, ActiveCampaign includes a integrated CRM.
Local business owners looking for call administration software application will find this attribute specifically helpful, to use along with the advanced email advertising capabilities.
After extensive screening, we located that the software was rather easy to use. You can establish numerous offer pipelines, as well as edit/add new stages to reflect your distinct sales procedure. The drag and also decrease software makes it simple to by hand relocate deals through the pipe.
The more advanced customer can take advantage of this series of CRM automation templates, which covers everything from lead scoring to job administration:
crm activities activecampaign
Rates begins at $70/month for this feature, as it is reserved for those on the Plus strategy and higher. It’s not precisely economical, however when you take into consideration every little thing you’re obtaining ( sophisticated sales as well as marketing automation, lead & call scoring, email & SMS sending, Facebook Custom Audience combination, etc) it’s in fact not a bad deal.
When compared against the most effective CRM software program for small businesses, we located that the majority of service fee per customer, whereas ActiveCampaign included 25 user accounts, which will really assist maintain costs down.
We also conducted a thorough comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign in fact had a great deal of advantages over the CRM titan. Most significantly, it’s value for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown page design templates, and you can likewise construct your very own as well as save it as a custom-made page for future usage.
activecampaign landing page themes
After evaluating the layouts and editor, we ‘d claim they are modern and also appealing , the only thing is that it isn’t so very easy to move blocks around the web page when editing and enhancing. For example, you can not relocate an element up or down somewhat, rather, you can only relocate between the detailed areas. I imagine ActiveCampaign has established it up such as this to ensure that every element is lined up, however it indicates you have much less innovative liberty than with various other site as well as landing web page contractors like Wix.
I also could not locate a method to add a web link to images, which isn’t perfect.
landing page home builder activecampaign
The cool ( and also special) thing about ActiveCampaign’s touchdown pages is that you can include vibrant content (web customization) to ensure that each user sees specifically what’s appropriate to them. This will aid you to target leads in an smart method, e.g. only revealing users material that’s pertinent to their geolocation or sector or revealing them items based on their purchase background. You can additionally allow monitoring on your pages.
Do we suggest ActiveCampaign?
It’s truly tough to fault ActiveCampaign, not just do they provide virtually everything you need within an e-mail marketing platform, however they do it quite possibly.
The coverage uses you insight into almost all aspects, such as page gos to, geo-tracking, openers, ecommerce and even more. One location that is slightly lacking is the e-mail contractor, not providing an experience as slick as other solutions available, with a few niggling functions that could be done better (like the alteration background).
The support is as promoted: pleasant, fast and practical . Chat and email assistance are great, with a individual feel to the interactions. Their data base is quickly searchable and really returns pertinent results a high percentage of the moment. With their ‘Plus’ prepare you even get access to one-on-one training as well as useful webinars, which is a good enhancement.
If you’re looking for an all-in-one digital advertising tool, I assume this ActiveCampaign evaluation reveals that it is truly one of the ideal options you might make. Their marketing as well as sales automation is the actual offer and also makes other tools’ automated process look light in contrast. (See why it makes an exceptional Mailchimp choice right here.).
You’ll need to be prepared to place in a little bit of time as a result of the slightly steeper discovering contour, and also possibly spend a little more money, however your service will certainly gain the benefits. If, on the other hand, you’re simply trying to find a basic way to blow up out newsletters, a remedy like GetResponse or MailerLite might be a bit easier to obtain your head around.
On a side note, ActiveCampaign provides a series of really useful cost-free tools, no matter whether you’re a customer or not. You can locate everything from content and social media sites schedule themes to a subject line generator. Check out the totally free tools here.
Attempt ActiveCampaign now free of cost for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most cost effective solutions, actually, their free strategy is extremely generous. Their strategy to email advertising and marketing layout is praiseworthy, providing modern-looking templates. It’s also among the simplest devices we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with loads of professional options (e.g. a webinar device) and great automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, as well as their layout and testing devices are exceptional. Check out the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one email advertising tools on the market. It’s offered in 6 languages and also comes with advanced automation choices and a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your get in touches with, deals and leads. There are plenty of automations to assist you simplify your procedures. Figure out even more here.
What is ActiveCampaign made use of for?
ActiveCampaign can be used for anything from newsletter development to contact monitoring. Featuring a myriad of functions, this all-in-one marketing automation software program is a excellent option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send e-mail e-newsletters, display deals and manage your contacts. Nonetheless, one of the most significant function is the sales and also marketing automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown web page builder allows you to create contemporary landing pages with vibrant content blocks, suggesting you can customize your material relying on who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is offered for iOS and also Android. You can watch projects as well as email automation information, timetable as well as send out campaigns, track email performance metrics, manage contacts, and much more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail advertising and marketing service for small companies. It securely shops your consumer data and also provides a secure way to manage your customers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are among the top 5 results in our bi-annual examinations. Rating in the very early to mid-nineties, we would certainly say they have very good deliverability.
We’ve assessed the advertising automation capacities of lots of ESPs and have not yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, permitting you to automate essentially anything: projects, offers, ecommerce automation, SMS, contact administration, and so on.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and good automations.