This Chicago-based automation tool is assisting their 150,000 clients send less e-mails while, at the same time, achieving much better results. ActiveCampaign reported that their customers saved 38.4 million hours in between July 2020 as well as July 2021 using its automated process. That absolutely suggests good value for cash, but considering it’s on the pricier end of the spectrum, just how much value do you actually obtain?
Boasting numerous features and also assimilations, as well as friendly and fast assistance, they do sound like a powerhouse email advertising and marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their vibrant claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically whatever you need within a e-newsletter advertising and marketing device, plus their sophisticated automations are difficult to beat. The entry-level plan begins at $15 per month (for as much as 500 subscribers, paid regular monthly), or if you intend to access professional attributes such as the in-built CRM, lead scoring, landing web pages and also SMS sending, the Plus strategy begins at $70 monthly.
One of their key features is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate checklist and call administration, as well as bargains, if you determine to use their CRM software program. This ‘Deals’ system (sales pipeline) likewise permits you to add notes to get in touches with, set up consultations, send out straight messages to them, and also far more.
The ‘Conversations’ feature is one more one to note. You can utilize it to send out targeted messages straight to your web site visitors in order to enhance the total customer experience as well as create a sort of sales channel to aid you convert more site visitors.
Having all your details as well as activity in one location suggests that you can quickly get a alternative view of how your sales as well as advertising efforts are performing. Not having to use a number of providers for your various electronic advertising initiatives will certainly likewise possibly conserve you cash.
Let’s dive in as well as take a better consider ActiveCampaign:
Pros and also Cons
Extremely effective automation:
One of the most effective advertising automation tools available. This essential function of ActiveCampaign is not only exceptionally effective however also easy to use. Integrated involvement allows you integrate all the networks that can be used within an automation: advertising and marketing campaigns, sales follow-ups, text, and more. This feature makes it a wonderful e-mail advertising device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and also web page check outs. Acquisition monitoring is readily available on higher plans for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a nice addition to aid you raise acquisitions, commitment, and also interaction.
In our deliverability tests, ActiveCampaign proves to be among the best devices in getting emails supplied.
If you are originating from a various e-mail marketing software application, ActiveCampaign provides to do the account migration totally free.
Steeper knowing curve:
This may just be thought about a disadvantage if you’re after a quick and basic e-mail option. There are less complex email newsletter services available, so you may want to look somewhere else if this is all you need.
No complimentary plan:
There is no cost-free strategy offered (only a free test). If you’re looking for a easy tool, there are
Fees for customer sneak peek:
You can sneak peek exactly how your e-newsletter searches various e-mail clients, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the best e-newsletter service for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve examined, allowing you to set up virtually any kind of automation you can consider– triggered projects, sales follow-ups, automated segmentation, dynamic e-mail web content and so forth. You can currently immediately send out one-to-one sales e-mails through your very own inbox.
You require an integrated sales as well as advertising platform for your organization:
ActiveCampaign’s integrated CRM effortlessly links up to all your email marketing information, permitting sales teams to act quickly. Features like lead scoring and social data can additionally aid to streamline your sales follow-up procedures.
You require a device that executes multi-channel marketing:
Apart from sending e-mails, ActiveCampaign also enables you to set up landing pages, send out SMS as well as individualized ‘Conversations’ to internet site visitors, established chatbot automations as well as even manage just how Facebook advertisements are presented to get in touches with. It’s a great service if you would certainly like to have the ability to centralize a great chunk of your advertising and marketing and give your clients a better overall experience.
Not suggested if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated tool, and getting acquainted with it takes a whole lot even more work than other devices. Not to mention the routine maintenance you’ll require to establish, monitor and also enhance email campaigns.
You only need easy automations:
If you only want to set up standard e-mail series ( as an example, a welcome project), we would certainly recommend much more economical alternatives like MailerLite which is much less complicated to make use of. Otherwise, you’ll be paying for a tonne of bonus ( and also complexity) that you merely will not need.
Sadly, there’s no totally free strategy, as well as with a trial duration of simply 14 days, they don’t give you much time to examine whether it’s best for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very user-friendly design, with quickly accessible food selections. The control panel has a valuable ‘Getting Started’ slider to help new individuals, and it has actually demo data to offer you an suggestion of just how ideal to use areas. A wonderful function is the Content Manager, which stores all your possessions in a central center, making it very easy to keep things arranged.
With a lot functionality, it might be a little complex for absolute beginners at first.
Editor – 4 out of 5 stars
The drag and also drop email builder is fast as well as has a couple of handy functions. One is that you can save personalized ‘blocks’ to recycle, as well as the other that it permits you to see modifications other people have actually made, Google Docs-style. Nevertheless, finding your last activity to reverse can be painstaking because of multiple auto-saves every minute! One more concern we had was in producing columns, though, in the case of products, this has been helped by the brand-new product block. Surprisingy, there is no quick way to sneak peek your newsletter– you’ll require to enter into the e-mail settings.
An easy to use If/Then/Else reasoning is available through ‘conditional web content’ which allows you to reveal certain clients different content based on certain problems like passions, links clicked in the past, and so on. You can currently add individualized signatures to your one-to-one e-mails with the brand-new trademark customization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS triggered, progressed automation. ActiveCampaign do not have a dedicated transactional e-mail server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive layouts to select from. Various other tools offer slightly extra features/content blocks within the e-mail contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is irresistible. It’s very powerful, as well as extremely straightforward, allowing you to automate follow-up projects, edit several conditions as well as far more. This is all done via an user friendly flowchart-style automation home builder. There are likewise pre-made ‘ dishes’ ( design templates) for you to make use of, or get ideas from. Otherwise, you can construct your own automation from square one.
Listing Management- 5 out of 5 stars
Compared to a few other devices, handling lists and contacts is made much easier because of their automation features which permit you to arrange people into checklists. Learn more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you develop your very own personalized areas. Aside from the standard forms, which are totally responsive, it likewise enables you to produce floating kinds as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to rack up pretty highly, touchdown emails in the main inbox of the most preferred companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather constant, which is great news for e-mail marketing professionals.
Records and Analysis – 4.5 out of 5 stars
Ecommerce reports are also available on certain plans for Shopify, BigCommerce, WooCommerce, as well as more. Other records include contact fads, bargain reports, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their website and also support are both available in English, plus 5 other languages. You can change your customer profile to among greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is simply a ‘pass’ or ‘ stop working’ that you obtain prior to you send your project, yet there are no aspects existing to aid comprehend the judgment. An email customer preview is available, too, yet at a rate of $1 per test/client, which appears a little bit steep. You can currently send a examination e-mail for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this then puts them in an exclusion listing.
Blocklist – Yes
This is the previously mentioned ‘ exemption listing’. You can import get in touches with straight into this list, and export too.
Storage available for data as well as images – Unlimited
Images over 1000px will certainly be scaled down.
SPF as well as DKIM are sustained.
Very Own Domain – Yes
It’s possible to use your own tracking domain to boost your e-newsletter’s business branding.
Different levels of account access – Yes
This is a really versatile system, without details degrees. You specify the group names as well as likewise the exact gain access to for each of those groups through tick-boxes. 2-Factor Authentication for an extra safety and security layer is available too.
Assimilations – Yes
ActiveCampaign deal a lot of integration options, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all sort of kind and also survey tools like Typeform and also SurveyMonkey. You should not have a trouble locating what you require as they additionally integrate with Zapier. Locate all assimilations right here.
Touchdown Page Builder – Yes
On the Professional strategy and also up, you can create tailored web experiences by concealing or getting rid of specific aspects. You can likewise add unique buttons, which consist of calling a phone number, downloading and install a documents or sending an email.
Consumer Support – 5 out of 5 stars
Assistance is friendly as well as fast , through all tools and also readily available in numerous languages. Their data base is quickly searchable and especially helpful , I had really little problem finding relevant search engine result. They also have video clip tutorials offered, webinars ( archived and live ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is also available on all plans, however no phone support.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most effective email marketing solutions on the marketplace, hardly missing a point when it involves pro features. Small companies will gain from outstanding sales automation, customer management via making use of automated workflows and the brand-new features they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a excellent range of pro attributes. Allow’s break those down a little and assess what works as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the advertising and marketing automation abilities of dozens of ESPs as well as have not yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate practically anything: projects, offers, ecommerce automation, SMS, contact management, and so on.
Advertising automation is included on all plans, however, sales automation is scheduled for users on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is quite special to ActiveCampaign. You’ll be able to trigger automations straight through your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t inexpensive in all.
We’ve been monitoring ActiveCampaign for several years, and also have actually seen them proactively add new functions frequently, especially around the location of automation. This is a excellent indication, as a few other ActiveCampaign rivals haven’t been quite so upcoming.
ActiveCampaign automation themes
We looked into ActiveCampaign’s automation design templates, or else referred to as ‘recipes’ and located that they are both really well put together and easy to modify. There are loads to choose from (750 as a matter of fact!), and the classifications make it very easy to find what you’re trying to find.
activecampaign automation design templates
Various other devices have a tendency to offer fairly basic themes, whereas ActiveCampaign offers a entire host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many design templates, you can really feel overwhelmed by the choices. It might show up that some recipes are repeated, nonetheless, after changing the templates closely, you can see there are tiny distinctions between them. I can see exactly how this could be a little complex for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and also higher. You can incorporate with a number of devices, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign gives you with a variety of automation templates:
activecampaign sms layouts
Understand that SMS sending out is just offered on the Plus strategy and also higher, which starts at $70/month, so it’s not affordable. If you want your own custom-made SMS number for sending, you’ll additionally require to be on the costly Enterprise account.
As stated above, ActiveCampaign features a built-in CRM.
Local business proprietors trying to find call administration software will certainly discover this attribute especially beneficial, to make use of alongside the innovative e-mail marketing capacities.
After substantial screening, we found that the software was quite easy to use. You can set up numerous deal pipes, and edit/add new phases to reflect your unique sales process. The drag as well as drop software makes it easy to manually relocate deals via the pipeline.
The more advanced customer can take advantage of this range of CRM automation templates, which covers everything from lead racking up to task monitoring:
crm actions activecampaign
Rates starts at $70/month for this attribute, as it is reserved for those on the Plus plan and also greater. It’s not exactly cheap, yet when you consider every little thing you’re obtaining (advanced sales and also marketing contact, lead & automation scoring, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s really not a bad deal.
When contrasted versus the most effective CRM software application for small businesses, we located that most services charged per user, whereas ActiveCampaign included 25 individual accounts, which will truly aid maintain costs down.
We likewise carried out a comprehensive comparison of ActiveCampaign vs HubSpot and also located that ActiveCampaign actually had a lot of advantages over the CRM titan. Most especially, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 responsive landing web page design templates, as well as you can likewise construct your very own as well as wait as a custom page for future usage.
activecampaign touchdown web page design templates
After examining the designs and editor, we ‘d claim they are attractive and also contemporary , the only point is that it isn’t so very easy to relocate blocks around the web page when editing and enhancing. For instance, you can’t relocate an component up or down somewhat, rather, you can just move it between the outlined sections. I envision ActiveCampaign has established it up like this to ensure that every aspect is lined up, yet it implies you have much less innovative flexibility than with various other website and touchdown web page home builders like Wix.
I additionally couldn’t locate a means to add a link to images, which isn’t excellent.
touchdown web page builder activecampaign
The cool (and special) feature of ActiveCampaign’s touchdown web pages is that you can include dynamic web content (web personalization) to ensure that each individual sees specifically what’s appropriate to them. This will assist you to target leads in an smart method, e.g. only revealing individuals web content that’s appropriate to their geolocation or industry or revealing them items based upon their acquisition history. You can also make it possible for tracking on your pages.
So do we suggest ActiveCampaign?
It’s actually challenging to fault ActiveCampaign, not only do they use practically everything you require within an email advertising and marketing platform, yet they do it quite possibly.
The coverage provides you insight into nearly all facets, such as web page visits, geo-tracking, openers, ecommerce and also more. One location that is a little lacking is the email builder, not providing an experience as slick as other solutions around, with a couple of worrying features that could be done better (like the alteration background).
Chat and also email support are great, with a individual feel to the communications. With their ‘Plus’ prepare you also get accessibility to individually training as well as helpful webinars, which is a nice enhancement.
I assume this ActiveCampaign review reveals that it is truly one of the very best choices you can make if you’re searching for an all-in-one electronic advertising and marketing device. Their advertising and marketing and sales automation is the real bargain as well as makes various other tools’ automatic process look light in contrast. (See why it makes an outstanding Mailchimp choice right here.).
You’ll require to be prepared to place in a little time as a result of the slightly steeper understanding curve, and also probably invest a bit even more cash, however your business will reap the rewards. If, on the other hand, you’re simply trying to find a easy way to blow up out newsletters, a service like GetResponse or MailerLite may be a little bit easier to get your head around.
On a side note, ActiveCampaign provides a range of truly beneficial free devices, no matter whether you’re a consumer or not. You can discover everything from material as well as social networks schedule themes to a subject line generator. Look into the complimentary tools below.
Attempt ActiveCampaign now absolutely free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most economical services, as a matter of fact, their complimentary plan is very charitable. Their technique to email advertising and marketing style is remarkable, supplying modern-looking design templates. It’s likewise one of the most convenient devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with loads of pro choices (e.g. a webinar device) and also good automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, and also their layout and also testing tools are excellent. Review the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one e-mail advertising and marketing devices on the market. It’s offered in 6 languages and also comes with sophisticated automation alternatives and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your get in touches with, bargains and also leads. There are lots of automations to assist you streamline your procedures.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from e-newsletter creation to get in touch with monitoring. Featuring a myriad of functions, this all-in-one advertising and marketing automation software application is a terrific choice for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of tasks, such as send out e-mail e-newsletters, display deals as well as manage your calls. The most significant attribute is the sales and also marketing automation capabilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown page contractor enables you to create modern touchdown web pages with vibrant material blocks, meaning you can personalize your content relying on that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS and also Android. You can check out projects and also email automation information, schedule as well as send projects, track email efficiency metrics, manage get in touches with, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail marketing service for small businesses. It safely stores your consumer data and offers a protected method to manage your customers.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability prices are amongst the leading 5 results in our bi-annual tests. Rating in the very early to mid-nineties, we would certainly claim they have excellent deliverability.
We’ve evaluated the advertising and marketing automation capacities of dozens of ESPs and also have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, allowing you to automate practically anything: campaigns, offers, ecommerce automation, SMS, get in touch with administration, and so on.
One-to-one email automation is rather special to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with lots of professional options (e.g. a webinar device) as well as great automations.