This Chicago-based automation tool is helping their 150,000 customers send fewer emails while, at the same time, achieving much better results. ActiveCampaign reported that their consumers saved 38.4 million hrs in between July 2020 and also July 2021 using its automated process. That certainly suggests good value for money, however considering it’s on the more expensive end of the spectrum, how much bang for your buck do you actually get?
Boasting numerous features and integrations, along with quick and also pleasant assistance, they do seem like a powerhouse e-mail marketing tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer virtually every little thing you require within a newsletter marketing tool, plus their advanced automations are difficult to beat. The entry-level plan begins at $15 per month (for up to 500 customers, paid regular monthly), or if you intend to accessibility professional features such as the in-built CRM, lead scoring, landing web pages and also SMS sending, the Plus plan begins at $70 each month.
Among their essential attributes is marketing automation. Aside from autoresponders, which can be based upon myriad conditions, you can automate listing as well as get in touch with monitoring, as well as offers, if you make a decision to use their CRM software program. This ‘Deals’ system (sales pipe) also enables you to add notes to calls, set up appointments, send direct messages to them, as well as far more.
The ‘Conversations’ function is another one to keep in mind. You can utilize it to send out targeted messages right to your site site visitors in order to enhance the general consumer experience and create a sort of sales funnel to aid you convert much more site visitors.
Having all your info and task in one place suggests that you can promptly get a all natural sight of exactly how your sales and also advertising and marketing efforts are doing. Not having to make use of a variety of providers for your numerous electronic advertising and marketing initiatives will certainly likewise possibly save you cash.
Let’s dive in and also take a better take a look at ActiveCampaign:
Cons and pros
Incredibly powerful automation:
One of the best advertising automation devices out there. This crucial function of ActiveCampaign is not just exceptionally powerful however additionally simple to use.
Deals reporting on all locations such as click-maps, geo-tracking and also web page gos to. Purchase monitoring is offered on greater plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” area is a nice enhancement to help you enhance purchases, commitment, as well as engagement.
In our deliverability examinations, ActiveCampaign shows to be one of the very best tools in obtaining emails supplied.
If you are coming from a various e-mail advertising and marketing software application, ActiveCampaign offers to do the account movement free of cost.
Steeper discovering curve:
This might only be considered a disadvantage if you’re after a fast as well as simple email service. There are less complex email newsletter solutions available, so you may want to look in other places if this is all you require.
No complimentary plan:
Regrettably, there is no free plan offered (only a cost-free test). If you’re trying to find a straightforward tool, there are
Fees for client preview:
You can sneak peek just how your e-newsletter views on various e-mail clients, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter solution for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve evaluated, enabling you to set up basically any type of automation you can consider– caused campaigns, sales follow-ups, automated division, vibrant e-mail material and so on. You can now immediately send one-to-one sales e-mails through your own inbox.
You require an integrated sales and advertising platform for your organization:
ActiveCampaign’s built-in CRM perfectly links to all your email advertising information, allowing sales teams to act promptly. Functions like lead scoring as well as social data can also help to enhance your sales follow-up processes.
You need a tool that does multi-channel advertising and marketing:
Besides sending emails, ActiveCampaign also enables you to set up touchdown pages, send SMS and also personalized ‘Conversations’ to website site visitors, set up chatbot automations and also take care of exactly how Facebook ads are shown to contacts. If you would certainly like to be able to systematize a good chunk of your advertising and also give your consumers a far better overall experience, it’s a wonderful solution.
Not advised if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an sophisticated device, and getting acquainted with it takes a lot even more job than other devices. And also the routine upkeep you’ll require to set up, monitor and maximize e-mail projects.
You just require simple automations:
If you only want to establish basic email sequences ( as an example, a welcome campaign), we ‘d suggest more budget-friendly alternatives like MailerLite which is far simpler to utilize. Otherwise, you’ll be spending for a tonne of additionals (and intricacy) that you merely will not need.
You’re not exactly sure:
Regrettably, there’s no totally free strategy, and also with a test duration of simply 14 days, they do not provide you much time to assess whether it’s best for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use layout, with conveniently navigable menus. The dashboard has a helpful ‘Getting Started’ slider to assist new individuals, and it has demo data to give you an suggestion of exactly how ideal to use areas. A good attribute is the Content Manager, which stores all your assets in a central hub, making it easy to maintain things arranged.
With so much performance, it may be a little difficult for absolute newbies at.
Editor – 4 out of 5 stars
The drag and decline email home builder is fast and also has a pair of useful attributes. Surprisingy, there is no fast way to preview your newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else logic is offered by means of ‘conditional material’ which permits you to reveal particular clients different material based upon particular conditions like rate of interests, web links clicked in the past, and so on. You can currently include tailored signatures to your one-to-one emails with the new trademark customization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B screening, RSS set off, advanced automation. ActiveCampaign do not have a devoted transactional e-mail server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive layouts to pick from. You can smoothly sneak peek them in one more home window, both on mobile as well as desktop. Other tools provide a little a lot more features/content blocks within the email building contractor. They use users a free personalized email layout on the Plus strategy and also higher.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unbeatable. It’s extremely effective, and also really straightforward, permitting you to automate follow-up projects, edit numerous problems and also much more. This is all done via an user friendly flowchart-style automation building contractor. There are additionally pre-made ‘recipes’ ( layouts) for you to use, or obtain concepts from. Otherwise, you can build your very own automation from the ground up.
Listing Management- 5 out of 5 stars
Contrasted to some other tools, handling lists and contacts is made a lot easier because of their automation functions which permit you to arrange people into checklists. Learn more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you create your very own customized fields. Aside from the common forms, which are completely responsive, it additionally permits you to produce floating kinds and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score rather highly, touchdown emails generally inbox of the most preferred carriers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather constant, which is excellent news for email marketing professionals.
Records and Analysis – 4.5 out of 5 stars
Ecommerce reports are likewise readily available on certain plans for Shopify, BigCommerce, WooCommerce, and also a lot more. Various other reports include call fads, deal reports, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their web site and also assistance are both available in English, plus 5 other languages. You can change your user profile to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both offered. Spam screening is just a ‘pass’ or ‘ stop working’ that you get prior to you send out your project, yet there are no aspects existing to assist comprehend the ruling. An e-mail customer sneak peek is offered, also, yet at a price of $1 per test/client, which seems a little bit high. You can currently send out a test e-mail for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and this then places them in an exclusion list.
Blocklist – Yes
This is the previously mentioned ‘exclusion checklist’. You can import get in touches with straight into this checklist, and also export too.
Storage space offered for data and pictures – Unlimited
Photos above 1000px will be scaled down.
SPF and DKIM are sustained.
Very Own Domain – Yes
It’s possible to use your own tracking domain to boost your newsletter’s business branding.
Different degrees of account access – Yes
This is a really flexible system, without specific degrees. You specify the group names as well as also the exact access for each of those groups using tick-boxes. 2-Factor Authentication for an additional security layer is available also.
Assimilations – Yes
ActiveCampaign offer a lot of integration alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise supports all type of form and study tools like Typeform and also SurveyMonkey. You should not have a issue locating what you require as they additionally integrate with Zapier. Discover all integrations right here.
Touchdown Page Builder – Yes
On the Professional plan and up, you can develop personalized internet experiences by concealing or getting rid of particular aspects. You can also include unique buttons, which consist of calling a phone number, downloading a documents or sending out an e-mail.
Client Support – 5 out of 5 stars
Support is rapid and also friendly , by means of all tools as well as offered in a number of languages. Their data base is particularly valuable as well as conveniently searchable , I had very little difficulty locating relevant search engine result. They also have video clip tutorials available, webinars ( archived as well as real-time ) and one-on-one training on the ‘Plus’ strategy. Live conversation is also available on all plans, but no phone assistance.
General ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective email advertising and marketing solutions on the market, rarely missing out on a thing when it concerns pro features. Local business will certainly benefit from superb sales automation, client administration via making use of automated process as well as the new attributes they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a excellent range of professional features. Allow’s damage those down a little and also analyze what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation capacities of dozens of ESPs and also have not yet found a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising and marketing automation as part of their product, it isn’t necessarily at the center. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate virtually anything: campaigns, deals, ecommerce automation, SMS, call monitoring, etc.
Marketing automation is included on all plans, nonetheless, sales automation is reserved for customers on the Plus strategy (from $70/mo) as well as greater.
One-to-one email automation is quite distinct to ActiveCampaign. You’ll have the ability to trigger automations directly with your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional plan ($ 187/mo) or higher and this isn’t cheap at all.
We’ve been monitoring ActiveCampaign for years, and also have seen them proactively include new features frequently, specifically around the location of automation. This is a great indicator, as some other ActiveCampaign rivals have not been quite so forthcoming.
ActiveCampaign automation themes
We checked out ActiveCampaign’s automation templates, otherwise called ‘recipes’ as well as found that they are both actually well created and also easy to modify. There are bunches to choose from (750 as a matter of fact!), and also the categories make it simple to find what you’re seeking.
activecampaign automation themes
Other devices often tend to offer quite basic templates, whereas ActiveCampaign gives a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with so many layouts, you can feel overwhelmed by the options. It may appear that some recipes are repeated, nonetheless, after modifying the layouts carefully, you can see there are small differences between them. I can see exactly how this could be a little confusing for some, but, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as greater. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign offers you with a range of automation design templates:
activecampaign sms design templates
Be aware that SMS sending is only available on the Plus strategy and also higher, which starts at $70/month, so it’s not low-cost. You’ll likewise require to be on the pricey Enterprise account if you want your very own custom SMS number for sending out.
As discussed above, ActiveCampaign features a integrated CRM.
Small company owners looking for call administration software will certainly discover this function especially useful, to utilize along with the sophisticated email advertising capacities.
After considerable testing, we found that the software program was rather easy to use. You can establish numerous offer pipes, and also edit/add brand-new stages to show your distinct sales process. The drag and decline software application makes it very easy to manually relocate deals via the pipe.
The advanced customer can benefit from this variety of CRM automation layouts, which covers whatever from lead racking up to task management:
crm activities activecampaign
Pricing starts at $70/month for this feature, as it is booked for those on the Plus plan and higher. It’s not exactly cheap, but when you think about whatever you’re getting (advanced sales and also advertising and marketing lead, automation & contact scoring, email & SMS sending, Facebook Custom Audience combination, and so on) it’s actually not a bad deal.
When contrasted versus the very best CRM software program for small businesses, we located that many services charged per individual, whereas ActiveCampaign consisted of 25 individual accounts, which will really aid keep expenses down.
We also carried out a thorough comparison of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign in fact had a great deal of benefits over the CRM giant. Most significantly, it’s worth for money.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing web page design templates, and you can additionally construct your very own and wait as a customized web page for future use.
activecampaign touchdown web page themes
After examining the designs and also editor, we ‘d say they are contemporary and also attractive , the only thing is that it isn’t so easy to move blocks around the web page when editing and enhancing. For instance, you can’t move an component up or down a little, rather, you can only relocate between the described areas. I visualize ActiveCampaign has actually established it up similar to this to ensure that every element is aligned, yet it implies you have much less innovative flexibility than with other website as well as touchdown page building contractors like Wix.
I additionally couldn’t discover a way to add a web link to pictures, which isn’t perfect.
touchdown page home builder activecampaign
The cool ( and also one-of-a-kind) aspect of ActiveCampaign’s touchdown pages is that you can consist of dynamic web content (web customization) to ensure that each user sees specifically what’s relevant to them. This will help you to target leads in an intelligent way, e.g. only showing individuals web content that’s appropriate to their geolocation or sector or revealing them items based on their purchase background. You can additionally make it possible for monitoring on your web pages.
Do we recommend ActiveCampaign?
It’s actually tough to fault ActiveCampaign, not only do they use almost whatever you need within an e-mail advertising and marketing platform, yet they do it effectively.
The reporting provides you insight right into almost all facets, such as page gos to, geo-tracking, openers, ecommerce as well as more. One area that is slightly lacking is the email home builder, not using an experience as slick as other solutions available, with a couple of niggling features that could be done better (like the revision history).
The support is as marketed: friendly, quick and also valuable . Chat and email assistance are wonderful, with a personal feeling to the communications. Their knowledge base is easily searchable and actually returns appropriate results a high portion of the moment. With their ‘Plus’ intend you even obtain accessibility to individually training and also practical webinars, which is a good enhancement.
I think this ActiveCampaign review shows that it is truly among the best options you could make if you’re seeking an all-in-one digital advertising and marketing tool. Their marketing and sales automation is the real bargain and also makes various other devices’ automatic workflows look pale in contrast. (See why it makes an superb Mailchimp alternative here.).
You’ll require to be prepared to place in a bit of time due to the slightly steeper knowing curve, as well as maybe invest a bit even more cash, but your company will certainly reap the incentives. If, on the other hand, you’re simply seeking a basic way to blast out newsletters, a service like GetResponse or MailerLite may be a bit much easier to get your head around.
On a side note, ActiveCampaign supplies a range of actually valuable totally free devices, despite whether you’re a client or otherwise. You can locate whatever from content and also social media sites schedule layouts to a subject line generator. Take a look at the complimentary tools here.
Try ActiveCampaign now absolutely free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most affordable services, actually, their cost-free strategy is really charitable. Their technique to email marketing design is admirable, offering modern-looking templates. It’s additionally among the most convenient tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with loads of pro options (e.g. a webinar tool) and also good automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, and also their layout and also testing tools are superb. Check out the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the most inexpensive all-in-one email advertising devices on the market. It’s offered in 6 languages as well as comes with advanced automation alternatives and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to handle your get in touches with, deals and leads. There are plenty of automations to help you improve your procedures.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from e-newsletter creation to get in touch with monitoring. Featuring a myriad of features, this all-in-one marketing automation software is a wonderful option for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of jobs, such as send out email e-newsletters, display offers and also handle your contacts. The most noteworthy function is the sales and marketing automation capabilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing web page building contractor enables you to create modern landing pages with vibrant material blocks, suggesting you can individualize your web content relying on who’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iphone and Android. You can see campaigns and email automation information, routine and send out projects, track e-mail efficiency metrics, take care of calls, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail marketing service for small companies. It securely stores your consumer data and offers a safe means to manage your subscribers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are amongst the top 5 cause our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d claim they have excellent deliverability.
We’ve reviewed the advertising automation capabilities of dozens of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, allowing you to automate virtually anything: campaigns, deals, ecommerce automation, SMS, call administration, and so on.
One-to-one e-mail automation is rather distinct to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with lots of pro options (e.g. a webinar device) and good automations.