This Chicago-based automation device is assisting their 150,000 consumers send less e-mails while, at the same time, attaining better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hours between July 2020 and July 2021 using its computerized workflows. That certainly indicates good value for money, but considering it’s on the costlier end of the range, how much value do you really get?
Flaunting many features and also integrations, along with fast and also pleasant support, they do sound like a powerhouse e-mail marketing tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer nearly whatever you need within a e-newsletter advertising and marketing tool, plus their advanced automations are tough to beat. The entry-level strategy begins at $15 monthly (for approximately 500 customers, paid regular monthly), or if you intend to accessibility professional attributes such as the inbuilt CRM, lead racking up, landing web pages as well as SMS sending, the Plus strategy begins at $70 monthly.
One of their key attributes is marketing automation. In addition to autoresponders, which can be based upon myriad conditions, you can automate listing as well as contact administration, as well as bargains, if you choose to utilize their CRM software application. This ‘Deals’ system (sales pipe) also enables you to include notes to get in touches with, established consultations, send out direct messages to them, and far more.
The ‘Conversations’ function is another one to note. You can utilize it to send targeted messages right to your internet site visitors in order to maximize the general client experience as well as create a type of sales channel to aid you transform extra visitors.
Having all your details and activity in one area means that you can rapidly obtain a holistic view of just how your sales as well as advertising efforts are doing. Not needing to make use of a number of providers for your numerous digital marketing efforts will also potentially save you money.
Let’s dive in as well as take a closer take a look at ActiveCampaign:
Pros as well as Cons
Very effective automation:
One of the very best marketing automation tools around. This key function of ActiveCampaign is not only extremely effective but likewise easy to use. Integrated interaction allows you integrate all the channels that can be made use of within an automation: advertising and marketing campaigns, sales follow-ups, text, as well as extra. This feature makes it a terrific email advertising tool for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking as well as page gos to. Purchase tracking is available on higher plans for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a great enhancement to assist you increase purchases, loyalty, and also interaction.
In our deliverability examinations, ActiveCampaign verifies to be among the very best tools in obtaining e-mails provided.
If you are coming from a different email marketing software application, ActiveCampaign offers to do the account migration free of charge.
Steeper discovering contour:
If you’re after a simple and also quick e-mail option, this might just be taken into consideration a con. There are simpler e-mail newsletter solutions available, so you may wish to look elsewhere if this is all you require.
No complimentary plan:
There is no totally free plan available (only a free test). If you’re looking for a straightforward tool, there are
Charges for customer sneak peek:
You can preview how your e-newsletter views on different e-mail clients, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the best e-newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve examined, permitting you to establish essentially any kind of automation you can think of– set off campaigns, sales follow-ups, automated segmentation, vibrant email web content and so on. You can currently automatically send out one-to-one sales emails via your own inbox.
You require an incorporated sales and marketing system for your company:
ActiveCampaign’s built-in CRM perfectly links up to all your e-mail advertising and marketing data, permitting sales teams to act swiftly. Attributes like lead scoring as well as social information can likewise aid to enhance your sales follow-up processes.
You require a device that performs multi-channel advertising and marketing:
Aside from sending e-mails, ActiveCampaign likewise allows you to establish landing pages, send SMS as well as customized ‘Conversations’ to internet site site visitors, established chatbot automations and also manage just how Facebook advertisements are presented to contacts. It’s a excellent service if you would certainly such as to be able to centralize a good portion of your marketing and also give your clients a much better all-round experience.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, and getting acquainted with it takes a lot more work than various other devices. As well as the regular maintenance you’ll need to set up, screen and optimize email campaigns.
You only require straightforward automations:
If you only intend to set up basic e-mail series ( for instance, a welcome campaign), we ‘d suggest more economical options like MailerLite which is much less complicated to utilize. Otherwise, you’ll be spending for a tonne of bonus (and complexity) that you just will not need.
Unfortunately, there’s no complimentary strategy, and with a trial duration of simply 14 days, they don’t offer you much time to examine whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use design, with conveniently accessible food selections. The control panel has a helpful ‘Getting Started’ slider to aid brand-new customers, as well as it has actually demo data to provide you an concept of how finest to use sections. A nice feature is the Content Manager, which shops all your possessions in a centralized center, making it very easy to maintain things arranged.
With a lot performance, it may be a little difficult for absolute beginners initially.
Editor – 4 out of 5 stars
The drag and decrease e-mail builder is quick as well as has a couple of convenient functions. Surprisingy, there is no fast means to sneak peek your e-newsletter– you’ll require to go right into the email setups.
An easy to use If/Then/Else reasoning is readily available via ‘conditional material’ which enables you to reveal specific consumers different content based upon particular conditions like interests, links clicked in the past, and so on. You can now include tailored signatures to your one-to-one e-mails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign don’t have a dedicated transactional email server.
Choice and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive themes to choose from. You can conveniently preview them in an additional window, both on mobile as well as desktop. Other tools use a little much more features/content blocks within the e-mail home builder. They provide individuals a cost-free tailored email design on the Plus strategy as well as higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unbeatable. It’s exceptionally powerful, and very easy to use, allowing you to automate follow-up projects, edit several problems and also a lot more. This is all done through an simple flowchart-style automation builder. There are additionally pre-made ‘ dishes’ (templates) for you to use, or get concepts from. Or else, you can construct your own automation from scratch.
Listing Management- 5 out of 5 stars
Contrasted to some other tools, handling checklists and also calls is made much easier because of their automation features which enable you to organize people right into lists. Learn more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your very own customized areas. Other than the basic forms, which are totally receptive, it also allows you to produce floating forms and also modals. If you’re on Shopify, you can immediately install a form on your website instead of needing to replicate and paste it into your shop’s code. This kind can consist of a discount rate code to urge customers to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to rack up pretty extremely, landing emails in the main inbox of one of the most popular suppliers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather regular, which is excellent news for email marketers.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce reports are also offered on certain plans for Shopify, BigCommerce, WooCommerce, as well as a lot more. Various other records consist of contact trends, offer records, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their website and also support are both available in English, plus 5 various other languages. You can transform your user profile to among more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
These are both offered. Spam testing is just a ‘pass’ or ‘ fall short’ that you obtain prior to you send out your campaign, yet there are no aspects existing to aid recognize the ruling. An e-mail customer sneak peek is readily available, too, yet at a rate of $1 per test/client, which seems a little bit high. You can currently send out a examination e-mail for evaluation to as much as 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this after that puts them in an exemption list.
Blocklist – Yes
This is the aforementioned ‘ exemption list’. You can import contacts straight into this listing, and also export also.
Storage space available for photos as well as information – Unlimited
Images over 1000px will be scaled down.
SPF and DKIM are supported.
Own Domain – Yes
It’s feasible to use your very own tracking domain to improve your e-newsletter’s business branding.
Various levels of account accessibility – Yes
This is a extremely flexible system, without particular levels. You specify the group names and also the precise gain access to for each of those teams via tick-boxes. 2-Factor Authentication for an added protection layer is readily available as well.
Integrations – Yes
ActiveCampaign offer a lot of combination choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise supports all sort of kind as well as survey devices like Typeform as well as SurveyMonkey. You should not have a issue finding what you require as they additionally incorporate with Zapier. Locate all combinations below.
Touchdown Page Builder – Yes
The templates are different as well as very easy to modify. Landing web pages are hosted on a custom-made domain or subdomain. On the Professional plan and also up, you can develop individualized internet experiences by concealing or getting rid of specific elements. You can additionally include special buttons, that include calling a contact number, downloading a data or sending out an email.
Client Support – 5 out of 5 stars
They additionally have video clip tutorials available, webinars ( archived as well as live ) and also one-on-one training on the ‘Plus’ strategy. Live conversation is also offered on all plans, but no phone support.
Total score – 4.5 out of 5 stars
ActiveCampaign is among one of the most powerful email advertising services on the market, hardly missing out on a thing when it pertains to professional functions. Small companies will gain from excellent sales automation, customer monitoring via the use of automated operations and the new attributes they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great variety of professional features. Let’s break those down a little and also analyze what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising and marketing automation abilities of dozens of ESPs and have not yet found a match for ActiveCampaign. Though ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t necessarily at the center. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, call monitoring, and so on.
Advertising and marketing automation is included on all plans, nonetheless, sales automation is scheduled for individuals on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is fairly special to ActiveCampaign. You’ll be able to trigger automations straight through your inbox interactions with leads. The only downside is that you’ll need to be on the Professional strategy ($ 187/mo) or greater as well as this isn’t affordable at all.
We’ve been checking ActiveCampaign for years, as well as have actually seen them proactively add brand-new attributes regularly, specifically around the location of automation. This is a great indicator, as some other ActiveCampaign rivals haven’t been rather so forthcoming.
ActiveCampaign automation design templates
We checked into ActiveCampaign’s automation templates, or else called ‘ dishes’ and discovered that they are both actually well assembled and easy to edit. There are bunches to pick from (750 as a matter of fact!), as well as the categories make it very easy to locate what you’re seeking.
activecampaign automation layouts
Other devices have a tendency to supply quite basic design templates, whereas ActiveCampaign provides a entire host of integration-specific design templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many design templates, you can really feel overwhelmed by the options. It may appear that some recipes are duplicated, nevertheless, after modifying the layouts closely, you can see there are little distinctions between them. I can see exactly how this could be a little confusing for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and also higher. You can integrate with a number of tools, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign gives you with a variety of automation templates:
activecampaign sms themes
Be aware that SMS sending is just available on the Plus plan and greater, which starts at $70/month, so it’s not cheap. If you want your very own customized SMS number for sending, you’ll also need to be on the pricey Enterprise account.
As stated over, ActiveCampaign includes a built-in CRM.
Small business proprietors seeking get in touch with management software application will certainly locate this function specifically valuable, to use together with the innovative email advertising and marketing capabilities.
After considerable screening, we discovered that the software application was rather easy to use. You can set up numerous deal pipes, and edit/add new phases to show your unique sales process. The drag and drop software program makes it simple to manually relocate deals via the pipe.
The more advanced customer can gain from this variety of CRM automation layouts, which covers every little thing from lead scoring to job management:
crm activities activecampaign
Prices begins at $70/month for this feature, as it is scheduled for those on the Plus strategy and higher. It’s not specifically inexpensive, but when you consider everything you’re getting (advanced sales and advertising automation, lead & call scoring, email & SMS sending out, Facebook Custom Audience combination, etc) it’s in fact not a bad deal.
When contrasted versus the most effective CRM software for small businesses, we located that the majority of services charged per user, whereas ActiveCampaign included 25 user accounts, which will actually help keep expenses down.
We likewise carried out a comprehensive contrast of ActiveCampaign vs HubSpot as well as located that ActiveCampaign really had a great deal of benefits over the CRM giant. Most especially, it’s worth for cash.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown page layouts, and you can additionally construct your own as well as save it as a customized page for future usage.
activecampaign landing web page templates
After evaluating the designs as well as editor, we ‘d state they are eye-catching and also contemporary , the only thing is that it isn’t so very easy to relocate blocks around the page when modifying. You can’t move an component up or down a little, instead, you can only relocate it in between the described areas. I visualize ActiveCampaign has set it up like this so that every aspect is lined up, yet it implies you have much less creative flexibility than with various other internet site as well as touchdown page building contractors like Wix.
I additionally couldn’t discover a way to include a link to images, which isn’t perfect.
touchdown web page builder activecampaign
The cool ( as well as unique) thing about ActiveCampaign’s touchdown pages is that you can consist of dynamic web content (web personalization) to make sure that each individual sees specifically what’s pertinent to them. This will help you to target leads in an intelligent method, e.g. only showing individuals material that’s appropriate to their geolocation or sector or revealing them products based on their acquisition background. You can likewise enable tracking on your web pages.
So do we recommend ActiveCampaign?
It’s truly hard to fault ActiveCampaign, not only do they provide almost everything you require within an e-mail marketing platform, however they do it extremely well.
The reporting offers you insight into almost all aspects, such as web page gos to, geo-tracking, openers, ecommerce as well as even more. One area that is a little lacking is the email building contractor, not using an experience as slick as other services available, with a couple of worrying attributes that could be done better (like the revision background).
Email and talk support are great, with a personal feeling to the communications. With their ‘Plus’ prepare you even obtain access to one-on-one training and also handy webinars, which is a great addition.
If you’re looking for an all-in-one digital marketing device, I think this ActiveCampaign evaluation reveals that it is truly one of the best options you might make. Their advertising as well as sales automation is the actual bargain as well as makes other tools’ automatic operations look light in comparison. (See why it makes an exceptional Mailchimp alternative here.).
You’ll require to be prepared to put in a little bit of time due to the somewhat steeper understanding curve, and probably invest a little even more money, however your company will enjoy the rewards. If, on the other hand, you’re simply searching for a simple means to blast out e-newsletters, a service like GetResponse or MailerLite may be a little bit easier to get your head around.
On a side note, ActiveCampaign offers a range of truly helpful complimentary devices, no matter whether you’re a client or otherwise. You can locate everything from content as well as social media schedule templates to a subject line generator. Check out the cost-free tools here.
Attempt ActiveCampaign now absolutely free for 14 days.
# 1 MailerLite.
MailerLite is among the most budget-friendly services, in fact, their free strategy is really generous. Their method to email advertising and marketing style is admirable, offering modern-looking layouts. It’s additionally among the simplest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with tons of pro options (e.g. a webinar device) and also good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, as well as their style and also screening devices are outstanding. Check out the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most affordable all-in-one email advertising tools on the market. It’s available in 6 languages and includes sophisticated automation choices and also a integrated CRM.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to handle your get in touches with, bargains as well as leads. There are plenty of automations to help you improve your processes.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from e-newsletter production to get in touch with monitoring. Featuring a myriad of features, this all-in-one marketing automation software is a excellent option for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of tasks, such as send e-mail e-newsletters, screen deals and handle your contacts. Nonetheless, one of the most remarkable attribute is the sales and advertising automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown page contractor permits you to produce modern-day touchdown pages with vibrant web content blocks, meaning you can customize your web content depending upon that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is available for iOS as well as Android. You can watch campaigns as well as email automation information, routine as well as send out projects, track email efficiency metrics, handle get in touches with, as well as much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing solution for small companies. It safely shops your consumer data and also uses a safe and secure method to manage your clients.
ActiveCampaign deliverability – is it any excellent?
ActiveCampaign’s deliverability rates are among the top 5 results in our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly state they have great deliverability.
We’ve assessed the advertising and marketing automation capacities of loads of ESPs and also have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate essentially anything: campaigns, deals, ecommerce automation, SMS, call monitoring, etc.
One-to-one email automation is rather unique to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) as well as good automations.