This Chicago-based automation tool is aiding their 150,000 customers send less emails while, at the same time, attaining far better outcomes. ActiveCampaign reported that their customers conserved 38.4 million hours between July 2020 and July 2021 using its automated workflows. That absolutely indicates good value for money, yet considering it’s on the pricier end of the spectrum, just how much bang for your buck do you really obtain?
Boasting lots of features and also combinations, as well as pleasant and fast assistance, they do sound like a powerhouse e-mail marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign offer practically every little thing you require within a e-newsletter advertising device, plus their advanced automations are difficult to defeat. The entry-level plan starts at $15 per month (for up to 500 subscribers, paid regular monthly), or if you wish to gain access to professional attributes such as the inbuilt CRM, lead racking up, touchdown web pages and also SMS sending out, the Plus plan begins at $70 per month.
Among their crucial features is marketing automation. Besides autoresponders, which can be based upon myriad problems, you can automate list and get in touch with monitoring, in addition to offers, if you determine to use their CRM software application. This ‘Deals’ system (sales pipe) additionally allows you to include notes to get in touches with, set up appointments, send out direct messages to them, and far more.
The ‘Conversations’ feature is another one to note. You can utilize it to send targeted messages right to your website visitors in order to optimize the general client experience and develop a kind of sales funnel to help you convert much more visitors.
Having all your details as well as task in one location implies that you can swiftly obtain a holistic view of just how your sales and advertising efforts are executing. Not needing to utilize a variety of service providers for your different electronic advertising initiatives will certainly also possibly save you cash.
Let’s dive in as well as take a better look at ActiveCampaign:
Cons and also pros
Extremely powerful automation:
One of the most effective marketing automation devices around. This crucial attribute of ActiveCampaign is not just very powerful however likewise easy to use. Integrated engagement lets you incorporate all the channels that can be utilized within an automation: advertising and marketing campaigns, sales follow-ups, message, as well as a lot more. This attribute makes it a fantastic e-mail advertising and marketing device for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking as well as web page visits. Acquisition monitoring is offered on higher prepare for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” area is a great enhancement to assist you enhance purchases, loyalty, and also involvement.
In our deliverability tests, ActiveCampaign verifies to be among the very best tools in obtaining e-mails delivered.
If you are coming from a different email marketing software program, ActiveCampaign offers to do the account migration completely free.
Steeper understanding contour:
This may only be thought about a con if you’re after a easy and fast email remedy. There are easier e-mail newsletter services out there, so you may want to look in other places if this is all you need.
No totally free plan:
There is no totally free strategy readily available ( just a totally free trial). If you’re trying to find a simple device, there are
Charges for client sneak peek:
You can sneak peek just how your newsletter searches numerous e-mail clients, however, this is billed at $1 per test/client.
Is ActiveCampaign the ideal newsletter service for you?
You’re major concerning marketing automation:
ActiveCampaign is hands-down the most powerful automation device we’ve evaluated, enabling you to establish basically any kind of automation you can consider– caused projects, sales follow-ups, automated segmentation, vibrant email material and so on. You can currently automatically send out one-to-one sales emails via your very own inbox.
You need an incorporated sales and advertising and marketing platform for your organization:
ActiveCampaign’s inbuilt CRM seamlessly connects to all your e-mail advertising data, permitting sales teams to act rapidly. Functions like lead scoring and also social information can additionally assist to improve your sales follow-up procedures.
You require a device that carries out multi-channel marketing:
Besides sending emails, ActiveCampaign likewise allows you to set up touchdown web pages, send SMS and also customized ‘Conversations’ to internet site site visitors, established chatbot automations and also also take care of just how Facebook ads are presented to contacts. It’s a wonderful solution if you would certainly such as to be able to streamline a great piece of your marketing and offer your customers a much better overall experience.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, as well as getting acquainted with it takes a whole lot more work than other tools. As well as the normal upkeep you’ll require to establish, display and also enhance email projects.
You only need easy automations:
If you just want to set up basic e-mail sequences ( as an example, a welcome project), we would certainly suggest a lot more budget-friendly choices like MailerLite which is much simpler to make use of. Or else, you’ll be paying for a tonne of extras ( as well as intricacy) that you just will not require.
You’re not sure:
There’s no free plan, and with a test duration of just 14 days, they do not offer you much time to assess whether it’s ideal for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely user-friendly layout, with quickly accessible food selections. The dashboard has a useful ‘Getting Started’ slider to aid brand-new customers, as well as it has demo data to offer you an concept of just how finest to utilize areas. A nice function is the Content Manager, which stores all your possessions in a centralized hub, making it simple to keep things arranged.
With a lot functionality, it may be a little difficult for outright newbies initially.
Editor – 4 out of 5 stars
The drag and drop email home builder is fast and also has a couple of helpful attributes. One is that you can save custom-made ‘blocks’ to reuse, and also the various other that it enables you to see modifications other individuals have actually made, Google Docs-style. Finding your last action to reverse can be painstaking due to several auto-saves every min! An additional problem we had remained in producing columns, though, when it comes to items, this has actually been assisted by the brand-new product block. Surprisingy, there is no fast way to sneak peek your newsletter– you’ll need to go into the email setups.
An easy to use If/Then/Else logic is available using ‘conditional web content’ which enables you to show specific consumers various material based on certain problems like rate of interests, links clicked in the past, and so on. You can now add individualized signatures to your one-to-one emails with the new signature personalization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign do not have a dedicated transactional email server.
Choice and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive design templates to choose from. Various other devices supply a little a lot more features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is unequalled. Or else, you can construct your own automation from scrape.
List Management- 5 out of 5 stars
Contrasted to a few other tools, managing checklists and calls is made much easier as a result of their automation functions which allow you to arrange people into lists. Discover more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you create your own custom areas. Apart from the standard kinds, which are fully responsive, it also enables you to develop floating forms as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score quite extremely, landing e-mails generally inbox of the most preferred suppliers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly regular, which is excellent information for email marketing experts.
Records and Analysis – 4.5 out of 5 stars
Ecommerce records are additionally offered on particular strategies for Shopify, BigCommerce, WooCommerce, as well as extra. Other records include contact trends, offer records, chat conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their website and also assistance are both readily available in English, plus 5 other languages. You can change your individual account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is merely a ‘pass’ or ‘ fall short’ that you get prior to you send out your campaign, yet there are no elements present to aid understand the judgment. An e-mail client sneak peek is readily available, also, yet at a price of $1 per test/client, which appears a bit high. You can currently send a examination e-mail for testimonial to approximately 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and also this after that places them in an exclusion listing.
Blocklist – Yes
This is the previously mentioned ‘ exemption list’. You can import contacts directly into this listing, and export as well.
Storage offered for photos and data – Unlimited
Pictures over 1000px will certainly be downsized.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s feasible to utilize your own monitoring domain name to enhance your e-newsletter’s firm branding.
Different degrees of account access – Yes
This is a very flexible system, without details levels. You specify the group names and also the exact access for each of those teams via tick-boxes. 2-Factor Authentication for an additional protection layer is offered as well.
Combinations – Yes
ActiveCampaign deal lots of integration alternatives, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also supports all sort of form and also survey tools like Typeform as well as SurveyMonkey. You should not have a trouble locating what you need as they additionally incorporate with Zapier. Locate all assimilations here.
Touchdown Page Builder – Yes
On the Professional strategy and up, you can create individualized web experiences by hiding or eliminating particular aspects. You can additionally add special buttons, which include calling a phone number, downloading and install a documents or sending an e-mail.
Client Support – 5 out of 5 stars
They likewise have video clip tutorials available, webinars ( archived and also live ) as well as one-on-one training on the ‘Plus’ strategy. Live chat is likewise offered on all plans, but no phone support.
General ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective email marketing solutions on the market, rarely missing out on a point when it comes to pro functions. Small businesses will certainly gain from superb sales automation, customer administration via using automated operations as well as the brand-new functions they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great variety of pro features. Allow’s damage those down a little as well as assess what jobs as well as what could be boosted:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising and marketing automation capacities of dozens of ESPs as well as haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate practically anything: projects, offers, ecommerce automation, SMS, call monitoring, etc.
Advertising and marketing automation is consisted of on all plans, nonetheless, sales automation is booked for customers on the Plus strategy (from $70/mo) as well as greater.
One-to-one email automation is quite unique to ActiveCampaign. You’ll have the ability to trigger automations directly with your inbox interactions with leads. The only downside is that you’ll require to be on the Professional plan ($ 187/mo) or higher as well as this isn’t economical at all.
We’ve been keeping track of ActiveCampaign for years, and also have actually seen them proactively add brand-new functions frequently, specifically around the area of automation. This is a excellent indicator, as some other ActiveCampaign rivals haven’t been fairly so honest.
ActiveCampaign automation themes
We looked into ActiveCampaign’s automation design templates, otherwise called ‘recipes’ and also discovered that they are both truly well put together and also easy to edit. There are lots to select from (750 actually!), and the classifications make it simple to discover what you’re seeking.
activecampaign automation design templates
Other tools have a tendency to give quite basic design templates, whereas ActiveCampaign supplies a entire host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with numerous layouts, you can feel overwhelmed by the alternatives. It might appear that some recipes are repeated, however, after modifying the themes very closely, you can see there are small distinctions between them. I can see just how this could be a little confusing for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and also greater. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign offers you with a variety of automation design templates:
activecampaign sms themes
Know that SMS sending out is only readily available on the Plus strategy and also greater, which begins at $70/month, so it’s not inexpensive. You’ll likewise require to be on the pricey Enterprise account if you want your very own custom SMS number for sending.
As pointed out above, ActiveCampaign includes a built-in CRM.
Small business owners searching for get in touch with management software will discover this feature especially beneficial, to utilize alongside the advanced e-mail marketing abilities.
After comprehensive screening, we located that the software was quite easy to use. You can establish multiple bargain pipelines, and edit/add new phases to reflect your unique sales process. The drag and also decline software program makes it easy to by hand relocate bargains through the pipe.
The more advanced individual can gain from this series of CRM automation themes, which covers whatever from lead scoring to job monitoring:
crm activities activecampaign
Rates begins at $70/month for this function, as it is booked for those on the Plus plan and also higher. It’s not exactly inexpensive, but when you consider every little thing you’re getting ( sophisticated sales as well as marketing lead, contact & automation scoring, email & SMS sending out, Facebook Custom Audience integration, and so on) it’s actually not a bad deal.
When compared versus the very best CRM software program for small companies, we located that the majority of services charged per customer, whereas ActiveCampaign consisted of 25 individual accounts, which will really assist keep expenses down.
We additionally performed a in-depth contrast of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign really had a great deal of advantages over the CRM giant. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page layouts, as well as you can additionally build your very own as well as wait as a personalized web page for future usage.
activecampaign touchdown page themes
After analyzing the designs and editor, we would certainly say they are modern and also appealing , the only point is that it isn’t so easy to move blocks around the web page when editing and enhancing. You can not move an aspect up or down slightly, rather, you can just relocate it between the laid out sections. I imagine ActiveCampaign has actually set it up such as this so that every component is aligned, however it implies you have much less innovative liberty than with other web site as well as landing web page builders like Wix.
I also couldn’t discover a means to include a web link to images, which isn’t optimal.
landing page contractor activecampaign
The cool ( as well as unique) aspect of ActiveCampaign’s touchdown pages is that you can consist of dynamic web content (web customization) to ensure that each customer sees precisely what’s relevant to them. This will assist you to target leads in an smart way, e.g. only showing customers content that’s relevant to their geolocation or industry or revealing them items based upon their purchase history. You can additionally make it possible for tracking on your web pages.
Do we advise ActiveCampaign?
It’s actually difficult to fault ActiveCampaign, not just do they use nearly everything you need within an email marketing system, but they do it very well.
The reporting uses you understanding into mostly all aspects, such as page visits, geo-tracking, openers, ecommerce as well as even more. One location that is a little doing not have is the e-mail home builder, not using an experience as slick as other solutions available, with a couple of worrying features that could be done better (like the modification history).
The support is as advertised: pleasant, handy and rapid . Chat and also email support are excellent, with a personal feel to the interactions. Their data base is easily searchable and in fact returns pertinent results a high percent of the moment. With their ‘Plus’ intend you also get accessibility to individually training and also valuable webinars, which is a good enhancement.
I think this ActiveCampaign evaluation reveals that it is truly one of the very best choices you can make if you’re seeking an all-in-one electronic marketing device. Their advertising and marketing and sales automation is the genuine deal as well as makes other devices’ automated workflows look light in contrast. (See why it makes an superb Mailchimp alternative here.).
You’ll need to be prepared to put in a bit of time due to the slightly steeper knowing curve, and also perhaps invest a bit even more money, however your company will certainly gain the rewards. If, on the other hand, you’re simply trying to find a basic means to blow up out newsletters, a option like GetResponse or MailerLite may be a bit easier to get your head around.
On a side note, ActiveCampaign supplies a range of truly valuable totally free devices, despite whether you’re a consumer or otherwise. You can find every little thing from web content and social networks schedule templates to a subject line generator. Have a look at the totally free tools here.
Try ActiveCampaign now completely free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget-friendly services, in fact, their free strategy is extremely generous. Their strategy to email advertising and marketing layout is admirable, using modern-looking design templates. It’s additionally one of the simplest devices we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) as well as good automations. Unlike ActiveCampaign, they offer their platform in greater than 20 languages, as well as their layout and also testing devices are excellent. Read the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one e-mail advertising and marketing devices on the market. It’s readily available in 6 languages and features advanced automation choices and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your get in touches with, deals as well as leads. There are plenty of automations to assist you simplify your procedures.
What is ActiveCampaign made use of for?
ActiveCampaign can be used for anything from newsletter development to speak to management. Including a myriad of functions, this all-in-one advertising and marketing automation software application is a wonderful option for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of jobs, such as send e-mail newsletters, display deals and also manage your get in touches with. Nonetheless, the most significant feature is the sales and advertising and marketing automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing web page contractor allows you to create contemporary touchdown web pages with dynamic web content blocks, indicating you can individualize your web content depending upon who’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is readily available for iphone and also Android. You can see campaigns and also email automation information, schedule and also send out projects, track email performance metrics, manage calls, as well as far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising service for small companies. It securely stores your client data and supplies a protected way to manage your customers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability rates are among the top 5 results in our bi-annual examinations. Rating in the early to mid-nineties, we ‘d claim they have excellent deliverability.
We’ve examined the marketing automation abilities of loads of ESPs and haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, permitting you to automate basically anything: projects, bargains, ecommerce automation, SMS, get in touch with monitoring, etc.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with loads of pro choices (e.g. a webinar device) and great automations.