Activecampaign Prestashop Integration

This Chicago-based automation device is helping their 150,000 clients send out fewer e-mails while, at the same time, achieving far better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 and July 2021 using its automated process. That definitely suggests good value for money, however considering it’s on the costlier end of the spectrum, just how much bang for your buck do you actually obtain?

Flaunting lots of features and assimilations, in addition to friendly and fast support, they do seem like a powerhouse e-mail marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they measure up to their bold insurance claims.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign deal practically every little thing you require within a e-newsletter marketing tool, plus their sophisticated automations are tough to beat. The entry-level plan begins at $15 per month (for up to 500 subscribers, paid month-to-month), or if you intend to accessibility professional features such as the in-built CRM, lead scoring, touchdown web pages and SMS sending, the Plus plan starts at $70 per month.

Among their vital features is marketing automation. Apart from autoresponders, which can be based upon myriad problems, you can automate checklist and also get in touch with administration, along with deals, if you choose to utilize their CRM software application. This ‘Deals’ system (sales pipe) also permits you to include notes to get in touches with, established visits, send direct messages to them, as well as much more.

The ‘Conversations’ attribute is one more one to note. You can utilize it to send out targeted messages straight to your web site visitors in order to maximize the overall customer experience and also produce a kind of sales funnel to aid you convert a lot more visitors.

Having all your details and activity in one location means that you can quickly obtain a holistic sight of exactly how your sales as well as advertising and marketing efforts are performing. Not having to use a variety of service providers for your numerous digital advertising initiatives will likewise possibly save you money.

Let’s dive in as well as take a closer consider ActiveCampaign:

Try ActiveCampaign free of cost

Cons as well as pros

PROS

Incredibly powerful automation:

One of the very best marketing automation tools around. This vital attribute of ActiveCampaign is not only extremely effective yet also easy to use. Integrated engagement allows you incorporate all the networks that can be used within an automation: advertising campaigns, sales follow-ups, text, and also a lot more. This attribute makes it a fantastic email advertising and marketing tool for Shopify.

Comprehensive reporting:

Deals reporting on all areas such as click-maps, geo-tracking and web page visits. Acquisition monitoring is available on greater plans for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a nice enhancement to help you boost acquisitions, commitment, as well as interaction.

Terrific deliverability:

In our deliverability tests, ActiveCampaign confirms to be one of the very best tools in getting emails supplied.

Free migrations:

ActiveCampaign supplies to do the account migration for free if you are coming from a different e-mail marketing software program.

DISADVANTAGES

Steeper understanding curve:

This may just be taken into consideration a disadvantage if you’re after a quick and also straightforward e-mail solution. There are easier e-mail newsletter services out there, so you may wish to look elsewhere if this is all you need.

No free strategy:

Regrettably, there is no cost-free strategy offered ( just a cost-free trial). If you’re searching for a straightforward tool, there are

Fees for customer sneak peek:

You can sneak peek exactly how your newsletter views numerous email clients, nonetheless, this is charged at $1 per test/client.

Is ActiveCampaign the right newsletter solution for you?

Suggested if:

You’re serious concerning marketing automation:

ActiveCampaign is hands-down one of the most powerful automation tool we’ve evaluated, enabling you to establish basically any type of automation you can think about– set off projects, sales follow-ups, automated division, dynamic e-mail material and more. You can now automatically send one-to-one sales e-mails via your own inbox.

You require an incorporated sales as well as marketing system for your service:

ActiveCampaign’s integrated CRM flawlessly links up to all your e-mail advertising and marketing data, allowing sales groups to act swiftly. Functions like lead scoring and social data can also aid to streamline your sales follow-up processes.

You need a tool that executes multi-channel advertising and marketing:

In addition to sending out e-mails, ActiveCampaign also permits you to set up landing web pages, send out SMS and customized ‘Conversations’ to web site site visitors, set up chatbot automations and also also handle just how Facebook advertisements are displayed to get in touches with. It’s a fantastic option if you would certainly like to have the ability to systematize a excellent chunk of your marketing and also offer your consumers a far better all-round experience.

Not advised if:

You require a low-maintenance, beginner-friendly device:

ActiveCampaign is an advanced tool, and also getting acquainted with it takes a lot even more job than other tools. As well as the regular maintenance you’ll need to establish, monitor and also maximize e-mail campaigns.

You only require simple automations:

If you just want to set up standard email series ( as an example, a welcome project), we would certainly recommend a lot more economical options like MailerLite which is far simpler to utilize. Or else, you’ll be paying for a tonne of additionals (and complexity) that you just won’t require.

You’re uncertain:

Sadly, there’s no totally free strategy, and also with a test period of simply 14 days, they do not offer you much time to assess whether it’s appropriate for you.

Ranking information

Alleviate of Use – 4 out of 5 stars

ActiveCampaign have a extremely easy to use layout, with easily navigable menus. The control panel has a useful ‘Getting Started’ slider to help brand-new users, and it has demo data to offer you an idea of exactly how best to make use of areas. A good feature is the Content Manager, which stores all your possessions in a centralized center, making it simple to maintain points organized.

With a lot functionality, it may be a little complex for outright novices initially.

Newsletter Creation

Editor – 4 out of 5 stars

The drag and also decrease email builder is fast as well as has a number of useful attributes. One is that you can conserve custom ‘blocks’ to recycle, as well as the other that it permits you to see modifications other people have actually made, Google Docs-style. Finding your last action to reverse can be painstaking due to multiple auto-saves every min! One more concern we had remained in creating columns, however, when it comes to items, this has actually been assisted by the new item block. Surprisingy, there is no fast way to preview your newsletter– you’ll require to enter into the e-mail settings.

Customization- Yes

An easy to use If/Then/Else logic is offered by means of ‘conditional material’ which enables you to reveal particular customers different web content based upon specific problems like rate of interests, web links clicked in the past, and so on. You can now add customized trademarks to your one-to-one emails with the brand-new signature customization tag.

Email kinds – 5 out of 5 stars

Timeless newsletters, SMS, autoresponders, A/B screening, RSS set off, advanced automation. ActiveCampaign don’t have a dedicated transactional e-mail web server.

Option and Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 modern-day, responsive layouts to select from. Other tools use a little extra features/content blocks within the email building contractor.

Email Marketing Automation – 5 out of 5 stars

Their advertising automation actually is unbeatable. Otherwise, you can construct your own automation from scrape.

Listing Management- 5 out of 5 stars

Contrasted to some other tools, taking care of listings and contacts is made much easier due to their automation features which enable you to arrange individuals right into listings. Learn more below.

Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to make use of, lets you create your very own custom-made areas. Apart from the common forms, which are fully receptive, it likewise enables you to produce floating types as well as modals.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign has a tendency to rack up rather very, landing emails generally inbox of the most popular service providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly consistent, which is great information for e-mail marketing experts.

Records and also Analysis – 4.5 out of 5 stars

Allows reporting on basically every little thing ( opens up, click-maps, page gos to, geo-tracking). Ecommerce records are likewise available on specific prepare for Shopify, BigCommerce, WooCommerce, and also extra. The “Recommendations for you” section supplies helpful ideas on activities you can take. Various other records include call fads, offer reports, conversation conversion, automation reports, and so on. However, custom reports are just readily available on the Enterprise strategy.

Languages – 4 out of 5 stars

Their website and support are both offered in English, plus 5 various other languages. You can alter your user account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).

More Features

Spam and Design-Testing – 3.5 out of 5 stars

An email customer sneak peek is available, as well, however at a rate of $1 per test/client, which appears a bit steep. You can currently send out a examination email for review to up to 5 e-mail addresses.

Bounce Management – Yes

Soft bounces are counted as tough bounces after three times, and this after that places them in an exemption list.

Blocklist – Yes

This is the aforementioned ‘ exemption checklist’. You can import get in touches with straight into this listing, and export too.

Storage offered for data as well as pictures – Unlimited

Photos over 1000px will be downsized.

Pro Features

Authentication- Yes

SPF and also DKIM are supported.

Very Own Domain – Yes

It’s possible to utilize your own tracking domain name to enhance your e-newsletter’s company branding.

Different levels of account access – Yes

This is a really flexible system, without details levels. You define the team names and also the precise access for each of those teams by means of tick-boxes. 2-Factor Authentication for an added safety layer is readily available also.

Integrations – Yes

ActiveCampaign offer plenty of integration options, such as PayPal, Shopify, Google Analytics, and WordPress. It also supports all kinds of type and study tools like Typeform as well as SurveyMonkey.

Landing Page Builder – Yes

The themes are diverse as well as very easy to edit. Touchdown pages are hosted on a custom domain or subdomain. On the Professional plan and up, you can produce individualized web experiences by hiding or eliminating particular aspects. You can likewise include unique buttons, which include calling a contact number, downloading and install a data or sending an e-mail.

Customer Support – 5 out of 5 stars

Assistance is fast and pleasant , by means of all mediums as well as available in several languages. Their data base is especially helpful as well as conveniently searchable , I had really little problem finding appropriate search engine result. They also have video clip tutorials available, webinars ( archived and also live ) and individually training on the ‘Plus’ strategy. Live conversation is additionally readily available on all plans, but no phone assistance.

Overall score – 4.5 out of 5 stars

ActiveCampaign is one of the most powerful email advertising services on the market, rarely missing out on a thing when it pertains to professional features. Local business will take advantage of excellent sales automation, client management with using automated process and also the brand-new features they’re regularly adding

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign offers a excellent variety of pro attributes. Let’s break those down a little as well as examine what jobs and what could be improved:

ActiveCampaign Marketing Automation

We’ve reviewed the advertising automation abilities of lots of ESPs and haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate practically anything: projects, bargains, ecommerce automation, SMS, get in touch with administration, and so on.

Advertising automation is consisted of on all strategies, nevertheless, sales automation is reserved for customers on the Plus plan (from $70/mo) and also greater.

One-to-one email automation is rather one-of-a-kind to ActiveCampaign. You’ll be able to cause automations straight through your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or higher and this isn’t cheap whatsoever.

We’ve been keeping an eye on ActiveCampaign for many years, and have actually seen them proactively include brand-new attributes regularly, specifically around the location of automation. This is a very good indicator, as a few other ActiveCampaign competitors have not been rather so honest.

ActiveCampaign automation templates

We checked into ActiveCampaign’s automation design templates, or else referred to as ‘recipes’ and also discovered that they are both really well assembled as well as easy to modify. There are loads to pick from (750 actually!), and also the categories make it easy to discover what you’re searching for.

activecampaign automation templates

Other tools have a tendency to offer quite basic templates, whereas ActiveCampaign provides a entire host of integration-specific themes, like these automation dishes for Shopify:

activecampaign shopify automations

The only drawback is that, with a lot of themes, you can really feel overwhelmed by the choices. It might show up that some recipes are repeated, however, after modifying the templates carefully, you can see there are tiny distinctions between them. I can see exactly how this could be a little confusing for some, yet, at the end of the day, our experience tells us that the even more targeted you can be with your projects the better.

ActiveCampaign SMS automation

SMS automation is consisted of on the Plus plan and higher. You can integrate with a number of devices, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign supplies you with a variety of automation templates:

activecampaign sms layouts

Know that SMS sending out is just offered on the Plus strategy and also greater, which starts at $70/month, so it’s not cheap. You’ll also require to be on the pricey Enterprise account if you want your own custom-made SMS number for sending out.

ActiveCampaign CRM

As mentioned above, ActiveCampaign includes a built-in CRM.

Local business owners trying to find contact administration software application will certainly find this feature specifically valuable, to use together with the advanced email advertising capabilities.

After extensive testing, we located that the software application was pretty easy to use. You can establish several deal pipes, and also edit/add new phases to show your distinct sales procedure. The drag and also decrease software program makes it easy to by hand move deals via the pipe.

The advanced user can benefit from this range of CRM automation templates, which covers whatever from lead scoring to task management:

crm actions activecampaign

Rates starts at $70/month for this feature, as it is booked for those on the Plus strategy and also higher. It’s not specifically inexpensive, however when you take into consideration every little thing you’re getting ( sophisticated sales and also marketing lead, automation & call scoring, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s in fact not a bad deal.

When contrasted versus the most effective CRM software program for local business, we discovered that many service fee per user, whereas ActiveCampaign consisted of 25 user accounts, which will truly assist maintain costs down.

We also conducted a in-depth comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a lot of advantages over the CRM titan. Most significantly, it’s value for money.

ActiveCampaign Landing Pages

There are a total amount of 56 responsive touchdown web page templates, as well as you can likewise develop your own and wait as a custom page for future use.

activecampaign touchdown web page themes

After examining the designs as well as editor, we ‘d say they are modern and also attractive , the only point is that it isn’t so very easy to move blocks around the web page when modifying. You can’t relocate an component up or down slightly, rather, you can just move it between the outlined sections. I picture ActiveCampaign has set it up such as this to ensure that every element is lined up, however it implies you have less innovative freedom than with various other site as well as landing web page builders like Wix.

I additionally couldn’t find a method to include a link to pictures, which isn’t excellent.

landing page contractor activecampaign

The cool ( as well as distinct) thing about ActiveCampaign’s touchdown web pages is that you can include dynamic content ( internet personalization) so that each individual sees exactly what’s pertinent to them. This will certainly help you to target leads in an intelligent means, e.g. only revealing users web content that’s appropriate to their geolocation or market or revealing them products based on their purchase background. You can additionally allow monitoring on your pages.

Final thought

So do we advise ActiveCampaign?

It’s actually tough to fault ActiveCampaign, not just do they use nearly whatever you require within an e-mail advertising platform, yet they do it quite possibly.

The reporting provides you understanding right into almost all elements, such as web page sees, geo-tracking, openers, ecommerce as well as even more. One location that is slightly doing not have is the email builder, not supplying an experience as slick as various other services out there, with a few worrying features that could be done better (like the revision background).

Chat and email assistance are wonderful, with a individual feel to the interactions. With their ‘Plus’ plan you even get access to one-on-one training and handy webinars, which is a nice addition.

If you’re looking for an all-in-one electronic advertising and marketing tool, I assume this ActiveCampaign testimonial shows that it is truly one of the finest options you could make. Their advertising and marketing and sales automation is the genuine deal as well as makes other tools’ automatic operations look pale in comparison. (See why it makes an exceptional Mailchimp alternative below.).

You’ll require to be prepared to place in a little time as a result of the a little steeper understanding curve, as well as perhaps invest a little bit more money, but your company will enjoy the incentives. If, on the other hand, you’re just seeking a easy method to blow up out newsletters, a solution like GetResponse or MailerLite might be a little bit simpler to obtain your head around.

On a side note, ActiveCampaign offers a variety of actually helpful cost-free devices, despite whether you’re a customer or otherwise. You can locate whatever from web content and also social media sites schedule layouts to a subject line generator. Check out the free tools below.

Attempt ActiveCampaign currently free of charge for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is just one of one of the most cost effective remedies, actually, their cost-free strategy is extremely generous. Their technique to email advertising and marketing style is praiseworthy, providing modern-looking layouts. It’s likewise among the simplest devices we’ve ever utilized.

# 2 GetResponse.

GetResponse is a effective choice to ActiveCampaign with lots of professional choices (e.g. a webinar tool) as well as good automations. Unlike ActiveCampaign, they offer their system in greater than 20 languages, and also their layout as well as screening tools are excellent. Read the full comparison in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is one of the most affordable all-in-one e-mail advertising devices on the marketplace. It’s offered in 6 languages and includes innovative automation choices and a built-in CRM.

FAQ.

Is ActiveCampaign a CRM?

Yes! You can use ActiveCampaign to handle your contacts, offers and leads. There are a lot of automations to aid you enhance your processes. Learn more below.

What is ActiveCampaign made use of for?

ActiveCampaign can be made use of for anything from newsletter development to get in touch with management. Including a myriad of attributes, this all-in-one advertising automation software program is a terrific selection for all organization sizes.

What can ActiveCampaign do?

With ActiveCampaign, you can do a entire host of jobs, such as send e-mail newsletters, display bargains and handle your get in touches with. The most remarkable function is the sales and marketing automation abilities.

Does ActiveCampaign have landing pages?

Yes! ActiveCampaign’s touchdown page building contractor enables you to produce modern landing web pages with vibrant web content blocks, implying you can customize your material depending on that’s seeing it.

Does ActiveCampaign have a mobile application?

Yes, ActiveCampaign’s mobile application is readily available for iOS and also Android. You can check out campaigns and also e-mail automation details, timetable as well as send campaigns, track email efficiency metrics, handle calls, as well as much more.

Is ActiveCampaign legit?

ActiveCampaign is a legit email advertising and marketing service for small businesses. It safely stores your consumer information and provides a safe and secure way to manage your customers.

ActiveCampaign deliverability – is it any kind of great?

ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Rating in the early to mid-nineties, we ‘d state they have great deliverability.

We’ve evaluated the advertising and marketing automation capabilities of dozens of ESPs and haven’t yet located a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate basically anything: campaigns, offers, ecommerce automation, SMS, contact management, etc.

One-to-one e-mail automation is fairly special to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with tons of professional choices (e.g. a webinar tool) and also good automations.

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