This Chicago-based automation device is helping their 150,000 customers send out fewer e-mails while, at the same time, achieving far better results. ActiveCampaign reported that their consumers saved 38.4 million hrs in between July 2020 and also July 2021 utilizing its computerized operations. That certainly indicates good value for cash, but considering it’s on the costlier end of the spectrum, how much value do you truly obtain?
Flaunting lots of features as well as assimilations, in addition to friendly as well as fast assistance, they do seem like a powerhouse email advertising tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer nearly whatever you require within a newsletter advertising and marketing device, plus their innovative automations are hard to defeat. The entry-level strategy starts at $15 per month (for as much as 500 clients, paid regular monthly), or if you wish to accessibility professional attributes such as the built-in CRM, lead racking up, landing web pages and also SMS sending out, the Plus plan starts at $70 per month.
One of their essential features is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate listing and also call monitoring, along with offers, if you decide to use their CRM software program. This ‘Deals’ system (sales pipe) additionally enables you to include notes to get in touches with, established visits, send out direct messages to them, and far more.
The ‘Conversations’ feature is one more one to keep in mind. You can utilize it to send targeted messages directly to your site visitors in order to optimize the total consumer experience and also create a type of sales channel to assist you transform more site visitors.
Having all your info as well as task in one place suggests that you can rapidly get a alternative view of how your sales and also advertising initiatives are performing. Not needing to utilize a variety of companies for your numerous electronic advertising and marketing efforts will likewise possibly conserve you cash.
Let’s dive in and take a closer look at ActiveCampaign:
Cons and also pros
Extremely powerful automation:
One of the ideal advertising automation tools out there. This key function of ActiveCampaign is not just exceptionally powerful but likewise very easy to utilize.
Deals reporting on all locations such as click-maps, geo-tracking as well as page visits. Purchase tracking is available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a wonderful enhancement to aid you boost acquisitions, loyalty, and interaction.
In our deliverability tests, ActiveCampaign proves to be one of the most effective devices in getting e-mails delivered.
ActiveCampaign offers to do the account migration for totally free if you are coming from a various e-mail advertising and marketing software application.
Steeper understanding contour:
This might just be taken into consideration a disadvantage if you’re after a fast and easy email option. There are simpler email newsletter services available, so you might want to look elsewhere if this is all you need.
No totally free strategy:
There is no cost-free strategy available (only a totally free trial). There are if you’re looking for a simple device
Fees for customer sneak peek:
You can preview exactly how your newsletter looks on various e-mail customers, however, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter solution for you?
You’re significant concerning marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve evaluated, enabling you to establish essentially any type of automation you can consider– caused projects, sales follow-ups, automated segmentation, vibrant e-mail web content and so on. You can currently instantly send out one-to-one sales e-mails via your very own inbox.
You need an incorporated sales and also advertising and marketing platform for your business:
ActiveCampaign’s inbuilt CRM perfectly links up to all your e-mail marketing data, enabling sales groups to act quickly. Attributes like lead racking up as well as social data can also help to improve your sales follow-up processes.
You need a tool that performs multi-channel marketing:
In addition to sending out emails, ActiveCampaign also enables you to set up landing web pages, send out SMS and also individualized ‘Conversations’ to web site visitors, set up chatbot automations and also also handle how Facebook advertisements are shown to calls. It’s a great service if you would certainly like to have the ability to centralize a good portion of your advertising and offer your clients a far better all-round experience.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, as well as obtaining familiarized with it takes a whole lot more job than various other tools. Not to mention the regular upkeep you’ll need to set up, monitor and enhance email campaigns.
You just need easy automations:
If you just wish to establish fundamental e-mail series (for example, a welcome project), we would certainly suggest more economical choices like MailerLite which is far simpler to use. Or else, you’ll be spending for a tonne of extras (and complexity) that you just will not need.
There’s no free plan, as well as with a test period of simply 14 days, they do not give you much time to analyze whether it’s best for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a extremely straightforward style, with quickly accessible food selections. The dashboard has a valuable ‘Getting Started’ slider to aid brand-new individuals, and it has demo data to offer you an idea of exactly how finest to make use of sections. A wonderful feature is the Content Manager, which shops all your possessions in a central center, making it easy to keep things organized.
With so much capability, it may be a little complex for outright beginners at.
Editor – 4 out of 5 stars
The drag as well as drop e-mail builder is quick and has a pair of helpful functions. Surprisingy, there is no fast method to sneak peek your e-newsletter– you’ll need to go right into the e-mail settings.
An easy to use If/Then/Else reasoning is readily available via ‘conditional material’ which enables you to show particular consumers various content based on specific conditions like passions, web links clicked in the past, etc. You can now include individualized signatures to your one-to-one e-mails with the new signature personalization tag.
Email kinds – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B testing, RSS triggered, advanced automation. ActiveCampaign do not have a devoted transactional e-mail server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive design templates to pick from. You can easily sneak peek them in another window, both on mobile and desktop. Various other tools use somewhat extra features/content blocks within the email builder. They provide customers a free personalized e-mail layout on the Plus plan and greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is unbeatable. It’s incredibly effective, and also really easy to use, allowing you to automate follow-up projects, edit several problems and far more. This is all done by means of an easy-to-use flowchart-style automation home builder. There are also pre-made ‘ dishes’ ( design templates) for you to make use of, or get ideas from. Or else, you can develop your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to a few other tools, managing listings and get in touches with is made much easier as a result of their automation features which enable you to organize individuals right into listings. Learn more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your very own custom areas. Apart from the conventional kinds, which are completely responsive, it additionally permits you to produce floating forms as well as modals. You can immediately embed a type on your website instead of having to copy and also paste it right into your store’s code if you’re on Shopify. This kind can include a discount code to motivate individuals to purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to rack up pretty very, landing emails in the main inbox of one of the most prominent suppliers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather regular, which is excellent information for e-mail marketing professionals.
Reports and Analysis – 4.5 out of 5 stars
Permits reporting on generally everything ( opens up, click-maps, page sees, geo-tracking). Ecommerce reports are likewise available on certain plans for Shopify, BigCommerce, WooCommerce, and also a lot more. The “Recommendations for you” area offers useful suggestions on activities you can take. Other reports consist of contact trends, offer reports, chat conversion, automation reports, and so on. Regrettably, custom reports are just offered on the Enterprise strategy.
Languages – 4 out of 5 stars
Their internet site as well as support are both available in English, plus 5 other languages. You can change your user profile to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both offered. Spam screening is just a ‘pass’ or ‘ stop working’ that you obtain before you send out your campaign, yet there are no variables existing to aid comprehend the ruling. An email client preview is readily available, too, yet at a cost of $1 per test/client, which appears a little bit high. You can now send out a examination email for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after 3 times, and also this then places them in an exemption list.
Blocklist – Yes
This is the previously mentioned ‘ exemption listing’. You can import calls straight into this list, and also export too.
Storage offered for images as well as information – Unlimited
Images above 1000px will be scaled down.
SPF and DKIM are supported.
Very Own Domain – Yes
It’s feasible to use your very own tracking domain to enhance your newsletter’s company branding.
Different levels of account access – Yes
This is a very versatile system, without specific levels. You specify the group names as well as additionally the precise gain access to for every of those groups using tick-boxes. 2-Factor Authentication for an extra safety and security layer is readily available also.
Assimilations – Yes
ActiveCampaign offer lots of assimilation alternatives, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also supports all kinds of form and study devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
The design templates are simple and also diverse to modify. Landing pages are hosted on a custom-made domain or subdomain. On the Professional strategy and up, you can produce customized internet experiences by concealing or removing particular elements. You can likewise include unique switches, that include calling a phone number, downloading and install a data or sending out an email.
Consumer Support – 5 out of 5 stars
Assistance is pleasant and rapid , by means of all tools as well as available in numerous languages. Their data base is quickly searchable and also particularly helpful , I had really little problem discovering appropriate search results page. They additionally have video tutorials offered, webinars ( archived and also real-time ) as well as individually training on the ‘Plus’ strategy. Live chat is additionally readily available on all plans, but no phone support.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is one of one of the most powerful e-mail advertising solutions on the marketplace, hardly missing out on a thing when it comes to pro functions. Small companies will take advantage of superb sales automation, client monitoring with using automated process as well as the new features they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a good variety of pro features. Allow’s damage those down a little and assess what works and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation abilities of lots of ESPs and also have not yet discovered a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising automation as part of their item, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, contact monitoring, etc.
Advertising automation is included on all plans, nonetheless, sales automation is booked for individuals on the Plus strategy (from $70/mo) as well as higher.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to activate automations straight with your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional plan ($ 187/mo) or greater and also this isn’t cheap in any way.
We’ve been checking ActiveCampaign for many years, and have seen them proactively add brand-new attributes continuously, specifically around the location of automation. This is a great indicator, as some other ActiveCampaign competitors have not been fairly so forthcoming.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation themes, or else known as ‘ dishes’ and also found that they are both actually well put together and easy to modify. There are lots to pick from (750 in fact!), and also the classifications make it very easy to locate what you’re searching for.
activecampaign automation templates
Other tools have a tendency to offer quite basic layouts, whereas ActiveCampaign offers a entire host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with a lot of layouts, you can really feel overwhelmed by the alternatives. It might appear that some recipes are repeated, nonetheless, after revising the layouts very closely, you can see there are tiny differences between them. I can see exactly how this could be a little complicated for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and higher. You can integrate with a variety of devices, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign provides you with a range of automation templates:
activecampaign sms themes
Realize that SMS sending is just readily available on the Plus plan as well as greater, which begins at $70/month, so it’s not economical. You’ll additionally require to be on the costly Enterprise account if you desire your own custom-made SMS number for sending out.
As stated above, ActiveCampaign includes a integrated CRM.
Small company proprietors trying to find contact management software program will certainly locate this function specifically beneficial, to utilize along with the innovative email marketing capabilities.
After considerable screening, we discovered that the software application was pretty easy to use. You can set up several bargain pipes, and edit/add brand-new phases to show your special sales process. The drag and also drop software application makes it very easy to manually move deals with the pipe.
The more advanced individual can benefit from this variety of CRM automation design templates, which covers every little thing from lead racking up to task monitoring:
crm actions activecampaign
Prices starts at $70/month for this feature, as it is reserved for those on the Plus plan and also greater. It’s not exactly cheap, however when you take into consideration whatever you’re getting ( innovative sales and also advertising lead, contact & automation racking up, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s really not a bad deal.
When compared against the most effective CRM software program for small companies, we discovered that a lot of service fee per user, whereas ActiveCampaign included 25 customer accounts, which will actually assist keep expenses down.
We additionally carried out a detailed contrast of ActiveCampaign vs HubSpot as well as found that ActiveCampaign really had a great deal of advantages over the CRM giant. Most significantly, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown web page layouts, and you can also construct your very own as well as save it as a personalized page for future use.
activecampaign landing web page layouts
After assessing the styles and editor, we ‘d state they are appealing and also modern-day , the only thing is that it isn’t so easy to relocate blocks around the page when modifying. You can’t move an component up or down a little, instead, you can only move it between the laid out areas. I envision ActiveCampaign has set it up similar to this so that every component is aligned, yet it means you have much less creative flexibility than with other site and also touchdown web page builders like Wix.
I also couldn’t locate a means to add a link to photos, which isn’t suitable.
landing page builder activecampaign
The cool ( and also one-of-a-kind) feature of ActiveCampaign’s touchdown pages is that you can consist of dynamic web content ( internet personalization) to make sure that each user sees specifically what’s relevant to them. This will help you to target leads in an intelligent means, e.g. only revealing customers web content that’s pertinent to their geolocation or sector or showing them products based upon their purchase history. You can additionally make it possible for monitoring on your pages.
So do we advise ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not just do they use virtually every little thing you require within an e-mail advertising platform, however they do it extremely well.
The coverage supplies you understanding right into mostly all facets, such as web page visits, geo-tracking, openers, ecommerce and even more. One area that is slightly lacking is the email home builder, not providing an experience as slick as various other services out there, with a couple of worrying features that could be done better (like the modification history).
The assistance is as promoted: friendly, valuable and fast . Email and talk assistance are terrific, with a personal feel to the communications. Their knowledge base is easily searchable and also really returns relevant results a high percentage of the time. With their ‘Plus’ intend you even get access to individually training and also helpful webinars, which is a great enhancement.
I believe this ActiveCampaign testimonial shows that it is truly among the best choices you can make if you’re seeking an all-in-one digital advertising tool. Their marketing and also sales automation is the real offer and also makes other devices’ automatic workflows look light in contrast. (See why it makes an superb Mailchimp option right here.).
You’ll require to be prepared to place in a bit of time as a result of the somewhat steeper learning contour, and also probably invest a little more cash, yet your organization will gain the rewards. If, on the other hand, you’re simply trying to find a simple method to blast out newsletters, a remedy like GetResponse or MailerLite may be a bit less complicated to get your head around.
On a side note, ActiveCampaign offers a variety of really valuable cost-free devices, no matter whether you’re a consumer or not. You can discover whatever from material as well as social media schedule themes to a subject line generator. Look into the cost-free tools below.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most budget friendly solutions, actually, their complimentary plan is extremely generous. Their method to email advertising style is exceptional, using modern-looking themes. It’s also among the easiest tools we’ve ever used.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) and also good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and also their design and also screening devices are exceptional. Check out the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most inexpensive all-in-one e-mail advertising and marketing devices on the marketplace. It’s available in 6 languages and features sophisticated automation choices and a built-in CRM.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your get in touches with, offers and also leads. There are lots of automations to help you enhance your processes.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from newsletter creation to get in touch with administration. Including a myriad of functions, this all-in-one marketing automation software application is a terrific choice for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of tasks, such as send out e-mail e-newsletters, display deals and also manage your calls. Nonetheless, the most remarkable function is the sales as well as marketing automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page contractor enables you to produce modern touchdown web pages with vibrant content blocks, meaning you can individualize your material relying on who’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS and Android. You can check out projects as well as e-mail automation details, routine as well as send campaigns, track e-mail performance metrics, handle contacts, and also much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising and marketing solution for small businesses. It securely shops your client data and also offers a secure way to manage your customers.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability rates are among the top 5 results in our bi-annual examinations. Rating in the early to mid-nineties, we ‘d state they have great deliverability.
We’ve reviewed the marketing automation capabilities of dozens of ESPs as well as have not yet located a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their focus, allowing you to automate virtually anything: projects, offers, ecommerce automation, SMS, call monitoring, and so on.
One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) and excellent automations.