Activecampaign Free Tools

This Chicago-based automation tool is aiding their 150,000 consumers send fewer emails while, at the same time, achieving better results. ActiveCampaign reported that their clients conserved 38.4 million hours in between July 2020 and also July 2021 utilizing its automated workflows. That definitely indicates good value for money, yet considering it’s on the costlier end of the spectrum, how much value do you really obtain?

Flaunting several features and also integrations, as well as fast and also friendly support, they do seem like a powerhouse e-mail advertising and marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their vibrant cases.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign deal almost whatever you require within a e-newsletter marketing tool, plus their sophisticated automations are hard to defeat. The entry-level strategy begins at $15 each month (for approximately 500 customers, paid month-to-month), or if you wish to gain access to pro features such as the inbuilt CRM, lead racking up, touchdown pages and also SMS sending out, the Plus strategy begins at $70 per month.

One of their key functions is marketing automation. Other than autoresponders, which can be based upon myriad problems, you can automate listing as well as call monitoring, along with bargains, if you decide to utilize their CRM software program. This ‘Deals’ system (sales pipe) also enables you to add notes to get in touches with, set up consultations, send straight messages to them, as well as much more.

The ‘Conversations’ function is one more one to note. You can utilize it to send targeted messages directly to your internet site visitors in order to enhance the overall consumer experience as well as develop a sort of sales funnel to assist you transform much more visitors.

Having all your details and task in one location implies that you can rapidly obtain a alternative view of just how your sales as well as advertising and marketing initiatives are executing. Not having to utilize a number of service providers for your different electronic marketing efforts will additionally possibly conserve you cash.

Let’s dive in and take a more detailed look at ActiveCampaign:

Attempt ActiveCampaign free of charge

Pros and also Cons

PROS

Extremely effective automation:

One of the ideal marketing automation devices out there. This crucial function of ActiveCampaign is not just very powerful however likewise simple to utilize.

Complete reporting:

Deals reporting on all areas such as click-maps, geo-tracking as well as page check outs. Purchase monitoring is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a good addition to assist you boost acquisitions, loyalty, and involvement.

Excellent deliverability:

In our deliverability tests, ActiveCampaign shows to be among the best tools in getting emails supplied.

Free migrations:

ActiveCampaign uses to do the account migration for cost-free if you are coming from a various email marketing software program.

CONS

Steeper learning contour:

This may only be thought about a con if you’re after a fast as well as simple e-mail solution. There are simpler email e-newsletter services around, so you might want to look in other places if this is all you need.

No totally free strategy:

There is no free strategy offered (only a totally free trial). If you’re searching for a easy tool, there are

Charges for client sneak peek:

You can preview how your newsletter looks on different e-mail clients, however, this is charged at $1 per test/client.

Is ActiveCampaign the right newsletter service for you?

Suggested if:

You’re major concerning marketing automation:

ActiveCampaign is hands-down one of the most effective automation tool we’ve checked, allowing you to establish virtually any type of automation you can consider– set off projects, sales follow-ups, automated division, vibrant e-mail material and so on. You can now automatically send one-to-one sales e-mails via your own inbox.

You require an incorporated sales and advertising platform for your organization:

ActiveCampaign’s integrated CRM flawlessly links up to all your e-mail advertising information, allowing sales groups to act quickly. Attributes like lead scoring and social data can also assist to improve your sales follow-up processes.

You need a tool that does multi-channel marketing:

In addition to sending e-mails, ActiveCampaign likewise enables you to set up landing pages, send out SMS and also individualized ‘Conversations’ to site visitors, established chatbot automations and even handle just how Facebook advertisements are presented to contacts. If you ‘d like to be able to centralize a great piece of your advertising as well as offer your clients a far better overall experience, it’s a wonderful option.

Not advised if:

You require a low-maintenance, beginner-friendly tool:

ActiveCampaign is an innovative device, and getting familiarized with it takes a whole lot more work than various other tools. Not to mention the routine upkeep you’ll need to establish, screen as well as enhance e-mail projects.

You only require simple automations:

If you just want to set up standard e-mail sequences ( as an example, a welcome campaign), we would certainly advise much more affordable alternatives like MailerLite which is far simpler to make use of. Or else, you’ll be paying for a tonne of bonus (and intricacy) that you merely won’t need.

You’re not sure:

Regrettably, there’s no complimentary strategy, and also with a trial period of just 14 days, they don’t give you much time to examine whether it’s best for you.

Rating details

Ease of Use – 4 out of 5 stars

ActiveCampaign have a really user-friendly design, with quickly accessible food selections. The dashboard has a beneficial ‘Getting Started’ slider to help brand-new individuals, as well as it has actually demo information to provide you an idea of how best to make use of areas. A great function is the Content Manager, which shops all your properties in a central hub, making it easy to maintain points arranged.

With a lot performance, it might be a little challenging for absolute beginners in the beginning.

Newsletter Creation

Editor – 4 out of 5 stars

The drag and also drop e-mail contractor is fast as well as has a pair of useful functions. Surprisingy, there is no quick method to preview your newsletter– you’ll require to go into the e-mail setups.

Customization- Yes

An easy to use If/Then/Else logic is readily available by means of ‘conditional material’ which permits you to reveal certain clients different material based upon certain problems like interests, web links clicked in the past, and so on. You can now include customized signatures to your one-to-one e-mails with the new trademark customization tag.

Email kinds – 5 out of 5 stars

Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS caused, advanced automation. ActiveCampaign do not have a committed transactional email web server.

Selection and Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 contemporary, responsive themes to select from. You can conveniently preview them in one more window, both on mobile and desktop computer. Other tools offer slightly extra features/content blocks within the email contractor. They use customers a cost-free customized e-mail style on the Plus plan and also higher.

Email Marketing Automation – 5 out of 5 stars

Their advertising automation truly is irresistible. It’s incredibly powerful, and also really user-friendly, allowing you to automate follow-up campaigns, modify multiple problems as well as much more. This is all done through an simple flowchart-style automation builder. There are also pre-made ‘recipes’ ( themes) for you to make use of, or obtain concepts from. Otherwise, you can develop your own automation from scratch.

Checklist Management- 5 out of 5 stars

Compared to a few other devices, handling calls as well as lists is made a lot easier because of their automation features which enable you to arrange individuals right into lists. Discover more here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to make use of, lets you develop your very own personalized fields. Apart from the typical forms, which are fully responsive, it additionally allows you to create floating types as well as modals.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign has a tendency to rack up quite highly, touchdown emails in the main inbox of the most popular service providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather consistent, which is good news for e-mail marketing experts.

Records as well as Analysis – 4.5 out of 5 stars

Permits reporting on primarily whatever (opens, click-maps, web page sees, geo-tracking). Ecommerce reports are additionally available on specific plans for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” area uses useful tips on activities you can take. Various other reports include get in touch with patterns, bargain records, conversation conversion, automation reports, etc. Personalized records are only available on the Enterprise strategy.

Languages – 4 out of 5 stars

Their internet site as well as assistance are both readily available in English, plus 5 various other languages. You can change your customer account to among greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).

Additional Features

Spam and Design-Testing – 3.5 out of 5 stars

An e-mail customer sneak peek is readily available, also, but at a cost of $1 per test/client, which seems a bit high. You can currently send a test e-mail for review to up to 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as tough bounces after three times, and also this after that puts them in an exemption listing.

Blocklist – Yes

This is the aforementioned ‘ exemption listing’. You can import get in touches with directly right into this checklist, and also export also.

Storage space available for images and information – Unlimited

Pictures over 1000px will be scaled down.

Pro Features

Verification- Yes

SPF as well as DKIM are supported.

Very Own Domain – Yes

It’s possible to use your very own tracking domain to boost your newsletter’s firm branding.

Various degrees of account accessibility – Yes

This is a extremely flexible system, without certain degrees. You define the team names as well as likewise the specific access for every of those groups via tick-boxes. 2-Factor Authentication for an additional safety and security layer is readily available too.

Integrations – Yes

ActiveCampaign offer a lot of combination options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise supports all sort of form and also study devices like Typeform and also SurveyMonkey. You shouldn’t have a problem finding what you require as they also incorporate with Zapier. Find all combinations right here.

Touchdown Page Builder – Yes

The design templates are diverse as well as simple to edit. Landing web pages are hosted on a personalized domain or subdomain. On the Professional strategy as well as up, you can create customized web experiences by concealing or getting rid of specific elements. You can likewise include unique buttons, that include calling a phone number, downloading and install a data or sending an email.

Consumer Support – 5 out of 5 stars

Support is quick and also friendly , via all mediums and available in numerous languages. Their knowledge base is quickly searchable as well as specifically helpful , I had really little difficulty discovering relevant search results. They additionally have video clip tutorials offered, webinars ( real-time and also archived ) and individually training on the ‘Plus’ strategy. Live chat is also offered on all strategies, but no phone support.

General score – 4.5 out of 5 stars

ActiveCampaign is just one of one of the most powerful e-mail advertising and marketing solutions on the market, barely missing a thing when it pertains to professional features. Small companies will certainly gain from excellent sales automation, customer management with the use of automated process as well as the new functions they’re continuously including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign supplies a great series of pro attributes. Let’s damage those down a little and also assess what jobs as well as what could be improved:

ActiveCampaign Marketing Automation

We’ve evaluated the advertising automation capacities of loads of ESPs and also have not yet found a suit for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate essentially anything: projects, offers, ecommerce automation, SMS, contact monitoring, etc.

Advertising and marketing automation is included on all plans, nonetheless, sales automation is scheduled for individuals on the Plus plan (from $70/mo) as well as higher.

One-to-one email automation is rather one-of-a-kind to ActiveCampaign. You’ll have the ability to trigger automations straight through your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or greater and this isn’t inexpensive in any way.

We’ve been monitoring ActiveCampaign for years, and have seen them proactively add new attributes constantly, especially around the area of automation. This is a very good sign, as a few other ActiveCampaign rivals haven’t been quite so upcoming.

ActiveCampaign automation design templates

We checked out ActiveCampaign’s automation layouts, otherwise called ‘recipes’ as well as discovered that they are both really well created and easy to modify. There are tons to pick from (750 as a matter of fact!), as well as the classifications make it easy to discover what you’re seeking.

activecampaign automation layouts

Various other tools have a tendency to give quite basic layouts, whereas ActiveCampaign offers a entire host of integration-specific layouts, like these automation dishes for Shopify:

activecampaign shopify automations

The only drawback is that, with a lot of themes, you can really feel overloaded by the choices. It might appear that some dishes are duplicated, nonetheless, after modifying the layouts carefully, you can see there are little distinctions between them. I can see just how this could be a little complicated for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the much better.

ActiveCampaign SMS automation

SMS automation is included on the Plus plan as well as higher. You can integrate with a variety of devices, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign provides you with a variety of automation layouts:

activecampaign sms themes

Understand that SMS sending is only available on the Plus plan and also greater, which starts at $70/month, so it’s not cheap. You’ll additionally need to be on the costly Enterprise account if you want your very own custom-made SMS number for sending out.

ActiveCampaign CRM

As mentioned above, ActiveCampaign includes a built-in CRM.

Local business proprietors trying to find contact administration software will certainly find this feature particularly valuable, to use along with the sophisticated email marketing capacities.

After extensive testing, we located that the software program was rather easy to use. You can establish numerous deal pipelines, and also edit/add new phases to show your one-of-a-kind sales procedure. The drag as well as decrease software makes it simple to by hand relocate bargains via the pipeline.

The more advanced customer can benefit from this series of CRM automation themes, which covers everything from lead scoring to job monitoring:

crm activities activecampaign

Prices begins at $70/month for this feature, as it is booked for those on the Plus strategy and also higher. It’s not precisely low-cost, but when you consider everything you’re getting (advanced sales as well as marketing call, lead & automation scoring, email & SMS sending out, Facebook Custom Audience combination, etc) it’s really not a bad deal.

When compared against the best CRM software program for local business, we discovered that a lot of service fee per individual, whereas ActiveCampaign consisted of 25 user accounts, which will really aid keep costs down.

We additionally conducted a comprehensive comparison of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign actually had a great deal of advantages over the CRM giant. Most especially, it’s value for money.

ActiveCampaign Landing Pages

There are a overall of 56 responsive touchdown web page design templates, and you can likewise build your very own and save it as a customized web page for future usage.

activecampaign touchdown web page design templates

After examining the layouts and editor, we would certainly say they are contemporary as well as attractive , the only point is that it isn’t so easy to move blocks around the page when editing. For instance, you can’t relocate an element up or down a little, instead, you can only relocate in between the outlined sections. I imagine ActiveCampaign has established it up similar to this to ensure that every component is straightened, however it suggests you have less imaginative liberty than with various other site and landing page builders like Wix.

I also couldn’t find a way to add a web link to pictures, which isn’t perfect.

touchdown web page contractor activecampaign

The cool ( as well as distinct) aspect of ActiveCampaign’s touchdown web pages is that you can consist of dynamic material ( internet customization) to ensure that each individual sees specifically what’s relevant to them. This will aid you to target leads in an smart means, e.g. just revealing customers web content that’s appropriate to their geolocation or industry or showing them items based upon their acquisition background. You can likewise make it possible for monitoring on your web pages.

Final thought

So do we suggest ActiveCampaign?

It’s actually tough to fault ActiveCampaign, not just do they provide nearly whatever you require within an email advertising and marketing system, yet they do it quite possibly.

The reporting supplies you insight right into mostly all aspects, such as web page brows through, geo-tracking, openers, ecommerce and also more. One area that is a little lacking is the e-mail contractor, not offering an experience as slick as various other services around, with a couple of worrying functions that could be done better (like the modification history).

The assistance is as marketed: pleasant, valuable and fast . Email as well as chat support are great, with a individual feel to the interactions. Their knowledge base is easily searchable as well as actually returns pertinent results a high percent of the moment. With their ‘Plus’ intend you even obtain accessibility to one-on-one training as well as useful webinars, which is a nice enhancement.

If you’re looking for an all-in-one digital advertising and marketing tool, I assume this ActiveCampaign review shows that it is truly one of the finest selections you could make. Their advertising and marketing and sales automation is the real bargain and makes other devices’ automated operations look light in contrast. (See why it makes an exceptional Mailchimp alternative below.).

You’ll require to be prepared to place in a little time due to the slightly steeper discovering contour, and maybe invest a bit even more cash, however your company will enjoy the benefits. If, on the other hand, you’re just searching for a straightforward means to blow up out newsletters, a remedy like GetResponse or MailerLite may be a bit easier to get your head around.

On a side note, ActiveCampaign provides a variety of really valuable free tools, regardless of whether you’re a consumer or not. You can find whatever from content and social media sites schedule templates to a subject line generator. Take a look at the cost-free tools right here.

Try ActiveCampaign currently for free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is just one of one of the most economical options, as a matter of fact, their cost-free plan is very charitable. Their strategy to email advertising layout is praiseworthy, offering modern-looking themes. It’s likewise among the easiest devices we’ve ever made use of.

# 2 GetResponse.

GetResponse is a powerful choice to ActiveCampaign with tons of professional options (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they offer their system in greater than 20 languages, and also their design and testing devices are outstanding. Review the full comparison in our GetResponse vs ActiveCampaign overview.

# 3 Sendinblue.

Sendinblue is just one of the most affordable all-in-one e-mail advertising devices on the marketplace. It’s offered in 6 languages and includes innovative automation choices as well as a built-in CRM.

FAQ.

Is ActiveCampaign a CRM?

You can use ActiveCampaign to manage your contacts, bargains and leads. There are lots of automations to assist you enhance your procedures.

What is ActiveCampaign utilized for?

ActiveCampaign can be utilized for anything from e-newsletter production to contact management. Including a myriad of features, this all-in-one marketing automation software application is a excellent choice for all service dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can carry out a whole host of tasks, such as send e-mail newsletters, screen bargains as well as manage your calls. The most notable attribute is the sales and marketing automation capabilities.

Does ActiveCampaign have touchdown pages?

Yes! ActiveCampaign’s landing web page home builder allows you to create contemporary touchdown pages with dynamic content blocks, meaning you can personalize your material relying on that’s watching it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile application is offered for iphone as well as Android. You can view projects and email automation details, routine and also send projects, track email performance metrics, take care of calls, as well as much more.

Is ActiveCampaign legit?

ActiveCampaign is a legitimate e-mail advertising and marketing service for small businesses. It safely shops your consumer information and also uses a safe and secure method to handle your subscribers.

ActiveCampaign deliverability – is it any great?

ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Scoring in the early to mid-nineties, we ‘d state they have excellent deliverability.

We’ve evaluated the advertising and marketing automation abilities of lots of ESPs and have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their focus, permitting you to automate basically anything: campaigns, deals, ecommerce automation, SMS, contact administration, etc.

One-to-one e-mail automation is rather one-of-a-kind to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with tons of pro alternatives (e.g. a webinar tool) and great automations.

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