This Chicago-based automation device is helping their 150,000 clients send less emails while, at the same time, attaining better results. ActiveCampaign reported that their consumers conserved 38.4 million hours between July 2020 and also July 2021 using its computerized operations. That absolutely suggests good value for cash, yet considering it’s on the pricier end of the range, just how much bang for your buck do you truly obtain?
Flaunting lots of features and also integrations, in addition to quick and also pleasant support, they do seem like a giant e-mail marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they measure up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign offer nearly every little thing you require within a newsletter advertising and marketing tool, plus their advanced automations are tough to defeat. The entry-level plan starts at $15 each month (for up to 500 customers, paid regular monthly), or if you intend to access professional features such as the built-in CRM, lead racking up, landing web pages and SMS sending, the Plus strategy starts at $70 per month.
One of their crucial features is marketing automation. Apart from autoresponders, which can be based on myriad conditions, you can automate listing and also call management, in addition to bargains, if you choose to use their CRM software application. This ‘Deals’ system (sales pipeline) additionally permits you to add notes to calls, set up appointments, send out straight messages to them, and also much more.
The ‘Conversations’ feature is one more one to keep in mind. You can utilize it to send out targeted messages straight to your site site visitors in order to optimize the total consumer experience as well as create a type of sales funnel to aid you transform a lot more site visitors.
Having all your info and also task in one location indicates that you can rapidly obtain a all natural view of just how your sales and also advertising and marketing efforts are carrying out. Not needing to use a variety of carriers for your various digital advertising efforts will likewise possibly conserve you money.
Let’s dive in and take a closer look at ActiveCampaign:
Cons and also pros
Extremely powerful automation:
One of the finest marketing automation devices out there. This crucial function of ActiveCampaign is not only very powerful yet also simple to make use of.
Offers reporting on all locations such as click-maps, geo-tracking as well as web page sees. Acquisition tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a good enhancement to assist you increase acquisitions, commitment, as well as engagement.
In our deliverability tests, ActiveCampaign verifies to be among the best tools in getting e-mails supplied.
ActiveCampaign supplies to do the account movement for cost-free if you are coming from a various email marketing software.
Steeper discovering curve:
If you’re after a quick as well as easy e-mail service, this could just be taken into consideration a con. There are less complex e-mail e-newsletter solutions available, so you might want to look elsewhere if this is all you require.
No totally free strategy:
However, there is no cost-free strategy readily available (only a free trial). There are if you’re looking for a easy tool
Costs for customer preview:
You can preview exactly how your e-newsletter views numerous e-mail clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter service for you?
You’re severe about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve evaluated, allowing you to set up essentially any type of automation you can think about– set off projects, sales follow-ups, automated division, dynamic email content and more. You can now immediately send one-to-one sales emails via your own inbox.
You need an integrated sales and also marketing system for your business:
ActiveCampaign’s inbuilt CRM perfectly connects to all your e-mail advertising information, permitting sales groups to act quickly. Functions like lead racking up and social data can likewise assist to simplify your sales follow-up procedures.
You need a device that performs multi-channel advertising:
Besides sending out e-mails, ActiveCampaign likewise allows you to establish touchdown pages, send out SMS as well as individualized ‘Conversations’ to site visitors, established chatbot automations and also handle how Facebook advertisements are displayed to get in touches with. It’s a great option if you ‘d such as to be able to centralize a excellent chunk of your advertising and also provide your clients a much better all-round experience.
Not advised if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, as well as obtaining familiarized with it takes a lot even more work than other tools. In addition to the routine upkeep you’ll need to establish, display and also optimize e-mail campaigns.
You just need simple automations:
If you only intend to set up basic e-mail series ( as an example, a welcome campaign), we would certainly recommend a lot more economical alternatives like MailerLite which is far easier to use. Otherwise, you’ll be spending for a tonne of extras ( as well as complexity) that you just will not require.
Sadly, there’s no cost-free strategy, and with a test period of just 14 days, they don’t provide you much time to examine whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very user-friendly design, with conveniently accessible menus. The dashboard has a beneficial ‘Getting Started’ slider to help brand-new users, and also it has demo information to provide you an idea of how best to use areas. A great feature is the Content Manager, which shops all your possessions in a central center, making it easy to maintain things organized.
With a lot capability, it might be a little complicated for outright newbies in the beginning.
Editor – 4 out of 5 stars
The drag and drop e-mail builder is rapid and also has a pair of helpful attributes. Surprisingy, there is no fast way to preview your newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else logic is available through ‘conditional material’ which allows you to reveal certain clients various web content based upon specific problems like passions, web links clicked in the past, and so on. You can currently add customized signatures to your one-to-one e-mails with the brand-new trademark personalization tag.
Email types – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign don’t have a dedicated transactional e-mail web server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive themes to pick from. You can easily sneak peek them in another home window, both on mobile and desktop. Other tools provide somewhat a lot more features/content blocks within the e-mail contractor. They supply users a complimentary personalized e-mail layout on the Plus plan as well as greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unequalled. It’s incredibly powerful, and also extremely easy to use, allowing you to automate follow-up projects, edit several conditions and also a lot more. This is all done by means of an user friendly flowchart-style automation building contractor. There are also pre-made ‘recipes’ (templates) for you to utilize, or get suggestions from. Otherwise, you can build your own automation from square one.
Listing Management- 5 out of 5 stars
Compared to some other devices, taking care of get in touches with and lists is made a lot easier because of their automation features which permit you to arrange people right into lists. Discover more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your very own customized fields. Apart from the common kinds, which are fully responsive, it additionally enables you to create floating kinds as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score pretty extremely, landing e-mails generally inbox of the most prominent carriers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather consistent, which is excellent information for e-mail marketing experts.
Records and Analysis – 4.5 out of 5 stars
Enables reporting on primarily everything ( opens up, click-maps, web page check outs, geo-tracking). Ecommerce reports are also offered on certain plans for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” section provides handy recommendations on actions you can take. Various other reports consist of get in touch with patterns, offer records, chat conversion, automation reports, and so on. Custom records are just available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their website and assistance are both readily available in English, plus 5 other languages. You can transform your individual account to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is just a ‘pass’ or ‘ stop working’ that you get prior to you send out your project, yet there are no elements present to help comprehend the ruling. An e-mail client sneak peek is offered, as well, however at a cost of $1 per test/client, which seems a bit steep. You can currently send a test e-mail for review to approximately 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, as well as this then puts them in an exclusion list.
Blocklist – Yes
This is the abovementioned ‘exclusion listing’. You can import contacts directly into this list, and export too.
Storage available for data and also pictures – Unlimited
Photos over 1000px will be scaled down.
SPF as well as DKIM are supported.
Very Own Domain – Yes
It’s feasible to utilize your very own monitoring domain to boost your newsletter’s business branding.
Different degrees of account accessibility – Yes
This is a extremely versatile system, without certain levels. You define the team names and additionally the exact gain access to for each and every of those groups through tick-boxes. 2-Factor Authentication for an additional safety layer is available also.
Assimilations – Yes
ActiveCampaign offer plenty of assimilation options, such as PayPal, Shopify, Google Analytics, and WordPress. It also sustains all kinds of kind as well as survey devices like Typeform and also SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional plan as well as up, you can create tailored web experiences by concealing or eliminating certain aspects. You can additionally include unique buttons, which include calling a phone number, downloading a documents or sending an e-mail.
Customer Support – 5 out of 5 stars
They also have video tutorials available, webinars ( archived and online ) as well as individually training on the ‘Plus’ plan. Live conversation is also readily available on all plans, but no phone assistance.
General ranking – 4.5 out of 5 stars
ActiveCampaign is among one of the most effective email marketing services on the market, hardly missing a point when it involves pro functions. Small businesses will certainly benefit from excellent sales automation, subscriber administration with the use of automated workflows as well as the new attributes they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great range of professional features. Let’s break those down a little and also evaluate what jobs and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the advertising and marketing automation capabilities of loads of ESPs and also have not yet found a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate practically anything: projects, deals, ecommerce automation, SMS, contact monitoring, and so on.
Marketing automation is included on all plans, however, sales automation is reserved for customers on the Plus strategy (from $70/mo) and greater.
One-to-one e-mail automation is quite unique to ActiveCampaign. You’ll be able to set off automations straight through your inbox interactions with leads. The only drawback is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and this isn’t inexpensive in any way.
We’ve been checking ActiveCampaign for many years, and have seen them proactively add new attributes regularly, specifically around the location of automation. This is a excellent sign, as some other ActiveCampaign rivals haven’t been rather so honest.
ActiveCampaign automation themes
We checked out ActiveCampaign’s automation design templates, otherwise known as ‘recipes’ and located that they are both actually well created as well as easy to edit. There are heaps to choose from (750 as a matter of fact!), as well as the groups make it simple to find what you’re trying to find.
activecampaign automation themes
Other devices often tend to offer fairly general themes, whereas ActiveCampaign provides a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with many themes, you can really feel overwhelmed by the alternatives. It may show up that some recipes are repeated, nevertheless, after revising the layouts very closely, you can see there are small differences in between them. I can see just how this could be a little confusing for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and greater. You can integrate with a number of devices, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign supplies you with a range of automation design templates:
activecampaign sms templates
Understand that SMS sending is just offered on the Plus strategy and also greater, which begins at $70/month, so it’s not economical. If you want your own custom-made SMS number for sending, you’ll additionally need to be on the pricey Enterprise account.
As mentioned over, ActiveCampaign includes a built-in CRM.
Small business proprietors trying to find call monitoring software application will find this feature especially valuable, to use along with the innovative email advertising capacities.
After considerable testing, we discovered that the software was quite easy to use. You can establish multiple bargain pipes, as well as edit/add brand-new stages to mirror your one-of-a-kind sales procedure. The drag and also decline software program makes it very easy to by hand relocate deals through the pipeline.
The more advanced individual can gain from this series of CRM automation layouts, which covers whatever from lead racking up to job monitoring:
crm activities activecampaign
Pricing begins at $70/month for this attribute, as it is reserved for those on the Plus strategy and also higher. It’s not exactly economical, however when you consider every little thing you’re obtaining ( sophisticated sales and advertising and marketing automation, lead & call scoring, email & SMS sending out, Facebook Custom Audience combination, etc) it’s in fact not a bad deal.
When compared against the very best CRM software application for small companies, we discovered that a lot of services charged per customer, whereas ActiveCampaign consisted of 25 individual accounts, which will really help maintain prices down.
We additionally carried out a detailed comparison of ActiveCampaign vs HubSpot and discovered that ActiveCampaign actually had a lot of benefits over the CRM titan. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing page templates, as well as you can also construct your own as well as save it as a custom-made page for future usage.
activecampaign landing web page design templates
After examining the designs as well as editor, we ‘d state they are eye-catching as well as modern , the only thing is that it isn’t so very easy to move blocks around the web page when modifying. For example, you can not move an element up or down a little, instead, you can only relocate between the outlined sections. I envision ActiveCampaign has set it up like this so that every aspect is aligned, however it means you have much less innovative flexibility than with other internet site and landing page home builders like Wix.
I also couldn’t discover a way to add a web link to photos, which isn’t excellent.
landing page home builder activecampaign
The cool (and one-of-a-kind) thing about ActiveCampaign’s touchdown web pages is that you can consist of dynamic web content ( internet customization) to ensure that each individual sees precisely what’s pertinent to them. This will certainly assist you to target leads in an smart means, e.g. just revealing customers web content that’s appropriate to their geolocation or industry or showing them items based upon their purchase history. You can also make it possible for tracking on your web pages.
So do we advise ActiveCampaign?
It’s truly hard to fault ActiveCampaign, not only do they use almost whatever you need within an email advertising and marketing system, however they do it extremely well.
The coverage offers you insight right into almost all facets, such as page sees, geo-tracking, openers, ecommerce and even more. One area that is slightly doing not have is the e-mail contractor, not offering an experience as slick as various other services around, with a few niggling attributes that could be done better (like the modification background).
Email as well as talk support are great, with a personal feel to the interactions. With their ‘Plus’ plan you also get access to one-on-one training and practical webinars, which is a good enhancement.
I believe this ActiveCampaign review shows that it is really one of the most effective selections you could make if you’re looking for an all-in-one electronic marketing device. Their advertising and also sales automation is the genuine offer and makes various other tools’ automated workflows look pale in comparison. (See why it makes an exceptional Mailchimp alternative here.).
You’ll need to be prepared to place in a little time as a result of the slightly steeper discovering contour, and perhaps spend a little bit more cash, but your organization will certainly enjoy the benefits. If, on the other hand, you’re just seeking a easy method to blow up out e-newsletters, a remedy like GetResponse or MailerLite may be a little bit simpler to obtain your head around.
On a side note, ActiveCampaign offers a range of actually helpful totally free tools, regardless of whether you’re a client or otherwise. You can locate every little thing from web content and also social media schedule templates to a subject line generator. Check out the free devices below.
Try ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget-friendly options, in fact, their complimentary plan is really generous. Their technique to email advertising and marketing style is remarkable, offering modern-looking templates. It’s likewise one of the most convenient tools we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) as well as good automations. Unlike ActiveCampaign, they supply their system in more than 20 languages, as well as their style and screening tools are outstanding. Review the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most affordable all-in-one email marketing devices on the marketplace. It’s available in 6 languages and includes advanced automation choices and a integrated CRM.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to handle your get in touches with, bargains and also leads. There are a lot of automations to assist you enhance your procedures. Learn even more here.
What is ActiveCampaign utilized for?
ActiveCampaign can be made use of for anything from e-newsletter creation to call administration. Including a myriad of attributes, this all-in-one advertising automation software program is a excellent choice for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of tasks, such as send out e-mail newsletters, display offers and also handle your contacts. The most notable feature is the sales as well as marketing automation abilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing web page home builder enables you to produce modern touchdown pages with vibrant web content blocks, implying you can personalize your content depending upon that’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iphone and Android. You can check out campaigns and also email automation details, routine and send projects, track e-mail performance metrics, handle calls, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail marketing solution for small businesses. It securely shops your consumer data and also offers a safe and secure way to handle your subscribers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability rates are amongst the top 5 results in our bi-annual examinations. Rating in the early to mid-nineties, we ‘d state they have very good deliverability.
We’ve reviewed the advertising automation capabilities of loads of ESPs and haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate virtually anything: projects, offers, ecommerce automation, SMS, contact monitoring, etc.
One-to-one email automation is fairly distinct to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and excellent automations.