This Chicago-based automation device is aiding their 150,000 consumers send out fewer emails while, at the same time, attaining better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 as well as July 2021 using its automatic workflows. That definitely indicates good value for money, but considering it’s on the pricier end of the spectrum, just how much bang for your buck do you really get?

Flaunting many attributes as well as combinations, along with friendly and fast support, they do sound like a powerhouse email marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they come up to their strong claims.

ActiveCampaign Review Summary

ActiveCampaign offer nearly whatever you need within a newsletter marketing tool, plus their advanced automations are tough to defeat. The entry-level plan begins at $15 monthly (for approximately 500 clients, paid regular monthly), or if you wish to gain access to professional functions such as the in-built CRM, lead racking up, touchdown pages and SMS sending, the Plus plan starts at $70 monthly.

Among their essential attributes is marketing automation. Other than autoresponders, which can be based on myriad problems, you can automate list and call administration, in addition to deals, if you make a decision to use their CRM software program. This ‘Deals’ system (sales pipe) additionally allows you to include notes to contacts, set up appointments, send straight messages to them, and a lot more.

The ‘Conversations’ feature is another one to note. You can use it to send targeted messages straight to your site site visitors in order to maximize the overall customer experience and also produce a type of sales funnel to assist you convert a lot more visitors.

Having all your information as well as activity in one location suggests that you can promptly obtain a holistic view of how your sales as well as advertising initiatives are executing. Not having to utilize a number of service providers for your different digital marketing efforts will additionally possibly conserve you cash.

Allow’s dive in as well as take a more detailed take a look at ActiveCampaign:

Attempt ActiveCampaign absolutely free

Cons as well as pros

PROS

Incredibly effective automation:

One of the best advertising automation devices out there. This vital attribute of ActiveCampaign is not just very powerful but also simple to use.

Complete coverage:

Deals reporting on all locations such as click-maps, geo-tracking and also web page sees. Purchase tracking is offered on greater plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a good addition to assist you raise acquisitions, loyalty, and also interaction.

Fantastic deliverability:

In our deliverability tests, ActiveCampaign confirms to be one of the very best tools in getting emails delivered.

Free migrations:

If you are originating from a different e-mail marketing software program, ActiveCampaign uses to do the account movement free of charge.

CONS

Steeper learning contour:

This might just be taken into consideration a disadvantage if you’re after a straightforward and also fast e-mail option. There are simpler email e-newsletter solutions available, so you might wish to look elsewhere if this is all you require.

No totally free plan:

There is no free strategy offered ( just a totally free trial). If you’re trying to find a easy tool, there are

Costs for client preview:

You can preview just how your e-newsletter views numerous email customers, however, this is charged at $1 per test/client.

Is ActiveCampaign the ideal e-newsletter solution for you?

Advised if:

You’re severe about marketing automation:

ActiveCampaign is hands-down the most effective automation tool we’ve tested, enabling you to establish essentially any type of automation you can think about– activated campaigns, sales follow-ups, automated segmentation, vibrant e-mail content and so forth. You can currently automatically send out one-to-one sales e-mails through your very own inbox.

You need an integrated sales as well as marketing platform for your organization:

ActiveCampaign’s inbuilt CRM perfectly links to all your email advertising data, enabling sales teams to act rapidly. Features like lead scoring and also social data can likewise assist to streamline your sales follow-up procedures.

You need a device that performs multi-channel advertising:

Aside from sending emails, ActiveCampaign likewise allows you to set up touchdown web pages, send out SMS and also customized ‘Conversations’ to internet site visitors, set up chatbot automations and also also take care of how Facebook advertisements are presented to contacts. It’s a fantastic service if you ‘d such as to have the ability to centralize a good chunk of your advertising and marketing and also give your clients a better all-round experience.

Not recommended if:

You need a low-maintenance, beginner-friendly tool:

ActiveCampaign is an sophisticated device, as well as obtaining acquainted with it takes a lot more job than other devices. In addition to the normal maintenance you’ll require to establish, display and maximize email campaigns.

You just require simple automations:

If you only want to establish standard email sequences (for example, a welcome project), we would certainly advise a lot more budget-friendly options like MailerLite which is far much easier to make use of. Otherwise, you’ll be spending for a tonne of additionals ( and also complexity) that you just won’t need.

You’re unsure:

Sadly, there’s no cost-free plan, and also with a trial duration of simply 14 days, they do not give you much time to assess whether it’s right for you.

Ranking details

Relieve of Use – 4 out of 5 stars

ActiveCampaign have a really easy to use layout, with easily accessible menus. The control panel has a valuable ‘Getting Started’ slider to aid new individuals, and it has actually demo data to provide you an suggestion of just how best to make use of sections. A nice feature is the Content Manager, which shops all your possessions in a central hub, making it easy to keep things arranged.

With a lot functionality, it might be a little challenging for absolute beginners in the beginning.

E-newsletter Creation

Editor – 4 out of 5 stars

The drag and also decrease e-mail builder is rapid and also has a pair of convenient attributes. Surprisingy, there is no fast method to sneak peek your e-newsletter– you’ll require to go into the e-mail settings.

Customization- Yes

An easy to use If/Then/Else reasoning is offered through ‘conditional content’ which permits you to reveal specific consumers various material based upon specific conditions like interests, web links clicked in the past, etc. You can currently add individualized signatures to your one-to-one emails with the brand-new signature customization tag.

Email kinds – 5 out of 5 stars

Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS caused, advanced automation. ActiveCampaign don’t have a devoted transactional e-mail server.

Choice and also Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 modern-day, receptive themes to pick from. Other tools use somewhat a lot more features/content blocks within the email home builder.

Email Marketing Automation – 5 out of 5 stars

Their marketing automation truly is irresistible. Or else, you can build your own automation from scrape.

Listing Management- 5 out of 5 stars

Contrasted to a few other tools, managing get in touches with as well as checklists is made a lot easier because of their automation features which enable you to arrange individuals into lists. Learn more here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you create your very own custom-made fields. Aside from the standard types, which are completely receptive, it also enables you to produce floating forms and also modals. You can instantly embed a form on your site instead of having to replicate and also paste it right into your store’s code if you’re on Shopify. This form can consist of a discount code to encourage individuals to buy.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign has a tendency to score quite extremely, touchdown e-mails in the main inbox of one of the most prominent service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather regular, which is good news for email marketing professionals.

Records as well as Analysis – 4.5 out of 5 stars

Enables reporting on primarily everything ( opens up, click-maps, web page gos to, geo-tracking). Ecommerce records are likewise readily available on certain prepare for Shopify, BigCommerce, WooCommerce, and also a lot more. The “Recommendations for you” section uses useful pointers on activities you can take. Other reports include call fads, offer reports, chat conversion, automation records, etc. Regrettably, custom records are just available on the Enterprise plan.

Languages – 4 out of 5 stars

Their web site as well as assistance are both readily available in English, plus 5 various other languages. You can transform your individual profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).

Additional Features

Spam and also Design-Testing – 3.5 out of 5 stars

These are both available. Spam testing is just a ‘pass’ or ‘ stop working’ that you get before you send out your campaign, yet there are no aspects existing to aid recognize the ruling. An e-mail customer sneak peek is offered, also, however at a rate of $1 per test/client, which seems a little bit steep. You can now send a test email for testimonial to as much as 5 e-mail addresses.

Bounce Management – Yes

Soft bounces are counted as hard bounces after 3 times, and also this then places them in an exclusion listing.

Blocklist – Yes

This is the aforementioned ‘ exemption list’. You can import contacts straight into this listing, as well as export too.

Storage space offered for information and also pictures – Unlimited

Images above 1000px will be downsized.

Pro Features

Authentication- Yes

SPF and also DKIM are sustained.

Own Domain – Yes

It’s possible to utilize your very own tracking domain name to boost your newsletter’s company branding.

Different degrees of account access – Yes

This is a extremely versatile system, without details degrees. You define the team names and additionally the exact gain access to for each and every of those teams using tick-boxes. 2-Factor Authentication for an added protection layer is readily available as well.

Combinations – Yes

ActiveCampaign offer plenty of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all sort of form and also survey tools like Typeform as well as SurveyMonkey. You should not have a problem locating what you require as they also integrate with Zapier. Discover all integrations below.

Touchdown Page Builder – Yes

On the Professional plan and up, you can develop tailored internet experiences by concealing or eliminating particular aspects. You can additionally add special buttons, which include calling a phone number, downloading a documents or sending out an email.

Client Support – 5 out of 5 stars

They also have video clip tutorials offered, webinars ( live and archived ) and one-on-one training on the ‘Plus’ plan. Live conversation is likewise offered on all plans, however no phone assistance.

Total rating – 4.5 out of 5 stars

ActiveCampaign is among the most effective e-mail advertising solutions on the market, barely missing out on a point when it comes to professional attributes. Local business will gain from excellent sales automation, subscriber monitoring with the use of automated operations and the brand-new features they’re constantly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign uses a good range of professional attributes. Let’s break those down a little and analyze what works and what could be boosted:

ActiveCampaign Marketing Automation

We’ve assessed the marketing automation capacities of lots of ESPs and have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate basically anything: campaigns, deals, ecommerce automation, SMS, contact administration, and so on.

Marketing automation is included on all plans, nonetheless, sales automation is booked for customers on the Plus strategy (from $70/mo) and greater.

One-to-one email automation is rather one-of-a-kind to ActiveCampaign. You’ll have the ability to cause automations straight with your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or higher and also this isn’t cheap in all.

We’ve been checking ActiveCampaign for several years, and have actually seen them proactively include new functions frequently, particularly around the location of automation. This is a great indication, as some other ActiveCampaign competitors have not been rather so honest.

ActiveCampaign automation design templates

We checked into ActiveCampaign’s automation templates, or else known as ‘ dishes’ as well as found that they are both truly well put together and easy to edit. There are lots to select from (750 actually!), and the classifications make it very easy to locate what you’re searching for.

activecampaign automation design templates

Other tools have a tendency to provide fairly basic templates, whereas ActiveCampaign supplies a entire host of integration-specific design templates, like these automation recipes for Shopify:

activecampaign shopify automations

The only disadvantage is that, with many templates, you can feel overloaded by the options. It may show up that some dishes are repeated, nonetheless, after revising the design templates carefully, you can see there are small distinctions between them. I can see how this could be a little confusing for some, yet, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the much better.

ActiveCampaign SMS automation

SMS automation is consisted of on the Plus plan and also higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign gives you with a range of automation templates:

activecampaign sms templates

Realize that SMS sending is just available on the Plus strategy as well as greater, which begins at $70/month, so it’s not inexpensive. If you desire your own personalized SMS number for sending out, you’ll likewise need to be on the expensive Enterprise account.

ActiveCampaign CRM

As discussed above, ActiveCampaign includes a integrated CRM.

Small company owners seeking get in touch with monitoring software will certainly find this function specifically useful, to use along with the innovative email advertising and marketing capabilities.

After extensive testing, we found that the software application was pretty easy to use. You can establish multiple deal pipelines, and edit/add brand-new stages to show your distinct sales process. The drag and drop software program makes it simple to by hand move deals through the pipeline.

The advanced user can gain from this range of CRM automation themes, which covers whatever from lead racking up to job monitoring:

crm actions activecampaign

Pricing starts at $70/month for this feature, as it is booked for those on the Plus plan and higher. It’s not exactly cheap, however when you think about everything you’re getting ( innovative sales and advertising lead, get in touch with & automation racking up, email & SMS sending out, Facebook Custom Audience combination, and so on) it’s actually not a bad deal.

When compared against the most effective CRM software application for small businesses, we located that most service fee per individual, whereas ActiveCampaign included 25 individual accounts, which will truly assist keep costs down.

We additionally conducted a comprehensive contrast of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a great deal of benefits over the CRM titan. Most notably, it’s worth for money.

ActiveCampaign Landing Pages

There are a total amount of 56 responsive touchdown web page themes, as well as you can likewise develop your own as well as save it as a custom web page for future use.

activecampaign landing page design templates

After assessing the designs as well as editor, we ‘d state they are appealing and also contemporary , the only point is that it isn’t so easy to move blocks around the web page when modifying. You can not relocate an aspect up or down somewhat, instead, you can only relocate it between the detailed sections. I picture ActiveCampaign has actually set it up similar to this so that every component is aligned, yet it suggests you have less creative freedom than with various other website as well as landing web page contractors like Wix.

I also couldn’t find a means to include a web link to pictures, which isn’t ideal.

touchdown page builder activecampaign

The cool (and one-of-a-kind) feature of ActiveCampaign’s landing pages is that you can include vibrant material (web customization) so that each user sees specifically what’s relevant to them. This will certainly help you to target leads in an smart way, e.g. just revealing customers web content that’s appropriate to their geolocation or industry or revealing them items based on their purchase history. You can additionally allow tracking on your web pages.

Conclusion

Do we recommend ActiveCampaign?

It’s truly hard to fault ActiveCampaign, not only do they supply almost every little thing you need within an e-mail advertising system, yet they do it extremely well.

The coverage provides you understanding right into mostly all aspects, such as web page sees, geo-tracking, openers, ecommerce and also more. One area that is slightly lacking is the e-mail builder, not offering an experience as slick as other services available, with a couple of worrying attributes that could be done better (like the alteration background).

Chat as well as email assistance are great, with a personal feel to the interactions. With their ‘Plus’ prepare you even get access to one-on-one training and handy webinars, which is a great addition.

If you’re looking for an all-in-one digital marketing device, I assume this ActiveCampaign evaluation shows that it is actually one of the best options you could make. Their marketing as well as sales automation is the real offer and also makes various other tools’ automated operations look light in contrast. (See why it makes an exceptional Mailchimp choice here.).

You’ll need to be prepared to place in a bit of time due to the somewhat steeper discovering contour, and perhaps invest a little bit more money, yet your business will gain the incentives. If, on the other hand, you’re just trying to find a basic means to blow up out e-newsletters, a solution like GetResponse or MailerLite may be a bit easier to obtain your head around.

On a side note, ActiveCampaign provides a variety of actually helpful free tools, no matter whether you’re a client or not. You can find whatever from web content as well as social networks schedule themes to a subject line generator. Take a look at the totally free tools below.

Try ActiveCampaign now free of charge for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is among one of the most budget-friendly solutions, as a matter of fact, their totally free plan is very generous. Their approach to email advertising and marketing layout is exceptional, supplying modern-looking layouts. It’s also among the easiest tools we’ve ever before used.

# 2 GetResponse.

GetResponse is a effective option to ActiveCampaign with loads of pro alternatives (e.g. a webinar device) and also good automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, and also their design and screening tools are exceptional. Check out the full comparison in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is among the most inexpensive all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages and also comes with innovative automation alternatives and also a integrated CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

You can use ActiveCampaign to handle your contacts, offers as well as leads. There are lots of automations to help you simplify your processes.

What is ActiveCampaign utilized for?

ActiveCampaign can be utilized for anything from e-newsletter development to speak to management. Including a myriad of functions, this all-in-one advertising automation software application is a wonderful selection for all service dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can carry out a entire host of jobs, such as send e-mail newsletters, monitor bargains and also handle your get in touches with. Nonetheless, the most noteworthy function is the sales and marketing automation capabilities.

Does ActiveCampaign have landing web pages?

Yes! ActiveCampaign’s touchdown page builder allows you to create contemporary touchdown pages with vibrant material blocks, indicating you can personalize your content depending on who’s seeing it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile app is offered for iOS and Android. You can check out campaigns and also e-mail automation details, timetable as well as send out campaigns, track e-mail performance metrics, handle calls, and much more.

Is ActiveCampaign legit?

ActiveCampaign is a legit email advertising and marketing solution for small companies. It securely stores your client information as well as provides a protected way to manage your customers.

ActiveCampaign deliverability – is it any type of great?

ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Rating in the early to mid-nineties, we would certainly say they have excellent deliverability.

We’ve assessed the advertising automation capabilities of lots of ESPs as well as haven’t yet located a match for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate practically anything: projects, deals, ecommerce automation, SMS, get in touch with monitoring, etc.

One-to-one e-mail automation is quite distinct to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with loads of professional options (e.g. a webinar tool) and good automations.

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Emma Or Activecampaign

This Chicago-based automation device is aiding their 150,000 customers send less emails while, at the same time, attaining better outcomes. ActiveCampaign reported that their clients conserved 38.4 million hours in between July 2020 as well as July 2021 using its automated workflows. That absolutely indicates good value for money, but considering it’s on the pricier end of the spectrum, just how much value do you actually get?

Flaunting lots of attributes and also combinations, in addition to fast as well as friendly assistance, they do sound like a powerhouse email advertising and marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they measure up to their bold insurance claims.

ActiveCampaign Review Summary

ActiveCampaign deal almost whatever you require within a newsletter marketing device, plus their sophisticated automations are hard to beat. The entry-level plan starts at $15 per month (for as much as 500 clients, paid monthly), or if you intend to accessibility pro features such as the inbuilt CRM, lead scoring, landing pages and also SMS sending out, the Plus strategy begins at $70 per month.

One of their key features is marketing automation. In addition to autoresponders, which can be based upon myriad problems, you can automate checklist and contact administration, along with offers, if you determine to utilize their CRM software. This ‘Deals’ system (sales pipeline) also permits you to add notes to calls, established consultations, send out straight messages to them, and also far more.

The ‘Conversations’ attribute is an additional one to keep in mind. You can use it to send out targeted messages directly to your website visitors in order to maximize the general customer experience and create a kind of sales funnel to assist you transform more visitors.

Having all your info and also activity in one area means that you can swiftly obtain a alternative view of just how your sales and advertising and marketing initiatives are carrying out. Not having to use a number of providers for your different digital advertising initiatives will certainly additionally potentially conserve you cash.

Allow’s dive in as well as take a closer look at ActiveCampaign:

Try ActiveCampaign absolutely free

Cons as well as pros

PROS

Extremely effective automation:

One of the very best advertising and marketing automation tools available. This key function of ActiveCampaign is not just exceptionally powerful but likewise easy to use. Integrated engagement lets you combine all the channels that can be used within an automation: advertising campaigns, sales follow-ups, message, and also much more. This attribute makes it a great e-mail advertising tool for Shopify.

Complete coverage:

Offers reporting on all locations such as click-maps, geo-tracking as well as web page brows through. Acquisition monitoring is offered on higher plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a great enhancement to assist you raise acquisitions, loyalty, and also interaction.

Excellent deliverability:

In our deliverability tests, ActiveCampaign shows to be among the best devices in getting emails supplied.

Free migrations:

If you are coming from a various e-mail advertising software program, ActiveCampaign supplies to do the account movement free of cost.

CONS

Steeper discovering contour:

This might only be thought about a con if you’re after a basic as well as quick email solution. There are easier e-mail e-newsletter services out there, so you might wish to look in other places if this is all you need.

No cost-free strategy:

However, there is no cost-free strategy available ( just a totally free trial). There are if you’re looking for a simple device

Costs for customer preview:

You can sneak peek how your e-newsletter looks on different e-mail clients, nevertheless, this is charged at $1 per test/client.

Is ActiveCampaign the best newsletter solution for you?

Suggested if:

You’re major concerning marketing automation:

ActiveCampaign is hands-down one of the most effective automation tool we’ve checked, permitting you to establish virtually any automation you can think about– caused projects, sales follow-ups, automated division, dynamic e-mail content and more. You can currently automatically send one-to-one sales emails using your own inbox.

You require an integrated sales and marketing platform for your business:

ActiveCampaign’s built-in CRM seamlessly connects to all your email marketing data, allowing sales groups to act promptly. Attributes like lead scoring and social information can likewise assist to improve your sales follow-up processes.

You need a device that executes multi-channel marketing:

In addition to sending e-mails, ActiveCampaign additionally allows you to establish touchdown pages, send out SMS as well as customized ‘Conversations’ to internet site visitors, established chatbot automations as well as even take care of just how Facebook ads are shown to contacts. It’s a excellent option if you would certainly like to be able to centralize a good chunk of your advertising and marketing and also give your clients a far better overall experience.

Not suggested if:

You require a low-maintenance, beginner-friendly tool:

ActiveCampaign is an innovative device, and obtaining familiarized with it takes a great deal more work than various other devices. In addition to the regular upkeep you’ll need to establish, screen as well as maximize email campaigns.

You just need straightforward automations:

If you only intend to establish fundamental e-mail series ( for instance, a welcome project), we ‘d recommend much more budget-friendly choices like MailerLite which is much simpler to make use of. Or else, you’ll be paying for a tonne of additionals ( as well as intricacy) that you just will not need.

You’re unsure:

There’s no cost-free plan, as well as with a test duration of just 14 days, they don’t give you much time to analyze whether it’s best for you.

Rating details

Relieve of Use – 4 out of 5 stars

ActiveCampaign have a really straightforward style, with easily accessible menus. The dashboard has a helpful ‘Getting Started’ slider to aid new individuals, and it has actually demo data to provide you an suggestion of how finest to make use of areas. A wonderful attribute is the Content Manager, which shops all your possessions in a central center, making it very easy to maintain points organized.

With so much capability, it may be a little challenging for outright newbies at first.

Newsletter Creation

Editor – 4 out of 5 stars

The drag and also drop e-mail building contractor is quick and has a couple of useful attributes. Surprisingy, there is no fast means to preview your newsletter– you’ll need to go into the email setups.

Customization- Yes

An easy to use If/Then/Else reasoning is readily available by means of ‘conditional web content’ which allows you to show particular consumers various content based on specific problems like interests, links clicked in the past, and so on. You can currently add personalized signatures to your one-to-one emails with the new trademark customization tag.

Email types – 5 out of 5 stars

Traditional e-newsletters, SMS, autoresponders, A/B screening, RSS activated, advanced automation. ActiveCampaign don’t have a specialized transactional email server.

Selection and Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 modern-day, receptive themes to pick from. Various other tools provide slightly a lot more features/content blocks within the e-mail building contractor.

Email Marketing Automation – 5 out of 5 stars

Their marketing automation really is irresistible. Otherwise, you can develop your own automation from scrape.

List Management- 5 out of 5 stars

Contrasted to a few other devices, taking care of get in touches with and listings is made much easier because of their automation features which permit you to arrange individuals into lists. Find out more below.

Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to make use of, lets you create your own customized areas. Apart from the basic kinds, which are fully responsive, it also enables you to develop floating kinds as well as modals.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign often tends to score rather highly, landing emails in the main inbox of the most preferred companies like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather consistent, which is great information for email marketing experts.

Reports as well as Analysis – 4.5 out of 5 stars

Allows reporting on generally every little thing ( opens up, click-maps, page sees, geo-tracking). Ecommerce reports are also readily available on particular plans for Shopify, BigCommerce, WooCommerce, and also a lot more. The “Recommendations for you” section uses useful tips on activities you can take. Various other reports include contact trends, offer records, conversation conversion, automation reports, and so on. Unfortunately, custom-made records are only offered on the Enterprise plan.

Languages – 4 out of 5 stars

Their site as well as support are both offered in English, plus 5 other languages. You can change your customer profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).

Further Features

Spam as well as Design-Testing – 3.5 out of 5 stars

These are both readily available. Spam screening is just a ‘pass’ or ‘ stop working’ that you obtain before you send your campaign, yet there are no variables existing to help understand the judgment. An e-mail client sneak peek is readily available, too, yet at a cost of $1 per test/client, which appears a little bit steep. You can currently send out a examination e-mail for review to up to 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as tough bounces after 3 times, as well as this then puts them in an exclusion list.

Blocklist – Yes

This is the previously mentioned ‘exclusion listing’. You can import calls straight right into this checklist, and export as well.

Storage space readily available for information and also pictures – Unlimited

Images above 1000px will be scaled down.

Pro Features

Verification- Yes

SPF as well as DKIM are supported.

Own Domain – Yes

It’s possible to use your very own tracking domain name to boost your newsletter’s company branding.

Various levels of account gain access to – Yes

This is a really flexible system, without particular degrees. You define the team names and also the precise gain access to for each and every of those teams through tick-boxes. 2-Factor Authentication for an extra protection layer is readily available too.

Integrations – Yes

ActiveCampaign offer a lot of assimilation choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all type of form and also survey devices like Typeform and SurveyMonkey. You shouldn’t have a problem discovering what you require as they additionally incorporate with Zapier. Find all combinations below.

Touchdown Page Builder – Yes

On the Professional plan as well as up, you can develop individualized web experiences by concealing or getting rid of certain components. You can additionally include special buttons, which consist of calling a phone number, downloading and install a file or sending out an email.

Consumer Support – 5 out of 5 stars

Support is pleasant and fast , by means of all mediums as well as readily available in numerous languages. Their knowledge base is easily searchable and also particularly beneficial , I had really little problem finding appropriate search results page. They additionally have video clip tutorials available, webinars ( online and also archived ) as well as one-on-one training on the ‘Plus’ strategy. Live conversation is likewise offered on all plans, yet no phone support.

Overall score – 4.5 out of 5 stars

ActiveCampaign is among one of the most powerful email advertising and marketing services on the market, rarely missing out on a thing when it concerns pro functions. Small businesses will certainly take advantage of exceptional sales automation, subscriber administration through the use of automated operations and the new features they’re constantly adding

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign supplies a great range of professional features. Allow’s break those down a little as well as analyze what jobs as well as what could be improved:

ActiveCampaign Marketing Automation

We’ve evaluated the advertising automation capacities of lots of ESPs and also have not yet located a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate virtually anything: projects, deals, ecommerce automation, SMS, get in touch with management, and so on.

Marketing automation is included on all strategies, nevertheless, sales automation is reserved for customers on the Plus plan (from $70/mo) and also higher.

One-to-one e-mail automation is rather distinct to ActiveCampaign. You’ll be able to cause automations straight with your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or greater as well as this isn’t affordable whatsoever.

We’ve been monitoring ActiveCampaign for years, as well as have seen them proactively include brand-new functions continuously, particularly around the area of automation. This is a very good sign, as some other ActiveCampaign competitors haven’t been quite so upcoming.

ActiveCampaign automation templates

We looked into ActiveCampaign’s automation design templates, otherwise known as ‘ dishes’ and found that they are both truly well assembled and easy to modify. There are tons to choose from (750 actually!), and also the classifications make it simple to discover what you’re seeking.

activecampaign automation layouts

Various other tools have a tendency to provide rather general layouts, whereas ActiveCampaign provides a whole host of integration-specific layouts, like these automation dishes for Shopify:

activecampaign shopify automations

The only downside is that, with so many design templates, you can really feel overloaded by the alternatives. It might show up that some dishes are repeated, nevertheless, after changing the design templates closely, you can see there are small differences between them. I can see how this could be a little confusing for some, but, at the end of the day, our experience informs us that the more targeted you can be with your projects the much better.

ActiveCampaign SMS automation

SMS automation is included on the Plus strategy as well as greater. You can incorporate with a number of devices, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign gives you with a range of automation templates:

activecampaign sms layouts

Understand that SMS sending is only readily available on the Plus strategy as well as higher, which starts at $70/month, so it’s not low-cost. If you want your very own customized SMS number for sending, you’ll additionally require to be on the pricey Enterprise account.

ActiveCampaign CRM

As pointed out over, ActiveCampaign includes a built-in CRM.

Small business proprietors seeking call management software will certainly locate this attribute particularly beneficial, to make use of together with the innovative email marketing capacities.

After considerable testing, we found that the software was pretty easy to use. You can set up numerous deal pipelines, and edit/add brand-new phases to reflect your one-of-a-kind sales procedure. The drag and also decrease software makes it very easy to by hand move deals with the pipe.

The more advanced user can take advantage of this variety of CRM automation themes, which covers whatever from lead racking up to job administration:

crm actions activecampaign

Pricing begins at $70/month for this attribute, as it is booked for those on the Plus plan and higher. It’s not exactly affordable, but when you take into consideration every little thing you’re getting ( innovative sales and also advertising and marketing call, lead & automation racking up, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.

When compared against the best CRM software program for small companies, we located that many services charged per user, whereas ActiveCampaign included 25 user accounts, which will actually help keep expenses down.

We additionally conducted a thorough comparison of ActiveCampaign vs HubSpot and also found that ActiveCampaign actually had a lot of advantages over the CRM titan. Most significantly, it’s worth for money.

ActiveCampaign Landing Pages

There are a total amount of 56 responsive landing web page themes, and also you can also construct your very own and also wait as a personalized web page for future use.

activecampaign landing page design templates

After examining the layouts and also editor, we ‘d claim they are appealing as well as modern-day , the only thing is that it isn’t so easy to relocate blocks around the page when editing. For example, you can’t move an component up or down a little, instead, you can just relocate between the laid out sections. I visualize ActiveCampaign has actually established it up similar to this so that every element is straightened, yet it suggests you have much less imaginative liberty than with various other internet site and also touchdown web page building contractors like Wix.

I also could not discover a way to include a link to pictures, which isn’t suitable.

landing web page building contractor activecampaign

The cool ( as well as unique) feature of ActiveCampaign’s landing web pages is that you can consist of dynamic web content ( internet customization) so that each customer sees precisely what’s relevant to them. This will aid you to target leads in an smart means, e.g. only revealing users material that’s pertinent to their geolocation or market or showing them items based on their acquisition background. You can also allow tracking on your web pages.

Conclusion

So do we recommend ActiveCampaign?

It’s really difficult to fault ActiveCampaign, not only do they offer virtually everything you need within an email advertising system, however they do it effectively.

The coverage offers you understanding right into almost all aspects, such as web page gos to, geo-tracking, openers, ecommerce as well as more. One area that is slightly doing not have is the email building contractor, not using an experience as slick as various other solutions out there, with a few worrying functions that could be done better (like the modification history).

Email and chat support are excellent, with a individual feel to the interactions. With their ‘Plus’ plan you even obtain accessibility to individually training as well as valuable webinars, which is a good addition.

I assume this ActiveCampaign review reveals that it is truly one of the best options you might make if you’re trying to find an all-in-one electronic advertising tool. Their advertising as well as sales automation is the genuine offer and makes various other tools’ automatic operations look pale in contrast. (See why it makes an excellent Mailchimp option below.).

You’ll need to be prepared to put in a bit of time because of the a little steeper learning curve, as well as maybe spend a little more money, yet your business will enjoy the rewards. If, on the other hand, you’re just seeking a easy way to blow up out e-newsletters, a option like GetResponse or MailerLite might be a bit simpler to obtain your head around.

On a side note, ActiveCampaign provides a series of actually useful cost-free devices, no matter whether you’re a client or otherwise. You can locate everything from content as well as social media sites calendar design templates to a subject line generator. Look into the free tools here.

Attempt ActiveCampaign now for free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is just one of one of the most economical options, actually, their cost-free plan is extremely charitable. Their technique to email advertising and marketing design is praiseworthy, supplying modern-looking templates. It’s likewise one of the most convenient tools we’ve ever before utilized.

# 2 GetResponse.

GetResponse is a powerful alternative to ActiveCampaign with tons of pro choices (e.g. a webinar tool) as well as great automations. Unlike ActiveCampaign, they supply their platform in more than 20 languages, and also their style as well as testing tools are outstanding. Check out the full contrast in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is one of the most affordable all-in-one email advertising and marketing devices on the marketplace. It’s offered in 6 languages as well as includes sophisticated automation alternatives as well as a built-in CRM.

FAQ.

Is ActiveCampaign a CRM?

Yes! You can utilize ActiveCampaign to manage your contacts, deals as well as leads. There are plenty of automations to aid you enhance your procedures. Discover more right here.

What is ActiveCampaign made use of for?

ActiveCampaign can be made use of for anything from newsletter creation to speak to administration. Featuring a myriad of attributes, this all-in-one marketing automation software is a great option for all business dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can carry out a whole host of tasks, such as send email e-newsletters, display bargains as well as handle your contacts. Nevertheless, one of the most significant feature is the sales as well as marketing automation abilities.

Does ActiveCampaign have landing pages?

Yes! ActiveCampaign’s landing page contractor allows you to develop modern-day landing web pages with vibrant content blocks, suggesting you can individualize your web content relying on who’s watching it.

Does ActiveCampaign have a mobile application?

Yes, ActiveCampaign’s mobile app is readily available for iOS and also Android. You can check out campaigns and also email automation information, routine and send campaigns, track e-mail performance metrics, manage contacts, as well as far more.

Is ActiveCampaign legit?

ActiveCampaign is a legit e-mail advertising service for small companies. It safely shops your customer data and supplies a safe method to handle your customers.

ActiveCampaign deliverability – is it any excellent?

ActiveCampaign’s deliverability rates are amongst the leading 5 results in our bi-annual tests. Scoring in the early to mid-nineties, we would certainly say they have excellent deliverability.

We’ve reviewed the marketing automation abilities of lots of ESPs as well as have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, allowing you to automate practically anything: campaigns, deals, ecommerce automation, SMS, call management, and so on.

One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) and also great automations.

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This Chicago-based automation device is aiding their 150,000 customers send less e-mails while, at the same time, achieving much better results. ActiveCampaign reported that their customers conserved 38.4 million hours in between July 2020 as well as July 2021 utilizing its automatic process. That definitely implies good value for money, however considering it’s on the pricier end of the spectrum, just how much bang for your buck do you actually obtain?

Boasting numerous attributes as well as integrations, along with pleasant and also fast support, they do seem like a powerhouse e-mail advertising and marketing device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they measure up to their vibrant cases.

ActiveCampaign Review Summary

ActiveCampaign deal virtually everything you require within a newsletter advertising tool, plus their sophisticated automations are hard to defeat. The entry-level plan begins at $15 monthly (for up to 500 subscribers, paid regular monthly), or if you wish to access professional features such as the inbuilt CRM, lead scoring, landing pages as well as SMS sending out, the Plus strategy begins at $70 per month.

Among their key functions is marketing automation. Aside from autoresponders, which can be based upon myriad problems, you can automate list as well as call administration, in addition to deals, if you determine to use their CRM software. This ‘Deals’ system (sales pipeline) also allows you to add notes to calls, established consultations, send out straight messages to them, as well as a lot more.

The ‘Conversations’ function is an additional one to note. You can utilize it to send targeted messages directly to your site site visitors in order to maximize the general client experience as well as create a type of sales funnel to help you transform much more site visitors.

Having all your information and activity in one place implies that you can promptly obtain a holistic sight of just how your sales and advertising and marketing efforts are carrying out. Not needing to make use of a number of service providers for your various digital advertising and marketing efforts will certainly also potentially save you money.

Allow’s dive in as well as take a closer look at ActiveCampaign:

Try ActiveCampaign absolutely free

Pros as well as Cons

PROS

Exceptionally effective automation:

One of the best marketing automation tools out there. This vital attribute of ActiveCampaign is not just exceptionally powerful but also simple to make use of.

Extensive coverage:

Offers reporting on all locations such as click-maps, geo-tracking as well as web page visits. Purchase monitoring is offered on greater plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a great enhancement to help you boost purchases, commitment, as well as interaction.

Fantastic deliverability:

In our deliverability examinations, ActiveCampaign confirms to be one of the best tools in obtaining e-mails provided.

Free migrations:

ActiveCampaign uses to do the account movement for complimentary if you are coming from a different e-mail advertising software program.

DISADVANTAGES

Steeper knowing curve:

If you’re after a fast as well as basic e-mail remedy, this might only be taken into consideration a con. There are simpler email e-newsletter services out there, so you may wish to look in other places if this is all you require.

No free strategy:

However, there is no complimentary plan offered ( just a free trial). There are if you’re looking for a basic device

Costs for client preview:

You can sneak peek just how your e-newsletter looks on numerous email customers, nevertheless, this is billed at $1 per test/client.

Is ActiveCampaign the appropriate e-newsletter service for you?

Suggested if:

You’re serious concerning marketing automation:

ActiveCampaign is hands-down the most powerful automation device we’ve tested, allowing you to set up essentially any type of automation you can think of– set off campaigns, sales follow-ups, automated segmentation, dynamic e-mail material and more. You can currently automatically send one-to-one sales emails by means of your very own inbox.

You need an integrated sales and advertising system for your company:

ActiveCampaign’s integrated CRM seamlessly links to all your e-mail advertising and marketing data, enabling sales groups to act promptly. Attributes like lead racking up and social information can additionally assist to simplify your sales follow-up procedures.

You need a device that does multi-channel advertising:

Apart from sending out emails, ActiveCampaign also permits you to set up touchdown pages, send out SMS and also personalized ‘Conversations’ to site visitors, set up chatbot automations and also even manage exactly how Facebook advertisements are presented to contacts. It’s a fantastic solution if you ‘d like to have the ability to systematize a excellent portion of your advertising and marketing and give your clients a better all-round experience.

Not advised if:

You require a low-maintenance, beginner-friendly device:

ActiveCampaign is an sophisticated tool, as well as obtaining acquainted with it takes a great deal more job than other tools. Not to mention the regular upkeep you’ll require to set up, display and also enhance email projects.

You only need straightforward automations:

If you just want to establish standard email series ( for instance, a welcome project), we ‘d advise a lot more budget-friendly alternatives like MailerLite which is much simpler to use. Otherwise, you’ll be spending for a tonne of bonus ( and also intricacy) that you just will not need.

You’re unsure:

There’s no cost-free strategy, and also with a test period of simply 14 days, they don’t offer you much time to assess whether it’s ideal for you.

Score information

Alleviate of Use – 4 out of 5 stars

ActiveCampaign have a extremely user-friendly design, with easily navigable food selections. The control panel has a helpful ‘Getting Started’ slider to aid new users, and it has demo information to give you an idea of exactly how best to use areas. A wonderful function is the Content Manager, which stores all your properties in a central hub, making it easy to maintain points arranged.

With so much functionality, it might be a little complex for outright beginners at.

Newsletter Creation

Editor – 4 out of 5 stars

The drag as well as drop email builder is rapid and has a couple of handy functions. One is that you can save personalized ‘blocks’ to reuse, and the various other that it allows you to see modifications other individuals have actually made, Google Docs-style. Nevertheless, finding your last action to reverse can be painstaking as a result of numerous auto-saves every min! One more concern we had was in producing columns, however, when it comes to products, this has been helped by the brand-new item block. Surprisingy, there is no quick means to sneak peek your e-newsletter– you’ll require to enter into the e-mail setups.

Personalization- Yes

An easy to use If/Then/Else reasoning is available through ‘conditional material’ which allows you to show certain customers various content based on specific problems like interests, web links clicked in the past, and so on. You can now include personalized signatures to your one-to-one e-mails with the brand-new trademark customization tag.

Email kinds – 5 out of 5 stars

Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS set off, advanced automation. ActiveCampaign don’t have a dedicated transactional email web server.

Option and Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 modern, responsive templates to pick from. You can handily sneak peek them in another home window, both on mobile and also desktop. Other devices use slightly extra features/content blocks within the email home builder. They supply users a complimentary personalized email layout on the Plus strategy and higher.

Email Marketing Automation – 5 out of 5 stars

Their marketing automation actually is unequalled. Otherwise, you can build your own automation from scratch.

List Management- 5 out of 5 stars

Contrasted to some other tools, managing calls as well as checklists is made a lot easier because of their automation functions which enable you to organize individuals into lists. Learn more here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to make use of, lets you produce your own custom fields. Aside from the basic types, which are totally responsive, it likewise allows you to create floating kinds and modals.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign has a tendency to rack up quite extremely, landing e-mails in the main inbox of the most prominent carriers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather consistent, which is good information for email marketing professionals.

Reports and also Analysis – 4.5 out of 5 stars

Ecommerce records are additionally readily available on certain strategies for Shopify, BigCommerce, WooCommerce, as well as a lot more. Other reports include call patterns, offer reports, chat conversion, automation reports, etc.

Languages – 4 out of 5 stars

Their web site and assistance are both available in English, plus 5 other languages. You can transform your customer profile to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).

Additional Features

Spam and Design-Testing – 3.5 out of 5 stars

An email client sneak peek is available, too, yet at a rate of $1 per test/client, which seems a bit steep. You can now send a examination e-mail for evaluation to up to 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as hard bounces after 3 times, and this then puts them in an exclusion checklist.

Blocklist – Yes

This is the aforementioned ‘ exemption listing’. You can import calls straight right into this checklist, as well as export as well.

Storage offered for images and also data – Unlimited

Pictures over 1000px will certainly be scaled down.

Pro Features

Authentication- Yes

SPF and also DKIM are supported.

Own Domain – Yes

It’s feasible to use your very own tracking domain to enhance your newsletter’s business branding.

Various levels of account access – Yes

This is a very versatile system, without particular levels. You define the group names as well as also the precise access for each and every of those groups using tick-boxes. 2-Factor Authentication for an additional security layer is readily available as well.

Combinations – Yes

ActiveCampaign deal a lot of assimilation choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It likewise supports all type of type and also study tools like Typeform and SurveyMonkey. You should not have a issue locating what you need as they also integrate with Zapier. Find all assimilations below.

Landing Page Builder – Yes

On the Professional plan and up, you can produce customized internet experiences by hiding or removing specific components. You can also include unique switches, which include calling a phone number, downloading a file or sending out an e-mail.

Customer Support – 5 out of 5 stars

They also have video tutorials available, webinars ( online and also archived ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is additionally available on all strategies, but no phone assistance.

Total score – 4.5 out of 5 stars

ActiveCampaign is just one of one of the most powerful e-mail marketing services on the market, barely missing a point when it concerns pro functions. Small companies will certainly benefit from exceptional sales automation, customer monitoring via making use of automated workflows and the new functions they’re regularly adding

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign supplies a great series of pro functions. Allow’s damage those down a little and also evaluate what jobs and what could be enhanced:

ActiveCampaign Marketing Automation

We’ve assessed the advertising automation capacities of dozens of ESPs and have not yet found a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising automation as part of their product, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate essentially anything: campaigns, bargains, ecommerce automation, SMS, get in touch with monitoring, etc.

Marketing automation is included on all strategies, nevertheless, sales automation is booked for customers on the Plus strategy (from $70/mo) as well as greater.

One-to-one email automation is rather one-of-a-kind to ActiveCampaign. You’ll have the ability to activate automations straight via your inbox interactions with leads. The only downside is that you’ll require to be on the Professional plan ($ 187/mo) or higher as well as this isn’t low-cost in all.

We’ve been checking ActiveCampaign for many years, and have actually seen them proactively include new functions frequently, especially around the location of automation. This is a very good indicator, as some other ActiveCampaign competitors have not been quite so forthcoming.

ActiveCampaign automation themes

We looked into ActiveCampaign’s automation design templates, or else referred to as ‘recipes’ and also discovered that they are both truly well created and easy to modify. There are lots to choose from (750 actually!), as well as the groups make it easy to discover what you’re trying to find.

activecampaign automation design templates

Other tools often tend to provide fairly general layouts, whereas ActiveCampaign offers a whole host of integration-specific templates, like these automation dishes for Shopify:

activecampaign shopify automations

The only downside is that, with numerous design templates, you can really feel overwhelmed by the options. It might show up that some recipes are duplicated, nevertheless, after modifying the templates very closely, you can see there are little distinctions between them. I can see exactly how this could be a little complicated for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your projects the far better.

ActiveCampaign SMS automation

SMS automation is included on the Plus plan as well as higher. You can integrate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign provides you with a selection of automation themes:

activecampaign sms templates

Be aware that SMS sending is just offered on the Plus plan and also higher, which starts at $70/month, so it’s not cheap. You’ll likewise require to be on the costly Enterprise account if you desire your very own custom SMS number for sending.

ActiveCampaign CRM

As stated over, ActiveCampaign includes a built-in CRM.

Small business owners seeking contact administration software application will certainly discover this function particularly valuable, to use alongside the sophisticated email marketing capabilities.

After substantial screening, we found that the software program was pretty easy to use. You can set up numerous offer pipes, as well as edit/add brand-new stages to show your special sales procedure. The drag and also drop software makes it simple to by hand move offers with the pipeline.

The more advanced user can gain from this series of CRM automation templates, which covers everything from lead racking up to job administration:

crm actions activecampaign

Prices begins at $70/month for this attribute, as it is scheduled for those on the Plus plan and higher. It’s not precisely low-cost, but when you consider every little thing you’re getting ( innovative sales and also advertising automation, get in touch with & lead racking up, email & SMS sending out, Facebook Custom Audience combination, etc) it’s actually not a bad deal.

When compared against the best CRM software for small companies, we discovered that a lot of service fee per user, whereas ActiveCampaign consisted of 25 customer accounts, which will actually aid keep costs down.

We additionally performed a thorough contrast of ActiveCampaign vs HubSpot and found that ActiveCampaign really had a lot of advantages over the CRM titan. Most significantly, it’s value for money.

ActiveCampaign Landing Pages

There are a total of 56 responsive landing web page templates, and also you can likewise build your very own as well as save it as a custom page for future use.

activecampaign landing page layouts

After assessing the styles and also editor, we would certainly state they are appealing as well as modern , the only thing is that it isn’t so very easy to relocate blocks around the web page when editing. For example, you can’t move an aspect up or down somewhat, instead, you can just move it in between the detailed sections. I visualize ActiveCampaign has actually set it up such as this to ensure that every component is aligned, yet it means you have much less creative flexibility than with various other internet site and also landing web page contractors like Wix.

I likewise couldn’t discover a means to add a web link to pictures, which isn’t optimal.

landing web page builder activecampaign

The cool (and one-of-a-kind) thing about ActiveCampaign’s touchdown pages is that you can include vibrant web content (web personalization) to ensure that each individual sees specifically what’s pertinent to them. This will certainly aid you to target leads in an intelligent way, e.g. just showing individuals material that’s relevant to their geolocation or industry or revealing them products based upon their purchase history. You can additionally enable tracking on your pages.

Final thought

So do we recommend ActiveCampaign?

It’s truly difficult to fault ActiveCampaign, not just do they provide nearly everything you require within an email advertising system, but they do it extremely well.

The coverage supplies you insight into mostly all facets, such as web page sees, geo-tracking, openers, ecommerce as well as even more. One area that is a little doing not have is the email builder, not using an experience as slick as other solutions out there, with a couple of niggling features that could be done better (like the modification history).

The assistance is as promoted: pleasant, helpful and quick . Email as well as chat support are excellent, with a individual feeling to the interactions. Their data base is quickly searchable and actually returns pertinent results a high percent of the moment. With their ‘Plus’ plan you even get accessibility to one-on-one training and also useful webinars, which is a great enhancement.

I believe this ActiveCampaign review shows that it is actually among the most effective selections you might make if you’re trying to find an all-in-one digital advertising and marketing device. Their advertising and marketing as well as sales automation is the genuine bargain as well as makes other devices’ automatic process look pale in comparison. (See why it makes an superb Mailchimp alternative here.).

You’ll require to be prepared to put in a little bit of time due to the slightly steeper knowing curve, and probably invest a little bit even more money, but your organization will reap the incentives. If, on the other hand, you’re simply searching for a straightforward method to blast out newsletters, a option like GetResponse or MailerLite may be a little bit much easier to get your head around.

On a side note, ActiveCampaign uses a range of truly beneficial cost-free devices, despite whether you’re a consumer or otherwise. You can discover everything from content and social networks schedule layouts to a subject line generator. Check out the totally free devices here.

Attempt ActiveCampaign currently free of charge for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is just one of one of the most budget friendly remedies, in fact, their cost-free strategy is really generous. Their approach to email marketing layout is remarkable, providing modern-looking design templates. It’s likewise one of the most convenient tools we’ve ever made use of.

# 2 GetResponse.

GetResponse is a powerful alternative to ActiveCampaign with lots of professional choices (e.g. a webinar tool) and also great automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, and also their design and testing devices are outstanding. Read the complete comparison in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is among the cheapest all-in-one email advertising and marketing devices on the marketplace. It’s offered in 6 languages and also includes innovative automation options and a integrated CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

You can utilize ActiveCampaign to manage your get in touches with, deals and also leads. There are lots of automations to aid you enhance your procedures.

What is ActiveCampaign used for?

ActiveCampaign can be utilized for anything from e-newsletter production to contact administration. Coming with a myriad of features, this all-in-one advertising and marketing automation software program is a wonderful option for all business sizes.

What can ActiveCampaign do?

With ActiveCampaign, you can perform a entire host of jobs, such as send email e-newsletters, monitor offers and handle your get in touches with. The most noteworthy attribute is the sales and marketing automation capabilities.

Does ActiveCampaign have landing pages?

Yes! ActiveCampaign’s landing page builder enables you to produce modern landing pages with dynamic web content blocks, meaning you can individualize your web content depending on who’s watching it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile application is available for iphone and Android. You can check out campaigns as well as email automation information, schedule and send projects, track email efficiency metrics, take care of get in touches with, and far more.

Is ActiveCampaign legit?

ActiveCampaign is a legitimate e-mail advertising solution for small businesses. It safely stores your client data and also uses a safe method to handle your subscribers.

ActiveCampaign deliverability – is it any type of good?

ActiveCampaign’s deliverability prices are amongst the top 5 lead to our bi-annual tests. Scoring in the early to mid-nineties, we ‘d say they have excellent deliverability.

We’ve examined the marketing automation capacities of lots of ESPs as well as haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their focus, permitting you to automate virtually anything: campaigns, deals, ecommerce automation, SMS, get in touch with management, and so on.

One-to-one email automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and excellent automations.

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This Chicago-based automation tool is helping their 150,000 clients send out less emails while, at the same time, attaining better outcomes. ActiveCampaign reported that their clients conserved 38.4 million hrs in between July 2020 and July 2021 using its automated workflows. That definitely suggests good value for money, yet considering it’s on the costlier end of the range, just how much bang for your buck do you actually obtain?

Boasting numerous features and also integrations, in addition to friendly and quick support, they do sound like a powerhouse e-mail advertising device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their strong claims.

ActiveCampaign Review Summary

ActiveCampaign offer practically everything you need within a newsletter marketing device, plus their advanced automations are difficult to beat. The entry-level strategy begins at $15 per month (for as much as 500 customers, paid month-to-month), or if you wish to gain access to pro attributes such as the inbuilt CRM, lead racking up, touchdown pages and SMS sending, the Plus strategy starts at $70 each month.

One of their vital features is marketing automation. Apart from autoresponders, which can be based upon myriad conditions, you can automate listing and also contact monitoring, as well as offers, if you choose to utilize their CRM software program. This ‘Deals’ system (sales pipeline) likewise permits you to add notes to get in touches with, set up visits, send out direct messages to them, and far more.

The ‘Conversations’ function is one more one to note. You can use it to send out targeted messages straight to your site visitors in order to maximize the overall consumer experience and also develop a sort of sales channel to aid you convert more site visitors.

Having all your info and task in one area indicates that you can promptly get a holistic view of how your sales as well as marketing efforts are doing. Not having to make use of a variety of suppliers for your numerous digital marketing efforts will additionally possibly save you money.

Allow’s dive in and take a closer consider ActiveCampaign:

Attempt ActiveCampaign totally free

Pros as well as Cons

PROS

Incredibly effective automation:

One of the best marketing automation devices around. This crucial feature of ActiveCampaign is not only exceptionally effective but additionally easy to use. Integrated engagement allows you integrate all the networks that can be made use of within an automation: advertising campaigns, sales follow-ups, message, and also much more. This feature makes it a excellent e-mail marketing tool for Shopify.

Detailed reporting:

Deals reporting on all areas such as click-maps, geo-tracking and page gos to. Purchase tracking is available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a good enhancement to aid you raise purchases, loyalty, and also engagement.

Fantastic deliverability:

In our deliverability examinations, ActiveCampaign verifies to be one of the very best tools in obtaining emails supplied.

Free movements:

ActiveCampaign supplies to do the account migration for totally free if you are coming from a various e-mail advertising and marketing software application.

CONS

Steeper knowing contour:

This may only be taken into consideration a disadvantage if you’re after a quick and easy e-mail option. There are less complex e-mail newsletter services around, so you might want to look elsewhere if this is all you need.

No cost-free strategy:

There is no totally free plan available ( just a free test). There are if you’re looking for a simple device

Costs for client preview:

You can sneak peek how your e-newsletter views on different email clients, nevertheless, this is charged at $1 per test/client.

Is ActiveCampaign the right newsletter service for you?

Advised if:

You’re significant regarding marketing automation:

ActiveCampaign is hands-down one of the most powerful automation device we’ve examined, enabling you to establish essentially any automation you can think of– activated projects, sales follow-ups, automated division, vibrant email web content and more. You can now immediately send out one-to-one sales e-mails via your own inbox.

You require an integrated sales and also marketing platform for your business:

ActiveCampaign’s integrated CRM effortlessly links up to all your e-mail marketing information, enabling sales teams to act quickly. Attributes like lead scoring as well as social information can also assist to enhance your sales follow-up procedures.

You require a device that does multi-channel advertising:

Aside from sending out e-mails, ActiveCampaign likewise enables you to set up touchdown pages, send out SMS and also personalized ‘Conversations’ to web site visitors, established chatbot automations and also even handle how Facebook ads are displayed to get in touches with. It’s a great remedy if you ‘d like to be able to streamline a great piece of your marketing and also offer your clients a much better all-round experience.

Not suggested if:

You require a low-maintenance, beginner-friendly device:

ActiveCampaign is an innovative device, as well as getting acquainted with it takes a great deal even more job than various other devices. Not to mention the normal upkeep you’ll require to set up, monitor and maximize e-mail campaigns.

You only need basic automations:

If you just intend to set up basic e-mail sequences ( as an example, a welcome project), we would certainly advise a lot more affordable choices like MailerLite which is far easier to utilize. Or else, you’ll be paying for a tonne of extras (and intricacy) that you simply won’t require.

You’re unsure:

Unfortunately, there’s no complimentary plan, and also with a trial duration of simply 14 days, they don’t provide you much time to analyze whether it’s best for you.

Ranking details

Alleviate of Use – 4 out of 5 stars

ActiveCampaign have a really easy to use style, with conveniently accessible menus. The dashboard has a useful ‘Getting Started’ slider to aid brand-new users, and it has demo data to offer you an idea of how best to use sections. A wonderful attribute is the Content Manager, which shops all your assets in a central hub, making it very easy to maintain points arranged.

With so much capability, it may be a little complicated for absolute newbies initially.

Newsletter Creation

Editor – 4 out of 5 stars

The drag as well as decline email builder is quick as well as has a number of handy functions. One is that you can conserve custom ‘blocks’ to reuse, and the various other that it allows you to see adjustments other people have made, Google Docs-style. Nevertheless, locating your last action to undo can be painstaking because of multiple auto-saves every minute! One more problem we had was in creating columns, though, in the case of products, this has been helped by the brand-new item block. Surprisingy, there is no fast method to preview your newsletter– you’ll require to go into the email setups.

Personalization- Yes

An easy to use If/Then/Else logic is readily available via ‘conditional material’ which permits you to reveal particular customers various material based upon certain conditions like passions, links clicked in the past, and so on. You can now add tailored signatures to your one-to-one e-mails with the new signature personalization tag.

Email kinds – 5 out of 5 stars

Traditional e-newsletters, SMS, autoresponders, A/B screening, RSS triggered, progressed automation. ActiveCampaign do not have a devoted transactional email web server.

Selection as well as Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 contemporary, receptive templates to pick from. Various other tools offer slightly a lot more features/content blocks within the email contractor.

Email Marketing Automation – 5 out of 5 stars

Their marketing automation actually is unsurpassable. Otherwise, you can develop your very own automation from scratch.

Listing Management- 5 out of 5 stars

Contrasted to some other tools, handling get in touches with and checklists is made much easier as a result of their automation functions which allow you to arrange individuals right into lists. Discover more here.

Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you create your very own personalized fields. Aside from the conventional types, which are totally receptive, it likewise permits you to create floating forms as well as modals. If you’re on Shopify, you can instantly embed a form on your website instead of having to duplicate and also paste it into your store’s code. This type can include a price cut code to motivate customers to purchase.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign tends to rack up quite very, landing e-mails in the main inbox of the most preferred providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather constant, which is excellent news for e-mail marketers.

Records and Analysis – 4.5 out of 5 stars

Ecommerce reports are likewise offered on specific plans for Shopify, BigCommerce, WooCommerce, and extra. Other records consist of contact fads, bargain reports, chat conversion, automation records, and so on.

Languages – 4 out of 5 stars

Their internet site and assistance are both readily available in English, plus 5 other languages. You can transform your customer profile to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).

More Features

Spam as well as Design-Testing – 3.5 out of 5 stars

These are both offered. Spam testing is just a ‘pass’ or ‘fail’ that you obtain prior to you send out your campaign, yet there are no factors existing to help comprehend the ruling. An e-mail client preview is offered, also, yet at a cost of $1 per test/client, which appears a little bit steep. You can currently send out a examination e-mail for evaluation to as much as 5 e-mail addresses.

Bounce Management – Yes

Soft bounces are counted as difficult bounces after 3 times, and this after that places them in an exemption list.

Blocklist – Yes

This is the aforementioned ‘exclusion list’. You can import calls directly right into this list, as well as export also.

Storage space available for images as well as data – Unlimited

Images above 1000px will be scaled down.

Pro Features

Verification- Yes

SPF and DKIM are supported.

Very Own Domain – Yes

It’s feasible to utilize your very own monitoring domain name to boost your newsletter’s firm branding.

Different levels of account accessibility – Yes

This is a really adaptable system, without certain degrees. You specify the group names and additionally the precise accessibility for each of those teams via tick-boxes. 2-Factor Authentication for an added safety and security layer is offered too.

Assimilations – Yes

ActiveCampaign offer lots of assimilation choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally sustains all type of kind and survey devices like Typeform and also SurveyMonkey. You shouldn’t have a trouble locating what you require as they additionally integrate with Zapier. Find all combinations here.

Landing Page Builder – Yes

The themes are different and also simple to edit. Landing web pages are hosted on a customized domain or subdomain. On the Professional plan and also up, you can develop customized internet experiences by hiding or getting rid of specific components. You can likewise add special switches, that include calling a phone number, downloading a data or sending out an email.

Consumer Support – 5 out of 5 stars

They likewise have video clip tutorials available, webinars ( archived as well as live ) as well as individually training on the ‘Plus’ strategy. Live chat is additionally readily available on all strategies, yet no phone assistance.

Total ranking – 4.5 out of 5 stars

ActiveCampaign is among one of the most powerful e-mail marketing solutions on the market, hardly missing out on a thing when it pertains to pro functions. Small businesses will certainly benefit from excellent sales automation, subscriber administration with using automated operations as well as the brand-new features they’re regularly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign supplies a excellent range of pro functions. Allow’s damage those down a little as well as assess what works and what could be enhanced:

ActiveCampaign Marketing Automation

We’ve evaluated the marketing automation capabilities of dozens of ESPs and also have not yet located a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, permitting you to automate essentially anything: campaigns, offers, ecommerce automation, SMS, contact administration, and so on.

Advertising automation is consisted of on all plans, however, sales automation is scheduled for individuals on the Plus plan (from $70/mo) as well as higher.

One-to-one e-mail automation is quite distinct to ActiveCampaign. You’ll have the ability to cause automations directly via your inbox communications with leads. The only downside is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and also this isn’t cheap in any way.

We’ve been keeping track of ActiveCampaign for years, and also have actually seen them proactively include new functions frequently, especially around the location of automation. This is a excellent sign, as a few other ActiveCampaign rivals haven’t been quite so forthcoming.

ActiveCampaign automation templates

We looked into ActiveCampaign’s automation layouts, otherwise called ‘ dishes’ and also located that they are both truly well assembled and easy to edit. There are tons to choose from (750 actually!), and also the categories make it easy to find what you’re seeking.

activecampaign automation design templates

Other tools tend to give quite general layouts, whereas ActiveCampaign gives a whole host of integration-specific themes, like these automation dishes for Shopify:

activecampaign shopify automations

The only disadvantage is that, with numerous themes, you can feel overwhelmed by the choices. It might show up that some dishes are duplicated, however, after revising the layouts closely, you can see there are small differences in between them. I can see how this could be a little complicated for some, but, at the end of the day, our experience informs us that the more targeted you can be with your projects the much better.

ActiveCampaign SMS automation

SMS automation is included on the Plus plan and higher. You can integrate with a number of devices, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign offers you with a range of automation layouts:

activecampaign sms layouts

Know that SMS sending out is just offered on the Plus strategy and also greater, which starts at $70/month, so it’s not low-cost. If you want your very own personalized SMS number for sending out, you’ll additionally need to be on the costly Enterprise account.

ActiveCampaign CRM

As stated over, ActiveCampaign includes a built-in CRM.

Local business proprietors trying to find call administration software program will locate this feature specifically useful, to use along with the innovative email advertising capabilities.

After extensive screening, we found that the software application was quite easy to use. You can set up numerous offer pipelines, as well as edit/add brand-new phases to reflect your distinct sales process. The drag as well as drop software application makes it very easy to by hand move deals via the pipe.

The advanced individual can take advantage of this series of CRM automation layouts, which covers everything from lead scoring to task monitoring:

crm actions activecampaign

Pricing begins at $70/month for this feature, as it is reserved for those on the Plus plan as well as higher. It’s not specifically low-cost, however when you think about whatever you’re obtaining ( sophisticated sales and advertising automation, lead & get in touch with racking up, email & SMS sending out, Facebook Custom Audience integration, and so on) it’s in fact not a bad deal.

When contrasted versus the very best CRM software program for small companies, we found that a lot of service fee per individual, whereas ActiveCampaign consisted of 25 user accounts, which will really aid maintain costs down.

We likewise performed a in-depth contrast of ActiveCampaign vs HubSpot and also found that ActiveCampaign actually had a lot of benefits over the CRM giant. Most notably, it’s value for cash.

ActiveCampaign Landing Pages

There are a total of 56 responsive touchdown web page templates, as well as you can additionally build your very own as well as save it as a personalized page for future usage.

activecampaign touchdown page themes

After evaluating the styles and editor, we would certainly state they are modern and appealing , the only point is that it isn’t so simple to relocate blocks around the page when editing. You can not relocate an aspect up or down slightly, instead, you can only relocate it in between the described areas. I think of ActiveCampaign has set it up similar to this so that every component is lined up, but it suggests you have less innovative flexibility than with various other internet site as well as touchdown web page home builders like Wix.

I also couldn’t discover a way to add a web link to images, which isn’t excellent.

touchdown page builder activecampaign

The cool ( as well as one-of-a-kind) thing about ActiveCampaign’s landing web pages is that you can consist of vibrant content (web personalization) to make sure that each individual sees specifically what’s pertinent to them. This will certainly assist you to target leads in an smart means, e.g. just showing individuals web content that’s pertinent to their geolocation or sector or revealing them items based on their acquisition background. You can additionally enable tracking on your web pages.

Final thought

Do we recommend ActiveCampaign?

It’s truly challenging to fault ActiveCampaign, not only do they use almost everything you require within an e-mail advertising and marketing platform, however they do it very well.

The reporting offers you insight into almost all facets, such as web page gos to, geo-tracking, openers, ecommerce and also more. One location that is somewhat lacking is the email building contractor, not supplying an experience as slick as other services out there, with a couple of worrying features that could be done better (like the modification background).

Chat as well as email support are wonderful, with a personal feeling to the communications. With their ‘Plus’ intend you also get access to one-on-one training and useful webinars, which is a wonderful addition.

If you’re looking for an all-in-one electronic advertising and marketing tool, I believe this ActiveCampaign evaluation reveals that it is really one of the best selections you might make. Their advertising and marketing and sales automation is the real bargain and also makes various other devices’ computerized process look light in contrast. (See why it makes an outstanding Mailchimp choice below.).

You’ll require to be prepared to put in a bit of time due to the somewhat steeper knowing contour, as well as maybe spend a bit even more cash, however your business will reap the incentives. If, on the other hand, you’re just trying to find a straightforward method to blow up out e-newsletters, a solution like GetResponse or MailerLite may be a bit less complicated to obtain your head around.

On a side note, ActiveCampaign uses a range of really useful free devices, no matter whether you’re a client or not. You can find everything from web content and also social media schedule templates to a subject line generator. Have a look at the complimentary tools below.

Attempt ActiveCampaign currently completely free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is one of the most inexpensive remedies, as a matter of fact, their complimentary plan is really charitable. Their technique to email advertising style is exceptional, using modern-looking templates. It’s also among the most convenient devices we’ve ever utilized.

# 2 GetResponse.

GetResponse is a effective option to ActiveCampaign with loads of pro alternatives (e.g. a webinar device) and also excellent automations. Unlike ActiveCampaign, they use their system in greater than 20 languages, as well as their design and testing tools are exceptional. Check out the full comparison in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is one of the least expensive all-in-one email advertising tools on the marketplace. It’s offered in 6 languages as well as features innovative automation alternatives as well as a built-in CRM.

FAQ.

Is ActiveCampaign a CRM?

Yes! You can use ActiveCampaign to manage your calls, offers and also leads. There are plenty of automations to assist you enhance your processes. Figure out more right here.

What is ActiveCampaign made use of for?

ActiveCampaign can be utilized for anything from e-newsletter creation to get in touch with administration. Including a myriad of functions, this all-in-one advertising automation software application is a wonderful selection for all organization dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can perform a entire host of tasks, such as send out e-mail e-newsletters, monitor deals as well as manage your calls. The most noteworthy attribute is the sales and also advertising and marketing automation capabilities.

Does ActiveCampaign have touchdown web pages?

Yes! ActiveCampaign’s landing page building contractor permits you to develop modern-day touchdown web pages with dynamic material blocks, suggesting you can customize your web content depending on who’s seeing it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile application is available for iphone as well as Android. You can watch campaigns and email automation details, schedule and send campaigns, track email performance metrics, manage calls, and also far more.

Is ActiveCampaign legit?

ActiveCampaign is a legitimate e-mail advertising service for small businesses. It safely stores your client data and also provides a safe and secure means to manage your subscribers.

ActiveCampaign deliverability – is it any kind of excellent?

ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual tests. Rating in the early to mid-nineties, we would certainly state they have great deliverability.

We’ve assessed the advertising and marketing automation abilities of lots of ESPs and have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their emphasis, enabling you to automate basically anything: projects, deals, ecommerce automation, SMS, contact management, and so on.

One-to-one e-mail automation is rather unique to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and also good automations.

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