This Chicago-based automation tool is helping their 150,000 consumers send out fewer emails while, at the same time, achieving much better outcomes. ActiveCampaign reported that their clients saved 38.4 million hours in between July 2020 and also July 2021 using its computerized process. That absolutely indicates good value for cash, but considering it’s on the costlier end of the spectrum, just how much bang for your buck do you really obtain?
Flaunting many attributes as well as combinations, in addition to fast and also pleasant assistance, they do seem like a powerhouse e-mail advertising and marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign deal almost everything you require within a newsletter marketing device, plus their innovative automations are hard to defeat. The entry-level plan starts at $15 each month (for up to 500 subscribers, paid month-to-month), or if you wish to access pro functions such as the built-in CRM, lead racking up, landing web pages and also SMS sending out, the Plus strategy begins at $70 per month.
One of their crucial functions is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate checklist and also get in touch with management, in addition to deals, if you determine to use their CRM software application. This ‘Deals’ system (sales pipe) additionally permits you to add notes to get in touches with, established appointments, send direct messages to them, and also a lot more.
The ‘Conversations’ attribute is an additional one to note. You can use it to send out targeted messages directly to your site site visitors in order to maximize the general client experience and produce a type of sales channel to help you convert more visitors.
Having all your information and task in one location means that you can rapidly get a holistic sight of exactly how your sales and also marketing initiatives are doing. Not needing to make use of a number of companies for your numerous digital marketing efforts will certainly likewise possibly conserve you cash.
Allow’s dive in and also take a closer look at ActiveCampaign:
Pros as well as Cons
Incredibly effective automation:
Among the very best advertising automation devices available. This crucial function of ActiveCampaign is not only very powerful yet likewise easy to use. Integrated involvement lets you integrate all the channels that can be used within an automation: advertising and marketing projects, sales follow-ups, text, and much more. This attribute makes it a great e-mail advertising device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and page visits. Purchase tracking is available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a great addition to aid you boost purchases, loyalty, and interaction.
In our deliverability tests, ActiveCampaign verifies to be among the best tools in getting emails delivered.
If you are coming from a different email marketing software application, ActiveCampaign provides to do the account movement absolutely free.
Steeper learning contour:
If you’re after a quick and also straightforward e-mail remedy, this may just be considered a con. There are less complex email e-newsletter services available, so you may intend to look elsewhere if this is all you need.
No free plan:
Unfortunately, there is no totally free strategy offered (only a free trial). There are if you’re looking for a basic tool
Fees for customer preview:
You can sneak peek how your newsletter views different e-mail customers, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the appropriate newsletter solution for you?
You’re significant regarding marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve examined, enabling you to establish virtually any automation you can consider– triggered campaigns, sales follow-ups, automated segmentation, vibrant email web content and so forth. You can now immediately send out one-to-one sales e-mails by means of your own inbox.
You need an integrated sales and also marketing system for your business:
ActiveCampaign’s integrated CRM perfectly connects to all your email advertising data, permitting sales teams to act quickly. Features like lead scoring and also social data can also aid to improve your sales follow-up procedures.
You require a device that executes multi-channel advertising:
Besides sending e-mails, ActiveCampaign also permits you to set up landing pages, send SMS and personalized ‘Conversations’ to web site site visitors, set up chatbot automations and even manage exactly how Facebook ads are shown to contacts. It’s a great service if you ‘d such as to be able to centralize a excellent piece of your advertising and also give your customers a far better overall experience.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, as well as obtaining familiarized with it takes a whole lot more job than various other devices. As well as the regular maintenance you’ll require to establish, monitor and optimize e-mail campaigns.
You only require straightforward automations:
If you only wish to set up basic email series ( for instance, a welcome campaign), we would certainly suggest much more economical choices like MailerLite which is far less complicated to use. Or else, you’ll be spending for a tonne of extras ( and also complexity) that you just will not need.
You’re not sure:
Unfortunately, there’s no free plan, as well as with a test period of simply 14 days, they don’t offer you much time to evaluate whether it’s right for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use layout, with easily accessible menus. The dashboard has a helpful ‘Getting Started’ slider to aid brand-new customers, as well as it has demo information to offer you an concept of just how finest to use sections. A nice function is the Content Manager, which stores all your properties in a central center, making it simple to maintain things arranged.
With so much capability, it may be a little difficult for outright novices at.
Editor – 4 out of 5 stars
The drag and decrease email builder is fast and also has a number of helpful features. One is that you can conserve personalized ‘ obstructs’ to reuse, and also the various other that it allows you to see changes other individuals have actually made, Google Docs-style. Nonetheless, locating your last activity to reverse can be painstaking due to several auto-saves every min! An additional issue we had was in creating columns, however, in the case of products, this has actually been aided by the new item block. Surprisingy, there is no fast way to preview your e-newsletter– you’ll require to enter into the e-mail setups.
An easy to use If/Then/Else reasoning is available through ‘conditional material’ which permits you to show particular customers various web content based upon particular conditions like passions, web links clicked in the past, etc. You can now add personalized trademarks to your one-to-one emails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B screening, RSS triggered, progressed automation. ActiveCampaign don’t have a committed transactional e-mail web server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive themes to select from. Various other tools offer slightly much more features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unequalled. Otherwise, you can develop your very own automation from scrape.
Listing Management- 5 out of 5 stars
Compared to a few other devices, handling checklists and get in touches with is made a lot easier as a result of their automation features which permit you to organize people right into lists. Find out more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your own custom-made fields. Other than the typical types, which are totally responsive, it likewise permits you to develop floating types and modals. If you’re on Shopify, you can instantly embed a form on your site rather than having to duplicate and paste it into your store’s code. This type can consist of a price cut code to motivate customers to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to score pretty highly, landing emails in the main inbox of the most preferred companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively consistent, which is excellent news for e-mail online marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Allows reporting on generally everything ( opens up, click-maps, web page sees, geo-tracking). Ecommerce reports are also available on certain plans for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” area uses useful recommendations on actions you can take. Other records consist of call trends, offer reports, conversation conversion, automation reports, etc. However, custom-made records are just offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their site and also assistance are both readily available in English, plus 5 various other languages. You can transform your individual account to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both offered. Spam testing is merely a ‘pass’ or ‘ fall short’ that you obtain prior to you send out your campaign, yet there are no elements present to aid understand the ruling. An e-mail customer sneak peek is offered, also, however at a rate of $1 per test/client, which appears a little bit high. You can currently send a examination e-mail for review to approximately 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, as well as this after that places them in an exclusion listing.
Blocklist – Yes
This is the previously mentioned ‘exclusion checklist’. You can import contacts directly into this checklist, as well as export too.
Storage space available for data and pictures – Unlimited
Images above 1000px will be scaled down.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s possible to use your very own monitoring domain to enhance your newsletter’s firm branding.
Various degrees of account access – Yes
This is a very flexible system, without particular levels. You specify the group names and likewise the precise accessibility for each of those groups by means of tick-boxes. 2-Factor Authentication for an added safety and security layer is available as well.
Assimilations – Yes
ActiveCampaign offer plenty of combination options, such as PayPal, Shopify, Google Analytics, and also WordPress. It likewise supports all kinds of kind and also survey tools like Typeform as well as SurveyMonkey. You should not have a trouble finding what you need as they also integrate with Zapier. Discover all combinations right here.
Landing Page Builder – Yes
The templates are easy as well as varied to edit. Landing pages are hosted on a customized domain or subdomain. On the Professional strategy and also up, you can produce personalized internet experiences by hiding or eliminating certain aspects. You can also add special switches, that include calling a contact number, downloading a documents or sending an e-mail.
Consumer Support – 5 out of 5 stars
Support is quick and also pleasant , by means of all mediums and readily available in numerous languages. Their knowledge base is particularly beneficial and also easily searchable , I had very little difficulty finding appropriate search results page. They additionally have video clip tutorials offered, webinars ( online and also archived ) and also one-on-one training on the ‘Plus’ strategy. Live chat is likewise available on all strategies, yet no phone assistance.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful e-mail marketing services on the marketplace, barely missing out on a point when it pertains to pro functions. Small companies will benefit from outstanding sales automation, client administration through using automated process and the new functions they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a excellent range of professional features. Let’s damage those down a little and also examine what jobs and what could be improved:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation abilities of loads of ESPs as well as have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate practically anything: projects, offers, ecommerce automation, SMS, contact monitoring, and so on.
Advertising automation is included on all plans, nonetheless, sales automation is scheduled for users on the Plus plan (from $70/mo) and also higher.
One-to-one email automation is quite special to ActiveCampaign. You’ll have the ability to activate automations straight with your inbox communications with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or higher and also this isn’t low-cost in any way.
We’ve been keeping track of ActiveCampaign for many years, and have seen them proactively include new features frequently, especially around the area of automation. This is a excellent indication, as some other ActiveCampaign competitors haven’t been rather so upcoming.
ActiveCampaign automation layouts
We looked into ActiveCampaign’s automation templates, otherwise referred to as ‘recipes’ and also found that they are both really well created as well as easy to edit. There are tons to choose from (750 actually!), as well as the classifications make it easy to locate what you’re looking for.
activecampaign automation templates
Various other tools tend to give fairly general layouts, whereas ActiveCampaign provides a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many themes, you can feel overwhelmed by the alternatives. It might show up that some dishes are duplicated, nevertheless, after revising the templates very closely, you can see there are little distinctions in between them. I can see exactly how this could be a little confusing for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and also higher. You can integrate with a number of devices, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign supplies you with a variety of automation design templates:
activecampaign sms themes
Know that SMS sending is just readily available on the Plus plan as well as greater, which starts at $70/month, so it’s not low-cost. You’ll additionally require to be on the pricey Enterprise account if you desire your own personalized SMS number for sending.
As pointed out over, ActiveCampaign includes a integrated CRM.
Small business owners searching for get in touch with monitoring software application will discover this function particularly beneficial, to use along with the advanced email advertising and marketing capabilities.
After extensive testing, we found that the software program was pretty easy to use. You can set up numerous bargain pipes, and also edit/add new phases to mirror your unique sales procedure. The drag and also decline software makes it easy to manually relocate deals via the pipeline.
The advanced individual can take advantage of this range of CRM automation templates, which covers everything from lead racking up to job monitoring:
crm activities activecampaign
Prices starts at $70/month for this feature, as it is scheduled for those on the Plus strategy and also higher. It’s not specifically cheap, but when you take into consideration everything you’re obtaining ( sophisticated sales and also marketing lead, get in touch with & automation racking up, email & SMS sending out, Facebook Custom Audience integration, and so on) it’s actually not a bad deal.
When compared versus the very best CRM software application for small companies, we located that a lot of services charged per user, whereas ActiveCampaign consisted of 25 individual accounts, which will actually aid maintain prices down.
We also carried out a thorough contrast of ActiveCampaign vs HubSpot and located that ActiveCampaign in fact had a lot of advantages over the CRM giant. Most significantly, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 responsive touchdown page themes, and you can additionally develop your own as well as wait as a personalized web page for future usage.
activecampaign touchdown web page themes
After analyzing the layouts and editor, we ‘d say they are appealing and also contemporary , the only thing is that it isn’t so very easy to relocate blocks around the web page when editing and enhancing. As an example, you can not relocate an element up or down somewhat, rather, you can just move it in between the laid out sections. I picture ActiveCampaign has actually established it up like this to ensure that every component is straightened, but it suggests you have much less imaginative flexibility than with various other website as well as touchdown page contractors like Wix.
I also couldn’t discover a method to include a link to photos, which isn’t ideal.
landing web page home builder activecampaign
The cool ( and also distinct) feature of ActiveCampaign’s touchdown web pages is that you can include dynamic web content (web customization) so that each user sees precisely what’s appropriate to them. This will certainly assist you to target leads in an intelligent method, e.g. only revealing users material that’s pertinent to their geolocation or sector or revealing them items based upon their purchase background. You can also enable monitoring on your pages.
So do we advise ActiveCampaign?
It’s really challenging to fault ActiveCampaign, not only do they use practically every little thing you need within an e-mail advertising and marketing platform, but they do it quite possibly.
The reporting provides you understanding right into almost all facets, such as web page gos to, geo-tracking, openers, ecommerce and more. One area that is somewhat doing not have is the e-mail builder, not offering an experience as slick as various other solutions around, with a few worrying functions that could be done better (like the modification history).
Email and talk support are excellent, with a personal feeling to the communications. With their ‘Plus’ intend you even obtain access to individually training as well as helpful webinars, which is a good addition.
If you’re looking for an all-in-one digital advertising and marketing tool, I believe this ActiveCampaign evaluation shows that it is actually one of the best selections you could make. Their marketing as well as sales automation is the real bargain and also makes other tools’ computerized workflows look pale in contrast. (See why it makes an superb Mailchimp choice right here.).
You’ll require to be prepared to place in a bit of time because of the somewhat steeper discovering contour, and perhaps spend a little bit more cash, however your company will certainly reap the incentives. If, on the other hand, you’re simply looking for a basic way to blast out newsletters, a solution like GetResponse or MailerLite could be a little bit less complicated to obtain your head around.
On a side note, ActiveCampaign uses a variety of truly beneficial cost-free tools, regardless of whether you’re a consumer or otherwise. You can find everything from content as well as social media calendar layouts to a subject line generator. Check out the cost-free tools below.
Try ActiveCampaign currently absolutely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most inexpensive services, actually, their complimentary strategy is very charitable. Their technique to email advertising and marketing layout is exceptional, supplying modern-looking templates. It’s also among the simplest tools we’ve ever utilized.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with tons of pro options (e.g. a webinar tool) as well as great automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, as well as their design and also testing devices are outstanding. Review the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one e-mail advertising and marketing tools on the marketplace. It’s available in 6 languages and also includes advanced automation choices and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to manage your contacts, bargains and also leads. There are lots of automations to assist you improve your processes.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from e-newsletter production to call management. Coming with a myriad of features, this all-in-one marketing automation software program is a excellent option for all company dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of jobs, such as send out email newsletters, screen offers as well as manage your calls. The most noteworthy attribute is the sales as well as marketing automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown page home builder enables you to produce modern-day touchdown web pages with vibrant web content blocks, meaning you can customize your material depending upon that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is available for iOS and Android. You can view campaigns and e-mail automation information, routine as well as send campaigns, track e-mail performance metrics, handle get in touches with, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing service for small companies. It securely stores your customer information and also uses a secure method to handle your clients.
ActiveCampaign deliverability – is it any excellent?
ActiveCampaign’s deliverability prices are amongst the top 5 results in our bi-annual examinations. Scoring in the very early to mid-nineties, we ‘d claim they have very good deliverability.
We’ve reviewed the advertising automation abilities of dozens of ESPs and also haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate basically anything: campaigns, deals, ecommerce automation, SMS, get in touch with management, etc.
One-to-one e-mail automation is rather distinct to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with loads of professional options (e.g. a webinar device) and excellent automations.