This Chicago-based automation device is aiding their 150,000 clients send fewer e-mails while, at the same time, accomplishing much better results. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 and also July 2021 using its automated workflows. That definitely implies good value for money, yet considering it’s on the more expensive end of the spectrum, how much value do you actually get?
Boasting several features as well as integrations, as well as fast and pleasant assistance, they do seem like a giant e-mail advertising tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their strong claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically every little thing you require within a newsletter advertising device, plus their sophisticated automations are difficult to defeat. The entry-level strategy starts at $15 monthly (for approximately 500 customers, paid monthly), or if you want to access pro features such as the built-in CRM, lead scoring, landing web pages as well as SMS sending, the Plus strategy starts at $70 per month.
One of their essential functions is marketing automation. Besides autoresponders, which can be based upon myriad conditions, you can automate listing as well as call management, along with offers, if you decide to utilize their CRM software application. This ‘Deals’ system (sales pipeline) additionally enables you to include notes to contacts, established appointments, send direct messages to them, and also far more.
The ‘Conversations’ function is another one to note. You can use it to send out targeted messages right to your web site visitors in order to enhance the overall consumer experience as well as develop a kind of sales funnel to assist you transform a lot more site visitors.
Having all your information as well as activity in one area indicates that you can promptly get a all natural view of exactly how your sales and advertising and marketing initiatives are doing. Not needing to use a number of suppliers for your various electronic marketing efforts will also potentially conserve you money.
Let’s dive in and take a more detailed look at ActiveCampaign:
Pros and also Cons
Extremely powerful automation:
One of the best advertising automation devices out there. This key function of ActiveCampaign is not just very powerful yet additionally very easy to use.
Offers reporting on all locations such as click-maps, geo-tracking as well as web page visits. Acquisition tracking is offered on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a wonderful addition to help you enhance acquisitions, commitment, and engagement.
In our deliverability tests, ActiveCampaign confirms to be one of the most effective tools in getting e-mails delivered.
ActiveCampaign offers to do the account migration for cost-free if you are coming from a different email marketing software application.
Steeper understanding contour:
If you’re after a easy and quick e-mail option, this could just be thought about a disadvantage. There are simpler email e-newsletter solutions out there, so you might want to look in other places if this is all you require.
No complimentary strategy:
However, there is no cost-free plan readily available ( just a cost-free test). If you’re trying to find a easy tool, there are
Fees for client preview:
You can preview how your newsletter looks on numerous e-mail customers, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter service for you?
You’re severe regarding marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve checked, allowing you to establish basically any automation you can think about– triggered campaigns, sales follow-ups, automated segmentation, vibrant e-mail content and more. You can currently immediately send one-to-one sales e-mails using your very own inbox.
You require an incorporated sales and advertising and marketing system for your service:
ActiveCampaign’s inbuilt CRM effortlessly connects to all your e-mail marketing information, permitting sales groups to act promptly. Attributes like lead scoring and social information can additionally aid to simplify your sales follow-up procedures.
You need a device that performs multi-channel marketing:
Aside from sending emails, ActiveCampaign additionally permits you to establish touchdown pages, send out SMS and individualized ‘Conversations’ to internet site visitors, established chatbot automations and also take care of exactly how Facebook ads are shown to contacts. It’s a excellent remedy if you ‘d such as to be able to systematize a good chunk of your advertising and marketing and also provide your consumers a far better all-round experience.
Not suggested if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, and also getting familiarized with it takes a whole lot more work than various other devices. In addition to the normal upkeep you’ll require to set up, monitor as well as optimize email projects.
You only require simple automations:
If you only intend to set up standard e-mail series ( as an example, a welcome campaign), we would certainly suggest a lot more affordable alternatives like MailerLite which is far simpler to make use of. Or else, you’ll be paying for a tonne of extras ( and also intricacy) that you just won’t require.
Unfortunately, there’s no complimentary plan, as well as with a trial period of simply 14 days, they don’t give you much time to assess whether it’s best for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward design, with conveniently navigable menus. The control panel has a beneficial ‘Getting Started’ slider to help new customers, as well as it has demo data to give you an idea of how ideal to use sections. A wonderful feature is the Content Manager, which stores all your assets in a central hub, making it easy to maintain things arranged.
With a lot performance, it may be a little complicated for outright beginners initially.
Editor – 4 out of 5 stars
The drag as well as decrease e-mail home builder is quick as well as has a pair of useful attributes. Surprisingy, there is no quick means to sneak peek your e-newsletter– you’ll require to go into the email settings.
An easy to use If/Then/Else logic is offered by means of ‘conditional content’ which enables you to show certain customers different material based on specific conditions like passions, links clicked in the past, etc. You can currently add personalized signatures to your one-to-one e-mails with the new signature customization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS caused, progressed automation. ActiveCampaign don’t have a devoted transactional email web server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive layouts to choose from. Other tools provide a little a lot more features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is unsurpassable. It’s very effective, and also very user-friendly, enabling you to automate follow-up projects, edit several problems and also much more. This is all done using an simple flowchart-style automation building contractor. There are also pre-made ‘ dishes’ (templates) for you to use, or obtain ideas from. Or else, you can construct your own automation from the ground up.
Checklist Management- 5 out of 5 stars
Compared to some other tools, handling lists and calls is made much easier as a result of their automation functions which enable you to organize individuals into lists. Learn more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you produce your very own personalized fields. Apart from the standard types, which are fully receptive, it also allows you to produce floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to score rather extremely, landing e-mails in the main inbox of the most preferred providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly consistent, which is excellent news for e-mail marketers.
Records and also Analysis – 4.5 out of 5 stars
Ecommerce records are likewise readily available on specific plans for Shopify, BigCommerce, WooCommerce, as well as extra. Various other reports include contact fads, deal records, chat conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their internet site and also assistance are both offered in English, plus 5 various other languages. You can transform your individual account to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
An email client preview is readily available, as well, however at a rate of $1 per test/client, which seems a bit steep. You can currently send a test email for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and also this then puts them in an exemption list.
Blocklist – Yes
This is the previously mentioned ‘exclusion checklist’. You can import contacts directly into this listing, as well as export as well.
Storage space readily available for information and images – Unlimited
Pictures above 1000px will certainly be downsized.
SPF and DKIM are supported.
Own Domain – Yes
It’s feasible to utilize your own monitoring domain to boost your e-newsletter’s business branding.
Various levels of account gain access to – Yes
This is a extremely adaptable system, without particular levels. You specify the group names as well as also the specific gain access to for every of those teams via tick-boxes. 2-Factor Authentication for an added protection layer is offered too.
Assimilations – Yes
ActiveCampaign offer lots of combination choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally sustains all kinds of form as well as survey devices like Typeform and SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional strategy and up, you can create individualized internet experiences by hiding or removing particular elements. You can additionally include special buttons, which include calling a phone number, downloading a documents or sending out an e-mail.
Consumer Support – 5 out of 5 stars
They likewise have video clip tutorials readily available, webinars ( real-time as well as archived ) and individually training on the ‘Plus’ strategy. Live conversation is likewise available on all strategies, but no phone support.
Total score – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail advertising and marketing services on the market, barely missing a point when it pertains to pro features. Small companies will take advantage of superb sales automation, subscriber administration with using automated process and the brand-new functions they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a excellent range of professional attributes. Allow’s damage those down a little and also evaluate what works and what could be boosted:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation abilities of lots of ESPs and have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate essentially anything: projects, offers, ecommerce automation, SMS, call management, etc.
Advertising and marketing automation is included on all strategies, nevertheless, sales automation is reserved for users on the Plus strategy (from $70/mo) and greater.
One-to-one email automation is fairly special to ActiveCampaign. You’ll be able to cause automations straight with your inbox communications with leads. The only downside is that you’ll require to be on the Professional strategy ($ 187/mo) or greater as well as this isn’t economical in all.
We’ve been keeping track of ActiveCampaign for years, and also have seen them proactively include brand-new attributes constantly, specifically around the area of automation. This is a great sign, as some other ActiveCampaign rivals haven’t been fairly so forthcoming.
ActiveCampaign automation design templates
We looked into ActiveCampaign’s automation design templates, otherwise referred to as ‘ dishes’ and also found that they are both truly well assembled and easy to modify. There are heaps to choose from (750 in fact!), as well as the classifications make it easy to locate what you’re trying to find.
activecampaign automation layouts
Various other devices tend to give quite basic design templates, whereas ActiveCampaign supplies a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with many templates, you can really feel overloaded by the choices. It might appear that some recipes are repeated, nonetheless, after revising the templates very closely, you can see there are little differences between them. I can see how this could be a little confusing for some, but, at the end of the day, our experience informs us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and also higher. You can integrate with a number of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign gives you with a variety of automation templates:
activecampaign sms templates
Be aware that SMS sending is only readily available on the Plus plan and higher, which begins at $70/month, so it’s not low-cost. You’ll also need to be on the pricey Enterprise account if you desire your own custom SMS number for sending.
As stated over, ActiveCampaign features a integrated CRM.
Small business proprietors trying to find contact monitoring software will find this feature particularly helpful, to utilize together with the advanced email marketing abilities.
After comprehensive screening, we found that the software application was rather easy to use. You can establish several offer pipes, and also edit/add new phases to mirror your one-of-a-kind sales process. The drag as well as decrease software application makes it easy to by hand relocate bargains through the pipe.
The advanced user can benefit from this range of CRM automation themes, which covers everything from lead racking up to job administration:
crm actions activecampaign
Pricing begins at $70/month for this function, as it is booked for those on the Plus strategy and also higher. It’s not specifically affordable, but when you take into consideration every little thing you’re getting ( innovative sales and also advertising automation, lead & get in touch with scoring, email & SMS sending out, Facebook Custom Audience combination, etc) it’s actually not a bad deal.
When contrasted against the best CRM software for small companies, we found that a lot of service fee per user, whereas ActiveCampaign consisted of 25 individual accounts, which will truly assist maintain prices down.
We also carried out a comprehensive comparison of ActiveCampaign vs HubSpot and found that ActiveCampaign really had a lot of advantages over the CRM giant. Most especially, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing web page design templates, and you can likewise develop your very own as well as wait as a custom web page for future usage.
activecampaign landing web page themes
After examining the designs as well as editor, we ‘d state they are contemporary and appealing , the only thing is that it isn’t so very easy to move blocks around the page when editing and enhancing. You can’t move an aspect up or down somewhat, rather, you can just relocate it in between the detailed sections. I picture ActiveCampaign has actually established it up similar to this so that every aspect is lined up, but it suggests you have less creative freedom than with various other website and touchdown web page contractors like Wix.
I also could not locate a method to include a web link to photos, which isn’t excellent.
touchdown web page home builder activecampaign
The cool ( and also unique) aspect of ActiveCampaign’s landing pages is that you can include dynamic web content ( internet customization) so that each customer sees precisely what’s relevant to them. This will certainly help you to target leads in an smart means, e.g. just showing individuals material that’s appropriate to their geolocation or market or showing them products based upon their acquisition background. You can likewise enable tracking on your pages.
Do we advise ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not only do they use virtually everything you require within an e-mail advertising system, but they do it extremely well.
The coverage supplies you insight right into nearly all facets, such as page brows through, geo-tracking, openers, ecommerce and even more. One location that is a little lacking is the email contractor, not supplying an experience as slick as various other services out there, with a couple of worrying attributes that could be done better (like the revision history).
Chat and also email support are wonderful, with a personal feel to the communications. With their ‘Plus’ prepare you also obtain access to one-on-one training and handy webinars, which is a great addition.
If you’re looking for an all-in-one electronic advertising and marketing tool, I assume this ActiveCampaign testimonial shows that it is truly one of the finest selections you might make. Their marketing as well as sales automation is the genuine offer as well as makes other tools’ computerized workflows look light in contrast. (See why it makes an outstanding Mailchimp choice here.).
You’ll need to be prepared to put in a bit of time due to the a little steeper understanding curve, as well as possibly invest a bit even more cash, yet your business will enjoy the benefits. If, on the other hand, you’re simply seeking a straightforward method to blow up out e-newsletters, a option like GetResponse or MailerLite could be a bit easier to get your head around.
On a side note, ActiveCampaign uses a range of actually beneficial free tools, despite whether you’re a customer or not. You can discover every little thing from material and also social networks schedule layouts to a subject line generator. Check out the totally free tools below.
Try ActiveCampaign now free of charge for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most economical options, actually, their free strategy is very generous. Their method to email marketing layout is admirable, supplying modern-looking templates. It’s additionally one of the most convenient devices we’ve ever used.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with tons of pro alternatives (e.g. a webinar device) and also great automations. Unlike ActiveCampaign, they provide their platform in greater than 20 languages, and also their design and screening devices are superb. Read the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one email advertising devices on the marketplace. It’s offered in 6 languages as well as comes with sophisticated automation options and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to handle your calls, deals as well as leads. There are plenty of automations to aid you enhance your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from e-newsletter production to contact monitoring. Including a myriad of functions, this all-in-one advertising and marketing automation software program is a wonderful option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of jobs, such as send email newsletters, monitor bargains as well as handle your get in touches with. Nevertheless, the most notable attribute is the sales and advertising and marketing automation capacities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown page building contractor permits you to create modern-day touchdown pages with dynamic content blocks, implying you can customize your content relying on who’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iphone as well as Android. You can watch campaigns and email automation details, routine and send out projects, track email efficiency metrics, take care of contacts, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail marketing solution for small businesses. It safely shops your consumer information and uses a secure way to handle your customers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability rates are among the leading 5 lead to our bi-annual examinations. Rating in the early to mid-nineties, we ‘d say they have very good deliverability.
We’ve reviewed the advertising automation capacities of lots of ESPs and haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, enabling you to automate essentially anything: projects, offers, ecommerce automation, SMS, get in touch with management, and so on.
One-to-one e-mail automation is rather special to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with lots of professional alternatives (e.g. a webinar device) and excellent automations.