This Chicago-based automation device is assisting their 150,000 consumers send less emails while, at the same time, accomplishing far better results. ActiveCampaign reported that their consumers conserved 38.4 million hrs between July 2020 and July 2021 using its automated workflows. That certainly suggests good value for money, yet considering it’s on the pricier end of the spectrum, how much value do you really obtain?
Boasting numerous attributes as well as combinations, as well as pleasant and also quick support, they do seem like a powerhouse e-mail marketing device. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically every little thing you require within a e-newsletter advertising and marketing tool, plus their innovative automations are difficult to beat. The entry-level plan begins at $15 each month (for up to 500 customers, paid regular monthly), or if you want to access professional functions such as the in-built CRM, lead scoring, landing web pages and also SMS sending out, the Plus plan begins at $70 monthly.
One of their vital features is marketing automation. In addition to autoresponders, which can be based on myriad conditions, you can automate list and get in touch with management, as well as deals, if you choose to use their CRM software program. This ‘Deals’ system (sales pipe) additionally permits you to add notes to contacts, set up appointments, send out straight messages to them, as well as much more.
The ‘Conversations’ function is an additional one to keep in mind. You can utilize it to send out targeted messages directly to your website visitors in order to optimize the total customer experience and also produce a kind of sales funnel to aid you transform more visitors.
Having all your information as well as activity in one place means that you can rapidly obtain a all natural sight of exactly how your sales as well as advertising and marketing initiatives are doing. Not needing to utilize a number of providers for your various electronic marketing initiatives will certainly additionally potentially save you money.
Let’s dive in as well as take a better consider ActiveCampaign:
Pros as well as Cons
Incredibly effective automation:
One of the finest advertising and marketing automation devices out there. This key attribute of ActiveCampaign is not only exceptionally effective yet likewise easy to utilize.
Offers reporting on all areas such as click-maps, geo-tracking and page check outs. Acquisition monitoring is available on greater plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a wonderful addition to assist you enhance purchases, commitment, and engagement.
In our deliverability examinations, ActiveCampaign confirms to be one of the best tools in getting emails supplied.
ActiveCampaign supplies to do the account movement for complimentary if you are coming from a various email marketing software program.
Steeper knowing contour:
This may just be thought about a con if you’re after a simple and also quick e-mail solution. There are less complex e-mail e-newsletter services out there, so you may intend to look elsewhere if this is all you require.
No cost-free plan:
Regrettably, there is no complimentary strategy available ( just a cost-free trial). If you’re searching for a easy tool, there are
Charges for client preview:
You can sneak peek how your e-newsletter looks on different e-mail clients, however, this is billed at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter service for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve examined, allowing you to establish essentially any type of automation you can think of– triggered campaigns, sales follow-ups, automated segmentation, vibrant e-mail material and so forth. You can now immediately send out one-to-one sales emails through your very own inbox.
You need an integrated sales and also advertising system for your service:
ActiveCampaign’s built-in CRM seamlessly connects to all your e-mail marketing data, permitting sales teams to act promptly. Features like lead scoring and also social data can additionally help to improve your sales follow-up procedures.
You need a device that does multi-channel advertising:
In addition to sending out e-mails, ActiveCampaign likewise allows you to establish touchdown pages, send SMS and individualized ‘Conversations’ to site visitors, established chatbot automations as well as even handle how Facebook advertisements are presented to contacts. If you ‘d such as to be able to systematize a excellent chunk of your marketing and also provide your customers a much better all-round experience, it’s a terrific option.
Not advised if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and obtaining familiarized with it takes a great deal more job than various other devices. In addition to the normal maintenance you’ll need to establish, display as well as maximize e-mail campaigns.
You just need easy automations:
If you just wish to set up fundamental email sequences ( as an example, a welcome campaign), we ‘d recommend much more economical alternatives like MailerLite which is much less complicated to utilize. Otherwise, you’ll be spending for a tonne of additionals ( and also intricacy) that you simply will not require.
You’re not exactly sure:
There’s no complimentary strategy, and with a test period of just 14 days, they do not give you much time to analyze whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use layout, with easily accessible food selections. The dashboard has a useful ‘Getting Started’ slider to aid brand-new individuals, and it has actually demo information to provide you an idea of exactly how best to make use of sections. A wonderful attribute is the Content Manager, which stores all your assets in a centralized hub, making it very easy to maintain points organized.
With so much functionality, it might be a little complicated for absolute newbies in the beginning.
Editor – 4 out of 5 stars
The drag and decrease email builder is fast and also has a number of helpful features. One is that you can save customized ‘blocks’ to recycle, and the various other that it permits you to see changes other people have actually made, Google Docs-style. However, discovering your last action to reverse can be painstaking due to multiple auto-saves every min! One more concern we had was in creating columns, however, in the case of items, this has been aided by the brand-new product block. Surprisingy, there is no quick means to sneak peek your e-newsletter– you’ll require to enter into the email setups.
An easy to use If/Then/Else logic is offered using ‘conditional web content’ which allows you to reveal certain consumers different web content based on particular problems like rate of interests, web links clicked in the past, and so on. You can currently add customized trademarks to your one-to-one e-mails with the brand-new signature personalization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B screening, RSS activated, progressed automation. ActiveCampaign do not have a devoted transactional email server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive layouts to choose from. You can easily preview them in one more window, both on mobile and also desktop. Other devices supply a little much more features/content blocks within the email builder. They supply users a totally free tailored email layout on the Plus strategy and also greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is unbeatable. It’s very powerful, as well as extremely user-friendly, allowing you to automate follow-up projects, modify several problems and also far more. This is all done through an user friendly flowchart-style automation builder. There are likewise pre-made ‘ dishes’ (templates) for you to utilize, or obtain ideas from. Or else, you can build your own automation from the ground up.
Checklist Management- 5 out of 5 stars
Compared to some other devices, taking care of listings and get in touches with is made a lot easier due to their automation functions which enable you to arrange individuals right into checklists. Discover more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you produce your own custom-made fields. Apart from the standard types, which are totally receptive, it likewise permits you to create floating forms and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score quite highly, touchdown emails in the main inbox of the most preferred providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly regular, which is excellent information for e-mail marketing experts.
Records and Analysis – 4.5 out of 5 stars
Ecommerce records are additionally offered on specific strategies for Shopify, BigCommerce, WooCommerce, as well as a lot more. Other reports consist of get in touch with patterns, offer reports, chat conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their site as well as support are both offered in English, plus 5 other languages. You can alter your user profile to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail customer sneak peek is offered, as well, yet at a price of $1 per test/client, which appears a little bit steep. You can now send a test email for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after 3 times, as well as this then places them in an exemption list.
Blocklist – Yes
This is the abovementioned ‘ exemption checklist’. You can import contacts straight right into this list, and also export also.
Storage offered for information and also photos – Unlimited
Images above 1000px will certainly be scaled down.
SPF as well as DKIM are supported.
Very Own Domain – Yes
It’s feasible to use your own tracking domain to boost your e-newsletter’s business branding.
Different levels of account gain access to – Yes
This is a extremely flexible system, without specific degrees. You specify the group names as well as also the specific accessibility for every of those groups via tick-boxes. 2-Factor Authentication for an additional safety and security layer is readily available as well.
Integrations – Yes
ActiveCampaign offer lots of integration choices, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all kinds of kind as well as survey devices like Typeform and also SurveyMonkey.
Landing Page Builder – Yes
The layouts are diverse and very easy to modify. Touchdown web pages are hosted on a custom domain or subdomain. On the Professional plan and up, you can create tailored web experiences by concealing or eliminating certain elements. You can additionally add unique switches, which include calling a phone number, downloading a documents or sending an e-mail.
Customer Support – 5 out of 5 stars
Assistance is quick as well as friendly , using all mediums and also readily available in several languages. Their knowledge base is specifically useful and quickly searchable , I had really little trouble locating relevant search results. They additionally have video tutorials offered, webinars ( archived and also live ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is also offered on all strategies, however no phone support.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is one of the most effective e-mail marketing services on the marketplace, rarely missing a point when it involves pro features. Small businesses will take advantage of exceptional sales automation, client administration with the use of automated process and the new attributes they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a excellent range of professional functions. Let’s damage those down a little as well as evaluate what jobs and also what could be enhanced:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation capabilities of loads of ESPs and also haven’t yet found a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising automation as part of their item, it isn’t always at the center. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate practically anything: projects, offers, ecommerce automation, SMS, call monitoring, etc.
Advertising automation is included on all plans, nevertheless, sales automation is booked for customers on the Plus strategy (from $70/mo) as well as greater.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. You’ll have the ability to set off automations directly with your inbox communications with leads. The only downside is that you’ll require to be on the Professional plan ($ 187/mo) or greater and this isn’t inexpensive at all.
We’ve been checking ActiveCampaign for years, and also have seen them proactively add new attributes regularly, specifically around the location of automation. This is a very good indicator, as a few other ActiveCampaign competitors haven’t been quite so honest.
ActiveCampaign automation layouts
We checked into ActiveCampaign’s automation themes, or else called ‘recipes’ and also found that they are both truly well put together and easy to edit. There are lots to select from (750 actually!), and the categories make it very easy to locate what you’re seeking.
activecampaign automation templates
Other tools have a tendency to give rather general templates, whereas ActiveCampaign supplies a entire host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many design templates, you can really feel overwhelmed by the choices. It might appear that some recipes are duplicated, nonetheless, after changing the themes very closely, you can see there are small distinctions in between them. I can see just how this could be a little confusing for some, yet, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and greater. You can incorporate with a number of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign supplies you with a range of automation layouts:
activecampaign sms templates
Know that SMS sending is only offered on the Plus plan as well as greater, which starts at $70/month, so it’s not low-cost. You’ll additionally need to be on the expensive Enterprise account if you desire your very own personalized SMS number for sending out.
As pointed out over, ActiveCampaign features a integrated CRM.
Small business owners trying to find contact administration software will certainly find this feature especially valuable, to make use of together with the innovative email advertising and marketing capabilities.
After comprehensive testing, we discovered that the software was quite easy to use. You can set up several offer pipes, as well as edit/add brand-new phases to reflect your special sales procedure. The drag and also decline software application makes it simple to by hand move deals via the pipeline.
The more advanced user can gain from this range of CRM automation layouts, which covers whatever from lead racking up to task management:
crm activities activecampaign
Pricing begins at $70/month for this feature, as it is booked for those on the Plus plan and also greater. It’s not exactly economical, however when you take into consideration everything you’re obtaining (advanced sales as well as marketing lead, automation & contact scoring, email & SMS sending, Facebook Custom Audience combination, etc) it’s in fact not a bad deal.
When contrasted versus the very best CRM software for small companies, we located that many service fee per user, whereas ActiveCampaign consisted of 25 individual accounts, which will actually help maintain costs down.
We additionally conducted a comprehensive comparison of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign really had a great deal of benefits over the CRM giant. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown page templates, as well as you can also build your very own as well as wait as a custom-made web page for future use.
activecampaign landing page layouts
After assessing the layouts as well as editor, we would certainly say they are appealing and modern , the only thing is that it isn’t so simple to move blocks around the web page when modifying. For example, you can’t move an element up or down a little, instead, you can only move it in between the outlined areas. I envision ActiveCampaign has established it up similar to this to make sure that every element is lined up, yet it suggests you have less innovative flexibility than with other web site and landing page building contractors like Wix.
I additionally couldn’t discover a means to add a web link to photos, which isn’t perfect.
touchdown page building contractor activecampaign
The cool ( and also distinct) thing about ActiveCampaign’s landing web pages is that you can include dynamic content (web customization) to ensure that each user sees precisely what’s appropriate to them. This will assist you to target leads in an smart means, e.g. just showing individuals content that’s appropriate to their geolocation or market or showing them items based upon their purchase history. You can likewise enable monitoring on your pages.
Do we suggest ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not just do they supply nearly everything you require within an email advertising and marketing platform, yet they do it extremely well.
The reporting uses you insight right into mostly all aspects, such as page check outs, geo-tracking, openers, ecommerce as well as more. One location that is slightly lacking is the e-mail contractor, not using an experience as slick as various other solutions around, with a couple of worrying features that could be done better (like the modification background).
Email and chat assistance are fantastic, with a individual feel to the interactions. With their ‘Plus’ prepare you also get access to one-on-one training and also useful webinars, which is a great enhancement.
If you’re looking for an all-in-one digital marketing tool, I think this ActiveCampaign review reveals that it is really one of the best choices you can make. Their marketing and also sales automation is the real offer and makes various other tools’ automatic process look light in comparison. (See why it makes an excellent Mailchimp choice below.).
You’ll require to be prepared to put in a bit of time because of the somewhat steeper understanding contour, and probably invest a little more cash, however your service will certainly gain the benefits. If, on the other hand, you’re just seeking a easy way to blast out e-newsletters, a solution like GetResponse or MailerLite may be a bit less complicated to get your head around.
On a side note, ActiveCampaign uses a series of really useful complimentary devices, regardless of whether you’re a customer or otherwise. You can locate every little thing from web content and also social networks schedule templates to a subject line generator. Look into the complimentary tools below.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is one of the most budget friendly remedies, in fact, their cost-free strategy is very charitable. Their strategy to email marketing layout is admirable, offering modern-looking design templates. It’s also one of the easiest tools we’ve ever used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with tons of pro options (e.g. a webinar device) and excellent automations. Unlike ActiveCampaign, they supply their platform in more than 20 languages, and their style and also testing tools are exceptional. Review the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the most inexpensive all-in-one email advertising tools on the market. It’s offered in 6 languages and also includes sophisticated automation choices and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to manage your contacts, offers as well as leads. There are lots of automations to aid you enhance your processes. Figure out more below.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from e-newsletter development to contact monitoring. Coming with a myriad of features, this all-in-one advertising and marketing automation software is a excellent selection for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of tasks, such as send email e-newsletters, screen offers and handle your contacts. Nevertheless, one of the most noteworthy attribute is the sales and advertising automation capacities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page home builder allows you to produce modern touchdown web pages with vibrant material blocks, meaning you can personalize your content relying on who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS as well as Android. You can watch projects and also e-mail automation details, timetable and send out campaigns, track email efficiency metrics, take care of calls, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing service for local business. It safely stores your consumer data and also uses a safe means to handle your clients.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Rating in the very early to mid-nineties, we would certainly say they have very good deliverability.
We’ve evaluated the advertising and marketing automation capacities of loads of ESPs as well as haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their emphasis, allowing you to automate essentially anything: campaigns, bargains, ecommerce automation, SMS, contact management, and so on.
One-to-one email automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of pro options (e.g. a webinar tool) and excellent automations.