This Chicago-based automation device is aiding their 150,000 customers send out fewer emails while, at the same time, accomplishing far better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 as well as July 2021 using its computerized process. That definitely suggests good value for cash, but considering it’s on the pricier end of the spectrum, how much bang for your buck do you really get?
Boasting several functions as well as combinations, in addition to quick as well as friendly support, they do seem like a powerhouse e-mail advertising tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically everything you require within a newsletter advertising device, plus their sophisticated automations are tough to beat. The entry-level plan starts at $15 monthly (for up to 500 subscribers, paid regular monthly), or if you wish to access pro functions such as the inbuilt CRM, lead scoring, landing pages and also SMS sending, the Plus strategy starts at $70 each month.
One of their vital functions is marketing automation. Aside from autoresponders, which can be based upon myriad problems, you can automate listing and also contact administration, along with offers, if you decide to utilize their CRM software application. This ‘Deals’ system (sales pipe) likewise allows you to add notes to get in touches with, established appointments, send out direct messages to them, as well as a lot more.
The ‘Conversations’ function is one more one to note. You can use it to send targeted messages right to your site site visitors in order to optimize the total consumer experience as well as create a type of sales funnel to assist you convert a lot more site visitors.
Having all your info as well as task in one place indicates that you can quickly get a holistic view of just how your sales and also advertising efforts are carrying out. Not having to use a variety of providers for your various digital advertising and marketing initiatives will likewise possibly save you cash.
Let’s dive in as well as take a better check out ActiveCampaign:
Cons and pros
Incredibly effective automation:
One of the best marketing automation devices out there. This vital function of ActiveCampaign is not just very powerful but additionally easy to use.
Deals reporting on all areas such as click-maps, geo-tracking and also page gos to. Acquisition tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a great addition to assist you boost purchases, commitment, as well as involvement.
In our deliverability examinations, ActiveCampaign confirms to be one of the best tools in getting emails supplied.
If you are coming from a various email advertising and marketing software, ActiveCampaign uses to do the account movement totally free.
Steeper understanding curve:
This might only be thought about a disadvantage if you’re after a quick as well as straightforward e-mail solution. There are easier email newsletter services around, so you might wish to look somewhere else if this is all you need.
No free plan:
There is no cost-free plan offered ( just a cost-free trial). There are if you’re looking for a straightforward device
Charges for client preview:
You can preview just how your e-newsletter looks on numerous e-mail customers, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal newsletter service for you?
You’re significant regarding marketing automation:
ActiveCampaign is hands-down the most powerful automation device we’ve evaluated, allowing you to set up virtually any kind of automation you can think of– triggered projects, sales follow-ups, automated division, vibrant e-mail content and more. You can now instantly send one-to-one sales e-mails using your very own inbox.
You require an integrated sales and advertising system for your business:
ActiveCampaign’s built-in CRM flawlessly links to all your e-mail marketing information, allowing sales teams to act promptly. Functions like lead scoring and also social information can additionally help to enhance your sales follow-up procedures.
You need a device that does multi-channel marketing:
Aside from sending out emails, ActiveCampaign likewise allows you to set up landing web pages, send SMS and individualized ‘Conversations’ to internet site site visitors, established chatbot automations and also even handle how Facebook ads are displayed to get in touches with. It’s a terrific option if you would certainly such as to be able to streamline a great chunk of your advertising as well as provide your clients a much better all-round experience.
Not advised if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, and also obtaining familiarized with it takes a great deal even more work than various other tools. Not to mention the routine maintenance you’ll require to establish, screen and maximize email campaigns.
You only need simple automations:
If you just want to establish standard e-mail series ( for instance, a welcome campaign), we would certainly suggest a lot more budget-friendly alternatives like MailerLite which is far much easier to make use of. Otherwise, you’ll be spending for a tonne of extras (and intricacy) that you merely won’t need.
You’re not exactly sure:
There’s no totally free strategy, and also with a test duration of just 14 days, they do not offer you much time to evaluate whether it’s best for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely straightforward style, with easily navigable menus. The control panel has a beneficial ‘Getting Started’ slider to aid new users, as well as it has demo information to offer you an suggestion of how ideal to utilize areas. A wonderful feature is the Content Manager, which shops all your assets in a centralized hub, making it simple to maintain points organized.
With so much performance, it might be a little challenging for outright newbies initially.
Editor – 4 out of 5 stars
The drag and decline email contractor is fast as well as has a couple of handy functions. One is that you can conserve custom ‘blocks’ to reuse, and the other that it permits you to see changes other individuals have made, Google Docs-style. Nonetheless, finding your last activity to reverse can be painstaking because of multiple auto-saves every min! An additional concern we had remained in developing columns, though, in the case of items, this has been assisted by the brand-new product block. Surprisingy, there is no fast way to preview your newsletter– you’ll require to enter into the email settings.
An easy to use If/Then/Else reasoning is readily available through ‘conditional content’ which enables you to reveal specific customers different material based upon certain conditions like passions, links clicked in the past, etc. You can now add individualized signatures to your one-to-one e-mails with the new trademark personalization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign do not have a dedicated transactional e-mail web server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive templates to choose from. Other tools supply somewhat extra features/content blocks within the e-mail home builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is unequalled. It’s very powerful, and very easy to use, allowing you to automate follow-up campaigns, modify multiple conditions and also a lot more. This is all done using an user friendly flowchart-style automation building contractor. There are additionally pre-made ‘ dishes’ ( layouts) for you to make use of, or obtain suggestions from. Or else, you can develop your own automation from the ground up.
List Management- 5 out of 5 stars
Contrasted to a few other tools, handling contacts as well as listings is made much easier as a result of their automation functions which allow you to organize people into listings. Learn more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your very own personalized fields. Aside from the basic types, which are completely receptive, it additionally permits you to produce floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to rack up pretty highly, landing emails generally inbox of one of the most popular carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly constant, which is great information for e-mail marketing experts.
Records and also Analysis – 4.5 out of 5 stars
Allows reporting on essentially everything ( opens up, click-maps, web page visits, geo-tracking). Ecommerce records are also readily available on specific plans for Shopify, BigCommerce, WooCommerce, and much more. The “Recommendations for you” area offers useful suggestions on actions you can take. Various other reports consist of call fads, deal reports, conversation conversion, automation records, and so on. Sadly, custom records are only available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their internet site and assistance are both readily available in English, plus 5 various other languages. You can change your individual account to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An email client sneak peek is offered, as well, however at a price of $1 per test/client, which seems a bit high. You can now send a test email for testimonial to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, as well as this then puts them in an exemption checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion listing’. You can import get in touches with directly right into this listing, and export too.
Storage space offered for information as well as images – Unlimited
Pictures over 1000px will certainly be scaled down.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s feasible to utilize your very own monitoring domain name to improve your newsletter’s company branding.
Different levels of account gain access to – Yes
This is a really adaptable system, without particular degrees. You define the team names and additionally the specific access for each of those teams via tick-boxes. 2-Factor Authentication for an additional security layer is offered as well.
Assimilations – Yes
ActiveCampaign offer lots of integration alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all kinds of form and also study devices like Typeform and SurveyMonkey.
Landing Page Builder – Yes
The themes are easy as well as different to edit. Landing web pages are hosted on a custom domain or subdomain. On the Professional strategy as well as up, you can develop individualized web experiences by hiding or eliminating particular aspects. You can additionally add special buttons, that include calling a telephone number, downloading a documents or sending out an email.
Consumer Support – 5 out of 5 stars
Support is fast and friendly , via all tools as well as readily available in a number of languages. Their knowledge base is conveniently searchable and also specifically helpful , I had very little difficulty locating pertinent search results page. They additionally have video clip tutorials offered, webinars ( archived as well as live ) and individually training on the ‘Plus’ strategy. Live chat is likewise offered on all plans, however no phone support.
Overall score – 4.5 out of 5 stars
ActiveCampaign is one of one of the most powerful e-mail advertising and marketing services on the market, rarely missing out on a point when it concerns pro attributes. Small companies will certainly take advantage of outstanding sales automation, customer management with making use of automated operations and the brand-new attributes they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a great range of professional features. Let’s damage those down a little as well as assess what works as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the advertising automation abilities of dozens of ESPs as well as have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate practically anything: campaigns, deals, ecommerce automation, SMS, contact monitoring, and so on.
Marketing automation is included on all plans, nevertheless, sales automation is scheduled for users on the Plus plan (from $70/mo) and also higher.
One-to-one e-mail automation is rather unique to ActiveCampaign. You’ll be able to set off automations directly via your inbox communications with leads. The only drawback is that you’ll require to be on the Professional strategy ($ 187/mo) or greater and also this isn’t economical whatsoever.
We’ve been keeping an eye on ActiveCampaign for years, as well as have seen them proactively add new functions continuously, especially around the location of automation. This is a great indicator, as some other ActiveCampaign competitors haven’t been rather so forthcoming.
ActiveCampaign automation design templates
We considered ActiveCampaign’s automation layouts, or else referred to as ‘recipes’ as well as located that they are both really well assembled as well as easy to edit. There are heaps to pick from (750 as a matter of fact!), and also the groups make it simple to find what you’re searching for.
activecampaign automation design templates
Various other tools tend to supply quite general templates, whereas ActiveCampaign supplies a entire host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many templates, you can really feel overloaded by the alternatives. It may show up that some recipes are repeated, however, after revising the layouts very closely, you can see there are tiny distinctions in between them. I can see how this could be a little complicated for some, but, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and greater. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign offers you with a range of automation templates:
activecampaign sms templates
Know that SMS sending is only available on the Plus plan as well as higher, which begins at $70/month, so it’s not cheap. If you desire your very own custom SMS number for sending, you’ll additionally need to be on the costly Enterprise account.
As mentioned over, ActiveCampaign features a built-in CRM.
Small company proprietors trying to find contact administration software will certainly find this attribute specifically beneficial, to make use of along with the innovative email marketing capabilities.
After extensive testing, we found that the software application was rather easy to use. You can set up several offer pipes, and edit/add new phases to reflect your one-of-a-kind sales process. The drag as well as decline software program makes it very easy to by hand move deals through the pipeline.
The advanced individual can benefit from this range of CRM automation themes, which covers everything from lead racking up to task administration:
crm actions activecampaign
Prices begins at $70/month for this function, as it is scheduled for those on the Plus strategy as well as greater. It’s not exactly cheap, however when you take into consideration whatever you’re obtaining ( sophisticated sales and marketing automation, lead & contact scoring, email & SMS sending, Facebook Custom Audience integration, etc) it’s actually not a bad deal.
When contrasted versus the most effective CRM software for small businesses, we discovered that the majority of services charged per user, whereas ActiveCampaign consisted of 25 user accounts, which will actually help keep prices down.
We likewise carried out a comprehensive contrast of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign actually had a lot of benefits over the CRM titan. Most significantly, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 responsive touchdown page themes, and also you can also construct your own and save it as a customized page for future use.
activecampaign landing page layouts
After evaluating the styles and also editor, we ‘d claim they are eye-catching and modern , the only thing is that it isn’t so easy to move blocks around the web page when editing and enhancing. You can not move an aspect up or down a little, instead, you can only move it between the laid out sections. I think of ActiveCampaign has actually established it up such as this so that every element is straightened, yet it means you have less imaginative liberty than with other web site and landing page home builders like Wix.
I likewise couldn’t discover a way to include a web link to pictures, which isn’t optimal.
landing page building contractor activecampaign
The cool ( as well as distinct) feature of ActiveCampaign’s landing pages is that you can include vibrant web content ( internet customization) to ensure that each customer sees specifically what’s pertinent to them. This will certainly aid you to target leads in an intelligent way, e.g. just revealing customers web content that’s relevant to their geolocation or industry or showing them products based upon their purchase background. You can also enable monitoring on your pages.
So do we recommend ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not only do they offer virtually whatever you require within an e-mail advertising platform, but they do it very well.
The coverage provides you insight right into nearly all facets, such as page sees, geo-tracking, openers, ecommerce and also more. One area that is somewhat lacking is the email home builder, not using an experience as slick as other solutions around, with a few niggling features that could be done better (like the alteration background).
The support is as advertised: friendly, helpful and also quick . Email and chat support are terrific, with a individual feeling to the communications. Their data base is quickly searchable and really returns appropriate results a high portion of the time. With their ‘Plus’ prepare you also obtain accessibility to individually training as well as valuable webinars, which is a nice enhancement.
I believe this ActiveCampaign review reveals that it is actually among the most effective choices you could make if you’re trying to find an all-in-one electronic marketing tool. Their advertising and marketing and sales automation is the real bargain as well as makes various other tools’ automated process look light in comparison. (See why it makes an outstanding Mailchimp option below.).
You’ll require to be prepared to place in a little time because of the somewhat steeper discovering curve, and also probably spend a little bit more money, but your service will certainly enjoy the benefits. If, on the other hand, you’re just searching for a straightforward method to blast out newsletters, a option like GetResponse or MailerLite might be a bit simpler to get your head around.
On a side note, ActiveCampaign offers a variety of really valuable totally free devices, no matter whether you’re a client or not. You can discover whatever from web content and also social media schedule design templates to a subject line generator. Check out the cost-free tools below.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is one of the most economical remedies, in fact, their totally free plan is very generous. Their strategy to email advertising design is remarkable, offering modern-looking design templates. It’s additionally one of the easiest tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with lots of professional choices (e.g. a webinar tool) as well as excellent automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, and their design and screening devices are outstanding. Check out the full contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages as well as includes advanced automation options and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your get in touches with, offers and leads. There are plenty of automations to aid you streamline your processes. Figure out even more here.
What is ActiveCampaign made use of for?
ActiveCampaign can be utilized for anything from newsletter production to speak to management. Coming with a myriad of features, this all-in-one advertising automation software program is a excellent selection for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of jobs, such as send email newsletters, display bargains as well as handle your get in touches with. The most remarkable attribute is the sales and also advertising and marketing automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown web page builder allows you to develop contemporary touchdown web pages with vibrant content blocks, implying you can customize your content depending upon that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS and also Android. You can watch campaigns and e-mail automation details, schedule and send out projects, track e-mail performance metrics, take care of get in touches with, as well as far more.
Is ActiveCampaign legit?
ActiveCampaign is a official email marketing service for small businesses. It securely stores your client data as well as provides a protected method to manage your customers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Scoring in the early to mid-nineties, we ‘d claim they have great deliverability.
We’ve reviewed the advertising automation abilities of dozens of ESPs as well as have not yet located a match for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their focus, allowing you to automate virtually anything: projects, bargains, ecommerce automation, SMS, get in touch with management, etc.
One-to-one e-mail automation is quite distinct to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with loads of pro alternatives (e.g. a webinar tool) as well as excellent automations.