This Chicago-based automation tool is helping their 150,000 consumers send less e-mails while, at the same time, attaining much better results. ActiveCampaign reported that their clients conserved 38.4 million hours between July 2020 and also July 2021 using its automated operations. That certainly implies good value for money, however considering it’s on the more expensive end of the spectrum, how much value do you truly obtain?
Flaunting numerous features and integrations, along with fast and friendly support, they do sound like a giant e-mail advertising tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically whatever you require within a e-newsletter advertising and marketing tool, plus their innovative automations are difficult to defeat. The entry-level strategy begins at $15 each month (for up to 500 subscribers, paid regular monthly), or if you wish to gain access to pro attributes such as the inbuilt CRM, lead racking up, touchdown web pages and also SMS sending, the Plus plan starts at $70 each month.
One of their crucial attributes is marketing automation. Aside from autoresponders, which can be based upon myriad problems, you can automate checklist and also get in touch with administration, in addition to deals, if you choose to use their CRM software program. This ‘Deals’ system (sales pipeline) likewise permits you to include notes to contacts, established appointments, send straight messages to them, as well as a lot more.
The ‘Conversations’ function is another one to keep in mind. You can use it to send targeted messages straight to your website visitors in order to enhance the total client experience as well as develop a kind of sales funnel to help you convert much more site visitors.
Having all your info as well as task in one place indicates that you can quickly obtain a all natural view of just how your sales and also advertising and marketing efforts are doing. Not having to utilize a variety of companies for your various digital marketing efforts will additionally possibly save you money.
Let’s dive in and also take a better take a look at ActiveCampaign:
Pros and also Cons
Extremely powerful automation:
One of the very best marketing automation devices around. This crucial function of ActiveCampaign is not just very powerful but likewise easy to use. Integrated involvement allows you integrate all the networks that can be utilized within an automation: advertising projects, sales follow-ups, text, and more. This feature makes it a fantastic e-mail advertising and marketing tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and also web page gos to. Purchase tracking is offered on greater plans for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a wonderful enhancement to help you enhance purchases, commitment, and also engagement.
In our deliverability tests, ActiveCampaign proves to be one of the very best devices in obtaining e-mails supplied.
If you are originating from a different e-mail advertising software application, ActiveCampaign provides to do the account migration totally free.
Steeper knowing contour:
If you’re after a basic and fast e-mail option, this may just be considered a disadvantage. There are easier email e-newsletter solutions available, so you might want to look in other places if this is all you need.
No totally free plan:
There is no cost-free plan available ( just a totally free test). There are if you’re looking for a easy device
Charges for customer preview:
You can preview just how your newsletter views on numerous email clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the appropriate newsletter solution for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down one of the most effective automation device we’ve checked, enabling you to establish virtually any automation you can consider– triggered projects, sales follow-ups, automated division, vibrant e-mail content and so on. You can currently automatically send one-to-one sales e-mails through your very own inbox.
You require an integrated sales and also advertising system for your service:
ActiveCampaign’s built-in CRM effortlessly links up to all your e-mail marketing data, permitting sales teams to act quickly. Attributes like lead scoring and also social data can additionally aid to streamline your sales follow-up processes.
You need a device that carries out multi-channel marketing:
Apart from sending out emails, ActiveCampaign likewise permits you to set up landing web pages, send out SMS and also personalized ‘Conversations’ to website visitors, established chatbot automations and even handle exactly how Facebook advertisements are presented to contacts. If you ‘d like to be able to streamline a good piece of your marketing and provide your consumers a much better all-round experience, it’s a wonderful solution.
Not advised if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced device, and also obtaining familiarized with it takes a whole lot even more job than various other devices. And also the routine upkeep you’ll need to set up, screen as well as maximize email campaigns.
You only need basic automations:
If you only intend to establish fundamental email sequences (for example, a welcome campaign), we ‘d advise much more affordable choices like MailerLite which is much simpler to use. Otherwise, you’ll be spending for a tonne of bonus ( as well as intricacy) that you merely will not need.
There’s no totally free strategy, and also with a test period of just 14 days, they don’t provide you much time to examine whether it’s ideal for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly style, with quickly navigable menus. The control panel has a useful ‘Getting Started’ slider to aid brand-new users, and it has actually demo data to offer you an idea of exactly how ideal to use areas. A good feature is the Content Manager, which shops all your properties in a central hub, making it easy to keep things organized.
With so much functionality, it might be a little complex for absolute newbies at.
Editor – 4 out of 5 stars
The drag as well as decrease email contractor is fast and also has a number of useful features. One is that you can conserve personalized ‘ obstructs’ to reuse, as well as the other that it allows you to see modifications other people have actually made, Google Docs-style. Finding your last action to undo can be painstaking due to numerous auto-saves every minute! An additional problem we had remained in producing columns, however, in the case of products, this has actually been assisted by the brand-new item block. Surprisingy, there is no fast method to sneak peek your e-newsletter– you’ll require to enter into the e-mail setups.
An easy to use If/Then/Else reasoning is available through ‘conditional web content’ which enables you to show specific customers different material based upon particular problems like interests, links clicked in the past, and so on. You can currently include customized signatures to your one-to-one emails with the brand-new trademark personalization tag.
Email types – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS triggered, progressed automation. ActiveCampaign don’t have a specialized transactional e-mail server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive layouts to pick from. You can easily preview them in an additional window, both on mobile and also desktop. Various other tools supply somewhat extra features/content blocks within the email builder. They provide individuals a totally free personalized e-mail layout on the Plus strategy as well as greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is irresistible. It’s extremely effective, and also extremely straightforward, allowing you to automate follow-up campaigns, edit several problems and a lot more. This is all done by means of an easy-to-use flowchart-style automation contractor. There are also pre-made ‘ dishes’ (templates) for you to utilize, or get ideas from. Or else, you can build your very own automation from the ground up.
List Management- 5 out of 5 stars
Compared to a few other tools, taking care of lists and calls is made a lot easier due to their automation features which allow you to arrange individuals right into listings. Learn more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your own customized fields. Aside from the conventional forms, which are fully responsive, it likewise allows you to develop floating kinds as well as modals. You can instantly embed a form on your website rather of having to replicate and paste it into your store’s code if you’re on Shopify. This form can consist of a price cut code to motivate individuals to purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score quite extremely, touchdown e-mails in the main inbox of one of the most popular carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively consistent, which is great news for email marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are also readily available on particular plans for Shopify, BigCommerce, WooCommerce, as well as a lot more. Various other records consist of contact fads, offer records, conversation conversion, automation records, and so on.
Languages – 4 out of 5 stars
Their web site and support are both available in English, plus 5 various other languages. You can change your individual profile to among greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail customer sneak peek is available, too, however at a cost of $1 per test/client, which appears a little bit steep. You can currently send a test email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, as well as this after that places them in an exemption listing.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import get in touches with straight into this checklist, and also export also.
Storage readily available for information and pictures – Unlimited
Photos over 1000px will be scaled down.
SPF and DKIM are supported.
Very Own Domain – Yes
It’s feasible to utilize your very own monitoring domain to improve your newsletter’s business branding.
Different levels of account access – Yes
This is a really flexible system, without specific degrees. You specify the team names as well as also the exact gain access to for every of those groups via tick-boxes. 2-Factor Authentication for an added security layer is readily available also.
Integrations – Yes
ActiveCampaign deal a lot of combination alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally sustains all type of kind as well as study tools like Typeform and also SurveyMonkey. You shouldn’t have a problem finding what you need as they also incorporate with Zapier. Find all integrations right here.
Touchdown Page Builder – Yes
On the Professional plan and up, you can create personalized internet experiences by hiding or removing certain aspects. You can likewise include special buttons, which consist of calling a phone number, downloading a documents or sending out an email.
Consumer Support – 5 out of 5 stars
They additionally have video tutorials available, webinars ( live and also archived ) and also one-on-one training on the ‘Plus’ strategy. Live conversation is additionally available on all strategies, but no phone support.
Total score – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail marketing services on the marketplace, rarely missing out on a point when it comes to pro features. Small businesses will certainly gain from outstanding sales automation, client management through making use of automated operations as well as the brand-new functions they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a great series of pro features. Let’s damage those down a little and examine what jobs and also what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation abilities of loads of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate practically anything: projects, deals, ecommerce automation, SMS, contact monitoring, etc.
Marketing automation is consisted of on all strategies, nevertheless, sales automation is scheduled for users on the Plus strategy (from $70/mo) and greater.
One-to-one e-mail automation is quite special to ActiveCampaign. You’ll be able to cause automations straight with your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or greater and also this isn’t low-cost in any way.
We’ve been keeping an eye on ActiveCampaign for many years, and have seen them proactively include brand-new functions regularly, especially around the area of automation. This is a very good indication, as some other ActiveCampaign rivals haven’t been quite so honest.
ActiveCampaign automation themes
We explored ActiveCampaign’s automation layouts, otherwise called ‘ dishes’ as well as located that they are both truly well created and easy to edit. There are loads to pick from (750 in fact!), and also the groups make it easy to find what you’re trying to find.
activecampaign automation design templates
Various other tools have a tendency to give quite basic layouts, whereas ActiveCampaign provides a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many templates, you can feel overloaded by the choices. It might show up that some recipes are repeated, however, after modifying the templates carefully, you can see there are little differences between them. I can see just how this could be a little confusing for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and also higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign supplies you with a range of automation design templates:
activecampaign sms themes
Understand that SMS sending is just offered on the Plus strategy and greater, which begins at $70/month, so it’s not cheap. If you desire your very own personalized SMS number for sending out, you’ll also need to be on the costly Enterprise account.
As discussed above, ActiveCampaign includes a built-in CRM.
Small company proprietors searching for contact monitoring software program will certainly find this feature particularly useful, to use alongside the sophisticated e-mail advertising capabilities.
After extensive screening, we located that the software program was quite easy to use. You can establish several bargain pipelines, and edit/add brand-new stages to reflect your distinct sales procedure. The drag and also drop software program makes it easy to manually relocate bargains with the pipeline.
The advanced customer can take advantage of this range of CRM automation design templates, which covers every little thing from lead scoring to job management:
crm actions activecampaign
Pricing begins at $70/month for this feature, as it is booked for those on the Plus strategy and also higher. It’s not precisely inexpensive, but when you think about whatever you’re getting (advanced sales and advertising and marketing lead, automation & call scoring, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.
When contrasted versus the most effective CRM software application for small businesses, we found that most services charged per individual, whereas ActiveCampaign included 25 customer accounts, which will really assist maintain expenses down.
We likewise conducted a thorough comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign really had a lot of advantages over the CRM titan. Most especially, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive touchdown web page design templates, as well as you can likewise develop your own as well as wait as a personalized page for future use.
activecampaign landing page design templates
After examining the styles as well as editor, we ‘d state they are modern-day and also appealing , the only point is that it isn’t so very easy to relocate blocks around the page when modifying. For example, you can’t relocate an aspect up or down a little, rather, you can just relocate between the outlined areas. I picture ActiveCampaign has actually set it up such as this to make sure that every element is lined up, yet it implies you have much less creative flexibility than with various other site and also touchdown page home builders like Wix.
I additionally could not find a means to add a web link to photos, which isn’t ideal.
landing web page home builder activecampaign
The cool ( as well as distinct) feature of ActiveCampaign’s touchdown pages is that you can include dynamic web content (web customization) so that each individual sees specifically what’s appropriate to them. This will help you to target leads in an smart method, e.g. only showing customers web content that’s pertinent to their geolocation or industry or showing them items based upon their acquisition background. You can also enable tracking on your pages.
Do we suggest ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not just do they provide almost whatever you require within an email marketing platform, yet they do it extremely well.
The coverage supplies you insight right into almost all aspects, such as page sees, geo-tracking, openers, ecommerce and more. One location that is somewhat doing not have is the e-mail home builder, not providing an experience as slick as other services around, with a couple of worrying functions that could be done better (like the revision history).
The support is as marketed: friendly, fast and helpful . Email and chat support are fantastic, with a individual feeling to the communications. Their knowledge base is conveniently searchable and really returns pertinent results a high portion of the moment. With their ‘Plus’ plan you even get access to one-on-one training and valuable webinars, which is a great enhancement.
If you’re looking for an all-in-one electronic marketing tool, I believe this ActiveCampaign testimonial reveals that it is really one of the ideal choices you could make. Their advertising and marketing and also sales automation is the actual deal and makes various other devices’ automatic operations look pale in contrast. (See why it makes an outstanding Mailchimp alternative right here.).
You’ll need to be prepared to place in a little bit of time because of the somewhat steeper learning curve, and probably invest a bit more money, but your service will reap the rewards. If, on the other hand, you’re just searching for a basic way to blast out newsletters, a option like GetResponse or MailerLite might be a bit simpler to obtain your head around.
On a side note, ActiveCampaign offers a series of truly valuable cost-free tools, despite whether you’re a client or not. You can discover everything from content as well as social media sites calendar layouts to a subject line generator. Have a look at the cost-free tools below.
Attempt ActiveCampaign currently free of charge for 14 days.
# 1 MailerLite.
MailerLite is one of the most economical remedies, in fact, their totally free strategy is very generous. Their method to email advertising and marketing style is praiseworthy, providing modern-looking layouts. It’s likewise among the easiest tools we’ve ever utilized.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) and great automations. Unlike ActiveCampaign, they offer their system in greater than 20 languages, as well as their design and testing tools are outstanding. Review the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one e-mail marketing tools on the market. It’s available in 6 languages and includes advanced automation options as well as a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to manage your calls, deals and leads. There are a lot of automations to assist you streamline your processes. Discover even more below.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from newsletter production to speak to management. Coming with a myriad of functions, this all-in-one advertising and marketing automation software application is a great selection for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of tasks, such as send out e-mail newsletters, screen deals as well as manage your get in touches with. However, the most noteworthy feature is the sales and advertising and marketing automation abilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown page builder allows you to produce contemporary touchdown web pages with dynamic content blocks, meaning you can individualize your content depending upon who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is readily available for iphone as well as Android. You can watch campaigns and email automation details, schedule as well as send projects, track e-mail efficiency metrics, manage contacts, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail marketing solution for small companies. It safely stores your consumer data and uses a safe way to manage your customers.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability rates are amongst the leading 5 results in our bi-annual tests. Scoring in the early to mid-nineties, we would certainly say they have excellent deliverability.
We’ve assessed the marketing automation abilities of loads of ESPs and have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their focus, enabling you to automate practically anything: projects, deals, ecommerce automation, SMS, contact management, etc.
One-to-one email automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with lots of pro alternatives (e.g. a webinar device) as well as good automations.