Activecampaign Api Email Not Sent

This Chicago-based automation device is helping their 150,000 clients send out fewer emails while, at the same time, accomplishing far better outcomes. ActiveCampaign reported that their consumers conserved 38.4 million hours between July 2020 and also July 2021 using its automated process. That certainly implies good value for cash, but considering it’s on the costlier end of the range, how much bang for your buck do you truly obtain?

Boasting lots of functions as well as assimilations, along with friendly as well as fast support, they do seem like a powerhouse email advertising and marketing tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they come up to their vibrant insurance claims.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign offer nearly whatever you require within a e-newsletter marketing device, plus their innovative automations are hard to defeat. The entry-level plan starts at $15 per month (for up to 500 customers, paid monthly), or if you wish to access pro attributes such as the built-in CRM, lead scoring, landing pages and SMS sending out, the Plus strategy begins at $70 monthly.

One of their essential features is marketing automation. Apart from autoresponders, which can be based upon myriad problems, you can automate listing as well as get in touch with monitoring, in addition to deals, if you choose to utilize their CRM software. This ‘Deals’ system (sales pipe) also enables you to include notes to contacts, set up visits, send straight messages to them, and far more.

The ‘Conversations’ attribute is an additional one to keep in mind. You can use it to send targeted messages straight to your site visitors in order to maximize the overall client experience and produce a type of sales funnel to assist you convert a lot more visitors.

Having all your information and also activity in one area implies that you can quickly get a all natural view of how your sales and also advertising and marketing efforts are doing. Not having to make use of a number of suppliers for your various electronic marketing initiatives will also potentially save you cash.

Allow’s dive in as well as take a more detailed take a look at ActiveCampaign:

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Cons as well as pros

PROS

Extremely effective automation:

One of the very best marketing automation devices around. This crucial feature of ActiveCampaign is not just exceptionally powerful however also easy to use. Integrated involvement allows you combine all the networks that can be utilized within an automation: marketing campaigns, sales follow-ups, message, and also much more. This attribute makes it a fantastic e-mail advertising and marketing device for Shopify.

Extensive reporting:

Deals reporting on all areas such as click-maps, geo-tracking and also web page brows through. Acquisition monitoring is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a wonderful addition to help you raise acquisitions, commitment, as well as engagement.

Great deliverability:

In our deliverability examinations, ActiveCampaign confirms to be among the best tools in getting emails supplied.

Free movements:

If you are coming from a different e-mail advertising and marketing software program, ActiveCampaign supplies to do the account movement absolutely free.

DISADVANTAGES

Steeper understanding contour:

This may only be considered a con if you’re after a quick and also basic e-mail service. There are easier email e-newsletter services around, so you may want to look elsewhere if this is all you need.

No totally free plan:

Sadly, there is no free plan readily available ( just a complimentary test). There are if you’re looking for a simple tool

Charges for customer preview:

You can preview just how your e-newsletter looks on different email clients, nevertheless, this is billed at $1 per test/client.

Is ActiveCampaign the ideal e-newsletter solution for you?

Suggested if:

You’re major regarding marketing automation:

ActiveCampaign is hands-down one of the most effective automation tool we’ve evaluated, enabling you to set up basically any type of automation you can consider– set off projects, sales follow-ups, automated segmentation, dynamic e-mail content and more. You can now instantly send one-to-one sales emails using your own inbox.

You need an incorporated sales as well as advertising and marketing platform for your service:

ActiveCampaign’s built-in CRM flawlessly links up to all your e-mail marketing data, enabling sales groups to act quickly. Functions like lead scoring and also social information can additionally help to enhance your sales follow-up procedures.

You need a device that executes multi-channel marketing:

Besides sending emails, ActiveCampaign additionally enables you to establish landing web pages, send out SMS and customized ‘Conversations’ to website site visitors, established chatbot automations as well as even handle exactly how Facebook ads are shown to calls. If you ‘d such as to be able to systematize a excellent portion of your advertising and marketing and also offer your consumers a better all-round experience, it’s a great service.

Not suggested if:

You require a low-maintenance, beginner-friendly device:

ActiveCampaign is an sophisticated device, and also obtaining familiarized with it takes a lot even more work than various other tools. In addition to the regular maintenance you’ll need to set up, screen as well as optimize email campaigns.

You only need basic automations:

If you only want to establish standard e-mail series (for example, a welcome project), we ‘d suggest a lot more affordable choices like MailerLite which is far much easier to use. Or else, you’ll be paying for a tonne of extras (and intricacy) that you simply will not need.

You’re not sure:

However, there’s no totally free plan, as well as with a test period of simply 14 days, they don’t give you much time to assess whether it’s right for you.

Rating information

Alleviate of Use – 4 out of 5 stars

ActiveCampaign have a very easy to use layout, with conveniently accessible food selections. The control panel has a useful ‘Getting Started’ slider to assist new users, and it has actually demo data to give you an idea of exactly how best to make use of sections. A wonderful function is the Content Manager, which stores all your possessions in a central hub, making it simple to maintain things organized.

With a lot capability, it might be a little complicated for absolute newbies at first.

E-newsletter Creation

Editor – 4 out of 5 stars

The drag and drop email home builder is rapid and has a couple of convenient functions. Surprisingy, there is no fast method to preview your newsletter– you’ll need to go right into the e-mail setups.

Customization- Yes

An easy to use If/Then/Else logic is available by means of ‘conditional web content’ which enables you to show specific consumers different web content based upon specific conditions like rate of interests, links clicked in the past, etc. You can now include personalized trademarks to your one-to-one emails with the new signature personalization tag.

Email types – 5 out of 5 stars

Traditional newsletters, SMS, autoresponders, A/B screening, RSS caused, advanced automation. ActiveCampaign do not have a specialized transactional e-mail server.

Option and also Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 contemporary, receptive themes to select from. Various other tools use somewhat much more features/content blocks within the email home builder.

Email Marketing Automation – 5 out of 5 stars

Their marketing automation truly is irresistible. Otherwise, you can construct your own automation from scrape.

Listing Management- 5 out of 5 stars

Contrasted to a few other tools, handling listings and also calls is made much easier due to their automation features which enable you to organize individuals right into lists. Discover more here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you produce your very own custom-made areas. In addition to the common types, which are fully responsive, it likewise allows you to develop floating types as well as modals. If you’re on Shopify, you can automatically embed a form on your site instead of needing to copy as well as paste it into your store’s code. This kind can include a price cut code to encourage customers to buy.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign has a tendency to rack up quite highly, touchdown emails in the main inbox of the most preferred providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather consistent, which is excellent information for email marketers.

Records and also Analysis – 4.5 out of 5 stars

Ecommerce records are likewise offered on certain strategies for Shopify, BigCommerce, WooCommerce, and also a lot more. Various other reports consist of get in touch with trends, bargain reports, conversation conversion, automation records, and so on.

Languages – 4 out of 5 stars

Their web site as well as assistance are both offered in English, plus 5 various other languages. You can change your user profile to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).

Further Features

Spam and also Design-Testing – 3.5 out of 5 stars

These are both readily available. Spam screening is simply a ‘pass’ or ‘ fall short’ that you get before you send out your campaign, yet there are no variables present to assist recognize the judgment. An email customer sneak peek is readily available, also, however at a cost of $1 per test/client, which appears a bit steep. You can currently send out a test e-mail for review to approximately 5 e-mail addresses.

Bounce Management – Yes

Soft bounces are counted as tough bounces after three times, as well as this then places them in an exclusion checklist.

Blocklist – Yes

This is the previously mentioned ‘exclusion listing’. You can import calls straight into this listing, and also export as well.

Storage space readily available for data and photos – Unlimited

Images over 1000px will be scaled down.

Pro Features

Verification- Yes

SPF and DKIM are sustained.

Very Own Domain – Yes

It’s possible to use your very own tracking domain name to improve your newsletter’s firm branding.

Different levels of account accessibility – Yes

This is a extremely versatile system, without specific degrees. You specify the group names and also the specific gain access to for each and every of those groups using tick-boxes. 2-Factor Authentication for an extra protection layer is readily available too.

Integrations – Yes

ActiveCampaign offer lots of assimilation choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally supports all kinds of type and survey devices like Typeform as well as SurveyMonkey.

Touchdown Page Builder – Yes

On the Professional strategy as well as up, you can produce tailored web experiences by concealing or removing certain elements. You can also include unique buttons, which include calling a phone number, downloading and install a data or sending an email.

Customer Support – 5 out of 5 stars

Support is fast and also pleasant , via all mediums and also offered in several languages. Their knowledge base is specifically beneficial and also quickly searchable , I had very little problem discovering appropriate search engine result. They additionally have video tutorials offered, webinars ( real-time and also archived ) and also one-on-one training on the ‘Plus’ strategy. Live conversation is likewise readily available on all plans, however no phone assistance.

Overall score – 4.5 out of 5 stars

ActiveCampaign is just one of one of the most powerful e-mail advertising solutions on the marketplace, barely missing out on a thing when it pertains to professional functions. Local business will certainly benefit from outstanding sales automation, subscriber administration through the use of automated workflows and the new functions they’re constantly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign supplies a good variety of professional functions. Allow’s break those down a little and also assess what works as well as what could be enhanced:

ActiveCampaign Marketing Automation

We’ve assessed the advertising and marketing automation capacities of lots of ESPs as well as haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate practically anything: projects, deals, ecommerce automation, SMS, contact administration, and so on.

Marketing automation is included on all plans, however, sales automation is scheduled for users on the Plus plan (from $70/mo) and higher.

One-to-one e-mail automation is quite unique to ActiveCampaign. You’ll have the ability to trigger automations straight through your inbox interactions with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or greater and also this isn’t inexpensive at all.

We’ve been monitoring ActiveCampaign for several years, and also have seen them proactively include brand-new features constantly, especially around the area of automation. This is a excellent indication, as a few other ActiveCampaign competitors have not been fairly so honest.

ActiveCampaign automation templates

We considered ActiveCampaign’s automation templates, otherwise referred to as ‘ dishes’ and also found that they are both truly well put together as well as easy to modify. There are loads to select from (750 actually!), and also the groups make it simple to discover what you’re searching for.

activecampaign automation themes

Other tools have a tendency to supply fairly basic design templates, whereas ActiveCampaign supplies a whole host of integration-specific themes, like these automation recipes for Shopify:

activecampaign shopify automations

The only disadvantage is that, with numerous templates, you can really feel overwhelmed by the options. It might show up that some recipes are repeated, nevertheless, after modifying the themes closely, you can see there are little differences between them. I can see how this could be a little complex for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your projects the much better.

ActiveCampaign SMS automation

SMS automation is consisted of on the Plus strategy and also greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign gives you with a variety of automation templates:

activecampaign sms design templates

Realize that SMS sending out is only offered on the Plus plan as well as higher, which starts at $70/month, so it’s not affordable. You’ll additionally require to be on the pricey Enterprise account if you desire your own customized SMS number for sending.

ActiveCampaign CRM

As mentioned over, ActiveCampaign includes a built-in CRM.

Small company owners trying to find call monitoring software program will certainly find this function specifically valuable, to make use of alongside the innovative e-mail advertising capabilities.

After comprehensive screening, we found that the software program was quite easy to use. You can establish several offer pipes, as well as edit/add new stages to show your distinct sales process. The drag as well as drop software application makes it simple to by hand move bargains through the pipe.

The advanced user can take advantage of this range of CRM automation layouts, which covers everything from lead scoring to task monitoring:

crm activities activecampaign

Pricing starts at $70/month for this function, as it is scheduled for those on the Plus plan as well as greater. It’s not specifically low-cost, but when you think about whatever you’re getting ( sophisticated sales as well as advertising and marketing automation, call & lead racking up, email & SMS sending out, Facebook Custom Audience combination, and so on) it’s actually not a bad deal.

When compared versus the best CRM software application for small companies, we found that many service fee per user, whereas ActiveCampaign included 25 customer accounts, which will actually help keep expenses down.

We also carried out a thorough comparison of ActiveCampaign vs HubSpot and also located that ActiveCampaign actually had a lot of benefits over the CRM titan. Most significantly, it’s value for cash.

ActiveCampaign Landing Pages

There are a total amount of 56 responsive touchdown page layouts, and you can additionally build your own and wait as a custom page for future use.

activecampaign landing page themes

After evaluating the styles as well as editor, we would certainly state they are attractive as well as contemporary , the only point is that it isn’t so simple to relocate blocks around the page when modifying. You can not move an element up or down somewhat, rather, you can just move it between the detailed areas. I think of ActiveCampaign has established it up such as this so that every component is aligned, however it indicates you have much less innovative flexibility than with other internet site and landing page contractors like Wix.

I additionally couldn’t discover a way to include a link to photos, which isn’t optimal.

touchdown web page builder activecampaign

The cool ( as well as unique) feature of ActiveCampaign’s touchdown pages is that you can consist of dynamic web content ( internet personalization) to make sure that each user sees exactly what’s pertinent to them. This will help you to target leads in an intelligent means, e.g. only revealing users material that’s pertinent to their geolocation or industry or revealing them products based on their acquisition history. You can likewise make it possible for tracking on your web pages.

Verdict

Do we advise ActiveCampaign?

It’s actually tough to fault ActiveCampaign, not just do they offer almost whatever you require within an e-mail advertising platform, yet they do it effectively.

The coverage supplies you understanding into mostly all aspects, such as web page gos to, geo-tracking, openers, ecommerce and more. One location that is somewhat lacking is the e-mail home builder, not offering an experience as slick as other services around, with a couple of worrying attributes that could be done better (like the modification history).

Email as well as talk support are excellent, with a personal feel to the interactions. With their ‘Plus’ plan you even obtain accessibility to individually training and also useful webinars, which is a great addition.

If you’re looking for an all-in-one electronic advertising and marketing device, I believe this ActiveCampaign testimonial reveals that it is really one of the ideal options you might make. Their marketing and sales automation is the real offer as well as makes various other tools’ automatic workflows look pale in comparison. (See why it makes an outstanding Mailchimp option here.).

You’ll need to be prepared to put in a bit of time because of the a little steeper learning curve, and also maybe spend a little bit even more money, yet your organization will reap the rewards. If, on the other hand, you’re just seeking a simple method to blow up out e-newsletters, a remedy like GetResponse or MailerLite could be a bit less complicated to obtain your head around.

On a side note, ActiveCampaign supplies a variety of truly helpful cost-free tools, regardless of whether you’re a client or otherwise. You can locate everything from web content and also social networks schedule themes to a subject line generator. Have a look at the complimentary tools right here.

Try ActiveCampaign now totally free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is among the most affordable solutions, actually, their totally free plan is extremely charitable. Their method to email marketing design is admirable, supplying modern-looking design templates. It’s also one of the most convenient devices we’ve ever utilized.

# 2 GetResponse.

GetResponse is a effective option to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) and also excellent automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, as well as their style as well as testing devices are excellent. Read the full comparison in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is one of the least expensive all-in-one email advertising and marketing devices on the marketplace. It’s offered in 6 languages and also features advanced automation options as well as a built-in CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

You can make use of ActiveCampaign to handle your contacts, offers and leads. There are lots of automations to help you improve your processes.

What is ActiveCampaign made use of for?

ActiveCampaign can be utilized for anything from e-newsletter development to call management. Coming with a myriad of functions, this all-in-one advertising and marketing automation software application is a excellent choice for all organization dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can carry out a entire host of tasks, such as send out e-mail e-newsletters, monitor bargains and also manage your calls. The most noteworthy function is the sales and advertising automation abilities.

Does ActiveCampaign have touchdown pages?

Yes! ActiveCampaign’s touchdown page contractor allows you to produce modern-day landing web pages with vibrant web content blocks, meaning you can customize your web content relying on who’s watching it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile app is offered for iphone and also Android. You can see campaigns and also email automation information, routine and send projects, track email efficiency metrics, take care of calls, and much more.

Is ActiveCampaign legit?

ActiveCampaign is a official email marketing solution for small companies. It securely stores your customer data as well as supplies a protected means to handle your clients.

ActiveCampaign deliverability – is it any type of excellent?

ActiveCampaign’s deliverability prices are amongst the top 5 cause our bi-annual tests. Rating in the early to mid-nineties, we ‘d state they have excellent deliverability.

We’ve assessed the advertising automation capacities of dozens of ESPs and also haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, allowing you to automate essentially anything: campaigns, bargains, ecommerce automation, SMS, call monitoring, etc.

One-to-one email automation is fairly unique to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with loads of pro options (e.g. a webinar device) and great automations.

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